I understand that, after you have fully prepared the website interface, the content. At this point you will start to experience difficulties in analyzing website rivals compete in Search Engine Optimization.
You will not know how much you will have to invest; time or effort into certain sets of keywords. So that you can beat your competition and allow you to climb to the top of Google in the market for your business.
Here I show you how to analyze competitor websites in SEO latest 2021. Before getting to the main point, I will also tell you a little information you need to know below!
Let's start!
Website analytics for what?
Before going into the main topic of today's sharing, I want to mention the practical benefits that web analytics brings to businesses so that you can understand the importance of this work:
- From analyzing the website, you will get data sources, detailed information about customers and competitors. Through this data, you can evaluate and come up with better customer outreach strategies.
- Website analysis helps you better understand your customers, know exactly the user behavior when coming to the website. What content is engaging them, what content is being ignored so adjust accordingly.
- Website analysis helps you to view and objectively evaluate the results from the strategies you have implemented such as: SEO, advertising, communication. From there, learn from experience, as well as have a plan to promote or improve strategies to increasingly optimize the website.
- Website analysis is the foundation for you to increase the conversion rate of customers, increase sales for the company.
Don't trust web analytics tools 100%!
One thing I need you to always keep in mind is that…
NEVER rely too much on a single market or website review analysis tool!
Simply because even the most seasoned SEOs have experience analyzing SEO competitors themselves. Nor are they able to provide evaluation information; 100% accurate information research. Let alone these are just machine analysis tools.
Not only that, as I mentioned above. Every day that passes, Google is constantly changing and updating its search algorithms . While these SEO analysis tools only analyze the SEO competitors in the market based on the number of backlinks, the DA, PA, DR, UR, TF, CF scores don't really make sense.
In my SEO process , I always try to check quality website backlinks as well as find ways to optimize anchor text effectively. But do not pay much attention to the above indicators.
Assess the accuracy of website analytics tools
I will demonstrate to you with the following example
Go to kwfinder.com, log in and search for the keyword “seo services”. Then select the location “Vietnam” and the language “vietnamese” you will get the following results:
Bạn có thể nhìn thấy, độ khó của thị trường kinh doanh về dịch vụ SEO web chỉ có 28. Nhưng sự thật là tôi bắt đầu làm SEO thị trường này con số này lên đến 45! Bởi đơn giản, các công cụ phân tích này chỉ dựa trên các chỉ số thông tin DA, PA, số backlink trỏ tới, lượng chia sẻ trên mạng xã hội là chủ yếu.
Nên vì vậy, nếu như trang của đối thủ chưa được MOZ cập nhập DA thì bạn rất có khả năng cao đã nghiên cứu, đánh giá sai hoàn toàn các đối thủ cạnh tranh trên thị trường. Ở trên là hình ảnh khi website tôi chưa cập nhập DA, và DA còn rất thấp.
Nếu như bạn không biết. Moz hiện nay cập nhập các chỉ số trung bình từ 1-4 tháng, và thậm chí cao hơn. (Gtvseo của tôi phải mất 6 tháng moz mới cập nhập). Vì vậy, đừng quá tin tưởng vào moz nữa nhé!
Và tương tự đối với công cụ Ahrefs cũng vậy, độ khó của “dịch vụ seo” chỉ có 40.
I will give you another example of a set of keywords I made that is about a topic related to "old laptop tphcm".
As you can see, the difficulty of the keyword "old laptop tphcm" is rated quite high by Ahrefs tool with a score of 45. But in fact, when I did SEO for this keyword set to the top 1, it took a lot of effort. , the time, and the cost that I spend on it is only 1/3 of the keyword "seo service" with difficulty 28 above.
Not stopping there, I only need to use about 30 domains to be able to top the keyword "old laptop tphcm". While the number of domains that I use for gtvseo is more than 70.
You can go to website www.vitinhtranphu.com/laptop-cu-gia-re-tphcm to analyze Onpage SEO, Offpage SEO and then you will see something. I do not optimize any Onpage SEO product that is too "classy". Just a good URL, Title and H1 optimized content.
As for the rest of the "quintessence" is how I do it in backlinks and Anchor Text, I will also tell you a part of how I do it in this article. Honestly, you will never succeed in SEO if you just rely on the metrics and numbers provided by the competitor website analysis tools.
Because in Ahrefs tool (and other competitor website analysis tools) there are indicators of information you should pay attention to, but there are also types that only make you more wrong if you believe it.
See also the article “ What is Ahrefs? Explaining Ahrefs metrics from AZ ” so you can master the important factors when using Ahrefs.
What to do for SEO competitor analysis?
Most of the indicators in SEO analysis tools (including Ahrefs, Moz, Majestic SEO , ...) can use SEO blackhat to help increase the index. That is also one of the reasons why even though your website has higher DA, PA, DR, UR, TF, CF indexes than your competitors, it still can't get to the top like them.
The most important thing is HOW DO YOU USE SEO strategies? From Onpage SEO to Offpage SEO, you don't have to focus on the numbers of analytical tools. Those are simply factors that are good, if not, it doesn't matter.
This is exactly what I want to pay attention to those who are interested in how to analyze competitors SEO in the market for SEO work for a project, SEO for your own website, SEO for business brand products. your business and business or create a specific Digital Marketing advertising plan to reach customers.
Now, let's start right away, how to analyze SEO competitor websites in 2021.
Why is SEO competitor analysis based on Offpage SEO mainly?
In this section, I will focus my analysis mainly on Offpage SEO, because of the following reasons:
- I'm NOT SO EXCELLENT at Onpage SEO but I'm BEST in Offpage SEO. If you have been following me for a while, you probably know that by the time gtvseo.com came to the top from “seo services”, it had very few customer visits to the website and most of them. That's all I access.
Simply because I only have one introduction about the service. Without any blog, news or website structure. Different from the present time, when I started creating content on the website to build a brand.
Below is a chart image of GTV SEO visits spike over the months.
If only applying SEO Onpage, this method will work for medium-competition areas. However, in highly competitive fields, you can hardly bring the keywords to the top.
Up to now and in the near future, Google confirms that backlink is one of the important factors determining the ranking of SEO keywords.
Instructions for analyzing competitor websites
Next, I will guide you how to analyze the most detailed competitor website, follow below!
Off-page SEO analysis
The first thing to do before conducting the analysis, you need to change the IP (Internet Protocol) , be it IP in the US or IP in other regions. Because when searching for keywords, the geographical location factor will affect the search results. For example, if you are in Ho Chi Minh City, websites with locations in Ho Chi Minh City will be prioritized, located in a higher position than its actual location in other regions.
Normally I would change my IP so that I can know the national comparison. At this point, I know where my website is standing, thereby orienting the appropriate SEO campaign.
However, if you only target your local area ( Local SEO ) to find some customers to strengthen your business first and then nationwide later, you still may not need to change your IP.
If you want to do a Local SEO campaign, then you definitely won't want to miss my article " Case Study: How GTV SEO dominates google map ".
Note when evaluating backlinks
When analyzing, if you do not have much SEO experience, I advise you not to choose the top 5 websites. Because this will make the analysis process more confusing, leading to your research, misjudging information about competitors in the market. Simply for two main reasons:
The top websites often hide their backlinks, usually their own backlinks because if they don't, these websites will easily get bad backlinks by "kind neighbors", lowering their rankings.
If you're not sure, just look at the GTV SEO image below. After going to the top you will see, there are many "neighbors" giving us more than 400 domain backlinks.
The top websites have a huge investment in backlinks. This makes most of their backlinks much higher quality than the rest of the websites.
First we will start with the analysis of the number of relevant backlinks!
Backlinks with the same Topic
As you can see here, when I searched for the keyword “old laptop hcm” I found the following websites.
Nhat Minh Laptop has a Referring Domain index of 23 and 243 backlinks (at the top URL) in the top 1 position in search (I just check the backlink live index ).
While in a lower position vitinhtranphu.com has a domain number of up to 1.54K backlinks and has 124RD.
Another example is laptopgiasi.vn with 1.18K backlinks and 64 RD.
The terrible difference in the number of backlinks between nhatminhlaptop.com (Top1) and vitinhtranphu.com (TOP3) or laptopgiasi.com (TOP4) has shown the importance of quality backlinks. The number of backlinks is sometimes not a factor to help you get to the top. Accordingly, laptopgiasi.com has a huge number of backlinks, but it may be a weak link, spam in many forums.
A small note when you analyze websites that see the homepage position on the top instead of the page on the top, you must choose the URL when analyzing the homepage instead of choosing the default .domains/.
Because URL means EXACTLY the number of backlinks pointing to that URL (in this case the homepage) and domains means ALL backlinks pointing to that domain. In laptopgiasi, domain = 115 (live): link to the entire root of the domain, including other URLs that are not the homepage.
URL = 64 (live): the link only points to the homepage. This means there are 115 – 64 = 51 links that do not point to the homepage.
If you don't know how to edit, I will also show you how to change the URL:
Step 1: Put the Root domains in Ahrefs
Step 2: Click on the place as shown in the picture
Step 3: Select URL
Step 4: Click Search
Analyze backlinks on the same topic
Here, let's take the time to step into the detailed analysis of backlinks of websites.
Step 1 : Consider how many backlinks UR>20
See how many backlinks UR > 20, because backlinks UR > 20 are often powerful backlinks! That is, often these backlinks are placed on strong pages (usually the homepage) or pages with backlinks pointing to ( tier 2 ).
The information here is only 1 backlinks with UR greater than 20, most (100%) are from UR < 20, UR < 11 this means, website laptopgiasi provides a lot of backlinks pointing to, but Most of them are weak or spammy backlinks.
Step 2 : Select the backlink item to view
Select the backlinks section to see what types of backlinks point to it.
In this section, you should remove the following 2 types of links:
- Foreign links
- Spam, weak links: have External Links greater than 60, the same URL but give away more than 60 links, this means you can get this link easily. Most of these links do not have much power, however, no matter how powerful it is, you SHOULD NOT be too concerned about them, because the core of SEO is the selection of relevant links. (I'll clarify this below), getting powerful but irrelevant links will have little or no effect, or worse, negatively affect your SEO. .
Read the article: " Understanding and building quality backlinks in 2021 " If you really want to get 100% value from this article, as well as SEO trends 2021
Step 3: Filter DR from low to high
You need to remove links with DR < 30 because these links just need to be created and then put in the link (you wonder why DR < 30? Simply because DR from 0-30 is a very easy number to increase. and usually it's a new domain).
See also the article: " Explaining Ahrefs metrics from A - Z " to better understand Ahrefs metrics
Through the above 3 steps, you can eliminate a lot of useless Referring Domains (RDs). This means, website laptopgiasi.vn has about 115 RD, but of which, the report with nearly 40 RD is too weak, spam leads to sometimes counterproductive SEO in their process and is only really around 50. RD is valuable.
Step 4: Conduct analysis
During the analysis, you should note:
- Quantity: here, after removing about 40RD (backlink with ext>60 and backlink with DR<30), you are left with about 75 RD. This means you need to have at least 75 RD and similar number of backlinks to be able to get to the same position as vitinhtranphu (in terms of the same quality).
- Quality: You have to understand that, now after the Google Fred update, it's not the powerful links that are the quality ones, but the RELATED BACKLINKs that will be GOOGLE PRIORITY above all. Of course, if you have a link that satisfies these two factors at the same time, it will be extremely good.
I will analyze the data of 2 webiste, nhatminhlaptop.vn (topping the ranking position) and vitinhtranphu.com (top 3). Here you can see that the density of providing relevant backlinks of only vitinhtranphu.com accounts for 3/8.
For illustrative examples, if you analyze, you should analyze all and in detail. Of course, the ratio of 3/8 here is when I looked at the first 200 backlink domains of vitinhtranphu.
While the density in nhatminhlaptop is up to 7/8.
This proves that: Although there are many times less links, the high relevance density of these links has helped nhatminhlaptop.vn to rank higher than vitinhtranphu.com on the Google search results table.
Analyze Anchor Text
After completing the above steps, you should conduct an Anchor Text analysis, the purpose of which is to see if you have optimized Anchor Text or not. You must understand a VERY IMPORTANT thing that success in offpage seo only comes from 2 main factors, that is: Quality Backlink and good Anchor Text optimization.
Most SEOs in Vietnam underestimate the effectiveness of Anchor Text optimization. Because simply, if your Anchor Text is not properly optimized, you will have a case where your website will forever stand on page 2 or page 3 without moving.
Or worse, you will have to fly in and out of the top100 continuously, maybe disappear from Google! Just as the difference of an SEO master in the aspect of Off-page SEO is their difference in using Anchor Text!
Please watch the video series I talk about Anchor text, how to use, notes when optimizing as well as how to edit if you are over-optimized causing google to penalize at the link: https://www.youtube. com/playlist?list=PLyCvV8IiFZXH6I4JQDXd0pahEg80EXWhp
Anchor Text Analysis Example
When researching about Anchor Text of website laptopgiasi.vn, vitinhtranphu.com, nhatminhlaptop.vn on Ahrefs to see which of these 3 websites is the best Anchor Text optimization page.
Next is the website review nhatminhlaptop.vn
You can see the Anchor Text "cheap old laptop", "old cheap laptop hcm", "cheap old laptop tphcm", "old laptop cheap", "mini old laptop" are most used and there are many At least Anchor Text is "old laptop supermarket". This means that this website is focusing on SEO for the keyword phrase "old cheap laptop hcm".
Here, laptopechip.vn has a good Anchor Text keyword density, but the exact Anchor Text phrases like "old laptop hcm" or "old laptop tphcm",... are not included here.
Similarly, if you consider the Anchor text aspect of "selling old laptops" of this website, the Anchor Text is too high at this time, up to 20% more. So, if you search for the keyword "old laptop for sale" you will not see this website on the front page anymore.
And finally vitinhtranphu.com
What to conclude from Anchor Text analysis
To better understand how good Anchor Text density is and make sure you don't get over-optimized, you should watch the video 3 Reasons You're Not in the Top 3 in Google and the video Optimizing Anchor Text
As you can see, if analyzed carefully, the Anchor Text of the keyword "old laptop hcm" of the two websites laptopminhnhhat and vitinhtranphu can be said to be equal and similar to the related density of backlinks. But why is laptopminhnhat top 1 and vitinhtranphu top 3? As in other related keyword sets, why is laptopminhnhat in the top 1? Simply, it has another factor to decide, which is backlink strength!
Backlink strength
Strength: When both websites have the same relative density, the link strength factor will determine which page is in the higher ranking position. I usually base and prioritize Trust Flow then go to UR (About UR, like I showed you at the beginning, you can check the backlinks of this website yourself.You should know that backlinks with high UR often These are also high TF backlinks.
TOP 10 Website Analysis Tools
Website analysis is an important job to help you evaluate the strengths and weaknesses of the website, thereby providing timely solutions to improve and upgrade the website to be optimized. There are many tools to help you analyze your website including both free and paid tools. Here, I will introduce to you the top 10 most commonly used web analytics tools today. Let's follow you!
1. Google Analytics
First, I would like to share with you a tool that is used by many people to analyze Websites, which is Google Analytics. Through Google Analytics, you can analyze a lot of website data, get to know your website's performance, website visitor's behavior and even user demographics.
Google Analytics can take on the role of analyzing business websites quite well. However, if you have higher requirements, you want advanced data analysis, professional data attribution, you can use the Google Analytics 360 upgrade tool (this version is paid).
Access link: https://marketingplatform.google.com/about/analytics/
2. Crazy Egg
I highly appreciate the Crazy Egg tool because of the features that this tool brings to users. Crazy Egg focuses a lot on the conversion rate of the website. The tool helps you to see how visitors interact with your content by tracking the cursor, and recording the areas where they click. Through that, you can easily confirm which content on the website is working well, attracting a lot of traffic, and which content needs to be improved.
Some outstanding features on Crazy Egg such as:
- Heatmaps
- Visitor recordings
- Visitor snapshots
- Site editor tools
This is a paid app, specifically per month you have to pay $24 to $249 per month depending on service plan, business and geography. You can try the tool for free for 30 days before deciding to sign up.
Access link: https://www.crazyegg.com/
3. Kissmetrics
The next tool I would like to introduce to you is Kissmetrics. Website analytics support tools help you attract potential customers, while retaining current customers. Currently, more than 900 companies have been using Kissmetrics. Typically, Rosetta Stone company has effectively applied this tool in its customer retention and outreach strategy.
While this is not a free tool, the things you get from Kissmetrics are well worth the investment:
- Automate email marketing campaigns
- Identify and track user segments
- Track the customer journey across multiple devices
- Compilation of audiences for Facebook and Instagram ads.
Link: https://www.kissmetrics.io/
4. Ahrefs
SEO people must be too familiar with this tool. Ahrefs is also a very good platform for you to analyze your website. In particular, the tool helps users to optimize SEO website effectively. Some outstanding uses of Ahref that cannot be ignored are:
- Support researching and analyzing valuable keywords for website development
- Help you detect website SEO problems
- Check and monitor your backlinks
- Competitor ranking analysis
- Discover the content gap between you and your competitors
Ahrefs is a paid tool, $99 to $999 per month, with annual payment options available. To save costs, you can refer to the Ahrefs shared service website.
Access link: https://ahrefs.com/
5. Clicky
Clicky is a tool that is mentioned quite often today. With this tool, you will get very detailed analysis. Specifically, it generates heatmaps for each visitor instead of a subset of users. Clicky is also highly regarded for its real-time website monitoring, giving you instant access to the latest data.
Highlights of Clicky:
- Individual visitor and action tracking
- Heatmaps
- Spam filtering
- Uptime monitoring
- Campaign tracking
- A/B testing
This is also a paid app. Clicky has a free version support, you can use it to experience its features before signing up for the paid version.
Access link: https://clicky.com/
6. SEMrush
This tool helps users to use the analyzed data to implement their advertising strategies on social channels. In addition, the tool also supports you to solve many tasks such as:
- Research, analyze competitor's advertising strategy, advertising budget
- Synthesize valuable keywords when building content, new advertising ideas
- Check competitor's website traffic and advertising strategies
- Track your performance on social networks
- Check your backlink profile
- Create and share custom web analytics reports
With this tool, you pay from $ 99.95 to $ 399.95 per month depending on the service plan you choose.
Access link: https://www.semrush.com/
7. Amplitude
This is a completely free website analysis tool. With this tool, you can segment visitors, support analysis of channels, revenue, customer retention rate, ....
The application is quite useful for Product Managers who want to retain customers with business products and services. With the tool, they can:
- Understanding customers, thereby increasing customer retention rate.
- Identify the conversion points on the website as well as the abandoned ones.
- Run A/B Tests and create targeted campaigns.
If you are not ready to invest a lot of money for website analysis, this is a pretty perfect free tool that will optimally meet your needs.
Access link: https://amplitude.com/
8. Moz Pro
Through the Moz Pro tool, businesses can deploy SEO strategies for their website, help the website increase rankings, and reach many potential customers. Moz Pro gives you features like:
- Keyword Explorer, helps you analyze and compose potential keywords.
- Rankings, track your site's performance in search results
- Site Crawl, site crawling to handle SEO issues
- Page Optimization Score, evaluates the optimization level of the current website
You can try this software for 30 days. To continue using you have to pay $99 to $599 per month.
Access link: https://moz.com/
9. Matomo
As far as I've found, Matomo is a tool used by more than 1.4 million websites, including Nasa. Previously, Matomo was known as Piwix, a tool that provides a comprehensive website analytics solution for you, helping you improve your traffic significantly. Besides, it also helps you manage internal website data effectively. You can use Matomo's features anytime and anywhere:
- Visitor profiles
- Heatmaps
- Tag manager
- A/B testing
- Search engine reporting
The tool offers a free 30-day trial, so you can experience Matomo's features to the fullest.
Access link: https://matomo.org/
10. Adobe Analytics
The last website analytics tool that I want to share with you is Adobe Analytics. This tool helps you track pretty standard website metrics. The tool also brings detailed information and data to help you easily analyze to improve business revenue. Data is diversely aggregated from many channels, helping you to have the most objective and accurate view of your customers.
This is a paid tool, you can sign up to try it out before choosing to buy.
Link: Adobe Analytics
Conclude
Ah, Of course the information I just shared above, you can apply to any field. In fact, I also made a similar video on how to analyze competitor websites . I do my analysis in the "uniform sewing" market. You can watch the video to get a better idea of how I do my analysis (Minutes 13 onwards). Video link: https://www.youtube.com/watch?v=fe5sCXMRoYY&t=492s
I think, after you go through this article, you already know how important the backlinks of the same topic are to strong to customer visits. And I also understand that, you may be thinking: " but building it takes a lot of time, effort and cost ".
Therefore, I also did an article about how I build and provide backlinks with the same topic, credibility and sustainability in SEO projects. You can refer to the article: " Guide to place Quality, Relevance and Sustainable Backlinks with Ahrefs "
I hope this article will help you in this 2021 SEO competitor analysis. As well as properly understand what factors are strongly influencing SEO results in 2021. From there, create a successful seo strategy! Please share this article if you find it useful.
Copyright belongs to GTV SEO (Please keep the source when copying)
If you want to find a professional SEO service in Ho Chi Minh City, then come to GTV SEO. We are always ready to accompany you on the way of building, advertising & developing your brand.
If you want a methodical step-by-step route, you can accompany me in online SEO courses
Source: https://gtvseo.com/phan-tich-doi-thu/
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