During the current complicated situation of the Covid epidemic, offline campaigns are being interrupted. This is the time, for businesses to focus on online implementation projects such as focusing on effective SEO implementation for businesses.
SEO is not only important for your business during the pandemic, but it also provides potential value when the epidemic season is over. In this article, you and I will look together at why SEO is so important, and I also suggest you some of SEO strategies in Covid season.
Reasons why you should focus on your SEO strategy during the pandemic
First, I'll give you a few reasons why SEO is so important right now:
Time to prepare for completion after the pandemic
This is the period you should take advantage of to focus on SEO investment. When offline activities seem to have stopped. Instead of sitting still, let's take the time to comprehensively optimize online problems for our business. Focus all your efforts on implementing the best SEO strategies, which you have left unfinished for a long time.
Instead of sitting still, take the time to comprehensively optimize SEO issues
Creating competitive advantages for small and medium enterprises
Customers will choose to use SEO products and services of the business when they have trust and have a lot of interaction with the business. Blog posts in your SEO campaign now play an extremely important role as the key point for you to "meet" and share with customers during this pandemic.
In this complicated Covid 19 time, customers cannot experience the product directly, so experiencing it through quality content is the first choice.
So if you do SEO well, build quality content, you are fully capable of competing in the market.
According to statistics from HubSpot, businesses with 16 or more blogs on their website are 4.5 times more likely to attract potential customers than businesses with only 4 blogs on their website.
Take advantage of SEO season to increase competitive advantage
Increased demand for online search
The actual situation has proved this very clearly, when all offline activities of users are stopped, their online search demand will increase. Therefore, if you catch Google trends in time, focus on optimizing user search, I guarantee your website will attract more visitors than before.
Especially the demand for online shopping is growing more than ever. E-commerce businesses, online businesses should focus on SEO strategies.
There are many ways to rank up during the pandemic
During this time, you can take advantage of many ways to increase the ranking of your website. For example, use topics related to Covid - 19, to provide useful content for users, or focus on optimizing Local SEO for businesses. I will cover this in more detail in the following sections.
Consolidate user traffic
You should focus on SEO at this stage to be able to maintain and strengthen user traffic. This is the stage when users are easily influenced in the information search process. Therefore, you need to focus on implementing SEO in the Covid season right away to be able to retain users. Do not let users feel that you are inactive, causing them to gradually lose interest in your website.
You should focus on SEO at this stage to be able to strengthen user traffic
Check out 7 SEO strategies for businesses during Covid-19 season
Next in this section, I will share with you the key SEO strategies that you should focus on during the Covid pandemic:
1. Target keywords related to Covid-19, topics of interest to users during the epidemic season
Not surprisingly, keywords related to Covid 19 are being searched a lot by users. During this period, you should focus on implementing topics related to Covid 19 or about user behavior during the epidemic season. Covid - era search trends such as: online courses, online purchases, delivery services, takeout, keywords related to user behavior when they have to stay at home for a long time …
Although your business is not open at the moment, it is certain that posts like this will bring growth in traffic for your business, and create connections with potential customers in the future.
Please target keywords, topics related to Covid-19
2. Focus on Local SEO
Let users know exactly the current operating status of your business, let users know the changes in business operation, the changes in the form of operation.
Some points you need to pay attention to when SEO Local are as follows:
Google is now allowing businesses to edit their business name fields to reflect how they're providing services. Make it right for your business! Update your current form of activity (take away, delivery,..)
Fully adjust the information that users can contact you at the moment such as: phone number, email.
Provide accurate information about your operating time during the Covid epidemic season
Ensure consistency of business information across all platforms from Google My Business to Bing, Apple Maps, information on social networks, etc.
Accurately and fully update operational information for your business during the epidemic season
If you want to know more details about ways to optimize Local SEO, you can refer to GTV's article on how to SEO Google Maps!
3. Perform audit work
Instead of focusing on producing new content, you should also focus on an overall SEO audit of your website. Take the time to check the outstanding SEO errors on your website, such as page load speed, what the interface needs to change to be more standard.
In the video how to SEO Audit Website From A - Z, I have detailed how you can implement an SEO audit, please take a moment to watch and apply!
In addition, auditing content articles is also something that you should plan to do. Please check the content, see if it has any problems, if there is anything that is not optimized, quickly fix it. This is also a way for you to improve the quality of your content better for your readers.
For details on how to audit content, you can refer to my sharing below: How to audit SEO content effectively
Some types of content that you should plan to audit during this period
4. Update content that has been and is active according to the translation situation
Some of the content on your website can be completely updated and adjusted to match the current Covid epidemic. You should take advantage of this to add value to the content on your website, to better meet the needs of users. At the same time, it also helps your website increase traffic thanks to the Covid-related keywords that have been added.
However, you should note that you only update articles that are really useful to users, ensuring appropriateness during the epidemic.
What is the SWOT article is an illustrative example of the content update that GTV has done that you can check out! You can refine the content accordingly in the Sapo section or insert additional content proving the knowledge you provide in the article in accordance with the time of the epidemic.
5. Supplementing FAQ related to policies in the situation of Covid epidemic
Adding a FAQ related to the policy during the Covid season is a good way that you should apply. If you are not familiar with the FAQ, I will talk about it a bit! When using the Schema FAQ for a certain page on the website, in the search results, you will see it displayed as shown below:
Site search results using FAQ
When you click on the question or the arrow, it will immediately display the results below. If you apply this method to your website during covid times, it will help users have a better experience. Users will easily access information about your epidemic policy in the fastest way.
6. YouTube SEO, add videos to articles
The demand for watching videos of users is increasing day by day, especially in the present time when they have to stay at home 24/7. When you optimize the content on the website with videos, it will attract users to watch more.
If you have a YouTube channel, in this stage focus on YouTube SEO strategies, helping your YouTube channel get more traffic. You can focus on implementing YouTube video content related to the epidemic situation, providing valuable content for users during this period.
You can take advantage of YouTube videos to optimize the content of articles on your website by inserting these videos into your articles. This way both helps you improve the quality of your articles and helps users access your YouTube channel more.
7. Google Trends App
One more suggestion for the SEO strategy of the epidemic season is to cleverly apply Google Trends. Tracking user search behavior through Google Trends will help you identify topics of interest.
Then identify keywords that can be used to implement the topic you got from Google Trends, but make sure it is relevant to your business.
You can see more articles on 7 ways to use Google Trends to increase SEO efficiency to know more about how to apply Google Trends most effectively!
One thing to note for you in this stressful situation, if you are wondering with the outdated SEO strategy that your website or business is facing. Then I recommend you to read through the article 7 Outdated SEO Strategies and Solutions for Businesses during Covid!
You can take advantage of Google Trends to capture the topics users often search for during the pandemic
Conclude
I have just shared with you why it is important to focus on SEO strategies during the Covid season , suggesting some strategies for SEO during the epidemic season. I hope that the content provided above will help you get the most accurate view of the importance of SEO during the epidemic season as well as apply the strategies that I suggest in the most effective way.
#gtvseo #gtv_seo #chien_luoc_seo_mua_covid
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