E-commerce SEO is not an option. If you have a sales website, you must definitely implement SEO.
I claim this, not because I run an SEO agency and I flatter the value of SEO. But because as a Marketer, constantly researching and learning in Inbound Marketing and SEO, I know how powerful SEO really is for businesses in general, and sales websites in particular.
In this in-depth E-commerce SEO article of nearly 10 thousand words, I will guide you in an extremely detailed way to implement SEO web sales, helping E-commerce businesses promote business efficiency through SEO. You will need a notebook, and a pen, to record all of this information.
But before that, keep in mind the following 3 reasons why you should SEO E-commerce as a motivation to study and practice SEO!
3 Reasons to implement E-commerce SEO
There are 3 biggest reasons that you should implement SEO sales website right now:
1. SEO is very important to help customers find you
Maybe you don't know:
44% of us start our online shopping journey with a Google search. (according to nChannel)
37.5% of traffic to sales sites is from search engines (according to SEMrush).
Technology has grown tremendously over the years, changing the way consumers buy products. Search is now an integral part of the purchasing decision-making process.
Specifically: 89% of consumers use search engines to inform their purchasing decisions.
Therefore, ignoring SEO means that you are taking a pretty big risk: being ignored in the potential customer's purchase journey.
Moreover, unlike Ads, traffic from SEO is…
2. Abundant “free” traffic
Of course, there will still be costs involved in hiring and maintaining a team or SEO agency.
But a successful SEO strategy isn't charge-per-click, charge-per-conversion, or charge-per-impression, right?
Large and medium-sized businesses all make efforts to implement SEO, integrating SEO with an overall marketing strategy, thereby saving a lot of marketing costs.
If you don't believe me, you can read my 3% Marketing Cost Optimization Case Study here.
The reason for this amazing result is because of the “long-distance” effect of SEO like the next part…
3. SEO effect is long-term
SEO has no shelf life of weeks or months.
With paid advertising, as soon as you stop paying, traffic drops. SEO goes on and on and continuously produces results, working day and night.
Because customers don't always see the story that SEO has to offer, SEO doesn't get the attention and budget it deserves. But SEO has the ability to drive sales brilliantly for years.
So now you are ready to optimize SEO for E-commerce page yet?
If you don't have time to read through this article, I recommend that you sign up for the 5 Days E-Commerce SEO Mastery Basics email to receive condensed eCommerce SEO knowledge step-by-step. day . 📩
As for this in-depth article, you should prepare a pen and paper to note down information for easy remembering!
Come on, let's go to the first part!
Part 1. E-commerce SEO Keyword Research Guide
Before diving into keyword research, let's find out what keywords are if you don't know.
Simply put, a keyword is the word or phrase you type in the search box before pressing enter to see the search results.
E-Commerce Keyword Research
Behind every keyword is a user's search intent. Keyword research helps businesses identify “high-quality” keywords to optimize for SEO to bring in the most potential customers.
If you want to dig deeper into what “quality” SEO keyword research is like, you can check out my tutorial here.
And now I will go to guide you with keyword research book for E-commerce website
I. The keywords funnel
I don't know if you have ever heard of the concept: search intent, or search intent?
Search Intent is the search intent, the desire hidden behind the user's query when choosing to use keywords to search.
To research a quality set of keywords, you need to understand what the deep search intent of your customers is first.
Because Search Intent helps you properly understand the user's search intent. If you choose the right keywords that contain product intent, you will reach the right customers with high shopping needs, increasing the conversion rate higher!
This is important for E-commerce site SEO.
The customers with high shopping demand are the group of customers concentrated under the AIDA funnel.
If you don't know, AIDA stands for
Attention – Awareness
Interest – Interesting
Desire – Desire
and Action – Action.
The AIDA funnel describes the steps a customer goes through from awareness to purchase.
Customers at the bottom of the funnel will have higher shopping needs than the top of the funnel, because they identify their needs and want to make a transaction with the business.
Reaching the right customer search intent opens the door to successful nurturing and conversion. So how to determine which keywords carry the right search intent you need?
Find the right high converting keyword
Unlike information pages, blogs, e-commerce websites are online stores, need to reach customers with high conversion demand.
The characteristics of high converting keywords are as follows:
Specific examples:
So how do you find these high converting keywords?
Visit Ahrefs, I'll show you how in just 4 steps:
Step 1: Go to Ahrefs > Add the industry leading website domain name > Search > Organic Keyword
Step 2: Select Volume > To: 5000 > Select Apply to filter out keywords with few searches, specifically in this case less than 5000 times.
Step 3: Make sure the selected keywords are long keywords with more than 3 or 4 words by filtering Word Count: From 3.
Then click Apply to filter and select Export to export the file to your computer.
Step 4: Open the exported file, use the A => Z sorting feature in Excel to sort and group keywords by URL.
Note:
In Step 1, if you remove the category page (category) website.com/san-pham/ or website.com/tin-tuc/ into Ahrefs, it will help filter out keywords faster.
Product URLs will have the structure website.com/san-pham/san-pham-cu-the/.
Pay attention to modifier keywords to separate topic groups:
What is the intent of this Modifier keywords?
Double check on google for the appropriate, search many other types of synonyms to be sure
Prioritize topics that are at the top (top 1-3), which will often more clearly reflect what Google is favoring.
Use both your experience and knowledge to understand the field well. Sometimes competitors have not implemented but not google return such results so you have to follow it 100%.
The BERT algorithm helps google understand longer keywords a lot (and recently, the trend of google also wants to separate the Intents separately, instead of aggregating them).
So filter out the URLs that start with website.com/san-pham/ to quickly filter out product keywords with high conversion rates.
I will be specific in the next section.
But before that, don't forget to save immediately Checklist 72 Standards required for E-commerce websites , I have listed all the things that need to be done to help you quickly check each strategic work for the Sales Website. mine.
II. Why are Product and Sub-Category pages important?
Sub-category (sub-category page) and product (product page) are in the form of high intent purchase, less competition, faster to the top than category (category page). Specifically
1. High conversion rate
The user intent at the product page keyword search stage and the sub-category (subcategory page) is mainly for transactional purposes.
The more specific the modifier, the higher the transaction intent, so the results will lead the searcher directly to the subcategory or product page:
2. Less competition
Large e-commerce sites will acquire keywords using a top-down funnel method, because they have great resources. Small and medium-sized e-commerce businesses, if optimized from the bottom of the funnel, will be easier to compete, quickly reach high-demand customers with less resources and deployment time.
3. Cost optimization
Of course, when you avoid competition and your SEO strategy works quickly, you will save a large amount of money.
To do this, can you check if with the target keyword, the largest e-commerce sites in Vietnam see a lot? If the page grows a lot, but the specialized pages come to the top, showing that the competition is not high, you can deploy the category.
III. Prioritize deployment
After you have a set of quality keywords, you will probably wonder which set of keywords to deploy first? Prioritizing is very important in daily work, including SEO implementation.
Optimizing SEO for keywords in the right order of importance helps you save time and quickly get results. So, in what order of priority should you choose keywords or topics to deploy?
The answer is as follows:
Select the products that bring the highest order value and the highest profit to prioritize implementation
Select the set of keywords around the above product , with the characteristics of less competition, the easiest to get to the top, these keywords increase their rankings quickly, so they don't need too much investment and save time in implementation.
For the rest of the keyword sets, select the keyword modifier as I instruct and structure the information like the next part!
Part 2. Create a sales website information structure
If you are building an ecommerce website, the information structure is a must. In simple terms, site architecture is how a website is organized and navigated.
Implementing SEO and optimizing keywords according to a hierarchical structure helps:
Optimizing the user experience on the page
Lead website users deeper into the buying journey, boosting conversion rates
Website with the correct structure makes it easy for Google to understand the information structure content in the website.
You can refer to 15 Checklist for optimizing information structure here to understand better about Website Structure
The way information is structured for an E-commerce site is to focus on creating a “flat structure”, meaning as few clicks to go from the homepage to the product page as possible. This way, the maximum amount of “ link juice ”, or authority, will pass from the homepage to your product page via internal links.
And you can choose between two best structures: Silo structure – for product pages and Topic cluster – for news sites, blogs.
If you are not familiar with these two concepts, you can read my article on Silo Structure and Topic cluster for the most complete guide, or read the next simple tutorial here.
I. Silo structure
Like I said, a great information structure can significantly affect a site's usability, ranking, and conversions. Plus, having the right structure in place makes it easy to expand your product lines in the future.
This is especially true for e-commerce sites with a silo structure.
But how to stratify the Silo structure most efficiently?
I will guide you through 2 simple ways I often apply below.
1. Based on Keyword Modifier
I introduced the keyword modifier above. Based on the original found keyword file and the Head - Body - Tail structure of each keyword, you can apply stratification of these keywords according to the funnel. Examples are as follows
2. Based on the opponent
3. Checklist to optimize user experience
Checklist to optimize user experience
II. Topic cluster
1. What is Topic Cluster?
A topic cluster is a group of websites that are linked together. They are built around a pillar piece of content targeting a broad topic, linked to a number of related pages but with a narrower focus.
Template cluster website for coffee distribution industry
2. Why should you use Topic Cluster for SEO E-commerce?
Today, search engines better understand semantic related concepts.
Advanced search algorithms now better understand when multiple search terms are actually about the same thing. This means that a piece of content targeting one keyword may rank for several other related terms.
And Google (and other search engines) wants to provide users with authoritative and reliable results.
The way to show your authority to people as well as the Google bots is to consistently create useful and accurate content around a topic, rather than single pieces of content targeted to specific keywords. . So that:
Topic cluster helps to retain the audience on the website
If you have a lot of content related to users' interests, they are more likely to stay on the page longer and the conversion rate is also higher.
Help pages link together better
Creating content around a theme often improves the search rankings of other similar content already on your site. Sometimes, this helps your website to hold multiple rankings on the SERPs for the same topic.
Helps bring in more traffic.
The higher the rank, the more traffic, this is natural. And when the system of related articles is established, users will love reading more articles on the same topic. This creates a growth loop for the website: visit > favorite, stay for more > website rank increase > get more visitors.
How to deploy topic cluster is very simple, you can see my instructions in the detailed article about topic cluster.
Or take a quick look at the following video!
Part 3. E-commerce Website Content Creation
I. Category Content
Category content allows you to rank for keywords with the highest search volume for commercial purposes. These pages are typically built to target modifier keywords that represent search intent at the beginning of the customer journey.
Category of wooden furniture by Baya
The basic requirements for the content category include:
H1 is optimized for keywords
Short, context-focused meta description
Include a contextually appropriate image
Contains only links to Sub-category pages
So keep these points in mind as you browse through my selection of high-performing SEO category pages.
II. Sub-category content
Sub-category is as important as category page content. Because the sub-category ranking competition is almost as important as the Category page because although the search volume may be less, the commercial purpose will be greater.
Sub category content the Journey
III. Product page content
Product page content matters in a different way.
This content needs to build trust and confidence while giving your target customers the value of your product.
Product content of the mobile world
What's more, you need to focus on the user's product page experience, specifically that the content should be designed and integrated in a way that promotes organic ranking for product related keywords.
IV. Blog content
Blogging gives you a lot of traffic and a good opportunity to earn trust with customers. You can focus on review articles, review the top good products in the industry or existing products, this group of customers looking for this content also has a high Transaction intent, and can exploit Link juice “flows” to product pages.
E-commerce sites also need blog posts
V. Intent
E-commerce web content strategy should be built with intent by understanding where the user is in the funnel when they enter a search query, and directing them to the right place on your site with the right type of content. Eg:
E-commerce web content strategy
What do customers want to see when they come to the product page?
Add a good title, focusing on the product name.
Insert a suitable and unique product description about the product: be careful not to duplicate content if you don't want to be penalized by Google.
Add attractive meta description.
Choose great, easy-to-remember URLs for product pages.
Add high-quality, well-optimized images with appropriate ALT text.
Include the product name in at least the main product image. This will help you do better in visual search. Also, don't forget the video – if you have one.
To see the best method of keyword intent selection, you can check out my analysis on How to apply Search Intent for SEO.
Part 4. On-page method in E-commerce SEO
Referring to SEO, it is impossible not to mention On-page, because On-page is a very important SEO factor, right?
I. Basic On-page Checklist
1. Prepare information & content
Get all the articles and information needed to optimize the article as well as review and start the process of good onpage optimization.
The topic of the article needs to be optimized.
Set of main optimization keywords and exact SEO keywords.
Which part of the website's funnel?
Related topics, have relationships with the main SEO topic.
2. Optimizing heading 1
Heading 1 tag must be at the beginning and no heading tag is above H1 at all. (this considers the code and edits it only once)
There is only one heading 1 tag
Contains long-tail SEO keywords
Do not match the post Url & Title.
The keyword should stand as close to the left corner as possible.
Keywords in H1 usually have the 3rd highest search volume in the topic
Covers the whole point of the article
3. Optimize subheading in the post
Implement subheading
Express the whole idea of the passage mentioned.
Implement as many subheadings as possible.
Each subheading has a maximum of 230 words.
Should contain lots of H2 & H3.
Set subheading according to paragraph layout. H3 is in H2, H4 is in H3,...
For Q&A sections, each question is a 3 or 4 subheading.
The number of headings must be equal to or more than that of the top 3 competitors
Optimizing keywords for subheading 2 and 3
Use some extra keywords to insert into heading 2 and 3 tags (one word is required in heading 2).
Insert at least 3 keywords.
Do not use the main keyword inserted in these heading tags
Insert semantic keywords into Heading 3-6
Consider inserting Semantic Keywords in the article content into headings 3 - 6
Insert at least 1 keyword
*Note: keywords need to be inserted in a natural and attractive way to avoid disrupting the reader's experience.
4. Optimize Title
Optimizing the article title
Title should refer to the competitor's common points in the top 5 SERPs
The title must cover the content of the page
Title contains standard keywords:
Contains secondary keywords but includes main keyword
Contains sub-keywords
There is a keyword with a lot of search volume and difficulty in the keyword set (usually the second highest search volume)
Brand name (if possible)
The closer the right keyword is to the left corner, the better
All titles must be accented.
The keyword above the title cannot be 100% exactly the same as the URL
Optimizing CTR for Title
Must have strong adjectives.
Display a specific number (as the case may be).
There are five (depending on the case)
From 50 to 60 characters.
Carefully researched adwords (depending on the case)
5. Optimize article URL
Contains key keywords (the highest search volume or the overall content of the article).
URLs should be as short as possible, but still include as much of the meaning as possible, but still keep the meaning
If the URL has changed from the original, it is necessary to 301 redirect the old URLs to URL 7. Optimize for images
Implementation for the first image: Insert the exact keyword you want to SEO, representing the topic in the first image
Next images: The following keywords can be inserted:
Insert related, secondary keywords.
Add semantic keywords
Insert keywords that describe the image.
Write captions for images: Describe the image to suit the article & optimize for users.
You can watch the following video tutorial to understand more specifically:
6. Optimize Keywords Density & Semantic with Surfer SEO
Optimizing content with Surfer SEO:
Words in body: Number of words required in body
Words in paragraphs: Number of words required in paragraphs, tag <p>word count</p>
Words in strong, b: Number of words required in strong, tag <strong>number of words</strong>
Words in h2 to h6: the number of words required in H2-H6
You can see the details of optimizing content using Surfer SEO here:
7. Insert keywords in important positions
Add keywords to the first 100 words of the article
Insert keywords in the End of the article.
8. Optimize Meta Description
Meta description or meta description is the description below the article title displayed on the SERPs.
Location of meta description
I have a detailed tutorial on meta description, from concept to poor quality meta identification and detailed optimization, attracting high traffic, is the one in the picture above ^^. So how to optimize specific meta description, please study the above article!
II. Onpage details for each important page
1. On-page for Category & Sub-category trang
Category or sub-category pages do not need to focus too much on the onpage element. Because the level of influence of Onpage will not be high. Mainly need to focus on UX-UI, horizontal optimization, number of products, Offsite
Basic Onpage
It is advisable to consult the market to determine the most commonly used Title, URL, and Meta Description format.
1. URL: Short, can follow the cascade structure of the catalog
For example: noithatrakhoi.com/bon-cau/bon-cau-inax.html
Or flat url structure. For example: laptops.vn/dell-xps/
Need to be short, concise, contain the main keyword
2. Title: Usually will follow the format:
Main keyword + Descriptive adjective (cheap, genuine, reputable,...) + Brand name
* Length: 50-60 characters, up to 568 pixels.
Depending on the market, I have different ways to set the title.
3. Meta Description: Usually will follow the format
Main Keyword + Descriptive Words + Promotion/Incentive Policy + Additional Information (business address, business information/contact) + CTA (Call to action)
* Length: 130 - 151 characters, up to 930 pixels.
For example: Selling Cheap Dell XPS Laptop In Ho Chi Minh City. Offer 0% Installment + 1 Exchange 1 In 7 Days ✅ 12 Months Warranty + Freeship in HCMC. Watch now!
4. H1: Often use the main keyword,
Filter Optimization
One of the main problems with category pages is the number of items in the page. The list of products is too long to be attractive or useful to those who need to shop quickly, or who do not have time to sift through them.
This is why filtering is of such prime importance – yet only 16% of the large e-commerce sites shown offer a reasonably good filtering experience.
Here are a few tips to get it right:
Put the filter on the left hand side, avoid confusing UX for users. However, studies show that users will sometimes confuse the left filter and the top toolbar, so an extra checkbox is needed to avoid confusion for customers.
Shopee's filter
A horizontal toolbar that combines both filters and sort tools – this has been shown to avoid the problems outlined above and also allows for larger product images, however, due to limitations on width versus length of the page, this method only works well for few businesses with few filters.
Toolbar includes Maison . filter combination arrangement
In addition, you need to understand your customers and products to create the right filter. For example, if you sell womenswear, you might do some market research and find that many women are uncomfortable wearing sleeveless tops, so you might want to add a “long-sleeve” or “short-sleeve” option. filter.
Selective design
E-commerce sites need to focus on user experience with clean and simple website designs. Know who your audience is and create visual hierarchy, highlighting the most important elements by making them larger and placing them on top of the interface.
Product information displayed
These pages are the result of category pages or internal search results. It is important to create informative and clear titles for users with short descriptions.
And the descriptions also need to be relevant to the audience. For example, electronics should display features such as review stars, bulleted key details, and promotional ribbons that have all proven popular. Fashion page, should show color and size options.
Schema
You can choose the JSON-ld schema (page-by-page) or the microdata schema (auto site-wide). You can use a schema template from Google specifically for eCommerce sites here and insert it into the Schema section!
2. On-page for product page
Product pages need to be optimized in more detail, need to ensure full information & user experience. Well-optimized & synchronized products will help:
The entire total category is stronger (Internal links point to products with higher quality bulk)
Ensure the highest level of user experience => Users are provided with the best and most detailed information on every product page on the website.
Clarifying the theme of the website, increasing the overall trust (DR) of the website in the specialized field.
So here are the specific onpage instructions for the product page:
Basic Onpage
More specifically basic Onpage for category pages.
The basic Onpage structure and format are often detailed and clearly state product characteristics.
For example: Dell XPS 13 9360 i5-7200/ 4GB RAM/ 256GB SSD/ 14 inch or TOTO TCF-201 shower Automatic heating
General format: Product name + parameter (configuration/property) + descriptive adjective (Yes or No) + Brandname (Yes or No)
* URL, H1: Similar to Category (usually similar to competitors in the industry)
* MetaDescription: Depending on the market, there should be a different metadescription format. (For example, Metadescription specializes in description of product parameters, description of promotion policy, description of features, uses, ....).
General format: Product name + Specifications/features + Policy/Incentives + CTA.
For example: Dell XPS 13 9360 i5-i7 gen 6th/ RAM 4-8GB/ SSD 256-512 GB/ 14 inch. Cheap price: 17,300,000 VND. 1 Exchange 1 in 7 days + 12 months warranty. Buy now!
Optimize Images, Videos
Optimize full images, unique videos (with full logo, watermark) SEO standard.
– Push enough Geotags, metadata fields
– Optimizing the name & alt of the image to describe the content of the image to be displayed => Spread the SEO keyword evenly into the alt, caption of the image
– Contains realistic images for the highly competitive market
Implement Schema: Similar to the Schema of the Category page.
Full search for descriptive keywords/factors related to products - FACT information, such as parameters, outstanding features, specialized words. Help Google identify and better understand the topic being talked about.
H2-H4 optimization: similar to Category . optimization
Blockquote, strong, code, density, SurferSEO
Blockquote: The same standard as GTV. Help emphasize to users information that brings high value. For example: configuration, performance, outstanding features of sp.
Strong,code: Same standard as GTV. Diverse keyword strong (based on SEO keyword set)
Density: GTV-like standard
SurferSEO: The same standard as GTV
Part 5. The “horizontal-top-down” optimization method
You may not know about horizontal-top-down, the overall optimization method for E-commerce pages that GTV SEO applies exclusively to E-commerce customers.
1. What is horizontal-top-down optimization?
Horizontal-top-down optimization is the overall optimization of the website according to the existing structure.
For example, if you have a category called Men's Hunter Shoes , you want to promote this category, you will borrow the power of all the products in this category as well as the power of all the categories at the same level as above. Its include:
Horizontal: Running shoes, Soccer shoes, Western shoes
Above: Men's shoes
Bottom: Biti's Hunter X Americano Shoes, Biti's Hunter Street Americano Shoes, Biti's Hunter Layered Upper, Biti's Hunter X – Summer 2K19,...
As these related pages get stronger, the internal links pointing from these URLs will also make the Men's Hunter Shoe page stronger.
This method helps to optimize the overall website, increase the overall reputation, trust (DR) and clarify the specialty of the website.
Moreover, this method also helps ensure the highest level of user experience, supports quality internal links and helps promote better SEO products & SEO portfolios – especially large E-commerce sites.
2. Implementation details
Part 6. Backlink Strategies for SEO-E-commerce
1. Link Juice
I once wrote a very specific tutorial on Link Juice - an extremely effective backlink method in SEO, especially E-Commerce SEO. But in this article, I will still briefly talk about the concept and how to get the most effective link juice for you.
Follow up!
What is Link Juice?
An important part of the SEO algorithm is the quantity and quality of links to the website, as well as the number of internal links within the website. This is not only true for E-commerce sites.
Easy-to-understand example: If you have site A, and site B is an authoritative, high-quality page that links to page A, then link juice is the power "flowing" from page B to page A, helping the page A ranks higher on Google. The more pages (and the higher quality pages) that link to page A, the more links page A will have, and it will tend to rank higher on Google.
And juice also needs to be distributed among the internal pages of the website to help the pages you want to rank to rank up faster.
A strong internal linking structure spreads the source of links from high authority pages throughout the site and makes it easier for search engines to discover relevant content. So how to do this?
How to add Link Juice to the page?
You can mine Link juice through:
Internal links
Cross-link between product pages, and if you have a blog, cross-link your blog posts with category and product pages as appropriate.
Link on descriptive anchor texts instead of “learn more” or “click here”.
Write how-to content around the products you sell – tips, style guides, tutorial series, etc.
External links
Use keywords in your social media posts and encourage click through to your website content.
Get the most out of the partnerships you have, groups you're a member of, charities you support, etc – if they're not already linked to you, ask them to add a link to your site. .
Partner with the top social media influencers in your category to reach a wider audience.
Add hreflang tags for international sites
Implement link reclamation (find and fix old links pointing to web pages)
Create link-worthy content (the skyscraper technique)
Use email marketing
More specifically, the above methods, you can find out more details in the article Link Juice !
2. 3 Other Internal Linking Strategies For E-Commerce Sites
An effective internal linking strategy can help complement and pull a bunch of other posts along.
Besides harnessing the power of Link juice, there are still great internal linking strategies for E-Commerce sites that when you read it, you will definitely say “oh, I have seen site X/web Y implement this before. !”
Because these are all simple and extremely effective internal linking strategies, any website is easy to implement. Let's see
1. Suggest related products
Including a section for related products on each of your product pages can help improve their search rankings, as these links are considered very relevant votes, especially if the terms Rich keywords are used as the anchor text of the link.
Very good product recommendation section from Tiki
Either way, it can improve sales as your pages recommend other related products that might be of interest to them. However, this method can sometimes distract your visitors, depending on its location.
2. Category pages should link to products with keyword-rich anchor text
For example, look at Bitis Men's Shoes category page, you'll see they link to the product page with the link text always including "Men's Sneakers"
Bitis shoe catalog
3. Create a product comparison article
Comparing your top products will help your visitors make informed purchasing decisions, and it also generates highly relevant internal links to your top products.
Review/comparison articles also often have high search volume, good converting traffic, and avoid strong competitors.
The review article of Viettel Store has a very high traffic
Note:
In the process of implementing a backlink strategy, it is necessary to balance link strength carefully, avoiding imbalance of link resources.
The backlinks need to be linked with the main theme of the category, avoiding loss of user experience.
Part 7. Other SEO Techniques
In addition to the above important SEO factors, there are still SEO techniques that bring very high E-Commerce SEO efficiency, which I will guide you shortly.
This is the last part of a specific sales page SEO guide, don't be discouraged!
Now, let's take a look at the remaining SEO steps!
I. Technical SEO Checklist for E-Commerce Site
A basic Technical SEO audit strategy should ensure the following:
Use Google Search Console tool to support audit
Optimize Page Speed – Increase website access speed to improve user experience
Audit Mobile – International: How to significantly increase website friendliness with user experience.
Optimizing website sitemaps – Helps Google search engines understand the website structure (I have guided SEO E-Commerce above)
Audit File Robot txt – Promote Googlebot to index websites on Google
Semantic Video / Image – Standardizes the declaration of video and image sources on the website.
Audit Technical Meta Tag Responsive – Check the overall Title tag to help Google distinguish website content.
Audit HTPPs – Improve the credibility of the website in front of Google
These are the basic technical audit requirements for web SEO in general and E-Commerce site in particular.
II. Implement Entity & Local SEO
1. Local SEO Checklist
Retailers with fixed locations will also want to optimize each store's presence on search engines.
You can create Local SEO using the 7-Step SEO Google Map process that GTV SEO often uses effectively as follows:
Besides, like other websites, e-commerce sites also have advantages and limitations that will be encountered when implementing SEO. In which, the most common are content errors, page errors ... because e-commerce websites often have a lot of product pages, product descriptions are both short and easily similar to each other, causing duplicate or thin content.
So here's how to fix 4 common technical SEO problems on e-commerce websites.
2. Handling 4 common Technical SEO E-Commerce errors
Convert this to an infographic. Get rid of the reason and influence sections and just focus on “how”. A separate video explaining why can be attached.
Problem 1: Too many pages
There are thousands of pages on the website, but needing to ensure the content of each page is "unique", "unique" to avoid duplicate content is a real nightmare for content writers and SEO-er.
Same shoe model but leads to 4 separate pages because… different color, a bit extreme
To deal with this, you first need to identify pages that you can remove or prevent from indexing… without affecting your business results.
In my experience, 80% of an ecommerce site's sales come from 20% of its products (the 80/20 rule at work, which is my favorite).
And about 25% of ecommerce product pages typically don't generate ANY sales for the year.
Instead of trying to improve these pages in vain, it is best to delete, or not index, or combine them into a “supersite”.
But before you actually delete anything, check Google Analytics to make sure these pages really aren't bringing in any traffic.
Information on Google Analytics
If a page is not bringing visitors to your website or generating revenue, you should ask yourself: what is the purpose of this page? And make the right decisions.
After you have deleted the redundant pages you can fix and improve the remaining pages.
Issue 2: Duplicate Content
Duplicate content is one of the most common ecommerce SEO problems on the planet. And it's something that can get your site into Google's search results (thanks to Google Panda).
The first step you need to take is to identify the pages that are causing problems with duplicate content, not bringing in traffic, and preventing Google bots from indexing.
After you have not indexed all the URLs that need to be visited, it is time to declare the tag (“rel=canonical”). This is one of the effective ways to fix Duplicate Content errors
The canonical tag tells search engines that certain pages are duplicates or minor variations of another page. When search engines see a canonical tag on a page, they know they shouldn't consider it a unique page.
(Canonicalization not only solves duplicate content problems, it also helps make your backlinks more valuable. That's because links pointing to several different URLs are rerouted into one URL.) unique, making those links stronger).
The last step is to write unique content for all the pages that you haven't indexed or set up using canonical URLs.
I know, this is hard work (especially for an e-commerce site with thousands and hundreds of products). But it is a must do if you want to compete with strong competitors like tiki, shopee or lazada.
To make the process easier, I recommend creating templates for product descriptions and category pages (I'll have an example template for you in the next section).
Issue 3: Thin Content – Thin Content
Thin content is another common technical SEO problem that e-commerce websites have to deal with. Because product descriptions usually do not need to be too long, but when you have hundreds of products, to ensure both the number of words and ensure the quality of the content is sometimes too difficult.
But make no mistake, I don't recommend maintaining thin content.
Large e-commerce sites such as Tiki, Shopee, and Lazada often encourage sellers to write content descriptions over 1500 words to avoid penalties for thin content.
Instructions for writing product descriptions from Tiki
First, you want to identify pages on your site that have thin content.
You can use Surfer SEO or Screaming Frog to see which pages have less than 2500 words of content.
Once you've identified pages with thin content, it's time to mass-produce them with high-quality, unique content. Templates make this process go much faster.
Here is an example product page description:
Teamplate product content
Issue 4: Site Speed
Site speed is one of the few signals that Google has publicly stated that it uses as part of its algorithm.
But site speed isn't just important for ecommerce SEO: it also directly affects your bottom line.
Radware research shows that slow load times can increase shopping abandonment by up to 29.8%.
To speed up page loading, you can upgrade your hosting service or optimize the image file size by compressing the image.
You can see more ways to increase website speed in the video below!
3. Deploy Social & Citation
Citation is one of the important factors in Local SEO, which is the provision of business NAP (Name - Address - Phone) information on websites and social networks. This implementation helps Google believe that your website is an authoritative site, and the higher the trust, the higher the possibility of ranking!
So you need to prepare the following information:
Company's name
Address
Phone number (hotline)
Contact email
Website address (usually the URL you need to SEO)
Short description (<140 words), introduce your business
Long description (>200 words), the content is also a business introduction
Then you take this information and spread it on major social networking sites like Google My Business, Pinterest, Flickr, Imgur, etc.!
You can check out my specific instructions in this article for a more complete Google Map SEO implementation.
Conclude
Congratulation! You have completed the E-Commerce SEO lesson !
With all these efforts, you will surely achieve the desired results.
Hopefully this in-depth article on how to SEO for a sales website has provided all the information you need. If you have any questions, don't hesitate to ask questions at the SEO Community to join the discussion!
Good luck!
#gtvseo #gtv_seo #seo_website_ban_hang
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