I understand that when you are just starting to learn about SEO , you will face an endless amount of knowledge on the internet, and you will not know which material you choose to read. Today, I will help you find out exactly what you need to know about Offpage SEO in 2021 and this coming future.
Now, let's learn more about Offpage SEO as well as the most effective Offpage SEO techniques!
What is Off-page SEO?
Off-page SEO is a very important step in the process of doing SEO, spending resources on off-page SEO optimization will help your website get more traffic and help the website to top Google more easily.
Off-page SEO is a collection of tips to optimize external factors of the website, including link building (Link Building), marketing on Social Media channels, Social Media Bookmarking, etc. thousand traffic.
What is Off-page SEO? 3 basic factors in Offpage SEO tips you need to pay attention to
Of all three important factors in Offpage SEO (Link Building, Social Media Marketing, Social Media Bookmarking) and other influencing factors, Link Building (Offpage SEO Backlinks) is the most important factor.
This factor has the most influence on the ranking of your keywords and website in search engines. And this is also the part I will cover the most in this article.
These backlinks act as a vote for the blog/website content. The more quality votes, the more likely your website is to rank high in search results.
The process of building and finding backlinks is called Link Building. Whether your web SEO succeeds or not is thanks to "quality" Link building strategies.
You may be interested: What is Rel Nofollow? Detailed instructions on how to set Nofollow Link in Offpage SEO
Why is Link Building important in Offpage SEO?
Again for me, Link Building is really important to get the website to rank high. Because search engines (here Google) are extremely interested in the quantity and quality of backlinks on the internet pointing to websites.
Let me give you an example: If your website is like a candidate for the first place of a contest; then these backlinks are votes for you to achieve that position.
Link building is very important in off-page SEO optimization
Google constantly updates every hour to decide which sites deserve the best positions in the search results. Specifically, they will crawl the internet to find the number of backlinks to your website and index them, then use algorithms to determine the results.
The Page Rank algorithm is Google's way of assessing the value of a page based on the number and quality of the pages linking to it.
Examples of the importance of backlinks
If you have 100 backlinks pointing back to the website on the topic “ How to lose weight ” from 100 extremely reputable websites in the field of Fitness. When Google visits these reputable websites, it will know that these websites have backlinks to your website, and it understands that your website has very useful content, bringing value to readers. As a result, the website will achieve high rankings in the search results!
100 Backlinks here are like 100 extremely trusted Google people voting for you.
Backlink as trusted people to vote for you
Now you understand the importance of backlinks! It's time for you to understand more what creates a quality backlink, sustainable over time and of course Google also loves it. Please continue to follow the article!
What is a quality backlink?
A quality backlink having the following attributes will be considered the best in the eyes of internet search engines. And they have the maximum impact on the Offpage SEO optimization process.
There are 12 factors that make a good backlink – improve Offpage SEO
12 factors to create quality backlinks in Off Page SEO
Hard to find backlinks
Search backlinks and build backlinks
The connection comes from the domain
Relating to specific post words
Relationships in Topical Trust Flow
Contextual Link
Backlinks have high DR
Have Outbound Links in the same field
Quality content
Diversity in IP
Backlinks attract a lot of traffic
Use Anchor Text Effectively
Those are all 12 factors that you need to know to create a quality backlink. To know more about 12 factors in detail, please refer to the article “ What is backlink ? 12 foundations in link building”.
Also, don't forget to check for dirty backlinks pointing to your website. This helps your website avoid being negatively affected, or even penalized by Google.
9 Best Offpage SEO Techniques 2021
In the above section, I have shared with you the basic factors to be able to build quality backlinks. Within the scope of this chapter, I will reveal to you 9 core Offpage SEO techniques that will bring unexpected effects to your website.
After you understand the fundamentals of backlink building as well as the factors to create quality backlinks, what you need to know now will be the ways to create quality links to start planning a detailed SEO plan. in building them.
There are many ways to create links. Specifically, there are more than 101 ways to build backlinks, and all of them work. But success or not will depend a lot on your IN depth understanding of that way.
In other words, I'm going to share with you how I've found it to be really effective, as well as specific content/videos that share each of them, so you can start your journey in a different way. specific seo process , easier. Let's get started!
1. Social Profile/Social Bookmark & Citation
These types of backlinks you can easily create, on social networking sites. It's as easy as setting up a Nick account on Facebook/Instagram,…
However, you need to keep in mind that it is very important to create an account, profile for your blog or business websites on social networks so that you can easily connect with your users and visitors.
Building links with social networks is very effective
I will talk more about Social Bookmarking:
Social Bookmarking is known as an online service that allows users to perform actions such as: add, annotate, edit and share bookmarks of web documents.
Social Bookmarking isn't as popular as it once was, but it's still a great way to get traffic to your sites. Depending on the location, you can find sites like reddit.com, stumbleupon.com, scoop.it and delicious.com, etc. to promote your content.
If you want to implement Social Bookmarking, I will guide you through the very simple steps as follows:
Step 1: Register: First, you need to register to the Social Bookmark pages. Choose sites with high traffic.
Step 2: Submit the article address. The next thing you need to do is enter the URL, title, description, tag and then Submit. Just like that, your blog post has been marked on the Social Bookmark already.
If your content is really engaging and great, it will be shared widely. Thus increasing your chances of ranking better in search results.
What if the content is not really good and attractive? That's okay, I've got a guide to writing Content Marketing from AZ for those who aren't really gifted with writing.
Here is a great series of videos & articles that will show you how to create and use a Social Profile/ Social Bookmark & Citation:
Dominate a series of Google Maps – Case Study Google Map
Instructions for using social profiles & how to SEO Google Map
2. IFTTT – Automating backlinks in Offpage SEO
A free tool to help you automate your work in life (including daily life) and more specifically in SEO is one of the extremely effective Offpage SEO techniques, which is IFTTT (If This Then). That).
What is IFTTT ? 21X IFTTT Formula for SEOers, Bloggers and Digital Marketers
Because of its benefits, many SEOers, including me, apply it in automating a series of quality backlinks to the website. You just need to set up the formula and from then on, every time you publish a new article, you will easily have dozens of reputable backlinks.
Tool to help automate backlinks – Offpage SEO
Here's a set of videos that I walk you through from introduction to how to set up this free toolkit completely as well as accompanying notes: Automating backlinks with IFTTT
3. Backlink Blog Comment
Backlink Blog Comment is simply that you leave a comment introducing one of your articles on a certain blog.
To comment on a blog post, you need to provide some information such as Name, Comment content, Email address. Some blog sites may ask you to log in to Facebook.
When commenting, please leave a link to your website. This is a simple, effective and fast way for us to get backlinks.
To comment on blog posts you must register or provide some information
Below you should refer to how to create Backlink from Blog Comment / Forum that I synthesize from many different sources: Backlink Blog Comment | Instructions for creating quality Links from Blog comments step by step
4. Forum
You can exploit a rich source of backlinks from forums. There are a few ways for you to get backlinks from the forum such as: to link articles, link in comments, etc. However, to get a quality backlink source you must choose reputable forums.
Finding forums is not too difficult, you just need to search on Google for the topic you want to find plus the word "forum" and you will have a series of desired results.
5. PBN – Private Blog Network
PBN is probably my favorite part of the whole linking approach. Currently, it is the main method that I apply link building for SEO projects because of its effectiveness.
Offpage SEO – building a PBN system
On the other hand, to create a PBN system you need to spend quite a bit of your “budget”. Of course, the effect it gives you is a lot. Although it is said to be budgetary, it is all related to your financial and investment problems.
Note: PBNs are not easy to build or apply to promote SEO, it takes time and expertise to implement. If you have strong resources and want to accelerate website rankings by PBN, you can consider using GTV 's HCM SEO service !
6. Newspaper Backlink – Newspaper PR
Rated as the best type of backlink, newspaper backlinks bring a lot of value to your website. Currently, this backlink is chosen by many businesses.
Although the cost of backlinks is quite expensive, it will help your business increase brand awareness, increase brand coverage, gain user trust, and assert prestige and position. Going back to the newspaper also helps you improve website rankings more easily.
Some famous newspaper sites that you can refer to when you want to go backlinks such as: VnExpress, Dan Tri, Vietnamnet, Tuoi Tre Online...
Backlinks from reputable newspapers bring a lot of value to your website
7. Guest Post
You can think of a guest post as when you post an article by another website owner on your website. And you can do the same on their website. This is considered a form of exchange or else you can receive a certain payment from the website owner.
These articles often link back to the main page and often have specific information about the author. This is also a pretty effective form of linking that you can refer to.
Some benefits of guest posting:
Build a sustainable backlink
Improve the reputation of the website
Build community relationships between website owners
Building and expanding the brand to customers
Guest Post brings many benefits to your website
8. Content Syndication
Content Syndication is when one or more 3rd party websites post exactly the same content as the original site – like your business. This content can be the entire article, or a short rewritten paragraph or excerpt. The third party will record the source they cite such as: "Original article from ABC site" or "reference source: ABC" or they can also leave a link to the original article.
Are you worried: Is this really okay, will Google give a penalty for your website? Don't worry because Google can figure out which is the original. Not only that, Google also encourages you to do this. On the contrary, if another website also does this method with your website, you are getting a great source of backlinks!
For more details on issues related to Content Syndication, as well as the most effective ways to implement it, check out the sharing article “ What is Content Syndication ? 3 Tips to quickly reach users.”
It is possible to build a backlink system with Content Syndication
9. Building web 2.0
Building 2.0 sites is also a great way to build links. These aggregators not only give you a platform to build quality content for users, but also help you develop a sustainable backlink system.
You can refer to some popular quality web 2.0 platforms that GTV SEO is currently using such as:
https://tumblr.com/
https://weebly.com/
https://blogspot.com/
https://wix.com
https://sites.google.com/
Web 2.0 brings a rich source of backlinks
In GTV's blog, I had a post about web 2.0 content. If you want to learn more, you can refer to the article " Link 2nd floor : Amazing power & how to build"
10. Link Intersect
With the Link Intersect method you will see how your competitors are spreading backlinks? Which page is linking to the competitor's website. This is where Link Intersect comes into play.
Your competitors can convince other sites to allow you to contribute content, you can also do it to get more backlinks for your site. It also means that you will have to provide better quality content than your competition.
11. Lead Magnet
This method is often used by marketers and SEOers as a "bait" to send to potential leads/buyers for the purpose of exchange. When looking through the information and interested, these leads will leave their information such as: name, email, phone number, or other contact information requested.
Lead Magnet comes in many different forms such as: E-books, Webinars, Mini courses, Toolkits, Calculators, Infographics…
Effective Offpage SEO Guide
To do effective Offpage SEO, you first need to optimize Onpage SEO very well, choose the right keywords, determine the right Anchor Text to create backlinks…. Here, I will systematize the main points you need to grasp for effective Offpage SEO.
Now you have a "treasure of knowledge" from basic to advanced about creating links. Now, let's start using SEO knowledge (especially Offpage SEO like Link Building, Social Signals/Social Bookmarking) to achieve the highest efficiency.
There are 2 main parts I want to mention which are:
Link Model
Using Anchor Text
Link Model
It is a quite elaborate backlink building tactic and requires a large investment of time. But its impact on improving rankings is well worth the effort.
Example image of Offpage SEO model with pyramid link
Depending on the model, their influence will be different. But there are two most popular models today: Domain Authority Stacking and Pyramid Model.
Unfortunately, currently in Vietnam, no one clearly shares about Domain Authority Stacking, but the most popular model is the Pyramid model. Below are reference sources about satellite system & Pyramid model.
The most optimal Link Web 2.0 models
What is Link Pyramid and how to use it for SEO?
SEO plan 2016 – Solution for satellite system
Breakthrough with Anchor Text in Offpage SEO
Anchor Text , the truth in my eyes, it is extremely important. It is what distinguishes someone who is good at SEO from someone who is great at SEO. This is even more true when it comes to global markets.
Anchor Text is the content where the user clicks will go to a hyperlink
Some notes when writing Anchor Text that you need to keep in mind:
Do not write Anchor Text content that is too general like: click here, here.
Limit repeated use of an anchor text.
I have a very detailed article about Anchor Text, you can refer to it now to better understand this element!
“Synthetic knowledge on how to create Anchor Text – Case Study GTV SEO”
Conclude
Offpage SEO technique is an important technique that requires you to invest time and search every day to perfect yourself. The tips used to optimize factors such as link building (link building), marketing ... have all been shared by me above. Please read carefully and optimize for your website.
Above are my shares about Offpage SEO, some effective Offpage SEO techniques, I hope this article can help you complete the missing "pieces" in your Offpage SEO implementation process.
And don't forget Onpage SEO is equally important! Details in the article "22 fast Onpage SEO standards 2021".
If you want to update the latest backlink information in 2021, you can also watch the video: " Backlink 2021 : Note and application of backlinks to the project".
Besides, I also really need you to contribute information to share if this article is still missing, if you are thinking: “Good article, but why is there no [SELECT ARTICLE NAME & LINKS] ] in this list” then this is your chance to help us – GTV SEO adds that, email info@gtvseo.com if you think this article should include additional sections and articles to complete. good it.
Entity Mastermind Free Online SEO Course 3 Days Free to help you X10 Organic Traffic! Or you can immediately refer to the SEO Fundamental course - one of the online SEO courses with a methodical route from A -> Z for beginners.
References:
“13 Off-Page SEO Techniques To Drive Organic Traffic & Raise Brand Awareness” – cognitiveSEO
https://cognitiveseo.com/blog/17851/13-off-page-seo-techniques/“The Ultimate Guide to Off-Page SEO” – Neil Patel
https://neilpatel.com/blog/everything-you-need-to-know-about-off-page-seo/“Off-Page SEO” - Moz
https://moz.com/learn/seo/off-site-seo
#gtvseo #gtv_seo #offpage_seo
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Email: info@gtvseo.com
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