90% of users search for information before making a purchase decision. Every year more than 2 trillion queries are generated on Google.
From the above figures, it can be seen that a sustainable SEO strategy will be a powerful tool to generate many quality leads and reach out to target customers.
This is also a golden opportunity for businesses to introduce products and services to consumers. In this article, I will guide you through a comprehensive SEO strategy as well as the steps to implement.
However, you also need to note that, no matter how good an SEO strategy is without SEO experts, it will not go anywhere.
Ideally, you should select the best employees of the company and have an SEO Manager training plan, these managers are a prerequisite for a successful project.
What is an SEO strategy?
An SEO strategy is a plan that combines many different SEO techniques designed to achieve a certain goal.
In SEO, the goals can be:
Increase traffic
Promote keyword rankings
Increase page load speed, …
With countless tips, tools, marketing campaigns and Google updates like today, most SEOs are people. When you start your career, you can't help but be confused where to start and what to focus on to bring the best ROI results.
Therefore, before applying any SEO techniques or tricks, it is important that you also build an effective web SEO strategy as well as a standard SEO process to clearly outline the path to go and get results. how.
Distinguish strategy - plan - SEO process
a) SEO strategy:
Strategy is the outline of the steps from A to B.
A is the starting point (current state)
B is the point you want to go (the goal to be achieved). yes)
Example: SEO strategy to launch aDry Skin Cleanser new.
Stage 1: Educate the market, provide useful content by implementing instructional content on skin care.
Goal: increase from 5,000 to 20,000 organic traffic within 5 months.
– Deploy 30 content articles on skin care topics
– Onpage optimization for these 30 articles with Surfer SEO tool
– Deploy backlinks in the form of Guest post, go to forum links for these articles
Stage 2: Optimizing SEO for Product landing pages, promoting to the top keywords like “face wash for dry skin”
The most effective website SEO strategy does not need to specify how to get to B, instead it is important to focus on SEO. focus on:
What to do
Possible difficulties
Tools needed to get to B
Results A
critical core of a successful strategy is the full set of existing favorable conditions and the removal of obstacles. obstacles to the achievement of the goal.
b) SEO plan:
If the SEO strategy is a comprehensive picture, then the SEO plan will detail the most optimal way to go from A to B.
For example, your strategy is to spend money, then the plan will be Where, when to spend money, how to allocate money…
Or simply: If your SEO strategy is to deploy content and optimize Onpage to achieve the goal of increasing from 5,000 to 20,000 organic traffic, then your SEO plan is You will be:
Deploy 30 content articles on the topic of Facebook marketing / Facebook Ads in the first 2 months
Optimizing Onpage for 30 standard SEO articles in the next 1 month
Implement backlinks for these articles in 1 month
Understand Knowing this difference will help you distinguish between the real-world approach and make it easier to make strategic decisions.
c) Process of doing SEO
A process is a way of doing something, for example doing job A => job B => work C.
The process emphasizes the method rather than the goal. From there, it can be seen that the process is not a strategy but an important and indispensable part of the strategy.
Before learning about the SEO process, you need to perfect yourself the most methodical SEO skills, ensuring that you will win 100% success for your plan!
What does an effective Web SEO strategy include?
An effective SEO Web strategy always comes from:
Understanding target customers and areas, the market
Understanding the current status of the website: Identifying problems and challenges with SEO Audit
Set goals and KPIs to achieve be
Searched for opportunities by analyzing your competitors SEO
List and evaluate solutions
Strategic implementation
What does an effective website SEO strategy include?
Digital marketing is a very broad concept that covers many niches of which SEO is one of them. Therefore, it is easy to confuse SEO with related industries.
Smart SEO strategy
Here are the jobs that belong to digital marketing in general, not SEO (these jobs only complement SEO):
Optimizing conversion rate
Social media strategy
PPC advertising
Marketing automation
Steps to create a sustainable SEO strategy
In this section, I will guide you in detail how to create the most sustainable SEO strategy.
Also, this is a useful course for you. The ultimate SEO core course for SEO Beginners.
Start learning SEO strategy step by step!
B1: Understanding SEO customers
Who do you want to come to your website?
Answering this question correctly, you can get quality traffic, suitable for the file the customer is looking for.
You need to understand who the prospect is, what the search intent is, and what the context is.
Nowadays, SEO – search engine optimization should change to optimization based on user search intent. You need to determine what users are looking for at each stage of the buying journey and what information and channels will satisfy their needs.
To get the best SEO implementation platform, you need to define the customer persona and journey.
Customer Profile
Buying journey:
Intent to buy => Consider => Purchase => Use => Ask => Interaction
Customer journey in SEO strategy
B2: Understand the current state of the website with SEO Audit
SEO Audit is a process of checking website health to find out why the website has not grown, maybe even find opportunities to help the website grow beyond the competition.
This process you can use tools or ask a professional website seo service to do it.
However, what needs to be checked?
a) 5 aspects to audit
There are 5 areas you need to check including:
Audit Content: Is the website content okay or not?
Audit Technical: Is it easy for Google bot to scan the website? Are the pages indexed?
Audit Onpage: Are the optimization techniques on the website standard SEO yet?
Audit Offpage: Are the websites pointing to your site quality? Does your website get dirty backlinks from competitors?
Audit Entity: Is the information about the business, website, products and services consistent and authentic?
In this video below, I have detailed instructions on how to do a website audit, you can refer to it here:
c) Aspect 6: Keyword rankings and search results
It's great if your website is at the top #1 in a lot of keywords. But do these keywords really bring conversions and revenue for you?
This is the time to check if the SEO techniques that you have implemented before are really effective or not.
You need to answer these 3 questions:
What keywords are your website ranking for?
Are those keywords relevant to your customers and goals?
Do you have any important pages that are not indexed?
You can use one of the tools above to determine the visibility of keywords on your website.
Another important thing is to know how many pages you are competing for.
Tips: To check how many pages are indexed by Google, enter site:trangcuaban.com.
d) 5 essential tools to check your website
Basically, the tool can crawl your website, find technical problems and report back. Most tools will return results on a scale and give a priority list of issues to fix.
Some tools to use in your website audit include:
Tools to support a successful SEO strategy
1) Ahrefs: Use Ahrefs to check categories:
Check current keywords / top pages
Review backlink profile
Audit competitor's website
RD index (refering domain): how many sites are linking to your website?
2) Screaming Frog: You can use screaming frog to filter out errors on your website, including:
Duplicate content (duplicate meta description, H1, H2, H3 tags or duplicate titles between pages)
Thin content (thin content)
Internal link errors, broken links
301, 302 redirect issues, 404 errors, etc.
In addition, an effective website SEO strategy needs to ensure that analytical tools like Google Analytics are fully set up, declare the website with Google and use tag management.
Note that Google's toolkit is very powerful, but also provides an overview for everyone. For effective SEO, you need to install tools to narrow down the right audience and focus on analyzing the most important metrics.
3) Google Analytics (GA): GA parameters to check
Leverage google tools to check your websiteyou
Havefiltered your own traffic?
Have you filtered your provider's traffic?
Have you filtered spam/bot traffic?
Did you spend the self-referral?
Did you spend spam-referral?
Already segmented users?
Have you set up a goal conversion yet?
Does site search work?
Already linked to a Google Ads account?
Already linked to Google Search Console?
Content groups work and right?
Is the tracking code correct?
4) Google Search Console (GSC): What parameters Google Search Console to check Is
the https and www or non-www version set up?
Submit sitemap yet?
Submit robots.txt file yet?
Verify your website yet?
Are there any crawl errors?
Are there any pages on your website that are blocked?
Is there a security issue or malware?
Is there a 404 error?
5) Google Tag Manager (GTM): Does your
website have GTM installed?
What tags have been made? Is it right?
What events are you following?
Does GA do it through GTM?
B3: Setting goals & KPIs
In any business or marketing strategy, setting goals and KPIs is also a prerequisite, a guideline for you to go in the right direction. Same goes for SEO.
a) What is the goal of your website?
What is the goal you want to achieve for the website?
For users to refer to product information
To collect emails and use remarketing later
Or to increase conversion rates?
Every website needs to have a clear purpose, must have a CTA and navigate the content from landing page => blog => source => conversion ...
b) Conversion
goal The general purpose of any website is business-oriented. . This process usually involves multiple steps (corresponding to the customer journey) or micro-conversion.
For the retail e-commerce industry, transaction is the ultimate goal.
For other websites like B2B, informational content, SAAS… the goal is to direct users to the bottom of the funnel.
Some common conversions are:conversion
Top of funnel: read content, download documents (infographic), subscribe to content (newsletter, podcast, video series)
Middle of funnel Conversion (Middle of funnel): Download source ( such as whitepapers, ebooks, case studies, checklists...), quizzes and surveys, webinars, events, catalogs, tripwire offers (unbelievable offers)
Bottom of funnel Conversion (Bottom of funnel): Product demo/use trial, price/specs page, product detail page, number of contacts.
c) SEO KPI SEO
strategy usually starts with a common goal. Don't be fooled into setting goals like increasing organic traffic to 1000 views a month. You need time to establish a solid base.
This means that you need to install and declare Google Analytics and give the tool a period of time (minimum 3 months) to collect enough analytics data.
The SEO goal should be:
Increase rankings for keywords that are not related to the brand (For example: I should rank high for the keyword “SEO services” and not the keyword “SEO services GTV company”, because people who have not received it yet. If you know GTV, you can't search for the 2nd keyword)
Increase keyword rankings around the topic (many sub-keywords) (Ex: HCM SEO service, reputable SEO service)
Handling obstacles Search engines crawl, index your websitewebsite
Fixerrors (eg 404)
Optimizing website performance
After your website is optimized, statistics are reasonable, content catches the right keywords, you can set goals More detailed SEO. Take a look at a few parameters:
Click-through rate (CTR)
Time onsite (time on page)
Bounce/exit rate (bounce rate)
Organic impressions (number of organic impressions on Google)
Organic conversions
Referral traffic
SEO KPIs as well can be adjusted according to the period of the year or depending on the event that the business organizes.
B4: Find opportunities by analyzing competitors
In SEO, as long as you do more with better quality than the top 3 competitors, your website will definitely come to the top.
The secret: always follow every competitor's moves to adjust your SEO strategy so that it's effective.
Let's analyze the website of potential and competitive competitors based on 4 aspects:
Content: How is the competitor's content marketing strategy, what topics/keywords have been implemented, channels (blog, etc.) facebook, youtube, ...) deploy what?
Onpage: Are the optimization techniques on the website standard SEO yet?
Offpage: What sites do your competitors' backlink profiles include, can you get backlinks from these sites? Do they deploy PR announcements, buy backlinks or use guest posts to point links?
Entity: Has the competitor authenticated their information on the Internet?
You should also be aware of the case where a competitor optimizes the same keyword file but not your direct competitor. For example, if you sell nut milk, with the keyword nut milk, your competitors are not only similar stores but also nutrition and food sites.
B5: List and evaluate solutions
Usually, by this point I already know how successful my competitors are, I just need to focus on listing possible methods to achieve each goal SEO proposed initially.
Next, evaluate the solutions based on the following factors:
Time to implement the solution (whether this technique takes a long time to implement)
Time to see the effect
The resources needed to Implementation (resources, web seo software, SEO expertise/experience of personnel can meet or not)
Implementation budget (is the budget within the plan or overspending)
Below I list Full list of strategies as well as corresponding SEO tactics with estimated time to see the effect. You can check it out below!
1) Strategy X10 Traffic Content and Onpage
1)SEO Strategy Offpage
3) Reputation growth strategy for website
4) Some other strategies
Reduce website bounce rate
Increase Time on the page with 23 ways to write good content
Remove the algorithm penalty:
Google Panda: Penalty content content
Google Penguin: Penalty backlink
B6: Strategic implementation planning
Once you know the strategies to implement, next you just need to make an SEO plan for your website!
At this step, your SEO plan will include:
SEO tips
Details of work to be done
Start time – Deadline complete
Person in charge of the job
Some notes if any
I often use Gantt charts to You can easily review your work, or if it's simpler, you can just use Excel to plan your deployment.
SEO implementation plan table
B7: Collecting and evaluating results
Periodically evaluating SEO strategies based on the results obtained will help you promptly change SEO tactics and strategies to achieve optimal results.
Based on the initial SEO KPIs, at this stage you can use the Google Analytics tool to re-measure the results of your implementation. Let's create a statistical table on Excel, Google Sheet so that you can easily see how much traffic comes to your website from Organic Search.
In addition, you should also check the following indicators:
Number of pages indexed
Lead earns
ROI – Rate of return on investment cost
Keyword growth
Conclusion
A sustainable SEO strategy not only helps the website grow effective web SEO implementation, but also helps to save time as well as necessary personnel and resources.
Whether you've been implementing website SEO for 1 year, 2 years or even just 3 months, creating a sustainable SEO Web strategy will tell you the next direction to develop your website, thereby increasing the number of customers. leads, optimize conversion rates for businesses.
What SEO strategy did you apply? Please share with me!
Good luck!
Không có nhận xét nào:
Đăng nhận xét