SEO and Google Adwords: Which Campaign Should I Launch?
In the past few years, there has been a lot of controversy and conflicting opinions about SEO and Google Adwords. In general, both of these forms are effective for traders. If you know how to take advantage of them depending on your situation and business goals.
So what is the difference between SEO and Google Ads? Which strategy should your business use? Stay tuned for the post!
What is SEO Advertising?
Search engine optimization - Search engine optimization (SEO) - is a method of optimizing a website to push the website's rankings to the highest possible, so that the page can appear at the top when users search for items. related keywords.
Simply put, SEO (also known as SEO or SEO Google advertising) helps your website or Blog page appear on the Top of Google results when users query.
If Google identifies your site as the best result for users, they will appear at the top of the page. SEOs can't pay to have their website placed above these organic Google results if their keywords don't match.
How does SEO work?
When users use the Search bar, Google will inventory all the websites in its index (where information about websites is stored) and search for the site with the most relevant information. The site will then be listed out to users on the results page.
For a web page to appear on the results page. The first thing is that Google has to index this page. Next, the website must have relevant and popular content.
For effective Google SEO advertising. You must optimize your website based on the above factors.
What is Google Ads advertising?
Google AdWords – Abbreviation of Google Advertisement Keywords – Keyword advertising (also known as – Pay-per-click advertising) is a commercial service run by Google.
This service allows companies to advertise their products, services, etc. (in this case mainly websites).
When signing up for the service, your ad will appear on the Google results table when users select related keywords.
How does Google AdWords work?
When using the Google Adwords service, all the rules will be set by you, including:
Choose a daily limit
The maximum amount you want to spend per visit
The keywords you want to advertise.
Google will charge a certain fee depending on the service plan you use. There are 3 methods of charging as follows:
Pay per click PPC (Pay per Click) – Charge per customer click on your ad – This is the most common.
Pay per impressions PPM (Pay per Miles) – Charge for every 1000 ads that appear on Google.
Pay when a customer takes a specific action on your website after clicking on a PPA (Pay per Action) ad.
SEO or PPC is always a common question for business owners.
The bid and relevance of the keyword will determine the position and rank of the ad. Typically, ads will appear at the top and right side of the search page.
Compare SEO and Google Adwords
Similarities:
SEO and Google Ads both work on search engines. Both optimize websites to attract users. Through the display when users search for keywords through Search Engine (search engine).
Difference:
Differentiate between SEO and Google Adwords in general
For SEO Google, so that the website appears on the search results page. You must optimize the website properly so that it displays well on many types of devices: Computers, phones, tablets, ...
Website content must also be paid special attention. And SEO also takes more time than Google Ads advertising.
And when using the Google Ads service. Users only need to complete the service registration, your ad will be displayed as soon as the customer queries.
True to the name of the service – Keyword Advertising – You must choose your keywords wisely so that the keywords match the words most commonly used by users to attract more traffic to your website.
Compare the difference between SEO and Google Adwords
Did you know:
Up to 64% of customers will click on at least 1 of the 3 ads at the top of the SERPs.
To distinguish the difference between SEO and Google Adwords more clearly. I will go into the analysis of Google Ads vs SEO:
In short, both have their own characteristics but both have the same purpose: To help you get more traffic through search engines.
To better understand each method. I will help you understand the basic pros and cons of Google Ads and SEO right here!
Let's continue…
Pros and cons of SEO
Advantages of SEO
Brand recognition
Visibility through keywords on search engines helps businesses reach potential customers easily.
This is similar to when you use ads but in a more natural way. And that is what drives brand recognition.
Branding
Having your site displayed around relevant search promotes brand interests in a positive way.
Brands will be associated with keywords, when users search - By accident or on purpose - They will refer to it and lead to buying options when they have a need.
Reputation and trust
When your website shows up not related to paying, users will have a more sympathetic and trusting view.
Many people often ignore ads and choose organic results. So when they come to your website proactively (at least they feel like it) – customers will put more trust in your website.
Traffic – Traffic
SEO Google helps increase website traffic, creating more opportunities to promote brand awareness and make customers remember the brand.
Pricing
While SEO isn't easy, it's generally more cost-effective in the long run than other marketing tactics (in delivering comparable brand awareness and traffic).
Scope
There are many searches per day. Therefore, to expand your reach, you need visibility on the search page.
You won't want to pay for each click or advertise separately for each part of your website, so Google SEO – With a wide range of keywords – is the most suitable method.
In addition, the time displayed when searched can be up to 6 months or longer.
Disadvantages ofSEO
Display
In many cases, displaying results takes time. And sometimes you just can't get to the top of the search results. Results are often dominated by giants like Amazon and eBay. When this happens, you need to rethink your new strategy.
Content
You need to develop content to grow your search engine rankings.
Not every business has the resources to deal with content issues – This can cause quite a few obstacles.
Building safe and sustainable linking tactics requires the help of an SEO expert – this can take a lot of time and money. However, to avoid "losing money", you should choose people with SEO certificates from reputable centers, do not rush to believe in "quacks" who claim to be "doctors"!
Competition
The SEO environment is increasingly competitive, businesses need to always sharpen and hone SEO skills for their staff. When the website is optimized for SEO Google. Long-tail keywords and low-competition keywords from sites in the same niche will be pulled up.
Pros – Cons of Google Adwords
Advantages of Google Adwords
Ad Placement
Paid advertising is placed above the organic searches (ie SEO and related results). Typically 4 ads will show on desktop and 3 ads on mobile devices.
Users will always see paid ads when searching for the right keywords. Even when they scroll through these ads, it still shows up.
Catalog Ads
This is where you sell products, Google provides options for visual shopping (product listing ads or PLAs) – Where they help users see what they're looking for. will access.
This type of ad improves click-through rates by including images in the ad – something that organic search results don't have.
Budget
PPC allows you to control your budget tight. You can define how much you're willing to spend on ads at a time and set limits in your Google Ads settings.
The ability to target
PPC provides service users with leads with a sequence of presets.
Target advertising is targeted by search keywords. Time of day, day of the week, geographic location, language, device. And audience based on previous visits. Meanwhile, natural search is more random and unstable.
Speed
While developing organic search takes too much time. A PPC campaign can be created in a few days and effectively deployed in a few weeks.
To be in front of customers when they need it. Then there is no faster way than paid advertising. This PPC method is even more suitable if you trade in seasonal and trending products.
Pull Traffic to the website
Through the clicks of ads, information about the page access rate. The time customers stay on the website will be stored. From there, the web owner can come up with new plans to change the content and form of the website accordingly. This is especially relevant for websites that are not yet known by many people.
Cons of Google Adwords
costs
PPCcan be quite expensive if you use uncontrolled and poor campaign monitoring. Especially when you're targeting nationwide or running international campaigns. In addition, if there are other advertisers involved in the same field, the cost will be inflated.
And on top of that PPC is paid search advertising. So when the payment stops, your ads will disappear immediately.
Strategically
Strategically, PPC is relatively easy to copy. If a competitor notices you're running ads, they might run ads too. Your messages can be easily imitated and stolen by your competitors.
Choose one of the two or should you use both at the same time?
1. Only SEO or Google Adwords
The question my clients most often asked: “Is SEO better or is Google Ads PPC better?” Is SEO better or is Google Ads PPC better?
In fact, there is no definite answer to this question. Both methods have their own pros and cons as I have analyzed above.
You need to rely on the business situation, short-term and long-term goals. And target customers and market to choose the most suitable method.
There are two main differences when it comes to SEO and PPC advertising.
Paid advertising (PPC) appears at the top of the page, above the SEO listing.
Traffic through SEO is free, while with PPC, the more traffic, the more money you have to pay.
In short, you should use Google Adwords if you need fast traffic. If you want to grow slowly and sustainably online, you should use SEO.
In many cases, SEO and PPC will be most effective when combined.
2. Use Both SEO & Google Adwords
When used properly, SEO Google & Google Adwords can both work effectively together.
The advantages of combining both methods can be mentioned as:
Keywords and conversion data from PPC can be used for SEO and vice versa to increase brand awareness.
Drive Traffic with PPC for keywords that Google SEO ads do not have a positive order. You can also use PPC to test consumer response to specific keywords. From there, come up with a better SEO advertising plan.
Grow fast thanks to PPC and sustainable thanks to Google SEO advertising
When you combine SEO & PPC, you can remarket to reach old customers.
In addition, combining both methods will help businesses make smarter decisions thanks to the abundant data from both sides.
You can compare the data of the two methods to come up with a marketing strategy and change the website in the future.
Conclusion
I believe that after this article, you have enough information about Google SEO and Google Adwords to make the right choice for your business.
In general, SEO or Google Adwords both have their own advantages and disadvantages. If you have the right strategy, both of these solutions will benefit your business.
Good luck!
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