I firmly believe that finding a standard and effective keyword research method is what everyone who has been working in the field of SEO is doing. Those who are new to the profession hope they can find a good keyword research method as a foundation, and those who have experience want to accumulate more knowledge to improve their research methods. long time ago.
Understand your wishes. In this article, I will share as well as guide you exactly how to do keyword research that any SEO Manager at GTV SEO needs to do when starting a project.
If your website is completely new: Too good! You can follow this entire article to standardize right from the start! If your website is quite “old”? Don't worry, you will make use of & optimize the content available on the web!
Get started now!
Keyword research basics
To master the steps of keyword research to implement a project, first, let's learn the basic concepts as well as the importance of keyword research in SEO below.
What are keywords?
A keyword is any word or phrase that a searcher enters into a search engine on the Internet.
What is keyword research?
Keyword Research is the process of finding and analyzing the words and phrases that people search for in the search bar.
In general, this is a job that any website maker must do to find out the search intent of potential users and use this information to optimize the content to help the website have a high position on the SERP.
Importance of keyword research in SEO
The lack of knowledge about keyword research can lead to many mistakes later, because choosing the wrong keywords, consuming resources of the business.
Keyword research helps you build better content and website structure, creating favorable conditions for better Onpage optimization. Keyword research is the first step towards the success of any website on search engines.
Keyword research is key to building high-quality content. In addition, you gain a better understanding of your target market and give you valuable search data such as:
What do target customers look for, what do they want to see?
How many people are looking for that information?
Keyword research is an important job for those who do SEO/SEM and Google Ads advertising.
The evolution of keyword research
Traditional keyword research is often based on personal experience, the name of the product/service provided, or analytical tools to identify keywords.
Keyword research is increasingly important and constantly evolving, the development of main keywords, related keywords and making articles based on those keywords is of interest.
But now, that traditional way is no longer as effective as before, Google is constantly changing its algorithm, making SEOs also have to constantly update their knowledge and ways of working. Some of the important algorithms that affect keyword research are:
Google Panda: Penalizes low-quality, duplicate, thin content.
Google Penguin: Penalize websites with signs of manipulation, spam, and abuse of backlinks to get high rankings.
Google Hummingbird: Increase the ability to recognize semantics, each phrase, not individual words as before.
Google RankBrain: Helps Google understand the search intent of each query and understand how users interact with organic search results.
Keyword research has become the daily work of SEOs, at the present time creating high-quality articles can completely increase high rankings for articles. Optimizing both content and keywords is the current way of keyword research.
The essence of keyword research
Google keyword research is one of the first steps to take when implementing SEO services. "Walk a mile wrong Li". Ignoring the problem of ranking or increasing traffic , not understanding the nature of keywords and choosing ineffective keywords leads to:
Target the wrong customer! That is when implementing SEO to the top 1, traffic still grows but does not bring revenue.
Now, let's take a closer look at these 3 points about the nature of keywords right below!
1. Every keyword hides a search "intent".
When researching Google keywords, pay attention to your own search behavior first. Take the Fuhlen keyboard for example! What would you expect to see when you Research Keyword “cheap Fuhlen keyboard”?
Reference price?
Buy a Fuehlen keyboard?
Or info about the Fuehlen keyboard brand?
Do you want to find information about at least 5 types of Fuehlen keyboards & detailed review of their prices and features?
Learn about the Fuehlen keyboard
Search for the keyword “cheap fuhlen keyboard” on Google. What about the keyword “Fuehlen sm681 Keyboard”?
=> You have intended to buy this product and are only choosing a quality supplier!
From the examples above, you can see that:
Behind every keyword searched is a user intent! This means: If you choose the right keywords that contain product intent , you will increase your conversion rate even more!
Determining the right search intent will help you provide the most relevant and accurate content to the user intent (Search Intent). From there, target & deliver content that solves their problems!
Note: To help Google understand your content and users to search for the right content, besides the main Keyword Research for SEO, you also need to optimize the content according to Semantic Search.
This is one of the benefits of SEO, or specifically, thorough and accurate keyword research. So, based on where to recognize the search intent of keywords?
2. Keyword Modifier – The factor that determines the user's search intent
When delving deeper into keyword research, the Top SEO Agencies in the world realized that: All keywords have the same structure!
What is keyword structure? Let me explain it to you!
Graph of analyzing a keyword Keyword Modifier
A keyword will include 2 components:
Head (original part): Also known as Seed Keyword (seed keyword) is the main word that focuses all the user's search focus.
Whether a user searches for “Cheap Fuehlen Keyboard” or “Logitech keyboard”, the search is still around “keyboard”.Modifier: Modifier Keyword is a keyword that when replacing it with other words/phrases, the meaning of the keyword does not change, but the user's search intent will change completely!
3. Identify Search Intent Using Modifier Keyword
Accordingly, Modifier Keyword will be divided into separate groups suitable for different search purposes:
Using Modifier Keyword to identify Search Intent
Example: “yogurt”
Intention to find information includes keywords: how to make yogurt, when to give yogurt to children.
Intend to review including keywords: best yogurt, is Vinamilk yogurt good?
Purchase intention includes keywords: Vinamilk yogurt promotion, …
Understanding this intent will help you optimize the content that is most relevant to the user, and at the same time increase the conversion rate of the website.
At this point, you have grasped exactly:
The structure of a keyword
How to classify keywords that match the user's Search Intent!
In the next section I will show you how to do effective keyword research by classifying, estimating conversion rates, and prioritizing your keyword deployment!
Keyword research & deployment taxonomy
No lengthy, theoretical… In this section, I will guide you in detail how to choose effective keywords; Classify & estimate the effectiveness when implementing SEO for keywords. Help you: Get the most searched keywords with high conversion rate Distribute the order of keyword deployment Save time and effort but still increase efficiency!
1/ Identify the field
To research keywords, you must first research the field and target audience; to choose keywords that are both likely to rank up and satisfy the needs of the target user.
It doesn't make any sense if you put your keywords on the front page of Google with great SEO feats; Get a lot of traffic but create no conversion value because of targeting the wrong market and customers.
2/ Identify Parent Keyword
To get a list of the best quality keywords, you need to know the right Parent Keyword; ie the original keyword as bait to search for other keywords.
Of course you have to go from your field, product, user to choose the right Parent Keyword. For example, if I provide SEO HCM services, the website will revolve around the topic of SEO HCM, doing SEO.
Then, I will put this Parent Keyword into keyword research tools like Ahrefs, SEMrush, Kwfinder, Google suggestion ... to search for more related keywords.
Illustration of Parent Topic on Ahrefs . tool
3/ Analyze keywords
To analyze keywords you can use many tools like Ahrefs, Semrush, Moz, but the most commonly used tool is still Google's Keyword Planner. Since this is a Google tool, there are many benefits to using it.
Here are 3 basic steps of keyword analysis:
Step 1: Choose potential keywords, keywords related to your product, topic, and field.
Step 2: Use the Keyword Planner tool to analyze the number of keyword searches by month, the list of suggested keywords, the keywords that are suitable for the content.
Step 3: Based on experience and available suggestions, select keywords.
Access the Keyword Planner tool at: https://ads.google.com/intl/ vi_vn/home/tools/ keyword-planner/
Tools > Keyword Planner > Enter keywords to analyze in the box and click “Get ideas”.
The results returned are the number of monthly searches and related keywords for selection reference. Or from the Google Search search bar enter the keyword you intend to use and the suggested keywords will appear, these are also suggestions worth referring to.
If your website has been active for a long time, you can refer to the keywords that users search for your page at Google Console. If these keywords are holding the top 7-15 then it is a good keyword to optimize.
A few indicators to pay attention to when analyzing keywords:
Volume – search market volume by industry or field
Difficulty – Keyword difficulty
Opportunity – Opportunity of the topic keyword
Potential – Potential
Search volume
Search volume tells you how many times a keyword is searched on average each month.
Trends (trends)
Average monthly keyword search volume using Keywordtools.io tool, enter your main keyword and see the results. The system will return the results of the keywords and show the popularity through the trend index and Search Volume.
Number of clicks
Clicks tells you how many clicks on average monthly on a search result for a keyword. This will help you with many important assessments later.
For example, the keyword search volume is very high but only low clicks are entered, you need to find out the cause and fix it.
Potential traffic
Search volume and clicks will help you understand the popularity of a keyword. But apart from that keyword, there are many other variations that you can target, for example related words, synonyms.
Keyword difficulty check
Keyword Difficulty is an index that evaluates the difficulty of a keyword to be able to get to the top of Google search results.
This indicator is not the same for each instrument. For example, Ahrefs calculates KD taking the average number of domains pointing to the current top 10 pages; Rank that keyword and score it on a scale of 0-100. This number gives a pretty accurate prediction of how many Referring Domains you need to be in the top 10 for that keyword.
However, this is just a reference number and does not mean anything. Keyword difficulty depends on your niche and SEO experience. Usually the shorter the keyword, the more extensive the keyword, the higher the difficulty. In contrast, Long-tail keywords are keywords containing more than 3 words, with specific content, so the search volume is lower, so there is less competition.
So if you invest in writing a really quality article about a long-tail keyword, you will most likely beat your competition, rank in the top 1 and get a lot of traffic for the website. This is a safe passage for new websites that do not have high trust in the industry.
Keyword difficulty is shown in the KD column as shown in the picture
Cost Per Click (CPC)
Cost-per-click tells you how much advertisers pay for clicks on ads from a keyword. This metric also indicates the value of a keyword.
4/ Keyword grouping
Buyer Keyword
Buyer Keywords are phrases that users use when searching for a product or service.
It is clear that when using the Buyer Keyword, the user already has the intention to buy and even knows what item he will want to buy.
Compared to the customer journey funnel, the user is at the bottom of the funnel, in the middle of comparing products and preparing to buy. That said, Buyer Keywords are keywords that bring high conversion rates and real value to businesses.
Information Keyword
Most keywords today are informational keywords; Users are merely looking for information, not intending to convert (at least at the time they start searching). However, that's not why you ignore this type of keyword because, as mentioned, most users search for them.
Informational keywords often contain words like how, how, tips, tricks, secrets… The best way to exploit is to find keywords with high search volume and low competition. I call it the Phantom Keyword, or the ghost keyword.
Most keywords today are informational keywords, users are merely looking for information, not intending to convert.
Tire Kicker Keyword
This term refers to searches that can't immediately generate a conversion. Tire Kicker Keyword often contains words like free, torrent, download, for free…
For example, with the keyword "Watch Hai Phuong movies online for free", you don't expect to sell anything. Keywords like “Hai Phuong DVD” or “Hai Phuong beautiful version” will have a higher conversion value.
Navigational Keyword
This type of keyword, in a word, is a key that identifies a certain brand name, often with the brand name appearing in the keyword. For example, the keywords "ahrefs", "facebook",... Users search for these keys to find ahrefs.com or facebook.com pages. That is, they already know the final destination before searching for these keys.
Priority keywords
How are priority keywords obtained? Let's analyze and ask yourself the following questions:
What is the traffic potential of this keyword?
Does this keyword have stiff competition? What does it take to rate it?
Do you have any ideas for this topic? Can that idea compete?
Have you already ranked this keyword? Can you increase traffic by improving rankings a few places?
Is the traffic likely to convert into leads, increase sales, or just bring in brand awareness?
Don't just look for keywords that are easy to rank for, look for those with the highest return on investment.
Focusing on low difficulty keywords is the mistake of many SEOs, as keyword selection is not solely based on difficulty ranking. You need to have short, medium and long-term ranking goals, so plan for each keyword with a different difficulty level for each period.
5/ Keyword research steps
Step 1
Go to Ahrefs > Keyword Explorer > Enter your Head Keyword :
Keyword research using Ahrefs
Enter your original keywords into Ahrefs to start keyword research. Note: Perhaps redundant, but I still reiterate the following factor:
The root keyword (head) is a phrase, not a word . This phrase can have 2, 3 or 4 or more words, not a single word.
Here, you can enter both “mechanical keyboard”, “game keyboard” and variant keywords like “gaming keyboard” to get the most keyword list.
Step 2
Select Matching terms > Phrase match > Export keyword list
Export keywords that match your needs using Ahrefs
Step 3
After exporting, open the excel file, keep only the keywords and volume columns , omit the remaining columns, and add 3 columns: Classification , conversion and funnel.
Self-categorize keywords by separate categories
seo keywords - Develop a list of keywords for the website
Pick out the most important items to summarize.
Step 4
Classify keywords based on Modifier Keyword. In this step, you need to read through the keywords briefly, then identify the clusters that are counted as Modifier Keyword as I mentioned in the first part.
To avoid confusion, I often write down Modifier phrases at the top of my excel frame for easy searching when classifying keywords. You will see that around the root word “mechanical keyboard” there will be modifiers:
Cheap
fuhlen
Icon
bluetooth
what is
cheap price under 500k
fix
This step will be quite time-consuming, requires you to be patient (if the keyword list is too much) and needs to use some simple excel techniques to be able to classify quickly.
Phrases whose main keyword is “mechanical keyboard”
Categorize keywords based on user search intent.
Step 5:
After grasping the best keywords and a basic website structure description table. You need to build a set of keywords for the best SEO plan, you cannot optimize thousands of keywords.
With thousands of keywords you collect and filter, you need to narrow down and focus only on the most important keywords, using keyword shortening is to remove synonyms and misspelled keywords.
AIDA Transformation Model
Elements of the marketing funnel in terms of search intent and AIDA
Let me explain the above image in detail: In the AIDA traditional conversion funnel stages above and as I mentioned, these links are quite a good fit for the top 4 groups of search intent. Common patterns and modifier groups, commonly found in search intent groups, include:
Informational:
What – What?
Who – Who
Where – Where
When – When
How - How?
Why – Why?
Single word keywords such as shoes, shirt, pants, ...
Navigational:
Brand name
Product or service name
Commercial Investigation:
Color: black, blue, red, green
Size: small, medium, large, 32, 11
Gender or age: male, female, child, child, etc.
Keyword containing the word “vs”
The best
Location: Philadelphia, Seattle, NYC
Transactional:
Price
Cost
Valuation
Free
Cheap
Coupons/Coupons
Discount – Discount/discount
Sale – Sale/discount
Every searched keyword always has an intent behind it. So, understand the customer's search intent; Tagging keywords at each stage in different conversion channels will help you satisfy the needs of users. When users change their own Keyword Modifier usage , it means they want to go deeper in the conversion funnel.
Every keyword found has a hidden user intent
Practical examples
Users type “ What is a mechanical keyboard ” when at the user stage at the top of the conversion funnel, they are looking for information – Informational about a mechanical keyboard.
However, if the user types “ fuhlen mechanical keyboard ”, they are in the middle of the conversion funnel. Thus, customers are still searching for Fuhlen products and comparing product prices.
The image below shows the correlation between the number of words in the keyword phrase you are trying to target and its conversion rate!
Long tail keywords analysis chart
The image above shows that keywords containing 3 or more words (usually long-tail keywords) account for about 70% of total searches; and the average conversion rate is 3-4 times higher.
After classifying the keyword group, you copy - paste all the keywords into the Keyword Explorer search box to continue researching the most similar optimal keywords according to your requirements.
And continuing the article, here I will guide you 4 ways to research keywords for existing websites. Let's read on!
>> You may be interested: How to SEO YouTube channel in 7 easy steps
6/ Some ways to come up with ideas to expand the set of keywords
Using Google and Youtube Suggestion Box
Search the topics you find on Google Search, Google will suggest you other keywords for your reference. These are the keywords you should include in your keyword list, because those keywords are searched by a lot of people.
YouTube is similar, create content related to the keywords people are searching for. These are valuable keywords.
Find related keywords
In addition to the Google Suggestion Box, the footer when searching will have Search Related to which means Related Topics. Those are topics related to search results, these phrases are also keyword ideas for your reference, there are many people searching for those keywords.
Find popular keywords on forums
Forums are the place for lively, 24/7 discussion of topics, find a forum related to your field and start learning.
Wikipedia Table of Contents
Wikipedia is like a repository of data that cannot be ignored when researching keywords, as it is a place where content is created by industry experts and is arranged scientifically and fully.
To search for keyword ideas from Wiki, go to Wiki and type the topic you are researching. After the results appear, go to the Table of Contents, where the subtopics are mentioned, from here you can choose the appropriate keywords.
7/ Keyword selection strategy
Focusing on popular keywords with high search volume > this is the hard way that takes time, effort and the right method.
Focus on keywords with low competition but high conversion rate > Easy SEO way, on the right track will quickly get to the top.
The keyword structure according to Hub-Content includes popular keywords > mid-level keywords > long-tail keywords.
Short tail or long tail?
The short tail has a high level of competition but a low conversion rate. Long tails have low competition and high conversion rates.
Personally, you can first select all the long-tail keywords then build a content strategy according to the Hub-Content method. Focusing on long-tail keywords will go to the TOP faster. Because long-tail keywords will push the Pass Value to the mid-level keyword page and from there push the popularity.
4 ways to research keywords for existing websites
Existing web pages are inherently keyword researched. Unless…You block all robots from crawling and indexing the pages of your website. Except for that, you can get some data on how your site is currently classified according to context relevancy.
However, for an existing website, before checking the website is having standard SEO articles or not; You can apply the following 4 methods of keyword development to find effective SEO keywords:
#first. See a list of your keywords that rank for
The core of this SEO keyword research approach is to leverage Google Analytics (and Search Console). Data source from “Search Analytics” in Google Search Console:
Keyword Analysis of Google Search Console
Search Console shows the average position for each keyword ranked and the impact of clicks. However, it does not show monthly searches and you are limited to 1000 keywords.
>> What is Schema? Learn about schema right away to help Google understand the article better!
If you need more data, you can try “Organic Keyword” in Ahrefs Site Explorer feature:
Ahrefs' Site Explorer feature brings a lot of convenience to keyword research
#2. Check out the competitor's keyword ranking list
Ahrefs has a great feature – Site Explorer can help you in referencing the keyword rankings of competitor websites. It allows you to enter any URL and automatically generates a ranking list of keywords. This is useful for keyword research for existing websites.
Steps:
Enter the URL in the Site Explorer section
Keeping "domain" mode, you will have keyword data files on the whole domain, not just that URL.
Ignoring everything else on the Site Explorer page, you just focus on the Organic Keywords section.
Chances are your competitors have already done this tedious keyword research for you. So you just need to research their already ranked keywords and choose the best ones.
If you still don't know who your competition is, type your seed keyword into Google, see who ranks at the top of the page. For example with the keyword "mechanical keyboard". I see a website headed by gearvn.com
Ahrefs .'s Phongvu.vn analysis results
Enter your website's URL into Ahrefs' Site Explorer and see where the keywords are ranking. Sometimes a competitor can have enough keyword ideas to keep your entire SEO team busy for a whole month. But if you need more, you can go to “Competing domains” to find more of your competitors' websites.
And we only turn off “Competitive research loop” when:
Enter the original keyword into Google and see who is at the top
Enter their website URL into Ahrefs to see the best keywords.
Search for related websites through the “Competing domains” section
Return to step 1 or 2
Note:
The trick to expanding keyword ideas is to repeat the process over and over.
And don't forget to click on related industries. You can find many good keywords that are not related to what you offer but can still bring potential users to your website.
You can find many good keywords from related industries
TIP #1 : A single page can rank for hundreds (or even thousands) of related keywords. Therefore, it is best to focus on the page that is currently at the top of your competitors instead of searching for individual keywords.
Hint: Setting up “Top Pages” in Ahrefs Site Explorer
TIP #2: There are some keywords that all your competitors are targeting but you are not. So your best keyword has no value.
Hint: Set up “Content Gap” to quickly find those keywords
#3. Use SEO keyword research tools
Effective competitor research often yields a list of dozens of related keyword ideas. But if you are one of the leaders then that strategy doesn't work. You have to find unique keywords that no other competitors have targeted.
So, for more effective keyword research, the best way is to use a keyword research tool. Fortunately, there is no shortage of such keyword research tools on the market. Examples of the most commonly used tools:
keywordtool.io
ahrefs
… and many other keyword research tools.
Research keywords more effectively using keyword research tools
No matter which keyword research tool you choose, it will always give you good keyword ideas. Just enter the seed keyword and wait for the keyword list and filter until you get your own "unique" keywords.
Most keyword research tools produce keyword suggestions from the following sources:
Generate keyword ideas directly from Google Keyword Planner
Google auto-suggest (Google auto-suggest)
Offer a “similar search” on Google.
Take advantage of the free Uber Suggest tool
These methods are very effective but rarely produce more than 200 suggestions. For example, UberSuggest only produced 316 content marketing keyword ideas.
UberSuggest only produced 316 Content Marketing keyword ideas
The plus point of UberSuggest is that it also has monthly search traffic, I honestly don't know where they get these words. I also doubt they are maintaining their stats.
And this is also a free keyword research tool with many resources that people can use to search every day (Google, Youtube, Ebay, Amazon, App Store, ...); it also gives you a huge list of keywords related to your original keyword.
Through UberSuggest, you can find in this tool what is related to the search volume and competition indicators of those keywords.
Or pay for more professional tools
Better keyword research tools (Ahrefs, Moz, SEMRush) create a database of its own keywords and then suggest you more keyword ideas.
For example, Ahrefs' Keywords Explorer suggests 5,570 content marketing keyword ideas . You can easily get lost in that huge list of keywords, so we can use filter mode in the following categories:
Keyword Difficulty – Keyword Difficulty
Search volume – Search volume
Clicks – Clicks
Clicks per search – Clicks per search
Cost per click – Cost per click
Number of words in a keyword – Number of words in a keyword
If you want to learn more how to generate keyword ideas through Ahref's Keyword Explorer. You can see more about keyword research tool - Keyword Explorer of Ahrefs to be able to come up with keyword ideas for the project.
#4. Effective niche market research
The keyword strategies mentioned earlier are extremely effective for generating many keyword ideas. but at the same time those strategies will also limit you to a "closed box".
Effective niche research will be a solid foundation for keyword research. Sometimes, research your niche well; You can find lots of good keywords that no one else in your niche is targeting yet.
Here's how to think "out-of-box" - get out of this box:
Put yourself in the shoes of potential customers: Who they are, what influences them.
Chat with your existing customers, to get to know them better, study the language they speak
Be an active member of social networks and communities in the niche.
Search for keywords “out of box”
For example, if you offer website design services, here are some of the “out of box” keywords you should try targeting:
How does Google determine if a website is good or not?
Why does my website not appear on google?
Buy old website
How to solve when the website is deindexed
We look for seemingly unnecessary things for web design services. But these keywords are definitely easy for customers to know and buy services.
SEO Keyword Research Tools
Before embarking on a marketing campaign with any search engine; You probably have to go through the keyword research phase and split the list of keywords that align with your SEO and PPC goals.
To perform the above process well, you need the help of effective keyword research tools. Here's a list of four popular free tools that you'll need to use:
Ahrefs
Ahrefs – SEO tool that any SEOer knows
This is an SEO tool that any SEOer knows. Not only checking keyword rankings, suggesting related keywords, Ahrefs also allows you to check article rankings, check competitors, check backlinks... key to deploy content and SEO to the top. You can choose to use it for free or pay to fully experience the effectiveness that Ahrefs brings.
Using Google Ads Keyword Planner
Improved from Google Keyword Tool and Traffic Estimator, Google Keyword Planner is a free tool. It helps you strategize keywords that match your search goals. Google Keyword Planner allows you to check keyword rankings over time, suggest keywords, search for keyword trends, and more.
Through Google Keyword Planner, businesses can self-assess keyword search volume, cost-per-click, level of competition among parties, and above all, estimate annual PPC spend in markets. niche of the business.
In addition to the current keyword rankings, Google Keyword Planner will output a report on the ranking status of keywords over time by providing data on how often these keywords are searched to check keyword rankings.
In addition to the current keyword rankings, Google Keyword Planner will output a report on the ranking status of keywords over time.
Get ideas from Google's Google Suggestion
Google Suggestion or Google Autocomplete is a free feature. They automatically respond to queries when users enter keywords in the search bar.
Based on the popularity of the keyword, Google will suggest the most relevant search results for the entered keyword, sorted order based on the keyword's search level and the user's geographical location.
For SEOs, Google Suggestion offers the ultimate advantage in researching and capturing the most modern search trends. As a result, customers can easily access products and services.
Get ideas from Google Suggestion
Using Google Search Console
Professional marketers and SEOs must be familiar with Google Search Console. For them, this is an extremely effective keyword analysis as well as website performance monitoring tool.
Analyze SEO keywords with Google Search Console
As for the SEO keyword analysis role, Google Search Console mainly shows you the position, number of impressions and click-through rate for each word.
Considering these data, combined with the usual SEO optimization methods, you can easily deploy marketing strategies that bring amazing results.
However, the downside of Google Search Console is that it only shows results for up to 1000 keywords. And it doesn't tell you which URL is the top keyword. You need to click on each URL to check their rankings.
Planning to deploy content
Content is considered an extremely important factor, whether or not the keyword research is on the top also depends a lot on your content. So, in this chapter 5, I will share with you how to create a complete content implementation plan to help you understand the process to build the best content list for your website.
OK! Get started with me now!
Once you have a set of classified keywords, the next step is to guide you through planning your content implementation in order of priority! Specifically, the content implementation plan will include the following steps:
Step 1: Keyword Research – This is the work of the SEO department, the final task is to come up with a set of keywords that need to be on the top so that based on the set of keywords you can deploy appropriate content. .
Step 2: Outline content – Based on the list of keywords, outline content including the title of the article, the content items will be presented in the article. To create an outline, you must have a thorough research process about the content users are looking for, as well as research content from competitors to create the best quality content.
Step 3: After completing the outline, you proceed to write content according to the items listed in the outline. Must ensure that the content provided meets the user's wishes, ensure uniqueness, absolutely do not copy content from other sites.
Step 4: Check the content – You need to check if your content has met the SEO standards, the title is really attractive, the images are complete and intuitive, check for spelling errors, …
Step 5: Publicize the article – After you have checked and completed the article, you proceed to publish the article on your website.
In addition to the 5 steps above, you also have to do another content-related job, which is content audit. Specifically, you will adjust the content to suit the times, update new content, and optimize SEO factors on the article. This work needs to be done on a monthly basis.
In addition to the above implementation planning process, I also have a series of articles on how to optimize when implementing content. You can check the information of these articles:
A simple way to optimize content but bring a series of quality blog posts to attract the SEOer community and users.
List 23 Good content writing recipes for even those who do not have a writing talent.
Guide 7 The process of optimizing standard seo articles to break through rankings, traffic and improve user experience.
How to use Google trends to optimize the web in the most comprehensive way
Detailed instructions on homethods. Find out how Onpage SEO and Onpage SEO are different from Offpage SEO tow to make an overall SEO plan for the website
Keyword research is just one of the Onpage optimization methods. Find out how Onpage SEO and Onpage SEO are different from Offpage SEO today!
Above is the entire content of Keyword Research: an extremely effective keyword research method. Hope this article will bring you really useful knowledge, thereby helping you get the most standard keyword research method. Good luck!
References:
“How To Do Keyword Research for SEO — Ahrefs' Guide” – Ahrefs
https://ahrefs.com/blog/keyword-research/“How to Do Keyword Research for SEO: A Beginner's Guide” – HubSpot
https://blog.hubspot.com/marketing/how-to-do-keyword-research-ht“The Guide To Keyword Research” – Neil Patel
https://neilpatel.com/blog/keyword-research/
#gtvseo #gtv_seo #nghien_cuu_tu_khoa
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