Backlink, undeniably is one of the most mentioned terms in SEO work – Search Engine Optimization.
So what are Backlinks ? Many SEO people also have difficulty in defining Backlink. And most importantly, it is in creating quality SEO Backlinks and significantly affecting keyword rankings.
In this article I will explain what are backlinks and give you 12 important foundations in SEO Backlinks and quality link building.
What are Backlinks?
Backlinks (also known as “Inbound Links”, “Incoming Links” or “One way link”) are links from one website to a page on another website. Google and other major search engines consider backlinks as “votes” for a particular page. Pages with high quality backlinks tend to gain rankings in the SERP.
What is Backlink concept?
Past and present, quality – Relevance and sustainability remains a top priority in search engine rankings.
First, let's learn about common search engine optimization (SEO) terms closely related to Backlink!
Terms related to Backlink
Here are the terms related to backlinks that you should know.
Anchor Text : The text used for the Hyperlink (hyperlink) is called “Anchor text”. Anchor text will come in handy when you're trying to rank for specific keywords.
Link Juice : When a website links to any article or website homepage is “Link juice”. Link juice helps improve article ranking, domain authority. You can stop Link juice by using no-follow tag.
Dofollow Link : By default, all links added to Blog posts are Dofollow links. And these links will pass the Link juice value to the landing page.
Nofollow Link : When a website links to another website. But if that link has a Nofollow tag, it won't pass Link juice. Nofollow links do not impact or can affect the ranking of a page. Because they contribute nothing.
In general, you should use the Nofollow tag when linking to an untrusted site. Specifically, what is the difference between Dofollow and Nofollow? Learn more here !Internal Link : Links that go from one page to another within the same domain are called internal links.
Low-Quality Links : These are links from automated sites. Spam sites or even porn sites. This link will adversely affect the website. This is one of the reasons you should be careful when buying Backlinks.
The Importance of Backlinks in SEO
Learn more: Do you think Backlinks are still important in the future? Immediately refer to SEO without Backlink to understand this issue.
But now many Backlinks are used to point to the website alone is not enough.
Therefore, you cannot use the method of just sitting "plowing" the forum or "Blog commenting" continuously. Or sit and build 2.0 websites, go thousands, tens of thousands of Backlinks. And hopefully that number of Backlinks will help you to the Top position of Google.
However, in general, Backlinks will support an SEO strategy to:
1. Improve Rank
Why Backlinks can help you improve your search engine rankings?
You can imagine simply as follows: If the website has good Backlink, it is like a VIP ticket to pass easily.
In general, the more your website has quality Backlinks . The more likely it is to rank for relevant search queries.
Why I can confirm this? Because according to studies from many sources on ranking factors based on links, the conclusion: The number of Backlinks on Unique websites (Referring domains) is strongly correlated with traffic from organic search.
Correlation between Referring Domain and Search Traffic | Source: Ahrefs
2. Increased chance of being discovered
You should know that search engine bots will occasionally "visit" pages they have previously visited to check for new links. The more reputable the website - The more it will be favored by the bot to re-visit it more often than other less reputable websites.
So if you get Backlinks from reputable sites. Search engines can detect your content much faster.
3. Increase Referral Traffic effectively
Another reason to build Backlinks. That is, Backlink helps to navigate users from one content to another.
When someone clicks on the Backlink pointing to your post. Then you understand that you have received 1 Referral visit.
Therefore, if you get Backlinks from high traffic sites. Then the article is also from there that receive more Referral visits.
The benefits that Backlinks bring to businesses
In addition to the main task is to fully support the SEO process. Then building Backlinks brings even more great benefits to your business.
Through research, I have synthesized the following 2 strengths:
1. Educate customers and increase brand recognition
Building and enhancing brand identity is always the most important factor in every marketing strategy. However, thanks to Backlinks, this process will become much more natural and simpler.
In particular, I encourage you to create more active links with established websites. Credibility in the industry or field in which you operate.
Imagine: If the link your articles are 1 Backlink is "attached" to reputable websites in the industry. So is the probability that the reader will click on it very high?
At that time, readers also easily tend to trust your website and start learning. And interact with the product/solution your company offers more.
2. Generate new “potential customers”
Internet users are more likely to click on a link if they think the article in that link is really helpful.
At that time, the website or in other words the brand cited from the link is also likely to become of special interest to users.
From the click action, learn the article. Users can go further with high-converting interactions, such as: Signing up for newsletters, connecting with brands through social networks. From there, become potential customers.
To better understand the benefits that Backlinks bring. I will briefly introduce a successful case study of GTV SEO recently:
On April 27, Kiemtiencenter wrote a blog post: https://kiemtiencenter.com/khoa-hoc-seo-online/ and linked the link to https://gtvseo.com/khoa-hoc-seo/ . During the period from the beginning of May to the end of July, the conversion rate from users at URL: https://gtvseo.com/khoa-hoc-seo/ to URL: https://gtvseo.com/seo-fundamental / and https://gtvseo.com/khoa-hoc-seo-entity-mastermind/ Kiemtiencenter. Bringing GTV SEO is 12% and 11% for 2 courses “Fundalmental and Entity Mastermind”.
This can be seen that choosing and building Backlinks does not only increase SEO power. It is also brand awareness and can be converted in terms of revenue.
In parallel with the process of building Backlinks, I prepare instructions in the next content. In order to increase the ability to rank on search engines, you should combine it with creating a Schema for your website. Can refer to the Schema template:
Here are 12 factors and methods that everyone needs to know to be able to implement quality SEO Backlinks .
Popular types of backlinks
1. Editorial backlinks
Editorial is a link that refers to your website – including one placed in relevant, high-quality content – that makes for the ideal backlink.
To attract editorial backlinks, create regular content that showcases your thought leadership, such as your website and brand being hailed as a resource leading up to interviews. and industry insights.
Create engaging, shareable content to go viral. To build your content strategy, take advantage of SEO tools that are able to recognize popular keywords and topics that your competitors have had success with – but your site hasn't yet.
2. Backlink Guest post
When providing guest posts to high authority websites, then you can place valuable backlinks pointing to your own website. Reaching out to blogging clients to attract high authority websites is an important part of an SEO strategy.
3. Backlinks in business profiles
Create a Digital profile (personal or business profile on social networks and blogs) for your brand on business websites, media... and include backlinks pointing to your website.
At this point, the search engines will review and rate your website as well-established, reputable, and professional.
4. Backlinks from webinars
webinars provide content that is especially valuable for the sites to link to. Websites will often embed webinars on their own pages along with a link and mention of your brand. Use the same tactics as blog ads to gain these backlinks.
5. Free-tool backlinks
Offering a free tool is a powerful method to gain both attention and backlinks that have a profound and lasting impact on SEO.
This means creating a simple but useful asset, such as an expense calculator that is valuable to those in your industry, or offering a stripped down version of a paid tool that you provided.
To encourage backlinks, promote this tool to sites with a similar audience.
6. Acknowledgment backlinks
Websites often post a thank you note when a brand contributes or speaks or sponsors an industry event, etc. SEO tools know where your competitors are earning their backlinks. , which can help you identify and strategize around potential opportunities to earn acknowledgment backlinks.
7. Guest post bio backlinks
If a site that accepts guest blogs doesn't allow backlinks in the content, that backlink is in the author's bio. Even outside of editorial content, these backlinks still have a positive impact on SEO.
8. Bad backlinks
A clever technique for establishing backlinks is to create a badge to give other brands as recognition for their contribution or achievement. When those sites proudly post badges on their sites, you'll receive a link back of your own.
Again, you'll want to cleverly use SEO tools to recognize sites with a similar audience to yours, to target your badge program.
Classification of backlink placement models
To create effective backlinks, in addition to basic knowledge, you need to have skills and flexibility to follow Google's regulations and algorithms. Typically you need to know the common types of backlink models.
Here are the 3 most common backlink models:
Backlink Wheel Link Model
This is a wheel link model, as the name implies, all websites are linked to the main website and linked to 2 other websites to form a wheel. The feature of this model is that the satellite websites all point to the main site, the websites are linked together into a closed circle.
Pyramid Link Backlink Model
This is a pyramid link model consisting of many tiers, the backlinks in the lower tier will point to the tiered backlinks above. The feature of this model is that there is only one main site at the top, the lower floors will point directly to the upper floor.
Star backlink model
Star link model, satellite websites instead of just about the main site are only about other websites that form the link car model, the star model links only to the main site.
12 Criteria for choosing quality Backlink
1. Backlink Building: Better Searching Than Building
A common mistake of webmasters when building links for business web is to focus too much on DA, PA, TF, CF, etc.
You are interested in SEO Backlinks and building quality Backlinks from the forum. Try to implement and manage dozens of websites 2.0 (like Blogspot, WordPress, Tumblr...) or Blog Comment. And think this Link Building method will affect your website rankings.
This is wrong.
Think, if anyone could sign up for an account and easily place this Backlink just like you. Then surely those sites will not be appreciated by Google.
Learn more: Check out these 8 mistakes when implementing Link building, are they holding back your website?
So the amount of Backlinks that you earn through effort. Effort will certainly have a much higher influence than the Backlinks that you easily "create" it. Which leads to another idea, which is…
Quality backlinks are hard to get
What is the role of quality in Backlink ?
Very simply, placing Backlinks is harder to earn. Then it will have a strong influence on your website's search engine rankings.
Just like in my SEO field. If I get a Backlink from the Ahrefs Blog. It will be extremely valuable than getting Backlinks from other small SEO Blogs in Vietnam and billion times more than Vietnam SEO Forums.
Learn more: Building an SEO plan What are Backlinks ? Quality x2 strength with Tier 2 link building technique . Watch now!
2. Select the relevant Domain
What is the selection criteria for Domain Backlink ? The purpose of relevancy of a Domain is mainly based on the relation of all article content made on that entire Domain.
Suppose that GTV SEO's website has informative content written about SEO. Meanwhile, Vnexpress has content written about the field of "news". Because they don't focus on a particular topic.
When you build links Backlink. Try to get the number of Backlinks that are universally relevant to the entire Domain.
But now you may also think: “But to get such effective Backlinks, it is too difficult, so what to do now?”
Learn more: SEO process: 10 SEO Steps Website "sweeping" Google rankings (2020). What is an addon domain ? Instructions for creating a standard Addon Domain.
3. Select specific related articles
In addition to placing Backlinks from related domains. You can also build relevancy in a specific article in that Domain (even though the Domain is not relevant at all). But you still have a lot of influence on Google.
Examples of Relevancy
Web about fat loss exercises, you write articles about exercises to reduce belly fat . Including Backlinks to pages/articles that also talk about exercises to reduce belly fat . (The best)
Web about weight loss exercises, you write articles about exercises to lose belly fat . Including Backlink to your page/article that also talks about belly fat loss exercises . (very strong)
Health Web, has articles about abdominal exercises. Including Backlinks to pages/articles on how to lose belly. (strong).
Web about news, there are articles about abdominal exercises. Including Backlinks to pages/articles on how to lose belly. (slightly strong).
Web about dog training , articles on dog training to help lose weight & belly fat . Including Backlink to your page/article on how to lose belly (good). (this is also often the way to put Backlinks from related domains I use the most).
The "divine" picture of creating a relationship between the Fitness website and the handmade goods website
Web about dog training , articles on dog training . Backlink to your page/article on how to lose weight (completely unrelated/spam).
In-depth analysis of the cases of placing Backlink
Especially for cases 1, 2 in the above example – Very rarely happens because these cases of placing Backlinks are too difficult to find and get links.
Note: At least these websites must have links, strength, you can't create a series of new websites and then just go Backlink is not good!
Case 3, 4, 5 - the most common, easy to find and least expensive, also takes less time. This is also a popular way to put Backlink that I often use.
Learn more: What is Backlink building tactics ? Sustainable effective method step by step at GTV SEO's Online SEO course - SEO Mastermind.
Case 6 – the most time consuming but not the most effective.
Although the DA and PA of the dog training website are quite high and you can totally benefit from it. But this will not help you SEO much and sometimes your Trust Flow and Citation Flow score will decrease significantly.
Remember, relevant Backlink is the current and future trend. I have also proven that current and future Backlink SEO trends will be related across Content/Video series.
You can check out my 2021 web analytics article for more on this.
4. Relevance in Topical Trust Flow
Majestic, Topical Trust Flow, is one of the best ways to measure/determine the relevancy of the website/link that you want to create Backlink about.
Topical Trust Flow (TTF) can help you identify the relevant links you need
Learn more: If you do not understand clearly what Majestic topical Trust Flow is , you can refer to " Majestic : Explaining Trust Flow & Citation Flow indicators"
If the links you point to are all in the same field as your web pages, that will be great.
What is the importance of the same field in Backlink ?
In short, you should prioritize 2 things when building Backlinks:
Word Relevance from Your Content (Specific Posts)
Relevance of the word TTF
Only those 2 things have helped you to build a very good Backlink already.
If you wonder if you don't know what field you are in and how you have a TTF, you can go to Google translate. Then put the keywords of your field to switch to English and then go to google.com to search for that keyword.
At this time, a series of famous foreign websites will appear. You just have to hold that website and put it in Majestic to see their TTF and you will know yours.
Note: Deploying Link juice increases x10 the power from related links pointing to your website. Do you know what the term Link Juice is or link juice PBN?
5. Backlink must have high DR
Why did many readers come here ask me why I don't get Backlink with DA (Domain Authority) but get Backlink with DR (Domain Rating)?
Basically because Moz's DA is not as accurate as it used to be!
One metric shows that Moz's DA is updated at least 90 days. So I take DR as a number to measure when determining the strength of the entire website.
Refer to the article: "Explaining the indicators in Ahrefs from A - Z" to understand what DR is?
But be aware that, when going Backlink. You should prioritize relevance first, then arrange in order of strength.
6. What is Contextual?
Contextual is a contextual link which is a link placed in the textual content of a web page through anchor text containing the phrase (exact or partial keywords. Contextual linking can prove to be a linking strategy. Very effective SEO results for your website.
7. Prioritize Contextual Link
This is pretty obvious based on the examples I provided above. But links placed inside content/Content, also known as contextual links, are the strongest.
Other links alone may still be effective, but will be much weaker than Contextual Links.
If you use a standalone Backlink like a Footer link or other similar Sitewide links (also known as Textlinks ), make sure that:
That domain is extremely relevant to your website
Make it Nofollow
Otherwise, when Google Email you say that you have Backlink that violates Google's policy, I don't know.
There are many interesting things about Internal Link that you may not understand. Find out and read the article " 3 Strategies for optimizing internal linking for SEO " of GTV!
8. Content must be quality
This is something that not many of you think about, but the actual quality of your backlink content is very important. It should be a good piece of content, free of grammar and spelling errors.
The most important thing is that the articles must provide some degree of value that meets the requirements of almost all users.
High-value content = social media shares/interactions + lots of Backlinks on that article = Better backlinks for you
Learn more: What is standard SEO article ? Learn 7 steps to create content that is both "quality" and SEO-friendly!
9. Must have Outbound Link in the same field
This I bet 99% of you do in SEO will not know or never believe.
That is if your Backlink is placed in the Content, and this Content has Outbound links (External links) to other websites in the same field as well as reputable. Your backlinks will be increased in authority and much better.
Imagine that a quality article has backlinks to other quality and niche sites. Accompanied by your websites standing in the Backlinks to other quality websites, Google will also think that you are equally qualified.
10. Use Anchor Text (correctly)
For some people when going Backlink, they do not pay attention to the use of Anchor text at all. This leads to their website being highly likely to never reach the Top due to over-optimization of Anchor text.
If you have a situation where the website is standing in one place continuously for many months or falling from the Top. Then the web must have been over-optimized Anchor text in going Backlink already.
Or you want to learn how to use Anchor text effectively when going Backlink as well as avoid Google penalties and get the best results. Take a look at how I use anchor text for GTV SEO's own website.
My website from the position "no one found" until the top 2-3 sets of keywords "SEO services" through the article " 12 types of Anchor text - Case study GTVSEO" .
11. Diversity in IP when building Backlink
What is Backlink 's IP diversity ?
This is too obvious, you will want your websites to be diverse in IP and as much as possible.
12. Your backlink should pull a lot of Traffic
A quality SEO Backlink, undeniably, will at least pull a few visits through your article/website through that Backlink.
So think: "I don't know if this website/article will pull Traffic to my website" .
How to Get Quality Backlinks?
Building quality backlinks takes a lot of time and effort. So, I bring you 7 simple ways to start SEO Backlinks and build quality Backlinks for your website:
Add a link to the website on your Social Media profile
Do a Google search for a post that already ranks well. Then improve and expand that post
Create list posts, “how-to” posts, “why” posts, infographics, or posts with embedded videos. These formats usually get more Backlinks than standard posts
Write articles about tips or secrets about products or services. These are very long articles containing thousands of words and covering every angle of the topic
Write guest posts on other blogs and websites
Reach out to influencers in your market or industry and let them know about a post on your website that they might want to link to.
Interview industry influencers and send them a link, they will definitely link back to your website
You should also start researching competitive backlinks. To do this, you need to see the backlinks of your competitors who are ranking well.
Backlink checking tools like Ahrefs, SEMrush can help you find quality Backlinks . So you can start Targeting those domains as part of your own link building strategy.
Suggestions on how to check Website Backlink
Tracking Backlinks is very important. Because, when the website is linked with malicious links, you do not have any action or know about them. After a while, Google discovered and issued a penalty. Of course, then the website ranking dropped quickly. Or worse, can't be found in any of the search results.
So the first thing you need to do is answer these 3 questions:
Where can I find all my Backlinks?
How can I tell if they are malicious?
How can I contact the owners of malicious Backlink sites?
Thankfully, you will get those answers with Backlink tools that allow you to check website Backlinks like: Google Search Console, SEMRush, Ahrefs, etc.
You can use Google Search Console to develop your website and view Backlinks. But it can take a lot of time and is limited.
However, there are faster and better tools. For example, SEMRush tools, Ahrefs, you can quickly answer all three of those important questions and more.
Epilogue
Through this article, I think you have also easily understood what a Backlink is and what a good Backlink will be.
Understanding “ What is Backlink ” is one thing, but implementing and how to build Backlink is another story and much more difficult. And it is even more difficult when SEO for E-Commerce Website.
#gtvseo #gtv_seo #backlink_la_gi
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