“Hey, Google
Buy a laptop in Go Vap, which is the best store?
Do you realize this is one of the search methods that are becoming more and more popular with us, often referred to as: Voice Search or “VIP” rather than Voice Search.
You must have heard somewhere mention it as a small concept, a new trend of SEO.
But in fact, Voice Search is gradually becoming more important, especially in the user's search process, how for SEOer to quickly promote the website to the TOP Google position. Why?
In his keynote speech, Google CEO Sundar Pichai announced that one in five queries on Google are Voice Search.
Number of users using Digital Voice Assistants predicted from 2019 to 2020 (unit: billion)
Digital Voice Assistants from 2019 to 2020
Voice Search is forecasted to have an almost exponential increase, but if you don't do SEO Voice Search right now, the road to ranking on search engines will become more difficult. next time.
So, in this share I will help you understand all about Voice Search and how to optimize it from basic to advanced.
Find out now!
The sharing will be long and full of the knowledge you need, so prepare yourself a notebook to record it all.
Chapter 1: Voice Search Revolution
We are participating day by day in the “Voice Search revolution” – a trend of changing user habits on smart devices. That's the truth…
Take a look at recent statistics.
41% of adults and 55% of teenagers use Voice Search daily (Google)
User age data using Voice Search
20% of all mobile queries from Google are Voice Search (Google).
Voice Search user demand on the device
Voice search demand has increased 35 times since 2008 (KPCB).
Growth of users using Voice Search
And the deeper you dig, the more interesting things you will find…
25% of all Windows 10 desktop searches are done via voice (Branded3).
The need to use Voice Search on the desktop
Wow, you're surprised by this right?!
Voice Search isn't just for mobile devices. Many people are talking to their desktops and smart speakers. The trend will be more and more people searching with smart speakers, SEOer especially you will need to adapt (this issue I will cover in detail in Chapter 3).
In 2020, 50% of all searches will be Voice Search (Comscore).
Voice Search user prediction in 2020
This is a prediction, it may or may not come true. Either way, you and I clearly realize that Voice Search is slowly replacing text search. It is this trend that will affect how SEO content works.
Why is Voice Search growing so fast?
There are 3 factors driving this trend…
First, searching with Voice Search is 3.7 times faster than text input (Bing).
Voice Search query speed
You can also see, Results return faster.
So it's no surprise that more and more people are using their voice instead of the keyboard.
Second, voice search is perfect for mobile searches. In fact, nearly 60% of mobile searches use Voice Search at least “sometimes” (Stone Temple).
Voice Search is used a lot on mobile devices
Finally, Voice Search is more convenient. That's probably why more than half of respondents to a survey said they use Voice Search for "no need to type" (Stone Temple).
Search with convenient Voice Search
Summary:
Voice Search isn't just a fad. It is an important strategy, long-term development and a trend that has affected the effectiveness of ranking on SERPs of all websites..
Chapter 2: Impact of Voice Search on SEO
Specifically, voice search changes:
How people search
Where people search
What they look for
In this chapter, I'll analyze the changes and how they impact SEO.
1. How people search by voice
Voice Search changes the way people search in two important ways:
Longer query
Searches are more of a conversational nature
We can also notice that voice search keywords will be significantly longer than text searches.
Long-tail keywords for voice search
Not only are voice searches longer… they don't sound like “computer languages”. In other words: Chat more.
(In fact, Google claims that 70% of searches on Google Assistant use “natural language.”)
Example: You want to learn how to make iced coffee at home.
If you search using text input, the keyword you enter is “how to make coffee” – a short keyword
Short keywords when entering text
But when you search for the same thing by voice, the query will be completely different.
Specifically, your search terms will be longer. You will also use natural human language.
Long-tail keywords when searching with Voice Search
You may not know: Semantic Search is the method Google uses to supplement voice search, by providing queries by topic rather than literal keywords.
This in turn has a big impact on how keyword research and on-page SEO are done. I'll show you how to adapt to this change in Chapters 3 and 4. But for now, let's see how voice search is changing SEO…
2. Where people do voice searches
Because voice search is so convenient, it's used more often and in more places than ever before.
In fact, Google reports that searches for “____ now” have grown 150% over the past two years.
Growth of users using Voice Search
These searches are happening in places you wouldn't expect…
A survey shows that people are more likely to use Voice Search in public places (like restaurants, gyms, and even bathrooms).
Use Voice Search in public places
Eg…
Let's say you're in a large meeting. On the way there, you spill coffee on your shirt.
Normally, you would take out your phone and type “clothing store” into Google.
Search keyword when entering text
But thanks to LTE, location technology, and voice search, you can do voice searches anywhere.
Other keywords when using Voice Search
(Like I stated earlier, the keyword you use will be very different from when you type it out).
3. How people get search results with Voice Search
Google is gradually changing from a search engine to an “answer engine”.
In fact, “thanks to” SERP features, organic hits were reduced by 37%.
Why? You don't have to visit the website to get answers. It's right there in the search results.
Quick search results
Google is also using answer-centric technology to provide voice search results.
Example: You want to know how many calories are in an apple.
In turn, you will search for something like “calorie apple”… and be forced to pick 10 different results.
Search each result for querying
But with voice search, you can read your answers back in seconds.
Voice search answers in seconds
Sure, a lot of voice searches are done on Google (or by voice “typing” on phones).
Which means you still get a set of 10 organic results on the front page.
Example: Organic search results
This is less and less common. Even if you get 10 organic results on the front page from Voice Search, Google still prefers to choose Featured Snippet for you.
Featured Snippet and blue links
So: What does it mean for SEO and content?
The answer for you: Featured Snippet provides users with direct answers, helping to display content to readers faster and more accurately.
This, I will exactly show you in chapters 4 and 5 how to create voice-optimized content. But first, let's learn how to do keyword research for Voice Search.
Chapter 3: Keyword Research in Voice Search
In chapter 3, you'll learn how to do keyword research in Voice Search.
Specifically, I will provide three strategies that can be used to keyword by voice.
Search keyword "Natural language"
Like I mentioned in chapter 2, voice search is more natural and conversational than text search.
So robots keywords like this…
Robot keyword
Being gradually replaced by keywords:
Long tail keyword
For example, let's take this result set from Google Keyword Planner:
Set of results from Google Keyword Planner
Most people will increase their keyword list based on:
Search volume
CPC
Seasonal trends
In other words:
Natural sounding keywords will get a big boost in search volume as voice search increases.
(And vice versa: If a keyword sounds robotic, fewer people will search for it.)
Don't ignore long-tail keywords – LongTail Keyword
Why?
Because VERY few people look for them. But as more people search by voice, the “normal” keyword length is getting longer and longer:
Trends in using keywords by users
So don't be afraid to optimize your content around 5 or more phrases, like this:
Optimize content for 5 phrases or more
For more clarity:
I don't think you should optimize an entire page with a long list. Instead, add long-tail keywords to your content.
As you'll understand better in Chapter 4, if Google finds a keyword anywhere in a piece of content, it uses that keyword as a voice search result.
Google found the keyword for Voice Search right in the article
Target “Question Keywords”
Thanks in large part to voice search, Question Keywords are up 61% year over year:
Question Keywords increase according to user demand
A few years ago, if you wanted to rank higher on Google, you could search for things like:
Fast search results following the old trend
Of course, you wouldn't pull out your iPhone and say, “Hey Google… SEO.” But when, voice search, you will ask a question.
Search with Voice Search
Therefore, Question Keywords will be the goal to aim for. You can use any keyword research tool to find Question Keywords.
Find Question Keywords with the tool
Some tools you can use are: Answer the Public
Tool Answer the Public
Or BuzzSumo's Question Analyzer
Tool BuzzSumo's Question Analyzer
In addition, there are many other keyword research tools, you can combine them together to have a detailed and accurate keyword list. Use keyword research tools wisely.
Now it's time for us to come to the more important chapter: How to Optimize Voice Search Content.
Chapter 4: Optimizing Content for Voice Search
Here, you will learn how to optimize your content for Voice Search. This process does NOT require you to change the entire website.
You only need a few simple tweaks to SEO Voice Search.
Getting started, the answers are short & concise in the content
In recent studies, the SEO ranking factor in Google's Voice Search tends to answer queries with short, 29-word results:
Query with results of 29 words
For example, the Google Home result for the query (including English) “are figs good for you” is:
Google Home results for query (28 word result)
This is also why your content should respond to someone's query in 30 words or less. At this point, you're thinking: Writing a 30-word blog post, is that okay?
That is what I want to share with you in the next content…
Create FAQ Pages for Voice Search
FAQ pages would be PERFECT for Voice Search.
As I mentioned earlier, Question Keywords are increasing.
Question Keywords are increasing
Did you know, Google wants to provide users with 30-word answers, and Voice Search results are 1.7 times more likely to come from FAQ pages than desktop results.
FAQ pages are good for Voice Search
Example: You do a voice search for “how do car insurance claims work”, this is what you get:
Results received from Voice Search
Sure enough, Google took the answer from the FAQ pages:
Google gets answers from FAQ pages
And that's a keyword. FAQ pages can rank for hundreds of different voice search queries.
Eg:
Do a voice search for “how do home insurance claims work” and the results come from the FAQ pages themselves.
Voeic Search query answer results from FAQ pages
Optimize Featured Snippets
Featured Snippets are like a voice search cheat code.
In fact, 40.7% of voice search answers come from Featured Snippets:
40.7% Voice Search Answers Come From Featured Snippets
Example: Voice search “Is ice water bad for dogs?” with the app on Google iPhone, the answer you get is:
Voice search results
Looking at the search results, you can see that Google just read the Featured Snippets results.
Featured Snippets are the answer to Voice Search
However, please keep this in mind:
Getting Featured Snippets is even more important with Google Home and Alexa search results. These devices provide only ONE answer.
So if you don't rank in Featured Snippets, you'll be hidden across devices.
Write content in natural language
Voice search is more natural and less robotic than text search. So what you need is to write content in a similar way.
That way, when someone searches…
How to search by voice
Google will find the “match” in your content:
Google finds “appropriate” content for Voice Search query
Embed LongTail Keywords in Long Form Content
A Backlinko study on Voice Search ranking factors found that less than 2% of all voice search results have the exact keyword in the title tag:
SEO Voice Search is not affected much by title tag
Instead, Google pulls the answer from a page. Even if that answer uses a small portion of the content.
Example: Do a voice search for “do post offices accept credit cards”.
Make a query using Voice Search
The results come from a page that only answers that question halfway through the page:
The results received from Voice Search are only half of the page
Because the answer is short and easy to understand, Google decides it is the best result for the query being searched.
Key point you need to note: Embed many LongTail keywords in the content. In doing so, your page can rank for a variety of voice search queries.
Chapter 5: Advanced Voice Search SEO Tips and Strategies
This chapter is all about advanced voice search SEO tips and strategies.
Start!
Tip 1: Include “additional words” in Question Keywords
You already know question keywords are on the rise. Mainly due to the increase in voice search, and when you optimize for questions, make sure to include “extra words”.
SEO Voice Search always needs additional words
Tip 2: Write 9th Grade Reading Level Content (or Below)
Voice search results are written at a 9th grade reading level.
SEO Voice Saerch is effective when the content is easy to understand
That means you need to AVOID specialized, flowery words in the content.
Tip 3: Improve website speed
Voice search results load 3.8 times faster than your average website.
Image page loading speed for SEO Voice Search
Again, you need a website that loads quickly.
This leads us to…
Tip 4: Boost Domain Authority
Did you know that your website will have more links to rank in voice search?
The average Ahrefs domain ranking for a voice search result is close to 77.
Rank the Ahrefs domain on average one result for Voice Search
Unlike traditional SEO, page authority is unlikely to be an important voice search ranking signal.
Authority page doesn't seem to be a ranking signal for Voice Search
But the theory is this:
Many voice search “results” are really just a single result. Google needs to know they're giving you answers from a trusted source. So rely on domain authority over page authority.
Example: Voice Search on Google Home:
Voice Search on Google Home
The answer comes from the authoritative domain (speedtest.net).
But the site itself has a pretty low Page Authority (13). Therefore, if you want to rank in voice search, focus on building Domain Authority. In doing so, Google will use your website as a source even from pages on your website that don't have many links.
Tip 5: Longer Content BY More Voice Search Traffic
You may have heard that the average word count of the first page of Google is around 1900 words:
Average number of words on the first page of Google
But what you don't know is that voice search results pages tend to be longer (2300 words).
Longer word trend when using Voice Search
To be clear:
I don't think Google's voice term has an appropriate place for long-form content.
A page with a lot of content is more likely to “match” a voice search query.
Tip 6: Optimize for “___Near Me” Searches
Previously, “local” searches meant city and state.
So, if you want to find a dry cleaner in New York, you can Google something like this:
Local search query
Over the past few years, local searches have gone from “city”… to “block”.
(Mainly thanks to the explosion in searches for “___ Near Me”)
So if you run a local business, you NEED to optimize the terms used by voice searchers.
Tip 7: Rank Videos in Search Results
Notice that Google recently implemented “Video Featured Snippets”.
Video Featured Snippets
Instead of linking to a YouTube video, Google will pull out the portion of the video relevant to your search.
Voice Search results returned as Featured Snippets
From my testing (and data from Bing), these types of video results tend to appear more often for natural language queries.
(The type of natural language queries people use in voice search)
Here is an example of what I mean…
Let's say you want to rate your video on YouTube. So you decided to seek out some video SEO tips.
When searching for text, you'll be looking for something like:
Search text for keyword “YouTube SEO”
Sure, there are videos in the search results. But they ranked in 5th place.
Video results returned at the 5th rating
See what happens when you search for something similar using natural language keywords: “how do I rank my YouTube videos”
Voice Search query results are returned as video
You get a Featured Video Snippet.
Lessons learned are:
Video is a HUGE part of Google's strategy of answering voice search queries. So if you want to get your content visible to voice searchers, you need to rank your video on Google.
Conclude
That's all about SEO Voice Search I want to tell you.
Voice search, the inevitable trend in the future, seize this opportunity early to implement SEO for your business and give you a competitive edge over your competitors. Voice Search optimization, which is also website optimization, creates more power to rank higher on search engines.
Before we close, here are some important points to keep in mind:
An effective optimized content combined with SEO Voice Search will help the page rank higher on search engines.
The Long Tail keywords are the “backbone” of the voice search strategy.
Optimizing for mobile always goes hand in hand with optimizing for voice search.
Please add more FAQ sections.
Now it's your turn! Which technique from the tutorial I share will you try?
#gtvseo #gtv_seo #seo_voice_search
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GTV SEO
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Email: info@gtvseo.com
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