Heard many of you say: If you want to increase sales, doing SEO is enough!
Oh why “Okay”!? With more than 4 years of experience in learning, implementing and participating in many SEO projects, I would like to declare the above statement: NOT CORRECT.
It's not that I'm an SEO expert to confirm that, but this is purely a perspective based on Digital Marketing knowledge and actual results I received.
So how exactly does SEO increase sales?
The most honest answer is: it depends on your SEO strategy. As simple as this, if you indiscriminately insert a high-traffic keyword into Title Tag and Title, your business will not receive as many benefits as expected. But an SEO strategy designed to generate leads and direct them to the right information will of course bring huge profits to the business.
I know you are not easily satisfied with such an answer. So let's continue to dig into the issue, right below.
Start finding answers to your questions about SEO strategy!
You and I both understand that: The growth of every brand depends on revenue. However, increasing sales requires strong digital marketing. This is the first thing we always notice.
A realistic view of SEO and business revenue growth
Next, let's take a look at what the economic market highlights over the years: In 2017, E-Commerce accounted for $2.3 trillion in global revenue, and that number is expected. will grow to $4.88 trillion by 2021.
From the two ideas above we can conclude: if businesses want to achieve a part of that sales, it is important to optimize the search engines, increase the appearance of the brand more to consumers. This action is also known as: SEO strategy.
Realizing this early on, so I have always optimized and improved the SEO strategy for the GTV SEO brand and achieved great results such as:
Website traffic in 2020: More than 150,000/month (data from Google Analytics).
As a result, SEO services, as well as the GTV brand, always appear to the right users. From there, bringing to GTV SEO projects, potential customers and becoming customers such as: Bamboo Airways, Cat Tuong Group, Caraslens, Rakei Furniture,...
How about you?
Has your SEO strategy really converted?
Wait… before giving an answer, let's take a quick look at how much you have in common with today's brands/businesses if you choose and use any SEO strategy.
Revealing why many brands and businesses need SEO
1. Increase Organic Traffic Rate
Why: Organic Traffic is an important part of the website performance of most businesses. It is also a key component of the customer funnel and contributes to the final stage – attracting users to complete a conversion or engagement.
2. SEO builds trust and credibility
Why: The goal of any experienced SEOer is to establish a solid foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search thanks to trust. and the reputation of the brand and its digital attributes.
3. Good SEO also means better user experience
Why: Customers know what they want. If they can't find what they need from the business, revenue performance will suffer and possibly worse. So, quality SEO will combine user experience, leverage it to bring the best effect for the brand. The purpose of SEO is to provide users with the information they are looking for with the least number of clicks, quickly and easily.
These are the 3 most common reasons and you can see something special. It's all about improving, increasing REVENUE.
Now, let's move on to the most important content. Where I will help you Decipher the secret between sales and SEO!
Deciphering the secret of sales and SEO under the lens of consumer behavior
In this content, I will rely on customer insights to help you give accurate answers to questions:
- Does the SEO strategy generate qualified leads?
- Does website traffic (traffic website) convert?
- Is the SEO strategy cost effective?
- Does SEO increase sales?
You are ready, let's go!
1. Does the SEO strategy generate qualified leads?
Consumers today have more control over the marketing process than ever before thanks to search engines. They are likely to find exactly what they want, and SEO is the best way to make sure your business has a good chance of being targeted when they search for products/services like yours.
A targeted SEO strategy involves performing in -depth keyword research to find words and phrases related to your industry.
I know there are a lot of SEOers or Marketers out there who are always trying to rank for broad terms and may have succeeded, but really this is not the best strategy. Instead, focus on long-tail keywords. Know that for these keywords there is less search volume than for tier 1 keywords (competitive keywords).
For example, a phrase like “women's shoes in Go Vap” has fewer queries than a phrase like “shoes”.
However, think of the difference in terms of objects. One is that a broad term is likely to appeal to a wide range of searchers with all kinds of intents, while a specific term is likely to appeal to a target audience.
While there's no guarantee that all the traffic you get from long-tail keywords will convert, it offers a much higher chance than for generic keywords. Therefore, when you need to think about website traffic factors both in quantity and quality, you will understand that qualified leads are much more important.
2. Does website traffic convert?
Once you know the traffic to your website is eligible, you need to make sure they convert.
Conversions can have many different meanings based on your industry and business. But basically, it means looking at whether website visitors are taking steps to become leads or customers, like how you might ask the question:
- If you run an e-commerce website, will your visitors make a purchase?
- If you are a B2B company, do visitors fill out a contact form?
One of the biggest challenges with SEO is making sure that once potential customers land on your website, they'll take the actions you want them to: increase clicks or organic traffic… and so on. The ultimate goal is still to generate revenue.
So you should set goals for the website and track them periodically. If your website is getting a lot of traffic, but not many leads, it's time to audit the landing pages that visitors are searching for.
3. Is the SEO strategy cost effective?
Whether you're a business owner or a Marketing Director, I'm sure you know how important it is to evaluate the return on investment or ROI of any marketing strategy. Regardless of how many leads or sales the strategy generates, it is only worthwhile if the revenue is greater than what you spent to get them.
Since the cost of an Inbound Lead lead is on average 57% lower than the cost of an Outbound Lead, it is certainly possible to create a cost effective SEO strategy. By default, if your strategy isn't effective in generating leads and sales, it's not worth your time and money.
So, how to evaluate the cost effectiveness of an SEO strategy?
It's pretty easy, you can thanks to the advanced analytics available to Internet Marketers. There are many tools to view Marketing Data, but one of the best in my opinion is Google Analytics. Once you get the results back, see how many leads came from search and how much each visitor typically spends (or how many of them contact you, depending business nature) and compare those numbers with what you spend on SEO.
I know, this can be tough doing it alone, but any professional SEO agency should be able to deliver these numbers to you on a regular basis. By tracking them and adjusting your strategy accordingly, it will be easier for you to create a cost-effective strategy.
4. Does SEO increase sales?
If you are looking for a “yes” or “no” answer to the question: does SEO increase sales? You may be disappointed that it doesn't have a definite answer.
The truth is that SEO has the potential to generate qualified leads, drive traffic that will convert, and be extremely cost-effective – but you have to create a strategy that does those things.
This can be difficult, but ultimately, SEO is one of the best ways to create and maintain a strong web presence. It can take a while for your business to see results. But it helps you to increase sales and sustainable development.
SEO is also one of the best long-term strategies from a marketing perspective.
Think about what will happen to your ad campaigns. You pay to be shown to viewers for a specific period of time, but when you stop paying, ads stop appearing and attracting users.
That is not the case with your website. Despite the constant optimization, nothing goes away unless you perform a delete operation. This means that when you do SEO, you continue to build on existing pages and improve your chances of reaching more Internet users. The opportunities to grow your website will be almost endless.
Want to increase sales from SEO?
SEO is the key to the success of any business. It can help businesses increase visibility and reach online. Not only that, but SEO also helps increase sales by driving more traffic to your website, giving businesses more opportunities to convert leads into real customers.
But SEO is a long and constantly changing process, so to create an SEO strategy with the goal of increasing sales you can refer to the following suggestions:
1. Cooperation with SEO Agency
Choosing a reputable and suitable SEO Agency to bring your business to the forefront of the market will be an excellent idea for you, if you already have a budget for this segment.
Note, to choose a reputable and most suitable partner for your business, you should rely on the following factors:
- Determine the SEO goal of your business: revenue growth or brand positioning development, etc.
- That SEO Agency technique is and will be applied to the business website: you can ask what kind of technique the Agency is currently applying and give you suggestions on choosing the right model. If the answer is On-Page and Off-Page then you should note them in your priority list.
- SEO process, monitoring and reporting: this will be the basis for you to know that the SEO campaign is effective, professional and they work in a clear and transparent way. You can refer to the sample SEO process at GTV SEO .
Above are the 3 prerequisites to choose the right Agency for your business, for more criteria, please see 11 Criteria for choosing professional, reputable and quality SEO services.
If you want to receive advice from an SEO expert, please contact the phone number: 0919.09.319 for a free consultation from GTV!
2. Hire an In-House SEO team
In-House SEO team, also known as "homegrown", means you will hire your own staff and build an SEO team for your business.
Advantages of In-House SEO
- Professional staff, high concentration ability.
- Having in-depth knowledge of the industry of the business.
Disadvantages of In-House SEO
- Operating costs, costly personnel.
- Limited expertise, SEO techniques.
- The effect is limited, sometimes the desired results are not achieved.
3. Take an SEO course
In addition, if you want to implement or understand in-depth SEO to manage your own team, etc. You can join online or offline courses from technical SEO experts.
Currently, at GTV, there are many SEO courses from basic to advanced with a variety of learning formats including offline and online for you to choose.
For example, SEO Blueprint course is being interested by many students today. This is the first offline SEO course at GTV, helping you master SEO in just 27 hours. Not only that, when you join the course, you will receive the knowledge: effective SEO methods, strategies and tactics to achieve the best ROI from actual SEO from GTV SEO experts, receive a free SEO Blueprint Guidebook.
For more details about the SEO Blueprint offline course, you can learn here .
As for online courses at GTV SEO, you can refer to the following courses:
- Basic Course – SEO Fundamental
- Intensive course – Entity Mastermind
- Winning SEO E-commerce – Intensive Course
- Entity Schema – Intensive Course
- Keyword Research Mastery – Intensive Course
- SEO Audit Technical – Intensive course
- SEO Audit Content – Intensive Course
And many more courses here !
Conclude
Now that you know the answers to these SEO strategy questions, it's time to take action.
- Is your SEO attracting qualified leads?
- Do they convert?
- And are you investing sensibly?
Perhaps after reading this article, you can see how successful your SEO strategy is! And that's great!
On the other hand, if reading this article makes you realize that your SEO plan has not been successful in optimizing revenue, then GTV SEO can help you.
Hope the article helps you! Immediately consult the services of GTV SEO to make sure that your business is not missing your potential customers.
Source: https://gtvseo.com/doanh-so-va-seo/
Thông tin liên hệ:
GTV SEO
Địa chỉ: Số 91, Đường số 6, Khu dân cư Cityland Park Hills, Phường 10, Quận Gò Vấp, TP. HCM
SĐT: 0919-009-319
Email: info@gtvseo.com
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