Even if you are in the process of learning about SEO, the term SEO Content is probably not too strange. And you know it's an important part of any SEO strategy.
Therefore, how to SEO Content Marketing most effectively is your job. However, to achieve that goal. Then you need to grasp the knowledge from basic to advanced when implementing.
So in this guide I will help you answer 3 questions correctly:
What is SEO Content ?Or what is SEO Content Marketing ?
What Types of SEO Content Are There?
How to develop an SEO Content strategy?
But first, let's "relax" with…
What is SEO Content?
SEO content is content on a website that is built and optimized to increase rankings on search engines (like Google). SEO content is written to optimize around a specific keyword. Content SEO is the top important factor that Google relies on to rank on the search results page.
What is SEO Content?
Easier to understand SEO Content Marketing . I will analyze the meaning of each cluster and this is what it means:
“SEO” refers to search engine optimization or the process of optimizing a Web page so that people can easily find it through search engines like Google.
As for "Content", you can understand that it is all information that exists on the Website and is received by everyone during the access process.
At this point, you completely understand what SEO content is , right? Let's find out: 10 most popular types of SEO content today.
10 Popular SEO Content Types You Need to Exploit
Content SEO is often known for the following 10 popular types:
1. Product Page
This is the “fishing rod” of any retail e-commerce site. A good product page can be both Content for SEO and Content for PPC.
Product Page is like a "fishing rod" of any e-commerce site
2. Blog Post (Blog Post)
Blog Post is one of the most suitable SEO content types to apply effective SEO standard writing techniques . In general, Blog posts are more engaging. And are more likely to attract links than product pages.
Category is integrated with GTV SEO's Blog Post page
So Blog Post is a great place to build credibility. And demonstrate your expertise and understanding of your business. Remember, Blog Post is very flexible. You should use it in conjunction with any of the types of Content SEO listed below.
You refer to: What is SEO provides general knowledge about SEO.
3. Newspaper (Article)
Featured articles, interviews or articles. This is the main type of SEO Content you will find on most newspaper or magazine style websites.
An Article article about GTV SEO on news site 24h.com.vn
4. List (List)
Listing is really just one type of article (Article) or Blog post. But the presentation is like a list. The title of these SEO Content Marketing articles is often written like: " Suggestion of the TOP 10 most reputable and professional SEO agencies in 2021 " . Or “8 Tips for Implementing Web Navigation for Beginners” .
This type of SEO Content Marketing is also easily displayed by Google in the form of Featured Snippet. Thereby helping the article receive more Clicks when found on the search results page.
Content SEO List form is easy for Google to display Featured Snippet
5. Guide (Guide)
Is a long piece of content that explains in detail how to do something. (The instructions are usually divided into several pages.) You can post the full instructions on the Website or post a summary of the excerpt. And ask the user to fill out the registration form to read the entire tutorial.
An intuitive Samsung troubleshooting guide
This would be a good way to generate leads. But keep in mind that placing a subscription will reduce the SEO effectiveness of that content.
6. Video
You can use Video to increase competition for keywords on the front pages instead of a text.
Depending on the Website or industry in which you make a decision, choose Content SEO to attract and reach customers. For product manuals, you should consider creating Videos. Because this can become a great catalyst to help you achieve your strategic goals.
For example, GTV SEO has produced a lot of SEO video tutorials from basic to advanced. The results received a lot of attention and follow-up from users.
GTV SEO's videos on Youtube channel are interested and watched by many SEOers
Also, learn more at Youtube channel here: Vincent Due .
7. Infographics
This is Content presented as an image containing a variety of data (usually in the form of graphs or charts) about a single topic. Infographics can help you rack up more views and links.
A Samsung Infographic beautifully presented, concise but still full of information.
However, the limitation when using this content is: Search engines can't read the content, it's difficult for SEO.
8. Slideshow (Slideshow)
Is a way to display a series of related images. Sometimes the image is more important than the text – Let's say you want to highlight the outfits of all the people attending a fancy event. Here again, SEO titles , captions , image filenames , etc. are important because it's hard for search engines to "read" the image content.
Displaying a series of images is easier than ever with Slideshow
9. Glossary
I swear more people use Google to look up terms than use a dictionary. If you work in a specialized industry. A well-constructed glossary is one way to help you capture search volume. Think cooking terms, medical terms, fashion terms, architectural terms…
Capture industry jargon more effectively with Content SEO Glossary
10. Directory (Directory)
A useful classification of links to Web sites or resources around a certain topic.
For example: A website in the field of education will create a directory that summarizes all content pages about the specialty: Training, departments, human resources or policies and rules of the organization.
Directory is a form of SEO Content commonly used on educational websites.
These are just the 10 most common types of SEO content . But don't let this list limit your creativity.
4 Steps to build a Content SEO plan
If you are producing content in a messy way. Then it's time to reset and seriously build a more methodical SEO Content Marketing plan for the Web.
Here are 4 steps to define and refine a content marketing SEO plan :
Step 1: Define your goals
First, determine whether the goal is a Website or a business.
Are you looking to boost sales through your Website?
You can make money from the Website through advertising. Want to increase traffic and retain customers?
Your goals will determine what types of content you should focus on.
An example of a minimalist, yet sleek and elegant product page
If your goal is primarily to drive product sales : Then the main focus should be on engaging, informative product pages optimized for both search and conversions. A secondary focus can be on helpful blog content with illustrations. And how to use the product, links to pages if relevant.
If the Website operates on an advertising model and the goal is to attract new readers through search engines : Then you need to focus on rich content. Such as long-form articles or videos that are informative, entertaining, or both. Engaging content helps keep visitors on your Web site longer. Or encourage them to come back later.
Step 2: Consider your target audience
Taking surveys combined with analytics can help you get a better picture of your typical customer.
Spend some time sketching out a specific person or target customer. Will represent your website visitors and ideal customers. Then think about what kind of content those characters will be looking for.
Take the time to research your target audience to choose the most suitable SEO content type.
Eg:
If you run a B2B website targeting C-level executives . You can create premium Ebooks, with the ability to download and save for later reading.
If your business targets teenagers and women . You should focus on regular updates with less text, more images and Videos.
Finally, you need to make sure that your website is optimized for use on mobile devices.
Step 3: Create a Content SEO editorial calendar
When you have an idea of your target audience and why. You should start building an editorial calendar. An editorial schedule is a schedule that dictates when new content will be published and what type of content it will be. This will help you stick to a regular schedule (especially important to create new content regularly if you have a Blog).
As well as it will limit the problem of passivity and the case that you find a topic for new content at the last minute. Some tips for creating and sticking to an editorial calendar:
Use Outlook (or Google Calendar)
Share editorial calendars with the entire Marketing Team. Set up reminders for recipients so they get notified when a deadline is approaching.
Consider creating continuous properties
For example, a Food Blog that shares vegetarian recipes every Monday. Many blogs do an affiliate loop once per week. Create category pages for each ongoing feature. So visitors will find all Vegetarian Monday recipes or Link Roundups (list of Blog posts from Bloggers).
Give yourself plenty of prep time when producing complex types of SEO content, such as Videos and Infographics. They need many tweaks to perfect and are more complex to optimize for search.
Don't plan too far ahead – Calendars often derail after a month or two. Due to changes in Marketing goals, budgets or staff. So don't try to plan for the next year - There's a great risk of wasting a lot of time and effort.
Step 4: Analyze and evaluate Content SEO
Finally, update your website analytics. Regularly analyze Content SEO to check what is working and what is not.
Good metrics of success and engagement include: Pageviews, links, comments (on Blog posts and some other types of content). Social shares (Facebook likes,…) and conversion rate. Your analysis should have two goals:
Study successful results so you can repeat those strategies – Look for patterns. Do customers like the Video? Then make more Videos! Adjust future editorial calendars so you can focus more of your time and efforts on the types of content that really resonate.
Take the time to update and improve old SEO content – If you have been trying to optimize an article for a certain keyword. But it gets a lot of traffic for a different content of that keyword, go back and re-optimize it for the new keyword. For example, you can increase traffic by putting that keyword in the title.
Epilogue
Now you have the correct answers to 3 questions about what SEO Content is ! Once again I want to remind you: SEO Content Marketing is essential and we all know “Content is King”.
So you need to create great SEO content, focus on the right keywords, and structure your website to be Google-friendly. There's a lot to do when you're building an SEO Content Marketing plan , but the net effect will be long-lasting.
Good luck!
Source: https://gtvseo.com/seo-content/
#gtvseo #gtv_seo #seo_content
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