SEO is actually quite easy to learn. The proof is that almost anyone can find website SEO training courses and easily become an SEOer, regardless of whether they were entrepreneurs, marketers, journalists, etc. However, not everyone can. become a pro, or in other words develop into an SEO expert.
On the other hand, I am sure that becoming an SEO expert is always the top goal of SEOers. Because me personally too! ^^
So, how to become an SEO Expert?
I had to do a lot of research on the factors related to the habits, skills and knowledge required to equip the path to a professional SEOer.
Moreover, I have also been practicing one by one and find that the elements really work. The entire SEO team at GTV who is in charge of implementing seo service projects for customers also has a training route to become such an SEO expert. Rest assured, I am happy to share with you now through this article!
In addition, if you want to promote your skills to become an expert faster, you can consider studying at SEO training centers reputable and professional.
Are you ready to train with me to become an SEO expert? Let's get started now!
1. What is an SEO expert?
SEO (search engine optimization) experts improve website rankings on major search engines, such as Google, Yahoo! and Bing. Experts ensure on-page optimization to produce relevant search results and positive user experiences, increasing traffic, leads, and brand awareness.
What is an SEO expert?
In addition, an SEO expert is also a person who has the ability to see and answer all user questions about SEO-related issues; Regularly update new trends and apply them effectively.
Most of all, they take advantage of every minute of their day researching the search technology industry by following and learning from other world-renowned experts.
SEO experts are also those who have the ability to both come up with ideas on marketing plans and directly suggest appropriate implementation methods.
Specific duties of an SEO Expert include:
Set the rules
Industry research
Update SEO trends
Plan an SEO strategy
Lead every strategy
Conduct testing and error checking
Analyze data and convert to rates Conversion Rate
Plan, test, discuss, and execute a marketing strategy.
2. What is an SEO staff?
SEO staff are the recipients of recommendations from other departments, especially from experts, and directly carry out all major SEO processes.
Also because they spend all their time practicing, they have almost no time to study the entire SEO industry.
SEOs can sometimes implement strategies better than experts, but their scope of work is still limited because they almost only follow instructions and carry out the same work every day. .
Specific duties of an SEO staff include:
Implement proficient SEO techniques
Set up and implement strategies recommended by SEO experts
Receive instructions and start doing research
Implement the process SEO process and results reporting
Ensure data is installed correctly, check for errors.
Keep your work on
track In general, both SEO professionals and staff have their own merits. Most major SEO agencies have teams of multiple SEOs and an SEO expert who consult to improve their overall strategy.
SEO professionals need staff to help them with specific tasks, like link building and maintenance; In return, SEO staff need experts to support them to update new trends and help them navigate new projects.
3. Why should you read this article?
First, I would like to confirm that I am not an SEO expert personally and I have only started to self-study web SEO since the beginning of 2016.
Why should you read this article?
But within only 3 years, the continuous practice and implementation of more than 100 SEO projects for clients brought a lot of opportunities to help me perfect and upgrade my SEO skills.
Successfully deploying SEO for the GTV SEO brand itself to the top #1 keyword "SEO services" for 2 years.
Founding company GTV - Agency providing SEO services trusted by more than 100 businesses.
Building an effective SEO process system and managing GTV's product department with more than 50 SEO technicians and content marketers.
And most importantly, I do not hesitate to share my experience and help many of you in the SEO community succeed with my project. This has helped me approach many fields, websites and understand how to flexibly apply SEO to drive revenue for businesses.
In this article, I will share with you how I learned SEO. Let's see!
4. What does it take to become an SEO expert?
Habits to become an SEO expert
4 Habits of an SEO expert
1. Patience, practice
It's a myth that if you ever thought that you want to be good at SEO, you just need to read a lot of in-depth articles to come. from industry experts or participate in discussions in a certain SEO group or forum.
The fact is that the Google algorithm like other search engines is constantly changing.
They not only require SEOer to diligently update regularly, but more than that, they need to practice continuously, even repeated every day.
To become an expert in SEO Vietnam, you must start from the job of an SEO staff by practicing a lot, being patient.
In addition to practicing on the client's website, create your own website and then proceed to perform the same operations, such as: content creation, on-page optimization, off-page, backlink building, backlink commenting, etc.
Believe me, over time, these experiences will help you improve a lot in the process of doing SEO, maybe even becoming a real SEO expert.
2. Take risks, take risks
I dare say that any SEOer has ever had to taste the bitter taste of being penalized by Google algorithms.
I was no exception!
Some obsessions I can name, like Panda, or Penguin, etc.
But, in fact, from those punishments, I accumulated countless good experiences, forging myself to become more seasoned. .
On the contrary, if we have not been beheaded, we can only follow the instructions blindly to reduce the risk.
That's not to say I recommend violating Google's guidelines. Instead, I just talked about taking the risk and learning how to overcome it.
Besides, if you want to get better with SEO, you also need to learn new methods and do not hesitate to apply it to the implementation process even though it may affect the effectiveness of the project.
If you don't take risks, you'll never learn anything interesting later, so don't be afraid to try.
3. RelationshipRelationship
Buildingbuilding is always essential in any profession. SEO is no exception.
In particular, having a wide range of contacts will come in handy in link building.
Imagine how beneficial it would be to have friends with well-known websites for your website and brand?
Building relationships
In addition, from close relationships, it is easier for you to ask for help and advice when you encounter any obstacles or difficulties at work.
The obvious fact is that experts in the Vietnamese SEO village or even around the world have a close relationship with each other. It is the mindset of cooperation and development that not only helps them reach further in their work, but also contributes to building a strong SEO affiliate network.
4. Always Creative, Learning
SEO in general just revolves around building content, building links, manipulating on-page, off-page, etc. The difference lies in execution and creative ability. in ways to create an advantage over competitors.
Creativity is a process of trial, error, adjustment, and continued experimentation until the most perfect result. The truth is that being creative helps you get ahead of your competition quickly and effectively.
Interwoven in the creative process is the process of learning from mistakes and trying to suggest the right method of correction.
To become a professional SEOer, you need to learn constantly from many different sources, be it from previous experts, friends, the SEO community on social networks, etc., as long as it suits your needs. self.
I believe that, from a combination of learning and creativity, you will become an SEO expert soon or at least proficient in all matters related to SEO.
What are the required knowledge of an SEO expert?
Online Marketing
The essence of SEO is still doing Marketing, more specifically, Online Marketing with most of the implementation process being done online.
In other words, SEO is a part of Marketing 4.0 that helps promote the process of promoting products, services and business brands on the internet to users more effectively.
To become an SEO Expert, you should be equipped with a source of knowledge Marketing online master carefully, including: Google adwords, Advertising via Banner, Facebook Ads, YouTube Ads, website management, viral marketing, etc.
In addition That said, a little knowledge of business or foreign languages also helps a lot in absorbing online marketing information.
Mastering these areas will help you perform SEO tasks more easily and conveniently.
SEO
To know more about the route as well as the effective method of learning SEO, you can refer to the article: Web SEO guide: SEO AZ self-study route for beginners!
9 Skills SEO Expert Needs
1. Analysis Analytical
skills are considered the most important factor for an SEO specialist. Specifically, it's the ability to measure the success or failure rate of an SEO campaign.
First of all, SEO professionals are required to be able to read and analyze the data they receive. From those analysis, proceed to apply to the business website to reap certain results.
SEO is a fact-based process; Therefore, SEO experts with strong analytical abilities will be more likely to succeed.
SEO Expert: Analytical Skills
2. Research
The second most important SEO skill for an SEO professional after analysis is research.
Research for an SEO campaign usually starts with keywords and competitor website analysis, providing the necessary insights to create a strategic foundation for the campaign.
Next, the SEO expert needs to run an experiment to see how the tactic affects search rankings and user perception.
Above all, SEO professionals need to constantly monitor and update changes from the Google algorithm by reading articles and paying attention to what Google is doing.
3. Dialectical thinking
In fact, each website has a different operating structure and there are many factors that affect the ranking order on search engines.
The job of an SEO expert is to detect potential problems on your website from many angles and find effective ways to fix them.
Besides, you can also conduct research on competitors' websites to find out their strengths and weaknesses in order to reasonably apply to the status of your website because users often tend to check the campaign. yours compared to the competition.
4. Excel Skills
Just collecting data is not enough for an SEO expert.
Sometimes, you need to know how to transform that data based on some operations in Excel, such as Vlookups, concatenate, IF function, etc. to derive the necessary insights.
During our time of operation, fortunately we have learned how to create countless Excel templates that help quickly solve problems encountered on a daily basis. As a result, the implementation process becomes easier and more efficient.
5. Coding Basics
Although SEO experts are not web designers, they also need to know the basics of web design and Meta tags.
In some cases, employees SEO should also consult experts on matters related to page load speed, redirect server, tagged microdata and basic HTML tags, etc.
Generally, SEO expert They don't necessarily have to be able to code, but they do at least need to understand the coding implications of the changes they require from web developers, common mistakes, and how to fix them effectively.
6. Communication
Good communication is a highly valued skill in the SEO environment.
First, with colleagues, SEO experts need to communicate proactively and really connect with other team members.
For clients and partners, make sure you have the ability to explain complex concepts and standard SEO project processes.
Finally, SEO experts communicate with readers and users through standard SEO articles that are easy to read and grasp.
7. Skill in Writing
Content Strategy accounts for 80% of the success of an SEO campaign. Therefore, to become a true SEO expert, you must practice professional writing skills.
Writing skills
First of all, SEO experts need to know how to choose the right keywords so that the article sounds attractive and pleasing to the ear.
Next, you should research and decide what to post on the web? How to meet the requirements of both Google and potential customers? How to increase the click-through rate as well as the ability to build links for the website?
8. Flexibility
In SEO, there is no such thing as right or wrong. A strategy that may work for one company may not work for another. Google changes its algorithm constantly.
Therefore, as an SEO expert, you need to know how to flexibly switch and adjust your strategy to suit your business at any given time.
However, it is also important to make sure that the change does not negatively affect or slow down the project implementation.
9. Prioritize work
SEO experts need to understand the importance of each task so that they can be fully arranged in order of priority, from difficult to easy.
For example, building backlinks is one of the most time consuming and difficult parts of the SEO process. It is also one of the most important factors in determining rankings.
Therefore, you need to devote more time and attention to this process to ensure the effectiveness of the project.
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