Summary of 7 Mistakes SEOers often make in implementing SEO

 Yes, I know.

I know you always want your website to be on the top 3 (or even top 1) in search engines. Yes, I also know that you always want to have customers visit your website, want to build your company brand for thousands of customers to know, etc.

But even if your website has been SEO for 3-4 months, it's still only maybe on page 4-5, why?

I have met a lot of questions as well as seen a lot of SEO implementation methods from beginners to experienced SEO through sharing on blogs and youtube.

Because of this opportunity, I discovered that there are things that a lot of you misunderstand about SEO, thereby making the implementation of the results not as desired or even frustrating and disappointing.

After analyzing hundreds of different websites, I have drawn 7 main reasons why you are not in the top 3 of google and this article will tell you these reasons as well as solutions for it.

Let's get started!

1. SEO begins with keyword

Most people think that when implementing SEO, you have to research keywords related to your product/service through tools. For example: Google keyword planner, Keywords finder, long tail keywords pro, etc.

At this time, many people think that how many products/services they have, they just need to research as many corresponding SEO keywords and then deploy.

This is really a very wrong mindset. It can lead to disaster or ineffective results.

For example:

• The budget is not enough to deploy
• When you reach the top, but the customer can't close.
• Not enough team to deploy products/services
• …

You have to understand that:

Really the core of SEO is one of marketing methods. And to get the best results from marketing, it comes from working on strategy, business planning, goals, etc. Not that you see the benefits it brings, or hear the cost-effectiveness and then jump in. SEO implementation.

Before you implement SEO ask yourself the following questions:

➣ 8 Questions you need to answer before you start SEO

1. What are the short-term and long-term goals you/your business want to achieve? ?

2. Why did you choose SEO to implement? Is there another more effective marketing channel?

3. What is the core marketing message you want to convey to your market?

4. How can SEO help you achieve your short/long term goals?

5. Who is the target market you want to target?

6. Where can your products/services be delivered? (There are a lot of people who can only provide products/services in Ho Chi Minh City but deploy keywords nationwide, this is a huge waste)

7. Who are your competitors, the difference What's yours with the opponent?

8. What is the budget you can invest in SEO?

From these questions, you will know what you need and what you lack. Next, you can research keywords and create an SEO strategy that gives you the best results.

But when it comes to keyword research, the next thing I see more than 80% of SEO people make mistakes is…

2.keywords with 4 words or more.

Long-tail keywords areAre long-tail keywords? keywords with 4 words or more?

Most people mistakenly define long tail keywords in SEO, they define long keywords as keywords that are 3, 4 words or more long.

This is a wrong definition. Let me explain it to you through an example:

There are 3 keywords:

• Smart watch (40,000 searches/month)
• Capital moon cake (14,000 searches/month)
• Phone watch price (40 searches/month)
• GTV SEO (800 searches/month)

Now your long-tail keywords will be: GTV SEO and Phone watch price. The remaining two words cannot be considered long-tail keywords. (You just try SEO 2 from the smart watch and the moon cake in the capital and you will see "break your mouth" compared to the other 2 words).

Because what makes up a long-tail keyword has little to do with the length story of the keyword.)

So what makes up a long-tail keyword?

➣ Factors that make up long-tail keywords

There are 2 factors to create long-keywords:

tail1. Search volume

2. Specificity

When your keyword is more specific to your needs, the search volume will be lower.

Search volume (search volume per month) is the only thing that differentiates the main topic keyword from a long tail keyword.

The definition of “long-tail keywords” is derived from the search demand graph. You can see the picture below. When the main keywords (head keywords) only have a few words but the search volume is extremely high and there are countless long-tail keywords with low search volume.

Therefore, long keywords and short keywords cannot be distinguished by the word count of the keyword.

Let me give you 3 more keywords for example:

• Donald Trumps (searches/month)
• 4,700,000Gary Vaynerchuck (65,000 searches/month)
• GTV SEO (800 searches/month)

All three words above have the same length, both exactly the same description. The only difference is in the search volume of these keywords.

Refer to how to research keywords in 5p via Ahrefs

After finishing that keyword research, the next point I see you making mistakes in SEO, that is:

3. Optimizing keyword density Onpage SEO

Optimizing Keyword density in onpage SEOkeyword density

“Your3-word SEOmust reach 5% of the article.“That is often the saying when I hear it when I am at many SEO training centers today as well as from many friends when optimizing SEO articles.

When you keep focusing on the story of how much SEO keyword density should be…

This leads you to create articles stuffed with keywords that make the article not attractive to readers too much anymore.

I understand that you want Google to understand that your article is talking about those keywords so that you can SEO to the top.

But you have to understand that now Google doesn't work like before, Google has gotten a lot smarter.

➣ Google understands related keywords & synonyms Just

look at my SEO services page as a typical example. In the title, content of the article and the url, I only target keywords like "seo service, seo service tphcm, seo service hcm" but look at the number of keywords that my article is currently on top. .

A lot of other keywords that I didn't even mention in the article content but still top (even top 1-3). Such as “website seo service”, “hcm seo expert”, “Google SEO company”, “professional seo service”, … And moreover, my main keyword SEO is “seo service” but In a 1000 word article, I only mentioned 4 times in the article.

➣ The End of Keyword Density in Onpage SEO

One thing is really clear now that Google can:

• Group related, synonymous keywords into one main topic.
• Understand related, synonymous keywords
• Look more than just looking at “keywords on the page” to determine the ranking of an article

Even now, Google still gives priority to existing articles if possible Use relevant, diverse & rich keywords in articles as well as articles with high user retention rate.

To understand more about how to optimize Onpage SEO, you should refer to the article: What is Onpage SEO? 22 Onpage factors to help on-top Google 2019

One of the other mistakes related to Onpage SEO is …

4.loses the power of the website

OutlinkIs it sure that Outlink loses the power of your website?

Outbound links, also known as external links, are links that point to articles on other domain websites.

In contrast to inbound links (also known as internal links) are links to other articles, but on the same domain.

Often you will think that you should only pay attention to building a reasonable internal link structure. And thought it was necessary to go outlink. Linking out will lose the power of the website and not good for website rankings at all.

In addition, people also think that going outlink is giving their customers to others. Visitors will leave the website through that outlink and never return.

However, contrary to what you think. Not going outlink on the article can be the reason why you SEO all the time without getting to the top.

➣ 4 facts about external links

1. External links help increase SEO rankings

2. Link out helps you build and develop relationships with other websites

3. Link out helps protect your PBN/satellite system

4. One last thing is that it will make your website more natural.

In fact, if you don't use outbound links, in many cases, it can even negatively affect your website.

Simply because you only focus on building backlinks (inbound links) to your website but don't link out to even any page it becomes suspicious! You have to balance the density of backlinks to your website and the number of outbound links. Your website must link out to other reputable sites in the same field.

See specifically why external links help you achieve the above 4 things, as well as how to use them here.

5. Backlink Social does not affect SEO rankings much

Backlink social affects SEO rankings?

Why do so many people think this way?

Because most of the social networking sites, your backlinks are placed very limited (many sites only allow one backlink in the profile) but also nofollow.

Therefore, making it so that many people do not pay attention or even create social networking sites to get backlinks, but only focus on getting dofollow backlinks or backlinks with high power and relevance to easily promote quickly. website.

A lot of you don't get backlinks from social networks but still get to the top - I can't deny that you can't. But in the more competitive market, these backlinks are the effective way to seo your website to the top.

It's not a story about the power of backlinks to your website, nofollow or dofollow, it's a different story.

Let me explain to you:

➣ 4 reasons you should use social network backlinks

1. These backlinks are easy to get, you don't have to have too much trouble to get it.

2. A real business, when moving online and building a website. One of the first things they did when they built a website (or even before that) was to build their own social media sites to start the process of gaining popularity. For example, Facebook Page, Twitter, Instagram, etc. So these backlinks are very natural and when you build it, google will also more or less increase trust with you.

3. Most of the social networking sites usually have a high Domain Rating (domain authority), which will help increase your Trust Rank with google

4. Diversify your backlink sources (this is very important, because it will make other sites more attractive). backlinks you resonate with – watch the video below, I explain this)

And much more.

There are even a few major social networking sites that if you know how to use, it will become one of the very quality backlinks.

One example is LinkedIn. A lot of you apply it by writing articles on LinkedIn, then this article easily gets to the top, pulling thousands of traffic to this article. From there, the backlink you put on this LinkedIn article will be stronger, more people will click on it, thereby bringing more value.

>>> Maybe you are interested: What is External Link? 8 types of links to avoid when choosing to place external links

6. Anchor Text Over-(over-optimize) Anchor Text Over-

optimizationoptimization

What does this mean? This means that you intentionally insert backlinks using anchor text keywordto try to get to the top. Take a look at the picture below.

An example of an over-optimization of anchor text

Over-optimization of "old laptop hcm"

To be honest: "Looking at this, a kid knows you're trying to SEO Google the keyword set about old laptop hcm, right? to Google."

And do you think Google likes seo people?

Well, of course, Google likes seo people who follow the school of content creation, website optimization, etc. But Google can't possibly like people who are "obviously" trying to manipulate Google results.

It never wanted a business that had a website that looked like a coin. And just waiting to find customers through it, not bringing any value to the reader. (For those of you who still top keywords with the above, I will explain why later).

Let me show you the anchor text images in the projects I implement as well as other top projects.

➣ Examples of standard anchor text

Keyword set: “chicago seo” (this keyword is more competitive from seo service) – Kottongrammer.com

Anchor text of keyword set “chicago seo”

Keywords: “dishwasher” – website bonruachen.com

Keyword set: “old laptop hcm”, this is also the case study anchor text Tran Phu Computer of GTV SEO

Standard anchor text example for your reference

You can see the difference between the top positions. Start with your position already.

The name for this is over optimize anchor text.

Anchor Text over-optimization is determined by search engine algorithms, especially it was an important issue in the recent update of google called Penguin.

Read on here I will explain to you why you are still seeing so many results that are still on the top while experiencing the above situation.

1. If in a game that everyone violates. If you violate less then you will have a much greater advantage. (similar to anchor text)

2. The truth is that Google Vietnam is quite "dumb"

To put it bluntly, Google Vietnam (actually google in Southeast Asia) lags behind the world at least 2-3 years in a row.

So when you do these things, google will sometimes ignore you at those times but sooner or later, when google Vietnam updates, you will "break your mouth" immediately. And that is also the reason why every time google updates, a series of websites at the top continuously "disappear"

3.  When you get to the top, you're already "handsome" with Google

. I mean, combined with reason 2, when you're at the top, Google trusts you a lot. So now you have the ability to over optimize anchor text a bit more.

If you have over-optimized and wonder what the appropriate Anchor Text density is to get to the top of Google, I will help you solve this problem.

Please refer to my case study anchor text set of keywords for seo services to understand better.

Also if you have encountered this situation and you do not know how to solve it, here is a video to guide you to do it.

7. Confuse Google

Let me get straight to the point.

Just imagine that a website has the content "old laptop" but has a series of backlinks from articles/websites such as "wooden plastic", "cheap air tickets", "old camera", .. to the website. What will google think?

Let me tell you how Google feels.

When robo Google reads the article of "cheap flight tickets" and is collecting information about content related to airline tickets. Suddenly in the article/website, you see a paragraph "old laptop" that has nothing to do with it, at this time, google will become "confused" because a cheap flight ticket has anchor text inserted about the old laptop website. not related at all.

This will make it much more difficult to get to the top 3.

Why make it difficult for me? I think your website can be completely On-top if you optimize the latest 22standards Onpage SEO of GTV (2021).

Well, of course I know that you may disagree with me here. You think there are hundreds of thousands of websites with this problem, but they still make it to the top.

I agree!

But how many backlinks does it take to get to the top? Thousands? Tens of thousands? Or hundreds of thousands of backlinks to top these keywords? So what if I told you even a set of keywords like old laptop hcm or seo service, what if I only spent a few dozen backlinks and got to the top?

That's the difference.

Simply put, Google now values ​​relevant backlinks a lot more. And I have proved that in showing you a case study of old laptop keywords through the article competitor website analysis SEO2021.

To solve this problem, first you need to know the scope. The importance of having relevant backlinks as well as believing what I said above is that there is data to back it up. Therefore, reading the article Analyzing competitors for seo and 12 quality backlink building platforms is extremely necessary.

Then, below is the series of articles that I currently use to build relevant and quality backlinks that you can refer to.

Build quality backlinks with PBN

Bonus: Patience

This part is a bonus I add in the article so you can better understand the current seo situation as well as this is another reason every time I do my analysis. People ask me: "why have you been seo for 1-2 months but the keyword is still the same"

Basically, now, you have a lot more difficult seo than before. Not technically difficult, but difficult in terms of time. Before, you can shoot a series of backlinks and get to the top of Google very quickly, it may only take 4-6 months to get to the top 5 or top 3.

But now, Google has slowed the speed up. top travels a lot, you'll see this most clearly when working in highly competitive markets.

Note that when doing seo

Backlink currently takes an average of 1-2 months before you can see its effectiveness to your website.

This means that when you build links, understand that 1-2 months later you will see the results of this backlink.

So, if you see that this morning you just shot backlinks and in the evening see a significant change in keyword rankings, you should understand that it is not from the backlink you just built in the morning but from a period of time. time before.

I explain very carefully in the 2 videos below with an seo case study I thoroughly analyze the speed of the rankings below. So when you do seo now, you need to understand the speed of the impact of backlinks as well as the restraint of ranking increase to make the right seo decision.

Conclusion

Hopefully, through the above article, when you implement SEO - especially for those who are just learning, you have more insight in SEO. From there you get much better results.

If you liked this article, please share them on Facebook so more people know.

Refer to the article:

• SEO E-Commerce: A complete guide to SEO web sales from AZ
• Website SEO Guide – Detailed SEO learning path for beginners!
• Summary of extremely effectivein techniquesweb SEO tips

Source: https://gtvseo.com/sai-lam-seo/

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