You can build a good list of keywords and map out any related keywords. But do not rush to write content right away, there is still an extremely important thing that you may have missed. That is the standard keyword check step.
Doing this wrong step, sooner or later, you will have to spend a lot of time, money and resources to SEO for a keyword that does not work.
I know that, but want to check if the keyword is qualified or not, where to start?
SERP Analysis! This is the most important step that you need to do in the process keyword research. Fortunately, now you no longer have to worry about wasting your youth on keywords that no matter how much SEO are useless thanks to SERP analysis.
In this article, you will be guided step by step how I use SERP Analysis to check the quality of keywords, classify content, and most importantly: Rank the right keywords, right topics. 😎
But first, let’s start with the concept…
WHAT IS SERP ANALYSIS?
SERP Analysis is the process of analyzing web pages that are ranking for the same keyword or a certain topic on the search results page. This process helps SEOers assess the ability and opportunity to beat competitors in the same market.
What is SERP Analysis concept?
SERP Analysis is much related to checking what forms are displayed on the search results page to ensure that the content on the website is really relevant to Search Intent of the users.
THE BENEFIT OF SERP ANALYSIS SERP
The analysis is not copying what the top-ranking pages are doing. Instead, SERP analysis is about spending time analyzing what the top-ranking pages are doing RIGHT and ENOUGH. From there you have enough clues to come up with a new optimization strategy, find keywords worth targeting more and not to mention: Great backlink building opportunity.
When starting a SERP analysis, you will have to weigh and consider many different factors related to Domain, Page Authority, link metrics, content type, content format, SERP volatility, search intent … to help you:
- Target the right keywords
- Write the right content
- Bring in the right traffic to the right target audience
- Defeat the right competitors
- Maintain a sustainable ranking
Don’t panic, after reading this detailed guide, you X2 I have the confidence to analyze SERP data effectively, check keywords for standards, and know how to prioritize goals in the most appropriate order.
Don’t wait too long, grab a pen and paper and save the great things that come from…
10 STEPS TO IMPLEMENT SERP ANALYSIS (WITH ILLUSTRATIVE EXAMPLES)
Note: Throughout the tutorial, I mainly use Ahrefs to analyze data from the SERP. But don’t worry, at the end I will mention other powerful tools as well. Let’s wait and see!
#FIRST. ANALYZING POTENTIAL CLICKS AND TRAFFIC
When analyzing potential keywords, many of you often just stop at the step of checking the keyword’s search volume.
But you have forgotten that Google is increasingly showing results in the form of Featured Snippet, People Also Ask, Knowledge Panel, etc. And searchers also have no reason to click on your page anymore. , because all the information they need is already displayed directly on the SERP.
So, there will be difficult situations when you win the highest “throne” for a keyword with a huge search volume, but only receive a few excessively meager traffic. So, in order not to have to “stick your head for love” in a game that is sure to lose, you should quickly check the click index right away and always.
Checking clicks is as simple as checking how many keyword searches bring in 1 click, as well as checking how many visits the top ranking pages are receiving from the website. that keyword.
For example, according to the data returned from Ahrefs Keyword Explorer, you can see that the keyword “what year was born in town” has a decent search volume with 1.9K / month:
The keyword “what year was born in town” has Search Volume 1.9K/month.
But 53% of people searching for this keyword do NOT click on the page because…
The return results of “what year was the town born in”.
What year Tran Thanh was born has been answered by Google directly on the SERP.
Elsewhere, “which brand of washing machine should I buy” has only 1.5K searches / month, but receives up to 2.8K clicks / month. Because the Search Intent hidden behind this keyword is: Buyers need to find out a lot of information before deciding to buy.
The keyword “which brand of washing machine to buy”
You see in the picture below, a huge Featured Snippet (list format) appears in the first position, including a carousel of washing machine images with a full range of suppliers. Famous:
Featured Snippet shows up when searching for “which brand of washing machine to buy”.
Because buyers don’t know which washing machine is right for their needs, keywords containing phrases such as: “which brand is good”, “which one is good”, … often bring more clicks than keywords. is different. At this point, a searcher will probably click on more than 1 page of results to find the washing machine that suits her best.
Another example, 6.9K/month is the desirable search volume of the keyword “super bright flashlight”:
“super bright flashlight” with 6.9K/month search volume.
Not stopping there, the number of clicks of this keyword is up to 9.4K / month. Looks pretty good, right?
But don’t rush! If you pay close attention, you will see, compared to the keywords in the previous example, this keyword only gets about 37% of the clicks coming from organic sources. Meanwhile, clicks from Paid Search account for 18% (sometimes up to 64% in November 2019), I will tell you why.👇
SERP Features take up the majority of the results page.
Displayed in the first position is the featured product carousel of Google Shopping Ads (shopping ads), followed by 2 familiar display results pages of Google Search Ads (search ads). And more intense with Google Local Pack taking up most of the area of the search results page.
So are you confident that you will get the same amount of Organic Traffic as the search volume when SEO keyword “super bright flashlight” to TOP 1? SEO alone is not enough. To bring maximum clicks for this keyword (both Paid Click and Organic Click), you must combine SEO with Shopping Ads, Search Ads and even Local SEO if your marketing budget is not too tight.
From these 3 examples, you can see that not all keywords with high search volume bring in a lot of potential traffic. SERP display features such as Featured Snippet, Image Pack, Video Pack, Local Pack, etc. have completely changed the search behavior of Google users today. This happens even more often in keywords/topics with relatively low Search Volume.
Let’s “carry the heart” so that you do not have to regret when investing budget for content, Link Building, … and promotional activities, extensive promotion for keywords that you think are potential.
#2. SECONDARY KEYWORD ANALYSIS
One page can rank for hundreds, thousands of different keywords at the same time. If you’re worried that your competitors are ranking for some mysterious keywords that you may have missed, this extra keyword analysis step is just for you.
Secondary Keywords (Secondary Keywords) are keyword variations that are close to the main keyword such as: unsigned words, misspelled words, words in different order but with the same meaning, acronyms, synonyms, words. shortened… and other similar search intent keywords. The incomplete statistics of sub-keywords will risk causing you to lose a lot of potential traffic.
To make it easier to imagine, see how thegioididong.com giant manipulates nearly 1,000 Secondary Keywords for the keyword set “note 10”:
thegioididong.com ranks for nearly 1,000 keywords per URL
The keyword “note 10” with a volume Impressive search: 83,000 / month, which seems to be the typical keyword to bring in overwhelming traffic, but in fact this keyword only brings about 25% of the traffic for the total Samsung Galaxy Note 10+ product page , the remaining 75% of traffic belongs to secondary keywords.
Despite being “a supporting role”, the positive traffic effect from Secondary Keyword keywords is undisputed. But is it really difficult to find them?
It’s not difficult with the help of Ahrefs Content Gap!
For example, let’s take a look at the SERP Overview of the keyword “what is an amp” recently targeted by GTV:
SERP Overview of the keyword “what is an amp”
Looking through the “lens” of Ahrefs Keyword Explorer, you will see the article of GTV only Rank Top for about 33 keywords. This number is still small compared to the number of keywords coming from a few TOP 10 competitors’ articles.
With great support from Ahrefs Content Gap, I quickly found the sub-keywords that the article was on. his is missing.
4 STEPS TO USE AHREFS CONTENT GAP
Step 1: Go to Ahrefs > Site Explorer > enter your URL, and don’t forget to select “Exact URL” before clicking Search.
Enter the URL.
Step 2: Gently scroll down to the “Organic Search” position and click “Content Gap”
Select “Content Gap”.
Step 3: Next, enter 3 to 10 competitor URLs.
Enter 3 – 10 competitor URLs.
Note: Please select “URL” in the options box next to each URL you enter. Because obviously here you are only interested in the keywords of a specific URL, not a competitor’s domain.
Another thing is to keep “At least one of the targets should rank in top 10” (rough translation: At least one of the targets must rank in the top 10) always in green so that the results can be returned. most relevant.
Step 4: Click “Show keywords”, in front of you will appear a list of competitor keywords to the top but you do not.
Click “Show keywords” and see the results.
Tip: In the keyword list above ☝️, the keywords that have at least 2 competitors with the same ranking for position 10 or higher are the keywords that are most closely related. Make sure your content is optimized for these keywords!
#3. ANALYSIS INDEX LINKED PAGE LEVEL
index link level page (Page-Level Link Metrics), or index linking of individual pages, usually indicators: the number of links, the relevance of the links, trustworthiness of links, etc. that a page (page) receives.
In the framework of SERP Analysis, I only analyze the most influential factor: Referring Domain.
Recent research by Ahrefs has shown a strong correlation: The more Referring Domains a page points to, the more keywords it ranks for.
Correlation between Referring Domain and keyword ranking | Image source: ahrefs.com
Note: Correlation does not mean causality. And no research has ever come to the direct conclusion that Referring Domain is the cause of the increase in Page Ranking.
Although correlation cannot default to causation, correlation can still lead to causation. Most veteran SEOs will tell you that it’s impossible to rank on the front page without any referring domains pointing to it.
(Here I have not discussed the case that some websites belonging to the “shady” SEO school block the crawler of backlink checking tools such as Ahrefs, Semrush, Majestic SEO, etc. or a few websites that are only targeted. on topics with too low competition, too few SEO people.)
Therefore, Referring Domain analysis is still a necessary step when implementing SERP Analysis. But, how to analyze this metric with Ahrefs?
For example, with the help of Ahrefs Keyword Explorer, you will see that the top pages for the keyword “super bright flashlight” are having a fairly low Referring Domain:
SERP Overview of the keyword “super bright flashlight”.
Keywords with a Referring Domain from 0 to < 20 as above will be easier for you to target and rank for.
In contrast, the SERP Overview of the keyword “real estate sales” shows that the top pages are not having a moderate amount of Referring Domain, the number is up to hundreds.
SERP Overview of the keyword “buying and selling real estate”.
So if you still want to target this keyword, you will have to work harder and harder.
In case you are unsure of how to build a quality Referring Domain, start with the help of:
- Build Quality Backlinks With Ahrefs
- Step by Step Create Quality Backlinks From Blog Comment
- 8 Link Building Mistakes That Are Holding Back Websites you
- Link 2nd floor: Amazing power & how to build
#4. DOMAIN AND URLANALYSIS DOMAIN AND URL
ReputationReputation are two aspects that are always “hand in hand” when it comes to page-level link metrics. Simply because both are important factors in assessing the credibility and expertise of a site.
When evaluating the potential of a keyword, you need to pay special attention to observe when the competitors in the TOP 10 have at least 1-2 competitors with a threshold score of +/- 5 compared to your DR (Domain Rating) score. , and (or) competitors with a UR (URL Rating) score threshold of 0 to < 20.
Note: This threshold may vary depending on the quality of the top ranking pages. Obviously, sites that are both well-optimized for user experience, and have no technical points to criticize, it is obvious that you increase the score threshold.
For example, the SERP Overview for the keyword “news” shows that all the top news sites have DR scores higher than 80, making this keyword extremely difficult to rank for.
The pages that rank for the keyword “news” all have DR scores > 80.
Or you can try looking at the SERP Overview of “headlights”, most of the pages have UR scores from 0 to < 20:
The top pages of the keyword “headlight” all have UR scores from 0 to < 20.
Oddly, there are still a few competitors with DRs below 50. So jumping to page 1 for the keyword “” Flashlight” is not too difficult for young websites who want to compete with the “elders” in the industry.
#5. ANALYSIS
Search IntentSearch Intent is basically the question of why is hidden behind a user’s search query. This is one of the most important aspects of content production. If you publish great content but don’t address why users are coming to it, the chances of this content being ranked are very low.
At this point, you really need to pay attention to…
4 COMMON USER SEARCH INTENTS:
- Informational: Searchers are looking for an answer to a simple question like “what year was bill gates born in?” ?”, “what is seo”,… Or something that requires a longer and more in-depth answer like “how to do seo?”. However, not all informational searches are formulated as interrogative questions. For example, “website seo guide”, “how to increase website traffic”, “donald trump”, “html5”, … do not contain any interrogative adverbs.
- Navigational: The searcher wants to find a specific web page. If it’s confusing, remember your great aunt who searched for “Facebook” on Google instead of going to facebook.com. This intent is usually dominated by brand keywords like: “ahrefs”, “google analytics”, “twitter login”,…: Searchers
- Commercial Investigation are looking for a product/service specific service but still struggling between its decisions. This could mean they’re looking for reviews and comparisons between options they’re confused about. For example: “which seo company is the best”, “seo vs google ads”, “review gtv seo company”,…
- Transactional (transaction): Searchers are looking to buy, they are ready to buy mode.. Most likely they already know what they want to buy and are looking for a place to buy it. For example: “buy macbook pro”, “samsung galaxy s21 ultra 5g 512gb”, “price iphone 12 pro max 512gb”,…Intents
In addition, there are less common Searchsuch as:
- Local Intent. ): A searcher is looking for a product/service near a specific location or area.
- Freebies – (Free Intent): A searcher is looking for a free product or service.
- …
In order to “diagnose” yourself with Search Intent hidden deep inside each keyword, you should rely on:
DISPLAY FORM OF SEARCH RESULTS (SERP FEATURE)
Some popular SERP Feature display types in Vietnam can be You already know such as:
- Featured Snippets – Featured Snippets
- Video Result – Video SeriesSequence
- Result Image Result –ImageResult –
- Local PackAddress List & Map
- Shopping Result –Shopping Result –
- Knowledge GraphKnowledge Graphform
- …
for each typeSearch specific intent, Google typically shows several features certain SERP above only.
For example:
Featured Snippet appears densely in keywords with informational intent,…
Featured Snippet appears when searching for the keyword “website seo steps”.
Or Shopping Result is no stranger when you search for keywords with Transactional Intent:
Google shows Shopping Result for the keyword “macbook pro 16 inch 2020”.
The Local Pack is a typical display of the type of local search intent (Local Intent):
Local Pack display results for the keyword “seo service ho chi minh”.
FILTER KEYWORD LIST BY SERP FEATURE
With Ahrefs Keyword Explorer, you can filter keyword list by different SERP Feature very quickly.
For example, to filter out the list of keywords with Search Intent of the Commercial Investigation and Transactional types, you just need to select the keywords with the SERP Feature of Shopping Result.
How to do this:
- Enter your keyword, for example: “macbook pro”
- Select “Having same terms” in the left sidebar
- In the SERP Features filter, click “Shopping results”
Enter keywords > Select “Having same terms” > Select “Shopping results”.
Then in the SERP column, select SERP Dropdown (the drop-down arrow icon next to it) to quickly check the SERP Overview of each keyword.
In the SERP column, select SERP Dropdown to see the Overview of each keyword.
In addition, you can also filter combinations of many different SERP Features at the same time for a unique type of search intent. Some popular matching filters include:
- Combine Featured Snippet, Knowledge Card, and videos to filter out Informational Intent keyword groups.
- Sitelinks filter and Knowledge Panel to filter out the keyword group of Navigational Intent.
- Combine Featured Snippet and Adwords to filter out the keyword group of Commercial Investigation Intent.
- Combine Shopping Results and Google Ads to filter out the keyword group of Transactional Intent.
Note: Not all search results “fit” with only a certain type of Search Intent. Looking back at the keyword “iphone 12”, you will see that the SERP is a mixture of many different types of Search Intent: the
SERP is a mixture of Search Intent.
This keyword shows that: Some searchers are ready to buy a product, some are pondering which product to choose, others are just looking for answers to what they are looking for. consufused.
When the SERP is mixed with too many Search Intents as above, calmly combine the Intents with the most dominance of the TOP 5 top results.
#6. CONTENT TYPE ANALYSIS
You’re excited when you just published a favorite article on your website, but unfortunately you get a ticket out of the TOP 10 because the article doesn’t meet the requirements for the right type of content. And that’s the tragedy I often get told by my clients.
You can easily check what is the right type of content for a keyword by analyzing the SERP display results.
Example:
When searching for “apartment interior design,” the top-ranking content type for this keyword is long-list blog posts that incorporate beautiful designs and use lots of illustrations. intuitive; i.e. it contains informational intent rather than a product page with commercial intent.
Search results for “apartment interior design”.
Or Google prioritizes showing the top results as video content for the keyword “learning seo online”:
Search results of the keyword “learning seo online”.
“clothes hanger” is different, most of the content type of the top ranking pages for this keyword is the product category page:
Search results for the keyword “clothes hanger”.
So, before producing content, always check what type of content is dominant in the SERP, and to avoid unfortunate confusion, don’t forget to carefully classify Content Type into the keyword list summary sheet. always yours.
#7. CONTENT FORMAT ANALYSIS
Some common content formats:
- How-to Guide – how to | Example: 31 ways to increase Traffic for Website quickly (2021)
- Step-by-step Tutorial – step by step instructions | Ex: What is SERP Analysis? A 10-step guide to effective SERP analysis
- Checklist – standard list | Example: Checklist 22+ Onpage SEO standards for website 2021
- Case Study – success story | Example: Case Study of SEO services: Breakthrough Revenue from Website Traffic.
- Roundup – leaderboard | For example: TOP 10 most reputable and professional SEO companies in 2021.
- List Post – listing list | Example: 9 Reasons You Should Take the SEO Entity Mastermind Course.
- Review – review | For example: Evaluate whether to buy Macbook Pro 13 inch 2020?
- Comparison – compare | Example: Overall SEO and SEO Keyword: Which is the best choice?
Back to the keyword “apartment interior design”, as analyzed in the previous step, Blog Post is the standard type of content for this keyword. But to satisfy Search Intent more fully, it needs to be written in List Post form.
As another example, when you search for “reputable seo company”, you will find that the most prominent type of content for this keyword is the rankings.
Search results for “reputable seo company”.
If you try to search for “weight gain”, most of the content in the How-to format will be prioritized to display on the search results page: Search
results of the keyword “weight gain”.
Therefore, using the wrong type and form is always the fastest way to bring your content pages to a dead end.
#8. CONTENT QUALITY ANALYSIS
In this step, you have to play as a real user to manually check the quality of your competitors’ content, something that Ahrefs or familiar SEO tools have yet to quantify. available at the present time.
Some common aspects such as:
- How to present multimedia content (images, video, audio, …) rich in semantics or are they simply used to “fill in” the disjointness between sentences of 7,000 and 9 lakh words.
- Grammar: Google or any other reader will say “oh my” with grammatically incorrect sentences, concise expressions, and confusing ideas. In addition, check to see if your competitors’ content is written in a formal, standard style or somewhat youthful, dynamic, etc. to come up with a more suitable writing style for your content.
- Content structure: Google loves content that is organized, organized, and easy to follow. To check if the content follows a reasonable structure, check the hierarchical hierarchy of the headings (Heading) and subheadings (Subheading) in the correct order? At the same time, using ordinal numbering also makes the structure of your content much easier to read and grasp.
Note: In order to produce content that both satisfies user intent and optimizes SEO standards for search engines, what is mentioned above is still not complete and complete. If you are interested, check out all the standards in my article “How to write standard SEO articles (2021)“.
If you find some shoddy content that exists on the top results page, it’s not difficult to create something superior, more prominent to beat the competition.
Let me make this more clear with 2 good examples through the “eyes” of Ahrefs SERP Overview for poor quality content and high-quality content.
POOR QUALITY CONTENT
Try searching for the keyword “balo rush 24”, you will see some product pages with poor quality content that are calmly “mixing” on the top search results page:
SERP Overview of “balo” rush 24”.
And here’s the content of one of the high-ranking sites:
The content of a top-ranking page.
No more than 10 words is all that the product description of this page gives their users. So is it too difficult for you to create more informative content, quickly “robbing” the position of this site?
Also a high ranking page for the keyword “balo rush 24”:
Another high ranking page for the keyword “balo rush 24”.
It is undeniable that Copy-Paste content from Google Translate is always a behavior that causes serious dissatisfaction to the reading comprehension experience of visitors. So, whatever the reason, no user will easily forgive pages with such shoddy content.
HIGH QUALITY CONTENT
You try searching for “travel to Quy Nhon” and you will see the SERP is filled with high quality content.
SERP Overview of the keyword “Quy Nhon tourism”.
Each article is filled with useful information, beautiful destination photos, just enough to make them a great source of information for users.
After looking at the quality of the content, it’s clear that it won’t be easy for you to beat your competition for this keyword.
#9. SERP VOLATILITY ANALYSIS
Google rankings are always changing. It is sometimes the slow day-to-day movement of 1 or 2 familiar URLs, sometimes the URLs that “fall from the sky” suspiciously into the Top 5.
So what does that mean?
If the search results stay that way forever, then Google really relaxes because it has found the top content that can satisfy users’ desires year after year.
On the contrary, if keyword rankings change suddenly and continuously, it is clear that user intent is not really well met. Therefore, keywords that are somewhat unstable in terms of rankings will have more potential for you to aim for: finish the competition!
With Ahrefs Keyword Explorer, you can check the history of the keyword’s previous ranking changes thanks to the chart “SERP position history”:
Ranking history of the keyword “seo services”.
Note: To track the most recent volatility trend, it is recommended that you choose the period displayed within “6 months” instead of “All time”. And turn the charts on/off in case you only want to show the trend of a certain page or 2.
However, what kind of fluctuations are going on out there that are worth your attention?
The first interesting variation that I want you to pay a little more attention to when analyzing the SERP is this:
LITTLE OR NO FLUCTUATION IN RANKINGS
The top pages with stable rankings over a long period of time are always the same. Ideal pages to respond to user search intent.
For example, the ranking trend chart for the keyword “buy a washing machine” shows no significant changes over the past 6 months:
History of the ranking changes for the keyword “buy a washing machine” “.
These 5 pages have been responding perfectly to searcher intent, so if you want to rank on par or higher than your competitors, don’t be afraid to learn their every move and don’t forget to do it. That’s better, more impressive.
RANKING FLUCTUATIONS ONLY HAPPEN IN A FEW PAGES
Sometimes you will see some pages have a continuous jump in rankings, while the rest of the pages are still relatively “unchanged in the midst of life’s variables”.
For example, the ranking line chart of the keyword “which brand of washing machine should buy” shows that some pages rank quite stable, but some pages are experiencing “down and down”:
Variable history The ranking action of the keyword “which brand washing machine should buy”.
In this case, targeting to beat the less stable sites in terms of rankings would be the wisest and easiest way to succeed.
THERE IS A LOT OF VOLATILITY IN RANKINGS
When you see so much volatility already happening, it could be because Google is struggling to understand the exact search intent of users.
This often happens when you search for a keyword that is a polysyllabic word, for example: The keyword “mercury” can refer to Mercury (planet), mercury (chemical element), Mercury Marine (brand name). brand ), Freddie Mercury (rock legend), or Mercury Repeater (Wifi range extender),…
History of ranking fluctuations for the keyword “mercury”.
It’s hard to target keywords with such meanings because search intent is so varied and unclear.
Note: If you see this kind of fluctuation happening in keywords that already have a clear search intent, it reinforces the belief that Google is still looking for the most responsive content. for that search intent. And what could be better than this opportunity for you to squeeze in and fill in the “holes”, which Google is always waiting for?
#TEN. LINK SPEED ANALYSIS
By analyzing page-level link metrics, you can predict the amount of links needed to “double calcium”, increasing the competitiveness of the page at a given time. However, to maintain competitive efficiency in the long term is a very different story.
Regarding page-level link metrics, you’ve already been covered in step #3. In this step, I will discuss in more depth how to analyze the backlinks pointing to the page every month for a great purpose: Keeping competitive!
First, enter your target keyword – For example: “hp laptop” – Go to Ahrefs Keyword Explorer and scroll down to the SERP Overview:
SERP Overview section of the keyword “hp laptop”.
Compared to the rest of the search results, thegioididong.com has the highest number of Referring Domains (116), and has a top UR score (33).
However, what you need to care about here is how quickly they build new backlinks to increase authority and maintain a solid ranking at number 1.
So next, you should click on the drop-down arrow icon (green) next to the URL and then a quick view menu will appear and you click “Overview”:
In the quick view menu select “Overview”.
This will see the full “resumé” information of the URL you just selected. Next, click “New” in the Backlink Profile section:
Click “New” in the Backlink Profile section.
This report will show you the number of backlinks gained and lost in different date ranges. You can choose the date range right below the calendar frame like: 7, 30 or 60 days.
Select the date ranges in turn to estimate the overall average backlink level.
Pick each date range in turn and record the number of new backlinks so you can get an estimate of the overall average backlink level. (And don’t forget to keep “One link per domain” in blue.)
For example, for thegioididong.com:
- 7 days = 4 new backlinks from unique domains
- 30 days = 13 backlinks new from unique domains
- 60 days = 31 new backlinks from unique domains
From the numbers that don’t lie, you can see that every 2 days on average, they always have about 1 new backlink point back.
So, if you want that extra steady boost to rank higher than thegioididong.com for the keyword “laptop hp”, you will need somewhere around 120 backlinks (from unique domains). Then allocate them with a frequency of about 15 backlinks / month and about 4 backlinks / week.
SERP ANALYSIS ASSISTANT
I’ve used Ahrefs in most of the steps of this guide, but you can also use other SEO tools to analyze SERPs with similar (or almost similar) effect. .
SERP CHECKER BY MANGOOLS
SERP Checker by Mangools
SERPChecker by Mangools is a specialized tool for SERP analysis with over 45+ important SEO metrics. SERPChecker helps you check what factors are affecting the organic search results of any keyword. For example, you can:
- Analyze competitor site strengths and weaknesses
- Analyze rankings
- Compare desktopmobile results
- vsCheck SERP Feature
- Customize country, city to see ranking results by local area Management
- also compare your website with your opponent’s website
- …
SEOQUAKE
SEOQuake
SEOQuake (by SemRush) is a great extension that anyone doing SEO well knows. It helps you:
- See the SEO overview report of any website at a glance
- Evaluate your competitors’ strengths and weaknesses
- Analyze a site’s Internal Link and External Link
- Evaluate keyword difficulty
- View details Backlink parameters
With SEOquake, SERP analysis becomes more convenient when the necessary SEO indicators are displayed right under each URL after the keyword search step directly on the Google Search Bar.
Depending on the use case and purpose, you can hide and show only a few parameters you are most interested in to avoid being confused by too many parameters displayed at the same time. And yet, you can also arrange the display order of pages according to a specific parameter, as well as easily export the result file as a CSV file.
MOZ SERP ANALYSIS MOZ SERP ANALYSIS
Feature
Moz SERP Analysis is a feature in thetool Keyword Explorer developed by Moz. It gives you an overview of the top 10 results pages with Moz’s characteristic SEO performance measurement and evaluation indicators. You can use these metrics to analyze the strengths and weaknesses of your competitors who are doing SEO with the set of keywords you are targeting.
At the top of the page, the SERP analysis report will show you:
- Monthly keyword search volume Keyword
- difficulty
- CTR (from natural sources)
- Keyword priority
SERP analysis report displays information
In the lower part, you will have a better view of the SERP Features and Moz metrics of each page, including: Page Authority, Domain Authority, amount of Referring Domain pointing to a page, amount of Referring Domain pointing to a Root Domain .
GOOGLE SEARCH
You can analyze SERPs for free with Google Search. At a glance, you can directly see the SERP Features, distinguish Search Intent, evaluate content type, format and quality.
But, if you only use Google Search, you will miss out on important data about links and traffic, data that you can only get with the help of other tools.
Start implementing SERP Analysis today!
SERP Analysis is always the most important step of the keyword research process.
So, use the steps I outlined above to check the eligibility more accurately for the potential keywords you want to target.
Here are a few things to keep in mind:
- Do a SERP analysis for every keyword you optimize for SEO.
- You can use Google search or SERP analysis tool for your research. But for the most comprehensive results, use both sides by side.
- Don’t forget Search Intent. If you create content that doesn’t match the user’s search intent, no matter how good the content is, it won’t be able to compete.
CONCLUSION
I hope you enjoyed this article as much as I put in the effort to write it. SERP analysis is another proof that keyword research is a very complex process. How about you? Will you analyze the SERP when doing keyword research?
See you in the next post!
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Source: https://gtvseo.com/serp-analysis/
#gtvseo #gtv_seo #serp_analysis
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