We have all heard that for any website to be successful, it must become the first page of Google's search results. In other words, it has to rank, to rank needs high-quality content and a well-organized website SEO strategy. This is especially true for e-commerce sites.
Just like, in the fairy
tale "Jack & the Beanstalk", a magician gives a boy three magic
beans. Jack's mother angrily threw them out the window. Overnight, a giant bean
tree grows, helping Jack climb to a kingdom in the sky - where Jack earns a lot
of money.
For an e-commerce
website, Search Engine Optimization (SEO) is like three magic beans. It will
also help you to own an extremely valuable asset!
Specifically and in more
detail, how important is SEO really, and how does it bring value to the
E-Commer website?
The following content of
mine will give you the clearest and most realistic picture.
Find out with me now!
Is SEO really important for an E-Commerce
website?
Social media is a very
popular promotional tool today. Many businesses have proven that email marketing
will help them increase ROI or Paid ads will help push their business and
products to the top of the SERP.
Indeed, these
promotional tactics all have great power and influence on the process of
e-commerce (E-Commerce).
- So
is SEO important?
- Is SEO necessary?
The answer is yes. SEO still plays an importantrole in E-Commerce.
Nowadays, it is almost
impossible for customers to search for a product without using the internet.
Especially young people, they often use search engines to find the products
they need such as Google, Bing, Coc Coc, etc.
Google can receive
hundreds of millions of queries every day. Therefore, high ranking websites
will definitely have more potential customers.
According to Backlinko's
report on click-through rateshows:
(CTR) statistics, it“The
first displayed result on the search results page (natural results, not ads)
has a CTR of up to 31.7%. . This #1 position is 10 times more likely to be
clicked by users than a page in position 10… Every time your page is pushed up
a rank, your CTR will increase by 30.8%.”
Source: #1 result has the highest CTR – Backlinko
So SEO for e-commerce is
really important. In fact, it can be even more beneficial than traditional
marketing strategies (television, radio, print, etc.).
SEO is the standard of the e-commerce industry.
First, when it comes to
selling online, it's about search engine optimization. The two main reasons are
as follows:
- Google
is the most popular website in the world
- . Businesses that do not optimize SEO cannot compete
with businesses that are optimized. The main reason is because visibility
determines click-through and conversion rates.
The most obvious proof is: website rankings on
SERP will be dropped if website owners and businesses do not implement SEO
tactics for their pages. As a result, the page will receive less traffic than
the pages ranked higher.
According toreport Forbeson
the value of SERP ranking:
The first page of Google
attracts up to 70% of clicks and has been reported as high as 92% in recent
years. Meanwhile, the second page has only 6%, which is far from the number of
clicks of the first page.
Retail e-commerce
businesses will not be able to achieve these clicks without implementing
optimization strategies. Failure to SEO will lead to the visibility (on SERP)
of the website will almost disappear.
You won't be able to get
customers to buy if they don't know you exist. Brands need to be brought to a
place where users can find them, so they can dig deeper into the product and
decide to buy or not.
This is even more
important for small businesses. Retailers certainly cannot compete with the big
brands in terms of brand recognition. Therefore, they need to find ways to
optimize SEO so that the business name can be displayed to consumers.
Traffic creates Sales and SEO makes Traffic
Website traffic
generates sales. SEO generates traffic.
Here's the truth: It
doesn't matter whether your company is a startup or a large company, you have
to optimize SEO to maximize ecommerce profits.
If the SEO optimization
plans are not implemented immediately, then you are missing out on a lot of
potential customers.
Technology is now having
a huge impact on how shoppers find, discover, and purchase products. Among
them, online search plays an integral part in the decision-making process.
There is a lot of literature showing that search plays an important role in the
decision making of modern consumers.
Source: Forrester Consumer Technographics
According to the report,
49% of consumers confirm that they rely on search to determine whether to make
a purchase. Up to 19% of respondents agree that search engines are the most
influential source for their decisions.
Therefore, not using SEO
for marketing means that you are missing your opportunity to appear to
customers during their buying decision.
Search engine
optimization helps businesses build visibility. Visibility generates traffic.
Traffic will lead to sales. Then, sales push visibility higher, thereby
creating a positive feedback loop, bringing long-term benefits to the business.
Best of all, these
traffic is sustainably generated through SEO. They are obviously more economically
profitable in the long run than getting traffic from paid advertising
campaigns.
SEO helps reduce e-commerce costs
Does search engine
optimization cost a lot of money?
Yes!
Is SEO cheaper or more
expensive than other marketing strategies?
Yes, it can be cheaper
than other strategies.
When businesses conduct
marketing tactics, what they are most concerned about is cost.
Marketing forms such as
influencer marketing or PPC advertising campaigns may seem to produce great
results, but it is actually only effective when the campaign is still
active.
Meanwhile, the right SEO
implementation will bring businesses traffic and revenue for many years after
implementation. Moreover, investing in SEO, SEO will produce results on its
own, and those results will produce other results. It is a positive feedback effect
for both the website and the business.
There will be many
arguments about the benefits of PPC advertising over SEO because of the
benefits that PPC brings. The truth is, once the PPC campaign is over, the
growing traffic and sales will drop back to approximately pre-campaign levels.
So in essence, paid advertising doesn't produce the same long-term results and
saves as SEO does.
SEO improves all aspects of user experience
All online businesses
want higher organic rankings for maximum visibility. However, not many people
realize the importance of improving user experience to achieve that goal.
In fact, Google has
grown to a level of sophistication: the tool can understand what constitutes a
“favorable user experience” and what it isn't. Therefore, positive experiences
have become an important factor in the success of SERP.
Most consumers know what
they need and Google will help them achieve their search goals. If the website
experience is not good, the visibility will be affected.
Quality SEO combined with
a good user experience will give your brand many benefits.
SEO factors like site
speed, security, relevance, content value, mobile optimization, and more all
directly link to user experience.
If businesses can
increase these aspects little by little, the user experience will improve more
and more. From there, businesses will gain trust and retain customers. It is
impossible not to mention the result that every business is aiming for: ranking
in the SERP higher.
SEO builds customer trust and credibility
The ultimate and most
important goal of SEO is to enable search engine users to quickly and easily
find your business website.
By using different
tactics to improve the user experience, your website can completely rise to the
top of the SERP.
Through trust in Google,
users will also trust your website. The fact that it is located in a high
position proves that the business is trustworthy, the likelihood of users
clicking on your page will be higher.
From here, a positive
loop will be created: the more users trust a website, the more Google will
trust the page and push the page rank on the SERP. High rankings, will bring
more users to trust the website, and according to that loop, the visibility of
the website is increasingly developed.
Conclusion
Conducting effective SEO
is not a simple task, but it is a necessary task that e-commerce retailers
cannot afford to ignore. Although there are many other valuable marketing
methods available today (facebook, email, advertising,..), nothing can compare
to the power of SEO.
While SEO is an integral
component of online success, we understand that not all sellers have the time,
resources or knowledge needed to climb the SERPs and drive traffic. the access
they deserve.
If your business needs
help, contact GTV SEO right away!
Refer to the article::
- E-commerce Website
ContentContentStrategy for E-commerce
Websites
Thông tin liên hệ:
GTV SEO
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SĐT: 0919-009-319
Email: info@gtvseo.com
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