SEO skills: Top 11 essential skills that SEOer must have

Hello! Today I will talk about a topic for newbies to SEO!

Want to become a professional SEOer? Do you want to break through in the journey of building rankings for your website or that of your customers? But you are a newbie, you are still not equipped or do not know how to equip basic SEO skills?

In this article, I want to share so that you can grasp some important foundational skills to start becoming an SEOer. Follow us now!

To become an SEOer, you need to equip some essential skills

1. Critical thinking skills

Why does being an SEOer require you to have critical thinking? Because, SEO people need to give their own views and perspectives on the business's implemented SEO strategy.

Critical thinking is also a factor that determines whether the person understands the mistakes, shortcomings or advantages of a competitor's SEO campaign. Critical thinking helps SEOs be more sensitive to arguments, multi-dimensional analysis of an opinion to draw the most optimal SEO solution for businesses.

If you want to enter this industry, keep honing your critical thinking SEO skills!

Critical thinking helps SEOer to be sensitive to different perspectives when implementing SEO

2. Planning skills, work arrangement, time

You know, an SEOer in a day has to face a lot of heads. different jobs, have to work with a lot of people from other departments. From keyword analysis, website analysis, outline, content analysis, feedback to support your content, your design.

Because the workload is so much, if you do not have the skills to plan and arrange the work, it will be very difficult to work. You will easily fall into a state of confusion, not knowing what to do first, from which it is easy to get bored and give up.

An SEOer needs to determine what is the first priority, what needs to be completed first, what work can be handled later. SEOer also needs to be able to plan, manage time well, be able to estimate future time periods to achieve the results as planned.

This SEO skill is really important, making it easier, faster, and more logical when implementing SEO strategies. Business owners will appreciate an SEOer with planning skills like that.

An SEOer needs to know how to plan and manage time effectively

3. In-depth research

SEO knowledge is like an iceberg, in addition to the superficial knowledge everyone seems to know, it also contains knowledge. Deep knowledge, requires SEO people to have research, explore and learn regularly.

If only based on basic knowledge of SEO, it is absolutely not enough for an SEOer to boost the ranking of a business' website, especially at a time when the competition on SEO is becoming very fierce.

An SEOer who is trained in SEO at centers and receives professional SEO certificates , always diligently researching, learning, always striving to hone the knowledge that he does not know will be able to succeed in the field. This area is very high. When you have equipped yourself with a solid knowledge base, it will help you be more respected. You also easily implement strategies for your SEO plan quickly, securely and most effectively.

In addition, SEOer should also know related knowledge such as Marketing, SEO advertising, Facebook Ads, etc. To supplement their SEO work.

An SEOer must always work hard to study in-depth knowledge

4. Analytical and reporting

skills The next basic SEO skill that a novice SEOer needs to equip is analysis and reporting skills. Because SEO has a great influence on the development of a business, business owners always want to know about their company's SEO strategy, so in meetings, SEOs must be able to present, analyze, Reports help business owners understand the strategy you implement.

In addition, this is a skill you need to have when working with your team, helping them clearly understand what you want in the SEO process.

This skill helps to enhance your professionalism more at work. Bosses will always question each task you propose and you need to clarify it, helping the boss understand why you do it.

SEOer must be able to present, analyze and report to help business owners clearly understand the strategy you deploy

5. Teamwork skills

As an SEOer, you will have to work with quite a lot of people, from friends to friends. content, you designers, you admins, you coders, with your superiors and with other SEOers. Therefore, teamwork skills are indispensable factors.

Build a good relationship with the members of your work team, this will make it easier for you to discuss and discuss work with everyone.

Also be active in supporting and helping other members of your team. This is how you both build a better relationship with your colleagues and contribute to the success of the project.

Build a rapport with your team members

6. Decision making

When doing SEO, you may be faced with a lot of choices, a lot of different questions, therefore requires you to be decisive from which to make the best decisions.

Especially when the SEO process is never consistent. You will always have to face changes from Google, in order to best respond, you will be able to orientate the directions and adapt solutions quickly and effectively.

Your assertiveness will also help other related departments carry out their work more smoothly, better able to complete on time.

However, in order to acquire this skill, as mentioned above, you must really understand the knowledge of SEO thoroughly, have to do a lot to gain a lot of experience from which to have a quick response. This is also sincere advice for those of you who do SEO and want to become an SEO expert. You should put more emphasis on learning, working for experience rather than just for salary.

One of the major shortcomings of SEOer is being too vague, bewildered to know which direction to follow. Making projects become stagnant and inefficient.

This is also an important SEO skill if you want to advance in a job like: SEO Leader, SEO Specialist.

Decision making is an important skill if you want to advance in your career

7. Flexibility to change

Google updates, new SEO trends, outdated SEO trends need omitted are things that you need to adapt quickly. If you do not adapt quickly, you can cause your business to fall behind, and your competitors will easily overtake you. On the contrary, quick adaptation and timely deployment will promote strong growth, help businesses go further, and build a sustainable position.

For example, in the current time of covid 19, if you adapt in time, come up with SEO strategies suitable for the current situation quickly will help your website get strong advantages in this period. .

In addition, adapting to changes is also reflected in your flexibility with SEO strategies. You know, an SEO strategy for each business, each field will always change. You cannot use a single strategy to apply to all projects. Therefore, an SEOer must ensure flexibility in changing his strategy to best suit each audience.

The adaptability to changes is also reflected in your flexibility with SEO strategies

8. Content writing skills

Many SEOs still complain to me that you don't like to write, and are often quite tired. and spend a lot of time with this job. But this is a very necessary skill for you, practice it.

Content is the factor for you to reach customers. The more in-depth, high-quality content, fully meeting SEO criteria, is the bridge for customers to find more businesses. It is also the criteria that Google will base on that and score your website.

So no matter what, assure me that you have to try to improve your writing skills, or at least you have to understand some of the factors and criteria to build a standard content. SEO, not to mention it has to be good!

Talk a little bit about writing SEO content: In fact, writing SEO articles is an art, requiring many skills, not simply writing something and then inserting keywords randomly is done as many people still think. .

In addition, when you acquire this SEO skill, it will be easier for you to work with other content friends, easier to bring up errors of the article in content audits.

Writing skills are extremely important to the success of an SEO strategy

9. Basic web programming skills

Now that you've read this article, I guess you're probably thinking: Why does an SEOer have to know so many things? so? That's exactly how you are! To become an SEOer, and want to become more professional and excellent, you have to learn and hone a lot of skills.

Returning to this item number 9, an SEOer also needs to have basic programming skills, specifically website programming. You need to be knowledgeable about website design, HTML source code, code meta tags. Because these factors have more or less influence on your SEO results.

A standard website not only has a good design in terms of interface, but also has to ensure SEO standards. An SEOer who knows the elements of website coding will be easier to detect SEO errors of the website, as well as easier to work with the programming department.

An SEOer also needs to have basic programming skills, specifically website programming

10. Communication skills to work with colleagues and customers

Above I also mentioned that an SEOer has to work with quite a lot of people. different. Therefore, you need to have communication skills, impart knowledge to colleagues, superiors and especially to your customers (when you do SEO at agencies, or Freelancer).

Customers sometimes will not be able to understand all issues related to SEO, so you need to have a way to communicate and exchange so that customers really understand what you will do for their company. If you communicate well, the chances of you getting the project will be much higher.

In addition, through communication, it is also easier for you to communicate with customers during your project implementation when problems and questions arise from customers.

You need to have communication skills, impart knowledge to colleagues, superiors and especially to customers

To become a true expert in SEO, be able to manage strategies well and train yourself in the right ways. Essential skills of a manager, you can refer to: SEO Manager Training – Step by step to become an SEO Manager 2021.

11. English Listening and Reading skills

The resources on SEO are diverse and rich, There are not only Vietnamese documents but also English documents. Most of the good, in-depth materials will be presented mainly in English. Most specialized books are also written in English.

Mastering English a bit will make it easier for you to search for information on Google, because all SEO technical terms are in English.

At the same time, the tools you use in SEO also mostly use the English language, so knowing English will make it much easier to use the analytical tools.

In addition, you can also participate in SEO seminars when the speakers are foreigners or they use English to share.

Equip your English skills to have more opportunities to learn and improve your SEO knowledge.

Conclusion

So, I have just shared the top 11 basic SEO skills to become an SEOer that you are new to the field. This area should learn and equip yourself. In the process of working, you will have to learn and acquire more knowledge. Believe that with passion, perseverance and hard work, you will become a most comprehensive SEO expert day by day. Good luck!