Criterion 1: Put the keyword on the left next to the top
What does this mean? Assuming you are doing SEO for the keyword “SEO services”, for example, placing this keyword phrase at the beginning of the title will create more efficiency than placing it in the middle or at the end of the title. Let's compare the difference between the following two articles: Best overall SEO service in Ho Chi Minh City – GTV SEO and title Best overall SEO service company in Ho Chi Minh City.
In the first title, the keyword at the beginning easily captures the reader's impression. In Title 2, the keyword :SEO services” has been pushed inward which can make the reader more easily distracted. Specifically, according to the results from a test of SIA Group, the ability to Rank Top of the first title will be much better than that of case 2.
Specifically, the test is performed as follows: Create 2 completely new websites and start the same Onpage optimization steps. But in the title, one website applies keywords near the top left, one page puts it in other positions. The results show that the website that puts the keyword at the top of the title ranks better.
The keyword "spondylolisthesis" placed at the beginning of the title has kept the high rankings
Although this is only a small criterion in title optimization, it will help you a lot. Onpage SEO is completely free, you can completely impact it immediately. So don't skip any steps that you can take to optimize. Moreover, this Title optimization applies not only to 1 article but to all your articles, so it will bring a lot of improvement to the Top Ranking.
Criterion 2: Competitor analysis and inclusive content
Please note that the title covers the entire content of the article, because this is the first element that users reach before clicking to view. More specifically, the title should highlight the main points of the article that may have been deployed by your competitors to the top.
Second, about the content of the article, you can refer to the content that your competitors are deploying (websites in the top 10) But note that it is not to copy all that content, but to research. and write again. In addition, provide additional content that your competitors have not mentioned. This will contribute to the uniqueness of your article.
I will guide in more detail on how to analyze competitors as follows:
Top titles that appear first when searching for the keyword "herniated disc"
Assuming you are SEO keyword "herniated disc", like the image above you will see the top posts. Look at the title, the keyword herniated disc has been placed at the top left.
Next, click on the top 5 to search and view the content of these articles. You will see some content repeated across all posts. This proves that these are the important content, mainly searched by users, that should be included in your article. For example, in the articles on the picture, the content repeated in the articles is: The concept of herniated disc, causes, symptoms and treatment, ...
After determining the main content of the top articles, you can flexibly mention them right in the title of your article. Thus, readers will easily understand the overview content of your article, the possibility of them viewing is also higher. You can see the picture above about the application of this title.
In addition, such a title also helps Google recognize the content you mention faster because it already understands these contents in the top articles.
I will give one more example when analyzing competitor headlines:
This time I will use the keyword “ What is SEO ”
Keyword analysis "what is seo"
Top 4 top titles on Google with keyword: “What is SEO”
Based on the title, you will see the content mentioned in the article containing this keyword including: definition, benefits, SEO jobs.
But here, in addition to the keyword " What is SEO " repeated in the titles, the sentence from the back is completely different, unlike the example keyword " herniated disc ".
However, notice, although the wording is different, the content still clearly shows two main issues that are the definition of SEO and the benefits of SEO.
Continuing to analyze the headlines in the top 10 you will likely discover more important content. From there, you synthesize and present it in the article and show them on your article title.
I would like to summarize 2 issues after analyzing the opponent for you to understand the most:
– Take a look at the title of your competitor who is in the top 5 – 10 on Google from which to draw a title for your article.
– View the content of the articles in the top from there to synthesize and optimize your articles both fully and insert new content.
Criterion 3: Insert keyword variations and note pixels
This tip will give you 3 main benefits: First. help you rank more keywords, making the content can be to the top in many different keywords. The second is to help you get more Organic Traffic in one post. And third, it helps to optimize rankings for your main keyword a lot.
Without making you wait any longer, I will present it in the most understandable way right here!
First we will go into some notes about displaying titles on Google:
– Google has a limit on displaying Title in search results, specifically: no more than 600 pixels, 60 characters. Remember this to make sure your title shows all the content you want. If you insert more than 60 characters, the following content will not be displayed in search results, but will be replaced with ellipses.
– The content displayed after the 3 dots Google will still be able to read it, so you should note not to ignore these content when doing SEO.
Practical application way:
Assuming you SEO the keyword " SEO services ", there is another synonym in here that is " SEO company " - this is a variation of the keyword " SEO services ". You can completely SEO both of these keywords, and mention them at the same time in the title.
Insert keyword variations but be aware of the over optimize restriction . For example, if you have 2 synonym keywords “ SEO services ” and “ overall SEO services ”, if you put both of these keywords in the title, there will be repetitions of the phrase “SEO services” leading to the darkest night. overdose optimization. As a result, Panda and Google can come in and penalize your article.
So be really mindful of variations. It needs to ensure synonyms but not repeat words as in the above case. When used correctly, you will create a resonance from which to promote the top of the keyword better.
Another suggestion is that you can flexibly use English variations of your keywords. I will take an example with Title: Professional SEO Company – SEO Agency GTV . With this approach, you can rank better at the top, get to the top of more keywords, but also make sure you don't get penalized by Google.
The title used the keyword "industrial cleaning" and the variant "cleaning service company"
Watch more videos shared here:
Conclude
Thus, I have just finished synthesizing the top 3 advanced Title optimization criteria to help you succeed in Onpage SEO strategy including: Insert SEO keywords from the top left; analyze the title, content of the top 10 competitors and optimize the inclusion; insert keyword variation in title.
Title optimization is known as the second most important job in the Onpage SEO strategy. If you know how to take advantage of the above tips and optimize the title for many of your articles, it will definitely create a huge competitive advantage compared to other competitors in the market.
And one more thing, it's completely free, you just need to put in a little effort. Take advantage of the tips above and immediately optimize your titles! Good luck!
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