Nowadays PLA (Product Listing Advertising) is becoming more and more expensive, you want to find yourself a most suitable solution, in order to:
- Save money long-term investment costs.
- Enhance brand, compete with competitors.
- Attract potential customers to your website and increase purchase rates…
Don't worry, I'll help you! The strategy I share below will bring your website a lot of completely natural traffic sources, thereby attracting potential customers, increasing conversions quickly.
That is SEO – The solution that allows you to be less dependent on paid advertising channels.
Get started now! Join me for 13 ecommerce SEO tips and best practices.
Watch now!
1. Optimizing website structure
A website with the right structure will make a difference, not only helping you to rank on SERPs but also increasing your chances of buying. There are many ways for you to improve the structure of your website, but let's start with breadcrumb navigation and clean URL
For an e-commerce website, the following two parts of the website structure will directly affect the What it does:
The first is breadcrumb navigation (breadcrumb)
navigationBreadcrumb navigation is: a form of website navigation that tells users where they are in the website hierarchy without having to check the URL.
GTV SEO also has a quick guide on how to do breadcrumb navigation, which you can refer to here. Breadcrumb navigation helps to create a sitemap and establish website structure, as well as the click-through rate of shoppers visiting your store. Here is an example of breadcrumb navigation done by GTV SEO:
Breadcrumb Navigation by GTV SEO
Second website structure optimization would be Clean URL
What is Clean URL? Simply put, it's a human-readable string of URLs. Clean URL is intended for both visitors and Google, to improve usability and accessibility in a way that is intuitive and meaningful.
Here's an example of a messy URL:
https://www.vidu.com/index.php?page=blog
This is a Clean URL:
https://www.vidu.com/blog
2. Commercial keyword research e-commerce
Now your website structure is complete. It's time we dive into another less "technical" but equally important process. In-depth keyword research.
Start with a solid keyword foundation. This stage can either break SEO efforts or can save you a lot of time, if done properly from the start. This phase of ecommerce SEO is very important, as it will affect all optimization steps.
To do keyword research, you can use Google Keyword Planner 's Google. The tool allows to find base keyword information, collect average monthly search volume, average CPC and competition of that keyword in SEM. This is a great tool to start your keyword research with.
You Can Use Google's Keyword Planner For Keyword Research
Now let's talk about what needs to be achieved. You need to have keywords that have a high monthly search volume but also high converting keywords. Keywords lead to customers.
Bonus: If you're competing with big-name companies, you should look for longer-tail keywords.
3. Optimizing product pages
Just updating and pasting product descriptions from competitors or manufacturers is not enough. Product descriptions and product pages are really an important part of E-Commerce website success. So, you should take advantage and optimize every aspect, including: H1, Meta Title and Meta Descriptions.
Don't forget to make your product description stand out in creative and unique ways. You can refer to the following suggestions:
- Create a brand that is familiar and close to consumers.
- Minimize the use of jargon and keep descriptions easy to read.
- Use bullets to differentiate features/benefits.
- Talk and consult with buyers.
4. Avoid Duplicate Content
When operating an e-commerce store, it is very difficult for content to not be duplicated. When you have dozens, hundreds, or even thousands of products, it becomes more difficult to distinguish between product descriptions and variations. This can be detrimental to your website's search rankings.
So, what can you do?
To minimize content negatively impacting rankings, add canonical tags or 301 redirects to pages. This action will help you make sure search engines understand which pages might have the same or similar content.
Image source: Shopify
5. Mobile experience review
Adobe analysts have reported that:
More than a third of sales on Black Friday sales come from mobile devices. This metric proves that mobile SEO is something you need to pay special attention to.
More than a third of sales on Black Friday came from smartphones.
Optimizing your website for mobile devices is a must now.
As an ecommerce store owner, you need to consider:
- A responsive mobile design is a must.
- Page speed and mobile load time optimization.
- Easy to use mobile navigation and user experience.
- Simple mobile payments.
Bonus: When creating your first mobile ecommerce website, make sure you use Privy for mobile and desktop.
6. Add sitemap.xml to search console
Although many e-commerce platforms can automatically generate sitemap.xml, you still have to manually add sitemap.xml to Google Search Console. Why is it necessary to do this?
Sitemap.xml is a list of all the important pages on an e-commerce website. Therefore, you must be 100% sure that all of those pages can be found and crawled by Google.
This sounds complicated, how do you do it? GTV SEO will provide detailed instructions on how to do this, here.
7. Optimizing category
pages Category pages are just as important as product pages and follow many of the same principles. Here are a few ways to quickly get productive when optimizing for category pages:
- Optimize category titles from keyword research.
- Optimize category meta description. Try to summarize your products and services, while being unique, creative, and encouraging users to click through.
- Add category H1 tag.
- Add a description of the category page just below the H1 tag. You can break up your content by including: a short form piece of content at the top below the H1 tag and a more thorough text body at the bottom of the category page.
- Add internal links in the description.
- There are pictures. Images in ecommerce are important, and a category page is no different. Incorporate product images across the entire category page.
8. Avoid Broken Links
This sounds easy, but it's very important. We all have “404 Page Not Found”.
“404 Page Not Found”
It's a bad experience for users, including Google. As you grow, checking your website for 404s and fixing broken links should be done periodically.
There are many tools that help find broken links quickly. Some tools you can choose from include:
- Moz
- Screaming Frog
- Sitebulb
Remember: if the internal page is a 404, you can always 301 redirect the original URL to the new page.
9. Maximize website speed
This is an issue that is constantly being addressed today. E-commerce website is no exception, but it is especially important. Because, it has an immediate impact on the e-commerce website and visitor experience.
There are many good tools that can help you measure your site speed and find out what is slowing down your website. As the following free tools, you can refer:
- Google PageSpeed Insights
- Pingdom
The best use of both of these tools I like best: they provide actionable solutions for immediate speed fixes.
10. Keeping your store secure with HTTPS
If your website still doesn't have HTTPS, change it now.
This is why HTPPS is so important for an E-Commerce website: As a website store owner, you are collecting personal information from your customers. The best way is to ensure that all information collected is encrypted, kept secure. At the same time, Google has declared HTTPS as a ranking factor for websites.
Because of that, there is no reason not to move your website to HTTPS, when your goal is to build a website that converts effectively.
11. Implement additional content
Every e-commerce store should start creating content. Whether it's text, video or audio – Content is king. The frequency of the content is up to you. However, Hubspot has put together a statistic that presents a number of quantitative studies on the subject.
The impact of blog posts on inbound traffic
12. Make your content easy to read
No one likes a text with confusing, confusing content.
In fact, only 16% of people actually read websites word for word. Most visitors surf a page and leave if they don't see what they are looking for.
While there's no conclusion on whether bounce rate is used as a Google Ranking factor, the bottom line is that if your page is hard to read, people will bounce.
Therefore, try to keep your writings clear with reasonable breaks. Use bullets to break additional paragraphs in the body.
Bonus: You can use Flesch-Kincaid (readability scoring tool), to quickly assess whether your page is easy to read and understand. Here's a free tool:
- Readable
- Readability Test Tool
- Readability Analyzer
13. Use internal links
Once you start to see visitors to your store, consider linking high organic traffic pages with the pages you are trying to rank for.
This will boost link equity and topic relevance to newer pages, improving their ability to rank.
In a case study, at Ninja Outreach was able to increase organic traffic by 40% through the use of an internal linking strategy.
Using Internal Links effectively can help increase organic traffic by 40%
Conclusion
I know, The strategy to increase organic traffic, increase revenue has never been easy. And it's especially hard for e-commerce. But doesn't that mean it's not possible?
With the 13 ecommerce SEO tips I share, you can do it right now. Start improving your marketing funnel and start growing organically.
Note: SEO takes time. Unlike PPC campaigns, SEO can take months before seeing any results. Patience. PPC and SEO will be the balance for your business.
Posts on the same topic:
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- Content Website E-CommerceE-Commerce: Content Strategy forSites
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