As you probably already know, 90% of startups fail. E-commerce is no exception. So, you are thinking a lot about whether to start an e-commerce business!?
You will make mistakes and things will not go your way – Sorry when I say this. But it is true.
However, that's okay! I have a way to help your business reduce the number of mistakes in e-commerce and succeed faster.
Here's a breakdown of the top reasons why e-commerce businesses fail, solutions to mistakes, and the most common causes. I've listed 16 specific reasons, so you can completely avoid those mistakes and put your business in the 10% success list.
Get started now!
1. Poor quality content
When starting a product business, you have implemented a lot of different strategies such as: Researching the market, competitors, tips as well as tools that can best support the process of operating a brand website. e-commerce. But during that process, you have ignored the implementation strategy, optimizing content according to user needs. This will be worse when, you actually copy content from a competitor site and of course the result will be:
Google imposes a penalty on your website
No one can find your product or website during a Google search
No traffic, conversion rates drop rapidly leading to no revenue.
Therefore, I want to emphasize again: This is the first and biggest mistake in the business process of the business!
You need to keep in mind and always remember: Customers, people are watching you.
Therefore, make sure that all the process of implementing text and image content on the website will not reduce the value of the business brand.
In particular, one more share I want to emphasize: The first taste is the eye.
Why? If your product image looks like something that was taken on a phone in 2005 by a child, the customer is unlikely to be impressed. Take the time to create quality visual content and engage customers. At the same time, don't forget to combine with clear, compelling product descriptions to resonate. You can use bullet points to list product benefits in a positive way, as Shoppe stores do.
Bonus: Sometimes simplicity beats complicated, flowery language. Think about how UX/UI affects the customer experience.
2. Losing customer trust and wasting time
First, to the main issue, we will look at a specific example of the sales process most sales pages are implementing:
Want to buy the phone? Very fast! All you need to do is click “Add to Cart”. Next click on “Payment”. Continue to select “shipping options”. Finally, enter your home address and you are done with the process of buying your phone at an e-commerce website.
This is a good example of the process of buying any product on an e-commerce site. While it may seem obvious, there are still a lot of e-commerce businesses that skip this simplest checkout process.
This is also, the reason why consumers abandon the shopping cart before checkout . Therefore, make sure the payment process is as simple as possible.
Also, don't forget to choose one or more reliable payment methods right away. Because, consumers may have doubts about the safety of new websites.
3. No price adjustment and advertising
The reality is that you always need to manage customer expectations. Don't let customers feel cheated because the advertised price and the actual price are different. They will immediately leave your sales page immediately.
At the same time, hidden fees are a big contributing factor to cart abandonment. Making sure that what consumers see is what they get – is important, so don't hide any unexpected costs until the last minute.
Same goes for misleading ads – you'll undo all your hard work if you send consumers to an offer or landing page that doesn't match the ad they clicked on. Never play with a customer's trust like that – it won't work out well for you.
4. No clear return policy
It doesn't matter how successful your online business is. Not having an easy to understand and accessible return policy will make the business look unreliable. You can't expect anyone to make a purchase or anyone else if they don't know what the return policy is or where to find it.
Be sure to have an easily identifiable code under each product on your website and email it with the receipt.
5. Ineffective investment and cost management
As we all know before starting a business, no matter the type, you have to have money. You will need consistent cash flow to maintain and grow your business. Otherwise the business will cease to operate very quickly. Be sure not to overspend during any stage of your business. It's better to underspend and learn from mistakes until you have the funds to adjust and then overspend.
In terms of inventory, if you order too much, it will take a long time to sell. Even worse if there is a supplier that takes a long time to fulfill orders, ship and of course your customers will not be satisfied. Therefore, you need to check inventory to assess product demand and adjust orders accordingly. With suppliers, it's best to order a few and find out what customers like best..
6. Ignore the importance of UX on mobile devices
Tomorrow is your friend's birthday, you forgot to buy a gift. But you're too busy to go into a store and are traveling all day today. But okay! You order on your mobile phone. But the website only works fine on desktop… so you just go to that website and never buy any products.
62% of smartphone users have purchased something on their mobile device in six months. With numbers like that, the emphasis is on creating a responsive e-commerce store that works on all devices. This is something you need to keep in mind.
So either way, it's a good idea to take the time to test out your store yourself on multiple devices, from computers – with varying web speeds, and from different locations and IP addresses around the world. world. If customers find a website difficult to navigate, they can easily switch to another website.
7. Have a lackluster marketing strategy
On a sunny day, you have made an extremely delicious glass of lemonade. It's the perfect solution to a hot summer day. But you're selling it on a deserted street, and no one knows you're there. This is why you need to strengthen your marketing strategy. The plan should cover how to pay, own and earn, and include useful and relevant content.
Think about your customers:
Who are they?
What do they want from the brand?
What social media platforms do they use?
These are all questions you need to keep in mind when formulating your marketing strategy.
Even the smallest startups need to invest in paid media at some point. Paid media is a great way to drive traffic to your online store and is relatively inexpensive compared to other forms of paid advertising. With an estimated 1.39 billion monthly active Facebook users, paid media is the cornerstone of a successful online business.
8. Not optimizing for SEO
SEO on e-commerce website!?
You are thinking, there is no need to draw SEO, so it will be applied later. But no, it is best to SEO your website from the beginning.
Because, you need to establish the most important keywords. At a minimum, you want them in the title tags for your pages with search terms that are directly related to what you're selling. What you need is to choose the keywords with the highest search volume, the lowest competition to give yourself a chance to rank high in search. If that sounds a bit advanced and needs more help, check out this GTV SEO article on the ultimate guide to SEO for an ecommerce site. If you decide to get professional help, I recommend hiring an SEO consultant.
9. No product planning and testing
People think that all they have to do is choose any product and it's automatic because it's sold online. This would have been great if this were a dream, but unfortunately, you have to wake up and realize that you can't just bring a product to market without testing it first.
You have to do market research through the software and analyze your competitors for a successful outcome. If thinking about selling on Amazon, I recommend a popular piece of software called Jungle Scout. Jungle scout is the top rated and most used software for professional sellers on amazon. With this software you will find solutions to track products, discover product opportunities, track competitor sales data and can calculate how much it will cost you to send that product to Amazon. .
10. Work in saturated niches
You don't want to go into a niche where everyone is trying to sell the same and too generic products. Selling dog collars won't get you anywhere. But if you provide a training collar for your dog, you may have a better chance.
What I mean is this: when going into a niche, don't just pick up a generic everyday product like dog collars and fitness watches that people online are trying to sell. You have to be able to go into deeper niches and niches if you want to achieve any success.
11. Test the product only once
We all know some people who, when they realize something is wrong with their plan, automatically give up.
The same goes for e-commerce. You feel like you've done everything right when it comes to researching, analyzing your competitors, etc. But for some reason, you decide to close down and give up just because the product isn't profitable.
I understand: There are things in life that don't go your way, even if you think you've done everything right, it's pointless to give up just because of one failed start-up. You must at least try a minimum of 3-5 products before calling it a product. You'll learn from your previous failures, but if you quit after just one product, you'll never know what could happen. So you only have one option to succeed: Stand up and keep working on your goals.
12. Too much focus on the user interface
In any business, not just e-commerce, you want a good website, business cards, and a compelling brand name. But those factors won't keep the business afloat for long.
You need to develop a strong side program (promotions, giveaways,..) because that's what will keep the business going. Your customers are the ones that will keep the business alive. So, be thoughtful when it comes to how they interact and experience your website.
Your website needs to provide functionality that makes it more efficient.
13. Poor website navigation
Just like the checkout process, want your website to be easy on the eyes and easy to navigate. Some of the most important navigational elements in e-commerce are finding shoppers with specific (simple) tastes, brands, and images (they drive navigation more than text). Without good website navigation will keep people completely out of reach of what could be potential customers.
Your customers want everything easy, convenient and intuitive, from browsing the website to finding products and everything.
15. Annoying Popups
There is hardly anything more frustrating for a potential consumer: going to a website to confirm a purchase and an instant popup pops up. There's nothing wrong with having a popup on your website, but there has to be a time and place for it. When customers just want to see if they want to buy from your website, a popup can immediately annoy your potential customers.
Some websites have popups, but the exit button doesn't seem to appear, which will make customers leave the website immediately.
If you are going to use a popup, it is best to have it appear a few minutes after the user visits the website. Even better, triggering it when a specific action is taken on your website like when someone adds to their cart will also encourage them to make an immediate purchase, especially if it includes something. that's as tempting as a coupon or a free add-on to what they were looking to buy.
15. Registration required
Turn off annoying popups, what will annoy potential customers, even more, is to ask them to sign up within seconds of arriving on your website.
Expecting anyone to have to sign up or they won't be able to access the website drives most people away. You wouldn't ask someone after meeting them for a few minutes, would you? Of course not and it's just like your website. If you want someone to commit and even become a fan, they have to know about your company and products. That will determine if they like your website, make a one-time purchase, or become a loyal customer.
16. No customer service
No matter how big or small the company, you won't get far without customer service.
If you're selling a product online, people will have questions and if they can't come up with an answer, they'll turn to your competitors.
Ten to fifteen years ago, if you had bad customer service, what customers could have done was write a letter of complaint. Now in this day and age where everyone has a smartphone, all they will do is share their feelings on social platforms (Google, Facebook,...) to the whole world. can see it. In a 2017 survey, 54% of people said they stopped doing business with a company because of a bad experience, and that number is even higher at 61% or more.
Conclude
E-commerce business has a failure rate of about 80% in failure rate. A lot of mistakes happen when building an ecommerce business.
But what you need right now is to know the mistakes and learn from them to continue the business.
With this sharing, I hope that you will be more successful on your entrepreneurial path. Especially remember: The fastest way to success if and only if you learn from your mistakes.
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