SEO Strategy: A Guide to Developing a Website Breakthrough SEO Strategy 2021
90% of users search for information before making a purchase decision. Every year more than 2 trillion queries are generated on Google.
From the above figures, it can be seen that a sustainable SEO strategy will be a powerful tool to generate many quality leads and reach out to target customers.
This is also a golden opportunity for businesses to introduce products and services to consumers. In this article, I will guide you through a comprehensive SEO strategy as well as the steps to implement.
However, you also need to note that, no matter how good an SEO strategy is, without SEO experts (SEO Experts) implementing it, it will not go anywhere.
Ideally, you should select the company's elite employees and have an SEO Manager training plan, these managers are a prerequisite for a successful project.
What is an SEO strategy?
An SEO strategy is a plan that combines many different SEO techniques designed to achieve a certain goal.
In SEO, goals can be:
- Traffic growth
- Boost keyword rankings
- Increase page load speed,...
With countless tips, tools, marketing campaigns and Google updates like today, SEOer, especially novices, can't help but be confused where to start and which areas to focus on to bring good ROI results. Best.
Therefore, before applying any SEO technique or trick, it is important that you also build an effective SEO web strategy as well as a standard SEO process to clearly outline the path to go and get results. how.
Distinguish strategy - plan - SEO process
a) SEO strategy :
The strategy is to outline the steps from A to B.
- A is the starting point (current state)
- B is the point you want to go (goal to achieve)
Example: An SEO strategy to launch a new Dry Skin Cleanser .
Stage 1: Educate the market, provide useful content by implementing instructional content on skin care.
Goal: increase from 5,000 to 20,000 organic traffic within 5 months.
– Deploy 30 content articles on skin care topics
– Onpage optimization for these 30 articles with Surfer SEO tool
– Deploy backlinks in the form of Guest posts, go to forum links for these articles
Stage 2: Optimizing SEO for product landing pages, promoting to the top keywords like “ face wash for dry skin ”
The most effective website SEO strategy does not need to specify how to get to B, but instead focuses on:
- Things to do
- Difficulties you may encounter
- Tools needed to get to B
- Result
An important core of a successful strategy is to fully assemble the existing favorable conditions and remove the obstacles that interfere with the achievement of the goal.
b) SEO plan:
If the SEO strategy is the comprehensive picture, the SEO plan will detail the most optimal way to go from A to B.
For example, your strategy is to spend money, then the plan will be where to spend money, when, how to allocate cash flow ...
Or simply: If your SEO strategy is to deploy content and optimize Onpage to achieve the goal of increasing from 5,000 to 20,000 organic traffic, your SEO plan will be:
- Deploy 30 content articles on the topic of Facebook marketing / Facebook Ads in the first 2 months
- Onpage optimization for 30 standard SEO articles in the next 1 month
- Implement backlinks for these articles for 1 month
Understanding this difference will help you differentiate between the real-world approach and make it easier to make strategic decisions.
c) SEO process
A process is a way of doing something, for example doing job A => work B => work C.
The process emphasizes the method rather than the goal. From there, it can be seen that the process is not a strategy but an important and indispensable part of the strategy.
Before learning about the SEO process, you need to perfect yourself the most methodical SEO skills, ensuring that you will successfully fight 100% for your plan!
What does an effective SEO Web strategy include?
An effective Web SEO strategy always comes from:
- Understanding target customers and fields and markets
- Understand the current state of the website: Identify problems and challenges with SEO Audit
- Set goals and KPIs to achieve
- Find opportunities by analyzing competitors SEO
- List and evaluate solutions
- Strategy implementation
What does an effective website SEO strategy include?
Digital marketing is a very broad concept that covers many niches and SEO is one of them. Therefore, it is easy to confuse SEO with related industries.
Here are the jobs that belong to digital marketing in general, not SEO (these jobs only support SEO):
- Optimizing conversion rate
- Social media strategy
- PPC . advertising
- Marketing automation
Steps to make a sustainable SEO strategy
In this section, I will guide you in detail on how to create the most sustainable SEO strategy .
Also, this is a useful course for you. The ultimate SEO core course for SEO Beginners.
Start learning step-by-step SEO strategy!
B1: Understanding SEO customers
Who do you want to visit your website?
Answering this question correctly, you can get quality traffic, suitable for the file the customer is looking for.
Nowadays, SEO – search engine optimization should change to optimization based on user search intent. You need to determine what users are looking for at each stage of the buying journey and what information and channels will satisfy their needs.
| Intent: What are users looking for? | Channel: Which channel should the content be placed on? (Website, Facebook, Youtube?) |
| Context: Why are they looking for that information? | Optimization: How do users find that content? (via Google Search or referral from KOL?) |
| Content: What content will satisfy them? | Grow: What's the next step in the buying journey? |
To get the best SEO implementation platform, you need to define the customer persona and journey.
Customer portrait
| Priority proposal | Success factor | Purchase barrier | Buyer's Journey | Factors leading to the decision |
| Why do some users choose your solution while others do not? | What do shoppers expect to achieve after using your solution? Why? | Why don't buyers prioritize your company or solution? | Who will contribute in the decision making and what sources does the buyer trust to refer to? | Buyers base on what criteria to evaluate, choose and decide to buy? Why? |
Purchase journey:
Intent to buy => Consider => Purchase => Use => Ask => Interaction
B2: Understand the current status of the website with SEO Audit
SEO Audit is a process of checking website health to find out why the website has not grown, maybe even find opportunities to help the website grow beyond the competition.
This process you can use tools or ask a professional website seo service to do it.
However, what needs to be checked?
a) 5 aspects need to be audited
There are 5 arrays you need to perform testing including:
- Audit Content: Is the website content okay or not?
- Audit Technical: Is it easy for Google bot to scan the website? Are the pages indexed?
- Audit Onpage: Are the optimization techniques on the website standard SEO yet?
- Audit Offpage: Are the websites pointing to your site quality? Does your website get dirty backlinks from competitors?
- Audit Entity: Is the information about the business, website, products and services consistent and authentic?
In this video below, I have detailed instructions on how to audit a website, you can refer here:
c) 6th aspect: Keyword ranking and search results
It's great if your website ranks #1 in a lot of keywords. But do these keywords really bring in your conversion rates and revenue?
This is the time to check if the SEO techniques that you have implemented before are really effective or not.
You need to answer the following 3 questions:
- What keywords are your website ranking for?
- Are those keywords relevant to your customers and goals?
- Do you have any important pages that are not indexed?
You can use one of the tools above to determine the visibility of keywords on your website.
Another important thing is to know how many pages you are competing for.
Tips: To check how many pages are indexed by Google, enter site:trangcuaban.com.
d) 5 tools needed to check the website of your
Basically, the tool can crawl the website, find technical problems and report back. Most tools will return results on a scale and give you a priority list of issues to fix.
Some of the tools to use in your website audit include:
1) Ahrefs: Use Ahrefs to check categories:
- Check the current top keywords / pages
- Review backlink profile
- Audit competitor's website
- RD (refering domain): how many sites are pointing to your website?
2) Screaming Frog: You can use screaming frog to filter out errors on your website, including:
- Duplicate content (duplicate meta description, H1, H2, H3 tags or duplicate titles between pages)
- Thin content (thin content)
- Internal link error, broken link
- 301, 302 redirect issues, 404 errors, etc.
In addition, an effective website SEO strategy needs to ensure analysis tools such as Google Analytics are fully set up, declare the website to Google and use tag management.
Note that Google's toolkit is very powerful, but also provides an overview for everyone. For effective SEO, you need to install tools to narrow down the right audience and focus on analyzing the most important metrics.
3) Google Analytics (GA): GA parameters to check
- Have you filtered your own traffic yet?
- Have you filtered the provider's traffic?
- Have you filtered spam/bot traffic?
- Did you spend the self-referral?
- Did you spend spam-referral?
- Already segmented users?
- Have you set up goal conversion yet?
- Does site search work?
- Already linked to a Google Ads account?
- Already linked to Google Search Console?
- Content groups are active and correct?
- Is the tracking code correct?
4) Google Search Console (GSC): Google Search Console parameters to check
- Have you set up https and www or no www versions?
- Submit sitemap yet?
- Submit robots.txt file yet?
- Verify your website yet?
- Are there any crawl errors?
- Are there any pages on your website that are blocked?
- Is there a security issue or malware?
- Is there a 404 error?
5) Google Tag Manager (GTM):
- Does your website have GTM installed?
- What tags have been made? Is it right?
- What events are you following?
- Does GA do it through GTM?
B3: Set goals & KPIs
In any business or marketing strategy, setting goals and KPIs is also a prerequisite, a guideline for you to go in the right direction. The same goes for SEO.
a) What is your website goal ?
What is the goal you want to achieve for the website?
- For users to consult product information
- To collect emails and use remarketing later
- Or to increase conversion rate?
Every website needs to have a clear purpose, must have a CTA and navigate the content from landing page => blog => source => conversion ...
b) Conversion goal
The general purpose of any website is business-oriented. This process typically involves multiple steps (corresponding to the customer journey) or micro-conversion.
- For the retail e-commerce industry, transaction is the ultimate goal.
- For other websites like B2B, informational content, SAAS, etc., the goal is to direct users to the bottom of the funnel.
Some common conversions are:
- Top of funnel conversions : read content, download documents (infographic), subscribe to content (newsletter, podcast, video series)
- Middle of funnel conversions : Download resources (like whitepapers, ebooks, case studies, checklists...), quizzes and surveys, webinars, events, catalogs, tripwire offers (unbelievable offers)
- Conversion of the bottom of the funnel (Bottom of funnel): Product demo/trial, price/spec page, product detail page, number of contacts.
c) SEO KPI
An SEO strategy usually starts with a common goal. Don't be fooled into setting goals like increasing organic traffic to 1000 views a month. You need time to establish a solid base.
This means that you need to install and declare Google Analytics and give it a period (minimum 3 months) to collect enough analytics data.
SEO goals should be:
- Increase the ranking of keywords that are not related to the brand (Ex: I should rank high for the keyword "SEO service" and not the keyword "SEO service GTV company", because people who do not know GTV cannot Can you search for the second keyword?)
- Increase keyword rankings around the topic (many sub-keywords) (Ex: HCM SEO service, reputable SEO service)
- Handling factors that prevent search engines from crawling and indexing websites
- Fix website errors (eg 404)
- Optimizing website performance
After your website is optimized, statistics are reasonable, the content catches the right keywords, you can set more detailed SEO goals. Check out some of the specs below:
- Click-Through Rate (CTR)
- Time Onsite (time on page)
- Bounce/Exit Rate (bounce rate)
- Organic Impressions (number of organic impressions on Google)
- Organic Conversions
- Referral Traffic
SEO KPIs can also be adjusted according to the period of the year or depending on the event that the business organizes.
B4: Finding opportunities by analyzing competitors
In SEO, as long as you do more with better quality than the top 3 competitors, your website will definitely come to the top.
The secret: always keep an eye on your competitors' every move to adjust your SEO strategy so that it's effective.
Let's analyze the website of potential competitors and are competing based on 4 aspects:
- Content: What is the competitor's content marketing strategy, what topics/keywords have been implemented, what are the channels (blog, facebook, youtube, ...) deployed?
- Onpage: Are the optimization techniques on the website standard SEO yet?
- Offpage: What sites does your competitor's backlink profile include, can you get backlinks from these sites? Do they deploy PR announcements, buy backlinks or use guest posts to point links?
- Entity: Has the competitor authenticated their information on the Internet?
You should also be aware of the case where a competitor optimizes the same keyword file but not your direct competitor. For example, if you sell nut milk, with the keyword nut milk, your competitors are not only similar stores but also nutrition and food sites.
B5: List and evaluate the solutions
Usually, by this point I already know how successful my competitors are, I just need to focus on listing possible methods to achieve each of the initial SEO goals.
Next, evaluate the solutions based on the following factors:
- Time to implement the solution (whether this technique takes a long time or not)
- Time to see the effect
- Resources needed for implementation (resources, web seo software, SEO expertise/experience of personnel can meet or not)
- Implementation budget (is the budget included in the plan or exceeded)
Below I have a full list of corresponding SEO strategies and tactics along with an estimated time to see results. You can check it out below!
1) X10 Traffic Strategy with Content and Onpage
| Tips | Time to see the effect |
| Audit content: Improve the content available on the website | 1 month |
| Optimizing SEO Onpage Standard 2020 | 1 month |
| Topic Cluster: Content Strategy by Topic Cluster | 1 month |
| Optimizing Internal links according to Link Wheel model | 1 month |
| Expanded List Post: Expanding the content of a new topic | 3 months |
| Optimize Feature Snippet – top 0 Google | 1 month |
2) Offpage SEO Strategy
| SEO Tricks | Time to see the effect |
| Social media: Promote content | 1 week |
| Implement backlink (PR report, buy backlink, guest post) | 2 months |
| Build a strong PBN system | 3 months |
| Backlink 2nd floor | 3 months |
3) Strategies to increase the credibility of the website
| SEO Tricks | Time to see the effect |
| Entity verifies business information | 2 months |
| IFTTT: Automation | 1 month |
| Schema: Disclosure of information | 1 month |
4) Some other strategies
- Reduce website bounce rate
- Increase time on page with 23 ways to write great content
Remove the algorithm penalty:
- Google Panda: Content Penalty
- Google Penguin: Penalty backlinks
B6: Make a strategic implementation plan
Once you know the strategies you need to implement, the next step is to create an SEO plan for your website!
At this step, your SEO plan will include:
- SEO tricks
- Details of work to be done
- Start time – Deadline complete
- Person in charge of the job
- Some notes if any
I often use Gantt charts to easily review work, or if it is simpler, you can just use Excel to plan your deployment.
B7: Collect and evaluate the results
Periodic evaluation of SEO strategy based on the results obtained will help you promptly change SEO tactics and strategies to achieve optimal results.
Based on the initial SEO KPIs, at this stage you can use the Google Analytics tool to re-measure the results of your implementation. Let's create a statistical table on Excel, Google Sheet so you can easily see how much traffic comes to your website from Organic Search.
Besides, you should also check the indicators:
- Number of pages indexed
- Leads obtained
- ROI – Rate of return on investment costs
- Keyword rankings grow
Conclude
A sustainable SEO strategy not only helps the website implement SEO effectively , but also saves time as well as necessary personnel and resources.
Whether you've been implementing website SEO for 1 year, 2 years or even just 3 months, setting up a sustainable SEO Web strategy will tell you the next direction to develop your website, thereby increasing the number of customers. leads, optimize conversion rates for businesses.
What SEO strategy did you apply? Please share with me!
Good luck!
Source: https://gtvseo.com/chien-luoc-seo/
#gtvseo #gtv_seo #SEO_Strategy
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GTV SEO
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