About 2 years ago is considered a tumultuous time with SEO-er worldwide witnessing the sweep of Google when directly penalizing a series of websites with a series of tightening policies. So far, this still makes a lot of SEOs extremely confused and don't know what is working right now.
This article will give 3 decisive factors for success in SEO, and also the most core to my success in SEO (Search Engine Optimization) work.
Whether you are studying at a center or self-study web SEO , it is very important for you to avoid making 20 technical SEO mistakes and understand these 3 factors.
There are many factors that determine the success or failure of SEO, but if you have been following me for a long time, you will know that, for me, in the end, there are only 3 factors:
Make Google understand what your website is about (relevance)
The website must have great power and trust (reputation).
Do not "over-optimize" your website
These 3 factors in my opinion are the most important because it is the core issue, the foundation that any SEO without understanding or misunderstanding, the website will not be able to get to the top or if there is an increase in ranking. Regardless, it cannot be sustainable over time.
Make it easy for Google to understand your website
“Don't confuse me” – Google Bot
You own a company that provides SEO services, so how does Google understand what your website is talking about?
Here are 5 factors that help Google understand the content of a website arranged in descending order of importance.
Domain
When you name a domain (domain name), if the root of your domain contains keywords, this greatly affects your seo, you will be a lot easier Seo.
For example, I have the following 3 domains: gtvmedia.com, gtvseo.com, dichvuseo.com when seo keyword "seo service", if I own a website dichvuseo.com, I will seo this word up easily, quickly as well as Save money, save a lot of effort.
If ranking from easy to difficult in SEO words to the top, it would be dichvuseo.com -> gtvseo.com -> gtvmedia.com
Why? Simply, when you name it gtvseo, you have made a partial commitment to Google: "I will write about SEO" similar to dichvuseo, it's even better than: "I will write about seo services , at this point, Google will definitely give you more points in these areas.
Of course, I am not saying that domain names containing brand names will not be good for seo, but just that, domains containing keywords about the field are much more advantageous.
Watch the video "4 factors you need to know when choosing a domain" to know how to choose the right domain name for you and the best SEO!
URL
Naming the URL (domain name, web link name, eg seo.com) with the same name as the subject area of the website is the most effective way for Google as well as readers to understand what your website is talking about. . Because, when google looks at your website, the domain, title, and url are the first factors it considers. So these are the 3 things that largely determine the relevancy of your website.
URL is one of the major determinants of your website's relevancy.
Normally, you can put the keyword name in your URL, but this will lead to over-optimize your website.
I understand that you may still have many questions about what other important factors are when it comes to Offpage SEO and how to put URLs in the most effective way. So, please take a look at my set of 2 videos on the factors that affect onpage seo.
Anchor text
Anchor text is a word or phrase inserted into an article that contains a link to another page. It can be said that anchor text is an extremely important factor in letting Google bots track your links and understand your website.
Anchor text is an extremely important factor for Google Bot to understand your website
When a user searches for "seo service", Google bot will proceed to get the data base (data previously stored by Google) or will go around looking for the most potential websites for this keyword. .
At this time, your website will have the advantage of appearing on the first page of Google when there are anchor texts related to seo services that lead to links.
Anchor text is diverse in fields
Refer to the article: General knowledge on how to create Anchor text – Case Study GTV SEO
Title
Website title is the 3rd factor that contributes to making Google and readers understand the topic of your website.
Title is the third factor that contributes to making Google and users understand your website.
When google looks at a website when crawling on the internet, google will look in the order of preference Domains > Url > Title > Content. Because Title marks an extremely important milestone in your SEO Top Google , you should choose keywords with a lot of search volume (or your main keyword) to put it in the title.
Nội dung
Content is considered the final factor in helping Google understand what your website is about.
Perhaps many of you will disagree with me on this, but the truth is that I have seen many seo projects without any content other than relevancy in domains, urls, titles, backlinks (anchor text) and still get to the top.
Content is the third factor that helps Google and users understand what your website is about.
That said, it's not to deny content, in fact, seo is just a tool for marketing, if you don't have content, how can you sell and build a brand?
For me, content is an indispensable thing when doing marketing and more than that, there are many people out there, with just a content marketing strategy, but still seo to the top of a series of keywords thanks to the viral content of the internet on the internet. they elevate their brand.
There are many other ways for Google to understand your website, however, above are the 5 most important and fundamental factors.
Do not “over-optimize” your site
I bet that many of you, especially those who have not been following my videos and articles for a long time, will certainly not know this term much.
This is what makes more than 95% of the seo out there "sorrow" and never make it to the top, or do it all the time but still get stuck on page 2, page 3, and don't even make it to the top 100.
Over-optimize is the practice of high density keyword stuffing or sending thousands of spammy links from blog comments, forums, or both to your own website.
Do not “over-optimize” your website.
Over-optimize can come from both onpage seo and offpage seo or either. Up to 95% of seo-ers are over-optimized offpage. This has caused their website to be underestimated by Google in terms of trust level, unable to reach the top no matter how much effort is put into it.
As a simple example, over-optimize occurs when you do one of the following:
On-page SEO
Good Onpage optimization will create a solid foundation to help the website grow in rankings. However, optimizing overdosage is counterproductive. Eg:
Your title tag is MacBook
Your content only has 500 words, while 30 of them are keywords (meaning every few sentences the word MacBook appears once).
Your URL keeps repeating certain keywords over and over, for example: gtvseo.com/dich-vu-seo/dich-vu-seo-tphcm, or worse, dichvuseo.com/dich-vu-seo-/ dich-vu-seo-tphcm
Overdose Onpage optimization will be counterproductive.
Off-page SEO
Many links leading to your site have only one anchor text (Example: 50 links from many different websites all lead only to the article How to SEO to the top of Google) or the anchor texts are all links. keyword anchor text.
The density of anchor text containing too many keywords can cause your website to be penalized.
I know that many of you wonder about the proper use of anchor text and how to deal with backlinks penalized by Google Penguin and over-optimization.
This is a set of videos where I talk from an overview to details about Anchor text and 2 articles on how to check if a website is penalized by Google and how to fix it if unfortunately the website has a penalty.
The website must have great power and trust
As stated above, making Google understand the website content and not over-optimizing it are the two core factors that help you increase your rankings on Google's search results, thereby driving traffic to the web.
However, with the third factor - creating power and trust for your own website through finding relevant backlinks and building relevance is the most difficult.
However, a question you can ask now is: "Who will Google give to the top in search results when there are so many SEO service providers overall Website doing the same two ways?"
The answer is the Strength and Trust of the website. These 2 factors are evaluated based on the DA score - domain authority (or assessed according to the DR of ahrefs) and PA - page authority (or UR according to Ahrefs) and TrustFlow (the Majestic SEO index ) mainly.
The strength and credibility of the website thanks to quality backlinks.
Many people mistakenly believe that PR (page rank) is very important for a website, however, this metric does not say anything about your website. For the simple reason, since 2013, Google has stopped updating the PR of all websites and by February 2016, it was removed from the rating scale by Google.
Instead, using Moz's DA, PA and Trust flow (TF) or DR (domain rate), UR (URL rate) scores from Ahrefs and TF to evaluate websites will be much more accurate.
Learn more about DR and UR metrics through the article " Explaining metrics in Ahrefs from AZ "
Reference: UX Index – Guide to choosing user experience index 2020
This explains why websites that achieve absolute trust such as amazon.com, bbc.com or dantri.com, wikipedia, vnexpress ... and other major sites easily top the Google rankings.
The question is, how can you increase your website's DR and UR or TF (TrustFlow) score? The easiest way is to build quality backlinks to your website. As for me, I use PBN ( Private Blog Network ) mainly.
You must understand that, now in 2021 and in the future, QUALITY IS DECIDES, NOT QUANTITY.
So, focus on finding quality backlinks (the more the better) and not focusing on getting valuable backlinks in large numbers.
In a word, this method is like getting the trust of everyone (even though everyone doesn't know who you are) when taking a photo with Bill Gate - the famous American billionaire.
Whoever you are, in that photo, part of Bill Gates's talent and popularity has passed on to you, making everyone believe that you must have something special. talent, or wealth) to appear with Bill Gates like that (even though you may not have any talent at all).
This is much better than taking a picture with 5000 people, taking a picture of shaking hands with Bill Gates alone is much better.
Case Study on success in seo when applying 3 factors
You can refer to my case study article on the "old laptop" market when applying the above 3 factors in seo here.
I hope that my above article gives you an overview and orientation for the upcoming seo for you and your work.
If you are just starting to learn about SEO or are still having trouble learning and doing seo, you can also follow the article "The process of learning and doing seo quickly and sustainably in 2021" as well as Sign up to receive emails from GTV SEO for extremely valuable and quality lessons of SEO!
However, if you need a well-designed source of knowledge according to an in-depth route, refer to GTV SEO's SEO training course to save time.
Reference source:
https://searchengineland.com/seotable
https://www.searchenginejournal.com/on-page-seo/essential-factors/
https://www.lyfemarketing.com/blog/seo-strategy/
#gtvseo #gtv_seo #3_yeu_to_quyet_dinh_thanh_cong_trong_seo
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