Do you know what a Hummingbird is ? Is “Hummingbird” a hummingbird?
So have you heard of the Hummingbird Algorithm ?
If not, don't go in a hurry, read this article right away. I will help you find out:
The concept of Google's Hummingbird algorithm like.
Basic things you need to note about it.
Let's start learning now!
What is Google Hummingbird?
Google Hummingbird was announced on September 26, 2013. But the expected release date is: August 20, 2013.
Define
Hummingbird is the name of a new search SEO term that Google uses. Because Google believes it will bring better search results. Besides, along with data retrieval speed is extremely fast and more accurate.
Role
Have you figured out what hummingbird is all about ? Right?
The introduction of Hummingbird to handle and understand mainly the impact with keyword semantics. That means it will focus on the meaning of that keyword, prioritizing related keyword phrases.
The most common use is to type in individual keywords and related sentences. Rather than targeting a few target keywords.
Hummingbird signals Google's commitment to understanding searcher query intent . It's the goals that are right for them to give more relevant results.
If the Panda and Penguin algorithms have caused significant reports of traffic and lost rankings. Well, for this algorithm, there doesn't seem to be a strong negative impact on the web in general.
Learn more about other Google algorithms in the following GTV articles:
What is Google Panda ? Causes, signs & ways to recover 2019
What is Google Sandbox ? The truth and how to solve Sandbox 2019
This is largely understood to have a positive effect on the accuracy of Google's knowledge base. It is also known as the Knowledge graph “Knowledge Graph”.
Hummingbird – Representing the google hummingbird Algorithm
Knowledge graph and semantic search mean?
To fully understand the purpose it is important to first become familiar with the features of the search engine. Those are: Knowledge graph and semantic search.
Similar algorithms and penalties:
>> What is Google Sandbox?
>> Google Penguin – how to handle it?
Knowledge graph, useful things about it you need to know:
Knowledge graph is a set of SERP features designed. To provide quick, accurate answers to user queries. Be it about people, places and things…
The SERP contains more than just standard organic results and links to relevant websites. It also contains a rich set of knowledge graph data.
The Knowledge graph can be seen in action on the results page obtained when searching for “chocolate chip cookies”.
Includes a set of answers with a formula, a knowledge panel on the right. This list contains nutritional information about desserts and suggestions for related search topics.
How Google determines that:
Do these results reflect the searcher's intent and satisfactorily address their needs?
Thanks to that, Semantic Search appeared.
Semantic search (keyword semantics)
Used to match SERP results that match the language of the user's queries. Beyond the meaning of individual keywords, even if user intent is implicit rather than obvious.
Look at the Semantic search activity for the word “chocolate chip cookies” with the SERP above. Even though the query itself is a cookie, semantic search has extrapolated the words used in the search query.
Google allows to gradually increase the advantage of semantic search. Especially in real world entities and their relationships to each other. Focus on matching query context based on Google's Technology intelligence – intent analysis capabilities .
What is the sign of the Hummingbird?
When there was no Google Hummingbird algorithm .
For example, you search on Google with the keyword "best online SEO science in Ho Chi Minh City". Then Google will return results focusing on important keywords such as: SEO, HCM.
But with Google Hummingbird it will focus on all keyword semantics, even if you search with unsigned words. Google will still understand that you are looking for a place that offers a good SEO training program in Ho Chi Minh. From there, it will search for appropriate websites to return results to you.
With today's Hummingbird, longer words will be understood by Google, including it in the results returned when the user performs a search query.
This is an idea given by Google experts. They want the results page returned when the user makes a query to match and contain the full meaning of the query.
Voice search using Hummingbird
“Voice search” is one of Google’s latest examples. Google Hummingbird brings new voice search information. It can be found to be much more useful.
The special thing is that the Hummingbird algorithm on youtube will help you practice other languages by voice, especially English. Not only does it help you search for a word or two, but it's easier to query a whole sentence.
Google Hummingbird for voice search
Hummingbird and local search
While the basic SEO community tries to understand the effects of Hummingbird on the web in general. In contrast, the local SEO community addressed some perceived bugs from the update.
According to the local SEO community speculation that:
This algorithm can have the following local effects on the local underlying results.
A greater localization of organic results for queries with local intent.
A significant presence of directory type results in local organic results.
How can I find out if I've been attacked by a Hummingbird?
Although you or the local business owners may have encountered some temporary problems with spam. It reduces local search engine visibility.
But in some cases not most websites will experience a negative impact from this update.
If your site experiences a drop in traffic or rankings. Leads you to believe it might be caused by Hummingbird.
I recommend that you check Google's complete list of updates. As it could also indicate that the change agent for your site is another update. Typically Google Panda or Penguin, not caused by Hummingbird.
Avoid these 20 technical SEO mistakes right away to never be penalized by Google!
With Hummingbird, it's not about recovery – it's about opportunity!
Hummingbird has signaled to all website owners that:
Google aims to increase understanding of the true intent behind user searches.
By looking at the entire query for context instead of treating them as strings of keywords.
Hummingbird can be seen as bridging the gap between old practices, spam, and modern SEO. To find ways to speak your readers' natural language , use their own words .
When your content is deemed relevant to searcher intent. Luckily, you not only have a chance to rank well organizationally, but also to be placed in a SERP feature like an answer box or a knowledge panel.
In today's search engine results, serving searcher intent is high on the SEO priority list.
You should use:
Incorporating direct interaction with the audience,
Keyword research
Thematic study
To help your website improve your visibility and rankings.
What to do to be friendly with Hummingbird?
Let me ask you a few questions, and try to answer them honestly:
Build a clear audience
When creating/optimizing a website, are you doing it with a clear audience in mind?
Follow SEO best practices
When doing site optimization are you following at least SEO best practices?
Use a clear and uncomplicated information architecture;
Avoid normalization problems
Avoid thin content issues
Creating a semantic content model
Optimizing the website's content on a page-by-page basis
Use natural and semantically rich language and with a strategy focused on landing pages
Create useful content using several formats that you want to share with friends and link to
Implement Schema.org
Open graph and semantic markup
Link Building
What are your link building goals?
Better brand visibility?
Gain referral traffic?
Raise your brand's sense of thought leadership?
Primarily related sites or thematically related sections of a more general website?
Thanks to the media that provides advantages for businesses
Broader brand visibility
Social echo
Increase mentions, links as generating tools. Along with appearances and co-citations in other people's websites
Organic traffic and brand ambassador growth.
If you answered yes to all of these questions, there's nothing you need to do but keep up the good work.
Only like that you have seen your website rank well and gain traffic. All thanks to the more holistic view of SEO you have.
CONCLUDE
Through the above article, have you understood what is Hummingbird?
Let me recap again for you!
Hummingbird: can be considered to improve the experience of searching full sentences. It's not like before, it's just keywords, individual key phrases of the user.
After knowing what hummingbird is, I hope you can apply your knowledge for SEO better! That's what I want to share with you.
If you have any questions or concerns about this article, don't hesitate to leave me a comment.
I will always listen to your comments.
#gtvseo #gtv_seo #hummingbird_la_gi
Thông tin liên hệ:
GTV SEO
Địa chỉ: Số 91, Đường số 6, Khu dân cư Cityland Park Hills, Phường 10, Quận Gò Vấp, TP. HCM
SĐT: 0919-009-319
Email: info@gtvseo.com
Không có nhận xét nào:
Đăng nhận xét