SEO Google Map is one of the issues that receive the most attention in the current SEO community, because it can help you increase the number of customers coming to your website as well as build your brand.
Here is an article where I share my knowledge about Case Study – How Google Map SEO has dominated GTV SEO in recent months.
In this article, I will cover EXACTLY what I did with GTV SEO in dominating Google Map and show you how to SEO Google Map Top 3 normally. This is an actual Google Map Case Study of GTV SEO.
See now!
Chapter 1: Overview of SEO Google Map
First, we will learn together in more detail what is SEO Google Map? The great benefits that SEO Google Map brings to businesses. Besides, I will provide you with information to help you better understand the display feature of Google Local 3-Pack (Top 3 Google Map). Let's find out together now!
What is SEO Google Map?
SEO Google Map is a collection of website optimization methods to help increase the visibility of your business's location on Google Maps. Simply put, it's an important part of Marketing that makes it easier for customers to find your business.
What is SEO Google Map?
Increasing rankings on Google Map means bringing more customers to you. Because almost everyone uses Google Maps these days.
6 Benefits of SEO Google Map
SEO Google Map will increase customers' awareness of the business. In particular, when the business is in the top 3 displayed, the prestige level of the business is enhanced.
SEO Google Map helps with greater local visibility which means more Traffic. More customers and more sales.
Thanks to being in the Google Maps rankings, the opportunity to reach potential customers of the business increases. The number of customers contacting the company through email, phone, and social networking sites is more, thereby increasing the conversion rate.
Increase customer experience when business information including: phone number, address, email, website, image, ... are fully displayed. Customers will have more confidence in the products and services that businesses provide.
Effective SEO Google Map will support the website SEO better. Specifically, increasing the coverage of the website, products and services of the business. In addition, it also helps Google to classify and arrange website data better, thereby increasing the ranking of the website.
Improve website relevancy with links and Content Marketing used on Google Maps.
What is Local 3-Pack?
A Local 3-Pack (aka top 3 Google Maps) is a list of the three businesses you see first in search results when searching for terms using keywords like “near me” or “near [Location]. wisdom].”
Local 3-Pack – Top 3 Google Map
As you can see in the picture, with the search keyword "seo service", GTV has occupied both important positions. With this ranking, the company has significantly increased traffic, attracting many potential customers to the website.
Customers also see the prestige and professionalism of the company, have confidence when using the services that the company provides. From there, helping the company increase the conversion rate, increase sales significantly. Those are the actual results that GTV has achieved during the past time when maintaining this ranking.
You also want your business to be in the top 3 of Google Maps but are confused about how to start? Don't worry, because in the next part I will show you how to SEO on Local 3-Pack in many keywords as shown above.
How does Google evaluate location rankings?
Google ranks places based on relevance, distance, and best search engine display name recognition.
Case 1: If a user searches for a keyword containing a business name, the results returned by Google map will be displayed in full on the right.
Case 2: If the user searches for a keyword that does not contain the business name, the Google map results will suggest 3 results that are considered to be the most relevant to the user's search requirements. The information displayed, including the business name, review rating, and address, all rank on organic searches.
Google will evaluate and rank those 3 results based on the following criteria:
Google prioritizes ranking those businesses that have the closest physical location to the searcher
Businesses with many reputable reviews from users will have a high position on the SERPs
Chapter 2: 7 Steps to implement SEO Google Map
Implementing SEO Google Map is not too difficult, but to ensure completeness, integrity and accuracy, you need to understand the stages and implementation process.
Understanding this problem, below I will detail 7 steps for you to implement SEO Google Map easily and most effectively.
Step 1: Install Google Map
First, log in to your Email and proceed to access Google Maps. Then, enter the business address, select the "Add missing location" function.
In this section, you need to provide accurate information such as: Business name, operating category, address, phone number and operating hours of the business. When done, remember to verify your business with Google (Click “Confirm this business” or go to Google My Business) and then click submit.
Finally, confirm the business. Accessing the Google My Business tab, you will be asked to provide business information including:
Company's name
Country/Territory
Specific address (house number, street name, ward, district), city, state,
ZIP code
Phone number
Website link
Hours of Operation
Business Directory
Area of operation/service provision
And introductory information (summary about the company, product or service you do business, the strengths that make you different from the competition, ...)
Once they've completed the claim registration, they'll send you a local business ownership verification code. Therefore, make sure you provide accurate business information on Google My Business as they will show up on Google Maps.
Step 2: Optimize images and Geo Tag images
Select images for SEO Google Map
Here, what you need to do is to prepare 20-30 photos of your company/product/service/members… You can use any photo you want, but don't take random pictures, choose the ones you want. real and beautiful photos.
Because of these photos if the user types your company brand name. For example: “ GTV SEO ”, then they will see your company photo.
Of course, you also want your customers to see your best photos, right? As long as these photos are yours and not downloaded from the internet.
If you take photos on the Internet, the ability to get to the Top Google Map will be reduced. Because Google knows that this isn't your real company photo and it's hard to get trust from Google.
And a special thing to note is that these photos should be .jpg images, not .png images. If you only have .png images but no .jpg images, don't worry! I will show you how to convert in the next part of this article.
Name the image
This is when you will optimize the image by giving it a name. Simply because, Googlebot can not see images but only read letters or characters.
Therefore, naming the photos will help Google understand what your company's photo is about. You should name these images with LSI keywords. Specifically, an LSI keyword is a word or phrase that is related to the topic of the main keyword and it is often used in conjunction with the main keyword.
For example: With the main keyword: tourism, the LSI keywords can be: specialty dishes, entertainment places, flight tickets, book tours, homestay bookings, etc.
Or the main keyword is: SEO company, the LSI keywords can be: SEO tools, SEO services, ...
After you have named the image, you should add more information to the detail for the image. The simple way to do this is as follows:
Right-click on the image > select Properties > Select Detail > Add content for items such as Title, Subject, Rating, Tags, Comments.
Add Details to the image.
Watch the Video below to learn how to name images:
Next is the most important step:
Add Geotag to the image
Geotags – Geo (geography – refers a lot to longitude and latitude). Any place on earth is located on Google Maps by latitude and longitude.
Everywhere has a clear latitude and longitude
By including the geo-tagged image of your business address. After posting on the Internet, your website will be better evaluated and gain the trust of Google.
Because simply, wherever Google goes to get information about you, it will see only one information that is that geographical location. So it's easier for google to believe that you are definitely there.
As a result, the points (Points) related to local businesses are also increased.
Mount the Geotag using the GeoSetter tool:
The geotag tool most used by SEO-ers today is GeoSetter. The tool helps you to attach Geotag, positioning information (GPS), copyright to images very easily and quickly. Rest assured because this software is completely free! Here are detailed instructions when using the GeoSetter tool:
Step 1: Download the GeoSetter tool to your computer. Download link: https://geosetter.de/en/download-en/
Step 2: Install the tool, then double click to open the tool
Step 3: Select the image to geotag: go to file > open folder > select image
Select the image to attach GeoTag
Step 4: Process the image and attach the Geotag as follows:
Attach a 5 star rating to the picture
Right-click on the image > select Edit Data > Enter latitude in the Latitude box, longitude in the Longitude box according to the business's longitude and latitude > Fill in the same in the Dest box. Latitude and Dest. Longitude > Fill in all information about Country, State/Province, City, Sublocation according to your correct address.
Image processing.
Select Save as Template… > select All for all > select OK > Name the image in the name box > select OK.
Save the Template to apply to similar images.
For images with similar Geotag content, you just need to right-click and select the image > Edit Data > Load as Template…
Step 5: Press Ctrl + S to save all images.
However, this tool can only be used on Windows operating systems. For those of you using the MacOs operating system, you can refer to the tool lines such as: Adobe Lightroom, Adobe Photoshop, ...
Notes on images when applying Geotag:
Uploaded images must be JPGs or TIFFs only. If you use PNG images, you must convert to JPGs by visiting the website: https://png2jpg.com/en/ and Uploading the images, wait for the process to complete, then Download all to your computer.
Because Geotag does not support .png extension, it needs to be changed to .jpg or .tiffs
Here are the pictures before being GeoTag:
Details section when not geotaged
And the image after being geotag:
GPS item will appear after completing Geotag
Step 3: Post the information on social networks
This is the part of posting your pictures and NAP (Name – Address – Phone) information to major social networking sites. At this point, google will "go around" the Internet and find you on social networking sites.
When conducting Geotags, Google will think:
“This must be a big business, so it just appeared on all 100 social networks like this. And look, all the information is identical, all is phone number 0919-009-6319, name GTV SEO and address, field of SEO, etc. This is a pretty big brand providing SEO services.” .
When you have created 100 social networking sites already. You need to pay special attention, in these nearly 100 of these you do not need to post Geotag images (I will specifically tell you where to post them below). Now you need to prepare:
Company's name
Phone number
Address
Contact email
Website: this is the URL you need to SEO on Google Map. Like me, HCMC SEO Service is at https://gtvseo.com/dich-vu-seo-ho-chi-minh/ I will enter this URL in the website section. There are social networks that don't let you do this, but only let you fill in the homepage. This is also okay!
Short description (under 140 words): introduce your business.
Long description (over 200 words): about your business
The difference between short descriptions and long descriptions is simply that there are social media platforms that are only 140 words or less. While other sites give you more characters. If possible, include as much description as possible. Google always appreciates long and easy-to-index content
Well, one more thing to note, in the Content section, you also want to contain some keywords you need SEO. This part I also made a specific Video, you can refer to that Video below:
Now, to the most important part that not everyone knows how to SEO Google Map. That is uploading Geotag pictures on social networking sites.
SEO Google Map with Geotag images through social networks
As I said above, the fact that you have NAP . information
In this case, the Address (also the most important part, because Google will show your company map based on that location), is very important. The fact that you continuously plan to strengthen Google to know your address in position A will greatly increase your chances of getting to the top 3 of Google Map.
Here are the social networking sites you need to pay special attention to and create when working. To make sure you get it right and also to show you how GTV does it, I'll also make the "hands-on" videos right below.
(I strongly recommend you to watch this series of Videos as well, as you will see how EFFICIENT it is when I do SEO Google Map Domination in just 12 hours live).
After you watch the Video, you already understand what I did with GTV. It's great, isn't it? I bet you've learned a lot from a bunch of the information above.
A few notes when Seo Google Map through Social Stack
You will need to note a few points when optimizing Google Stack for the best performance:
1. Fill in the information on each social network account
After you have a list of social networks to optimize, you need to fill in the description, email address, phone number, website. The information on the website and the information on social networks should be consistent so that Google can identify you as an entity more easily. What do you need to update on social media?
Logo image (SEO optimized)
Pictures, content of related articles
Company's name
Email
Phone number
Website address
Description of the business
Link to Google Map
You can post information about your business on social networks depending on your purpose, but note, you should post just enough for users to realize this is your company's account and not have your account deleted. on suspicion of spam. I created about 190 GTV social media accounts to do Social Stack Optimization. There are about 500 social networks you can create accounts, but I have selected and filtered out some of the accounts that are popular with users in Vietnam and made this list. You can get the list here.
2. Unify brand URL across all social media accounts
When you create a social networking site, you will have a new URL. I recommend naming the URLs the same, otherwise just a little different.
For example, the URLs of GTV's social media accounts are:
Facebook: https://www.facebook.com/gtvseo
Youtube: https://www.youtube.com/c/Gtvseo
Twitter: https://twitter.com/gtvseo
Imgur: https://imgur.com/user/gtvseo2 (I put gtvseo2 because gtvseo and gtvseo overlap with other people's URLs, but basically you should still put it closest to your brand name)
Here is how I fill in the information on my Behance account, you can refer and follow!
Fill in NAP information on Behance
3. Links to other social networking sites
When you link other social networking accounts, your account will not be deleted, Google is easier to index and your SEO also gets to the top faster, I have tried it and it has a clear effect. 🙂
You can see me linking GTV's facebook, twitter, linkedin, pinterest with GTV SEO account on Behance as shown below:
Behance GTV account links other social networks
When you install the info section, try to link as many social media accounts as you can. Because Googlebot not only analyzes your Behance account, but it also analyzes the social media links you have on that page to assess whether your business is reputable or not.
In addition to inserting HTML into the Icon, you also need to insert bare HTML links in the description. As I do below:
Use bare HTML links to link to related pages
Or on my Vincent Do youtube channel, I also insert the HTML link as below:
Example using naked HTML link on Youtube
Step 4: Set Title for Google My Business
Google My Business (Google Business or Google Business) is a utility platform provided by Google itself and detailed instructions for use. Google Business simply includes all the information of the business displayed on the search results tables (SERPs) and Google Maps.
In this step, I will just name my Google My Business as GTV SEO. Whatever your business name is, put it accordingly.
And indeed, if you name it GTV SEO| SEO services in Ho Chi Minh City will help your business position to the Top more easily.
But if you do so, you are very likely to be penalized by Google and stop your Google My Business account. So if I were you I would just name the business – GTV SEO only!
And that's exactly what I set as well.
Step 5: Adjust the category
I see more than 60% of you doing SEO Google Maps do not optimize the category. Most of the rest don't do it right. In my experience, this is the place that can decide whether you go to the Top Google Map or not?
Tailor the category to your business.
This is just as important as when you optimize the Title tag in Onpage SEO. If you don't put the title well, you will most likely never get to the first page. And if you put it right, it will help you improve your rankings a lot.
The category here will help Google evaluate and shape the field of your website. That will be the foundation for keywords in that field to be on the first page and also the premise for you to SEO hundreds, thousands of SEO Map keywords that I will talk about below.
Optimizing the GMB . directory
The first thing you need to do is define the EXACT category of your website. Let's say you are SEO the keyword set "seo services". At this point you need to see which category is the top ranked competitor on Google Map.
Choose the most used category as the main category.
In this case you will find the category “Internet marketing services” most used. Next is the "advertising services" category, now you will let the most selected category be the main category in Google My Business.
You are allowed to fill in 4-5 sub-categories. Please fill in the categories where you see your competitors choose the 2nd, 3rd, 4th,.. Here I will leave the advertising service. If the rest of the categories you can't see what your competitors are looking for, choose the categories you think are the most relevant.
Please complete all categories
Remember to fill out all the lists you can. This is an extremely important optimization step!
Step 6: How to SEO Google Map for a series of keywords
By now you have almost understood what I do with GTV SEO, but I also know that you will wonder why I go to Google Map and my website has a series of keywords like: "seo company", “seo hcm company”, “ho chi minh seo company”, “seo service”, “seo hcm service”, “seo hcm”, “ho chi minh seo”, “seo tphcm”,….
Lots of keywords with only 1 certain URL. That's why my Google Map also comes up with a lot of keywords. There are many of you who think that a URL can only SEO for certain keywords or that Google Map can only SEO for a few keywords, this is completely wrong.
I will show you how GTV SEO can SEO thousands of keywords as well as a series of keywords for Google Map using only 1 URL!
Watch more videos below!
Note: The video only talks about the website, but Google Map has the same effect!
Step 7: Use Citations and Backlinks about Map
Citation is simply a record of NAP such as: Business name, address and phone number, website URL.
Google will use Citation as a way to validate business location, or alternatively you can consider Citation as a Backlink in SEO strategy. The higher the quality of the Citation source, the more power the website has to increase its ranking on Google Maps.
That's why I recommend that you write down your Citations in detail.
Use Schema Markup to insert NAP into website
Ultimately, you'll want to put the NAP for your business on your website, but you want to implement the address using Schema Markup. Schema Markup is a structural protocol adopted by Google, Yahoo, and Bing with the purpose of making it easier to identify certain data sets in web pages.
You can learn more about the Schema Entity technique at Schema Secrets. In this article, I will guide you specifically to make Schema of your business name, business address, etc. to help you easily implement this unique SEO method even if you are not a Coder.
By including NAP in Markup, you are sending a higher quality signal to Google and other search engines about the relevance and authority of your business location.
Bonus: Full Google Map SEO video tutorial (Update 2021)
In this 2021, there are many algorithm changes, but the core content remains the same, the video I share includes 4 main parts:
Google algorithms affect Google Maps top 3 ranking;
The process of optimizing SEO Google Maps step by step in 2021;
Advanced techniques;
Frequently asked questions in Google Maps optimization.
In addition, the video also shares in detail the creation & Verification of Google Maps, the ways that I find the most effective & fastest.
About advanced techniques will include:
Local Guide application;
Google Street View optimization application;
Advanced Schema Optimization;
…
The video is definitely worth watching for those of you who learn how to optimize Google Maps and optimize Entity to help rank the overall top of your website.
Due to the length of 90 minutes, you can save the video and watch it gradually!
Chapter 3: 11 Ways to Rank High on Google Maps
Being ranked high on Google Maps, specifically being in the top 3 displays will be an advantage to help businesses attract more customers, improve the reputation of the business.
However, to achieve this is not really easy. You need to know the influencing factors as well as how to execute effectively. And below, I will tell you the top 10 ways for businesses to achieve high rankings on Google Maps.
So how to make your business show up higher on Google Maps? Just like how you SEO for your website.
But first, you need to be listed on Google Maps and claim your location, which I'll cover next.
1. Add your business to Google Maps
Go to Google Map and click the blue button that says “Manage now” (make sure you are signed in to your Google account).
If your business name doesn't appear, you'll see an option in the drop-down menu to "add missing locations".
After clicking that, you'll be prompted to provide your name, category, and location.
Note here that anyone in the world can add a business to Google Maps. So even if you haven't done so yourself, it's still best to check and make sure your business location doesn't already exist.
And don't worry: Whoever it is, the person who adds your business to Google Maps won't have control over the place. Only the person who claims the location by proving ownership of the business has that control.
2. Claim your business listing on Google Maps
Name your new location and start adding all your important business information.
All you need to provide is your name, category and location; but when you claim your listing, you can provide more details about your business, and the more information your business profile contains, the higher it will rank on Google Maps.
It's important to note that before creating a GMB (Google My Business) profile, you should familiarize yourself with Google's guidelines. And please don't create spam, creating fake or spammy profiles not only makes for a bad user experience for your potential customers but also puts you at risk of fines and suspension.
3. Add information to Google My Business on Google Maps
OK! Now that you've linked your GMB and Google Map business listings, you're ready to optimize for higher rankings in local search results. As I mentioned earlier, the more information your business profile provides, the higher you rank in the results.
To add information to your profile, sign in to your Google My Business account. Here, you will see a panel with several tabs below.
Google My Business Dashboard.
Select the “Info” tab, including your name, category, address, business area (if applicable), hours, special hours, phone number, website, products, services, properties, and description your,…
Here are some tips to optimize these sections of your Google My Business account for higher rankings on Google Maps:
Consistent with name and address
Honestly, keep things consistent and don't mess it up (the Google guy won't like that). Google Maps ranks businesses it can trust, and one measure of your trustworthiness is the consistency of information about your business across the web.
For example, let's say you have a business named "North Saigon Transaction Office". Make sure your business name in the Google My Business dashboard is correct and without the slightest variation.
Also, make sure the name is identical on all your other online channels like your website, Facebook profile, etc. Same goes for the address information.
Use a local phone number
Google is not interested in toll-free numbers because these types of numbers are often used for spamming. Instead, you should use prefixes with fixed local area codes. Not only will this help you rank higher on Google Maps, but it will also give searchers peace of mind that your business is located in that area.
Using local phone numbers is better when SEO Google Maps
Keep your time up to date
A business profile on Google Maps tells users whether the business is open, closed, or about to open or close. (And during the pandemic, even if it's temporarily closed, make it an important SEO tactic during COVID-19 .)
GTV SEO's operating hours.
Keeping these hours updated signals to Google that you are active and, therefore, trustworthy and this will help your rankings. And that will also prevent customers from coming to your store during closing hours. As this can sometimes cause negative reviews (affect your rating on Google Maps).
Write a business description
The description on your Google Maps business listing should provide the big picture of your business to help direct visitors.
Write in a tone that matches your brand, to help establish a better connection. Make sure your keywords appear in the description, as this will help your Google Maps business profile rank not only for searches containing the brand name, but also for product and service searches. service.
Classify the right business
In terms of ranking, the type of your business appears on Google Maps is very important. For your main catalog, choose the category that best represents the core product of your business. If any other categories apply, select them as subcategories.
Remember that you can't add a custom category, but if you start importing your main product, you'll see a drop-down menu of possible categories to choose from.
4. Add a photo to your profile
Google will be very gracious when you upload photos to your profile. Because it signals that you are an active business that deserves to rank higher in the results.
Second, because Google's photo recognition technology is evolving and Google is starting to show images in local search results.
And third, because the general rule of SEO is that Google loves what users love and users love photos. Also, if you don't add a photo to your profile, it will show a generic map image like this:
No relatively unattractive images right?
So, to improve your Google Maps rankings, upload your business profile and remember high quality and attractive photos!
You can do this by going to the “Photos” tab on the Google My Business dashboard and clicking on the blue-circle-with-a-plus-white sign. From there, you can drag and drop multiple photos or videos at once.
Ideally, you should try to add at least one new photo every day.
5. Google Reviews
In addition to images, there is one thing that Google also loves, and that is the reviews. Not surprisingly, Google likes what its customers like.
However, to receive these reviews, you need to proactively ask customers and be ready to respond to those reviews quickly. Plus, your answer will let potential customers know they're taken care of and are making the right choice.
GTV SEO reviews
There may be bad reviews, don't worry! Stay calm and deal with it with a subtle reply and ask for their help.
6. Sync Google Maps
As I said above, Google won't trust businesses with multiple phone numbers or locations listed for an actual business. So remove duplicate profiles to make sure your real profile ranks better.
7. Post regularly to Google My Business on Google Maps
Like Facebook or other social networking sites, you can publish posts that appear right on your Google Maps business profile. Regularly posting like this sends a signal to Google that you're proactively managing your profile and will be "in the spotlight" when it comes to ranking.
Also, when users are on search engines, they have high intent, so through Google posts you have a chance to increase your reach to engaged audiences.
8. Make sure the site is up and running
Make sure your website is performing consistently on any device or screen size. This is because a business profile on Google Maps contains a link to your website, and nearly 60% of Google searches happen on mobile devices. So if your listing takes searchers to a site that requires minification and minification, has broken links, or is slow to load, your Google Maps ranking will suffer.
Nearly 60% of searches on Google happen on mobile devices.
9. Add keywords to the website
Of course, this will help your site rank higher in Google Search, but can also affect the ranking of your Google Maps business listing.
So make sure to incorporate location-based keywords into the main pages of your website, such as the homepage, about page, contact page, product and service pages, and even more. blog posts, not only for the titles of the pages, but also for the headers, body, image tags, captions, and URLs.
Emphasizing to Google through your website that you stand out in your area can give Google more confidence in ranking your business listing on Google Maps for that area.
10. Embed a Google Maps address in a web page
Another way to rank higher on Google Maps is to embed a Google map on your website, which most businesses do on the contact page.
Embedding a Google map is just another way to let Google know that your business is located where your listing indicates. Use the same address that you mention in your Google Maps business profile.
Embed Google Map on your website.
To embed Google Maps on your website, search for your business name in Google Maps. Click “Share” in your business profile and select the “Embed Map” tab, and copy and paste the link on your business contact page.
And yet, in addition to the 10 ways above, I also bring another great gift for you, which is…
11. Build citations for your niche
A niche citation is simply an archive of NAP information such as:
Business Name (Name)
Address)
Phone Number (Phone)
In addition to the above 3 things, sometimes there is also the URL of the website. Google will rely on the above quotes to verify your business address. The more authoritative and relevant your citations are to your business, the easier it will be for you to get high rankings on Google Maps.
When building citations you need to pay attention to do it in detail and clearly. In addition, try searching for some websites in your area or dedicated to a particular business.
I will take the example of my company, for example, my company is doing SEO services in Ho Chi Minh City market, so I will post the NAP information of GTV SEO company on regional sources. Ho Chi Minh City or SEO-specific sources to increase relevance, which in turn improves the overall authority of the location.
Advanced Google Map Optimization
1. Local Guide
Local Guide means someone's review of your business on Google Map. Local Guides are accounts that Google has verified as real. The more you review, the higher Google will let you level up. Once your account goes up to level 6-10 it is considered reputable and the reviews from this Local Guide for businesses are also more valuable. Here is an illustration of the local guide:
Local Guide Example
GTV has been rated by 105 Local Guides and achieved 5 stars on Google Map:
The number and score of Local Guide achieved by GTV
In fact, you only need quality reviews that will be better for your rankings, not many new reviews to rank top. As you can see in the image below:
Quality reviews help rank top better
European Granite Joint Stock Company has 16 reviews, but only 4 stars, while Quoc Trong marble company has only 3 reviews and achieves 5 stars. Thus, it is not the number of reviews that determines the ranking on Google Map, but the quality of the review.
So how is quality defined? I will explain a little bit. Google will evaluate a quality review, when it comes from a high-level Local Guide and the content of the review meets the standards in terms of text and images.
I will guide you to get a quality review:
Firstly, the content should write about 100-150 words, have SEO keywords, help the Map identify the keywords, from which your Map increases the relevance and endorsement for the audience you want SEO to be on top.
Second: Review contains quality and unique images, maybe pictures you took yourself or pictures you took online, pictures with captions, the number of 2-3 photos is enough.
I have already analyzed the SEO Google map Local Guide section, now come with me to the Question & Answer section.
2. Question & Answer
Question & Answer is the part to answer questions for customers. This is one of the sections you can take advantage of for SEO optimization. I take the Q&A section of The Coffee House as an example as shown below:
Questions & Answers optimization example
You can't use your Google my business account to optimize SEO, but you can use your Google My Business account to ask and answer questions here, so use it to optimize SEO. Your Q&A should contain SEO keywords like the example below.
For example, an employee in the GTV SEO team with the keyword "coffee shop in District 3", he can insert "coffee shop" in his question as follows: "Is your coffee shop open on the 30th holiday?" /4 no?”. And when replying, also insert "coffee shop" so: "My coffee shop is still open on the occasion of April 30".
Specific Questions & Answers optimal case
3. Optimize Google Street View & 360 degrees
This way helps SEO influence Map strongly, to Top very quickly because it is optimal in terms of Entity. At Google Street Review, you can take 360-degree photos. You upload 360-degree images will be appreciated by Google much more than regular images.
First you download the Google Street View app. Then, you go to the place you need to review and use this app to take 360-degree photos. Because you are right at that location to take pictures, Google is very confident in your credibility and judgment. Finally upload the image to Google. A quality photo is worth more than many other reviews.
Google Street View has a great influence on SEO Google Maps
4. Optimizing Direction
When you search on Google Map and click on Direction. Here are other SEOs that take you beyond the Google Proximity algorithm. Because when you SEO too much about: authenticity, proximity, relevance, authority, Google does not appreciate your review.
Find a different, more effective way. Using Direction is an advanced SEO tip worth learning. If you want SEO Direction for your business, just ask your friends to follow my instructions as follows.
You choose the word you need SEO, here I choose “GTV SEO”. You ask your staff to go home, Search the name GTV SEO, go to Direction, Wait 5-10 seconds. If that account is a Local Guide of your company, level 7-10, their actions are even more valuable, it helps Google Map appreciate and trust your business. Take a look at a GTV employee using this method to optimize the keyword "GTV SEO":
How GTV's employees optimize the keyword "GTV SEO"
When you want SEO for any entity: business, coffee shop, website, etc. You should also do it this way. For example: When you are in Binh Thanh and you choose a coffee shop in District 7, Google will understand that even though you are far away, you still choose a coffee shop in District 7, proving that the cafe is very attractive and quality, from which to appreciate District 7 coffee shop on Google Map. The more signals, the better for SEO. Here is an illustration:
The Coffee House Signature to the top is also thanks to these signals
5. Optimizing Schema Entity
Meaning: Internet-Google-Website, they are linked together by connecting to each other via Internal Link. Schema attached to Internal helps google understand you better, easily appreciate your website if you optimize Schema properly. I have been a pioneer in SEO optimization using Schema and share in the video below, you can refer to it to understand more about what Schema is, how to do it in detail.
As I said in the Social Stack, Internal link section, you should insert the description so that it points to your website. If you add Schema to this link, the better because Google will identify you through both the link and the schema, from there it will let you to the top faster and easier. Schema you can attach to your homepage or about page.
Example case link is attached Schema
You can refer to this article for detailed instructions on how to make Schema: https://gtvseo.com/bi-mat-schema/
So how to implement Schema into Link?
I will answer you right here!
First, you go to Google, search for Scheme Testing Tool, enter the address of your website, I will enter https://gtvseo.com/, the screen will appear like this, you press "run test" to test your structured data:
Enter GTV website address into Google Testing Tool
The screen will output something like this:
GTV business information on Google Testing Tool
Some parts you need to pay attention to when declaring Schema on Google Testing Tool:
SameAs
This is the part for you to insert social network links, you don't need to insert them all but you should leave as many as possible. As I included important GTV social media links in the SameAs section, this drove GTV traffic pretty well:
It is recommended to insert important social networking links in the SameAs section
Hasmap
Google stores in the system about Database Google Map in the form of ID code. You find the ID code of your website and put it in the Hasmap section that will help you optimize SEO, increase rankings effectively.
In this section, you need to add the Google CID and Hasmap link.
How to do this: You enter the keyword "Google CID Map", then on Google you go to the AgencyAnalytics website and follow the instructions on this page to get the Googe CID code of your website.
Finally, you insert into Hasmap as shown below:
How GTV inserts Hasmap
As you can see, when I enter GTV's Google CID on Google Map, it shows the company name GTV SEO, which proves that Google has recognized GTV SEO as an entity, and what I need to do is optimize SEO for Google to become more and more popular. Just trust my website more.
GTV verified CID with Google
Inserting the CID into the Hasmap section will help optimize SEO faster and more effectively if you follow the usual way of sharing the address on Google Map.
I analyzed advanced Google Map optimization tactics. Hope you will successfully apply it to your website. If you have difficulty, you can review the detailed instructions in my video or contact GTV via the address on the website.
Chapter 4: Anchor Text – Make a difference for SEO Map
By now you almost know all the secrets of dominating SEO Google Map already. But this is the last and most difficult part of how to SEO Google Map.
Before I get into the main point, I also want to emphasize that what I am about to say is that sometimes you don't need to do it, but just let it be, you have a great chance of achieving the top 3 in a series of Google keywords. Map already, but not necessarily focus on this.
In the video above I mentioned SEO website with 1 URL but can SEO thousands of keywords by mentioning keywords in Onpage SEO and Offpage SEO when firing Link, you need to diversify the Anchor Text.
If you want to SEO Google Maps on keywords such as "seo service", "seo company", ... then you need a "just enough" amount of Anchor Text to promote Google Map to appear in keywords. and many other related keywords.
In other words, if everyone takes the steps as I mentioned above and let Google know who to choose in the top 3 Google Map, then Google will look at the Offpage section of the website.
Websites that have a high relevance density and reputation (which means that having a high density of Anchor Text will make it easier for Google to understand and Backlinks containing these Anchor Texts must be quality Backlinks).
Most backlinks when GTV are used to Backlink to Anchor Text, GTV SEO all use PBN. You can refer to the article "How to build a quality satellite PBN".
Note that the website here is the URL you left in Google My Business. Not your Google My Business URL. This is your website, not Google My Business.
Enter your URL in the Google My Business section.
But the difficult thing is that if your Anchor Text density is too high, it will lead to an overdose of Google SEO. This sometimes backfires, causing your Web site to be penalized by Google.
So, GTV SEO took advantage of the strongest PBN Backlink links and “saved” for the exact keywords. While not over-optimizing Anchor Text, it still ensures the relevance and credibility of the website.
If you do not understand the concept of Over-Optimization - over-optimization, you can see the article " SEO mistakes that keep you from getting to the top of Google & solutions ".
Above is exactly what the GTV SEO team did. I hope that you will get a lot of value.
However, as promised at the beginning, I will share a couple of things if you want Google Maps SEO to dominate and when you encounter a case where Google Map is reported by "kind young people" how will you solve it, also as other factors also affect Google Map. The first is the factors affecting SEO Google Maps.
Chapter 5: 2 Other factors affecting SEO Google Map
Actually, it's not much, there are only 2 other factors that have a little significant influence besides NAPA as I just mentioned, the other 2 factors are the 2 least influential factors.
1. Business location:
If you don't know, the location of your business closer to the city center, Google will prioritize your Web site.
2. Review for business:
If your Google My Business is reviewed, it is like your website when SEO is shared on social networking sites.
However, you do not need to focus on this too much, just 5 Reviews is more than enough for you. GTV SEO itself, when it first came to Top Google Map, also had less than 5 Reviews.
The Reviews you see remaining to more than 30 are due to Reviews from those who attend Offline sessions and follow Videos/articles on GTV SEO, they are grateful to Review. (Personally, I also thank everyone who has reviewed GTV SEO on Facebook as well as on Google Maps).
Chapter 6: How to recover results when Reported
About being reported by a "kind neighbor", you don't need to worry too much if your business is just a business with an average level of competition that is difficult or less, because at this time, the competition for The market is not very high, so reporting Google Map continuously will rarely happen.
On my side, GTV SEO is SEO in the most competitive field in Vietnam. So there are always TEAM "waiting" every time I go to Google Map and Report continuously. To prevent this and how to fix it.
Check out the Video below!
Some small notes for those of you who do Google Map for real estate projects, just apply the same as what I have shared. But you have to be prepared that, in real estate projects, you are VERY EASY to be beaten because you will always get a lot of Reports from "kind neighbors" as well as from REAL investors.
Because SEO Google Map also only wants REAL investors to appear. Not business people who appear to be able to sell a lot. But that doesn't mean you can't do it, it just makes it harder.
With SEO Google Map in normal markets (not real estate), don't think about SEO Google when your keyword has not been on page 2, page 3!
Because that will be very difficult to do, so once you are on page 2-3, consider SEO for Google Map.
Chapter 7: Google Map SEO Checklist
You now understand and understand the importance of filling out your Google My Business profile completely. But that's not all there is to ranking in Google Maps – ranking requires comprehensive optimization on many levels.
To help you cover it all, I've created this SEO Google Map Checklist that helps you identify each step for improvement.
Checklist how Google Maps SEO helps improve Google My Business profile
Chapter 8: Epilogue
Above is a summary of all the information about SEO Google Map that you should know when you want your business to achieve high rankings on this feature.
Hopefully, through this sharing, you will gain more useful knowledge about Google Map SEO as well as effectively apply the above SEO implementation methods.
If you find the article useful, please share it with more people. And don't forget to read other blog posts and youtube videos too! Good luck!
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