Here, you and I always know, SEO is very very important to the Marketing strategy. However, during the process of learning about SEO for the website, there were a lot of information flows, which are:
- Quotes from many different agencies.
- A lot of test results, evaluation of business websites are sent to.
Your question now: What criteria do agencies rely on to determine the cost of an SEO project or in other words, how difficult is an SEO project, how easy is it?
Understanding your question, this is also why I am here.
To decide on a successful SEO project, it is necessary to understand what business website optimization needs. But that shouldn't be your top priority. That is, the most important thing is an accurate assessment and final decision on which agency accompanies your business.
Therefore, to help you ensure the correct decision, here are 7 criteria to evaluate the difficulty of an SEO project. These are all practical experiences from the project implementation process, as well as sharing from an experienced SEOer.
Instantly see the information you need!
#first. SEO products/services belonging to the YMYL . group
When a professional SEO service agency mentions the difficulty of a project, the first criterion that cannot fail to mention is YMYL - Your money, Your life.
A long term term from Google that refers to websites whose content directly affects the health, finances, and well-being of users.
The list of some of the industries listed under the YMYL group are:
- Pharmacy
- Health
- Finance
- Education
- The law
- Industries with high value orders: real estate, interior design, etc.
Is your industry on this list? If yes, your website needs to comply with EAT criteria.
EATs are Expertise, Authoritativeness, and Trustworthiness. In other words, EAT is a criterion for evaluating content quality.
Therefore, when your website belongs to the YMYL industry group, most SEO implementation requires a lot of investment in terms of effort, time and cost. Of course, it is very likely that your SEO project belongs to the difficult SEO group.
#2. Topic keyword (keyword) SEO business
Good news for you here!
If your product/service doesn't have many competitors, or is new in the market even though it's in the YMYL group, it's possible that your SEO project evaluation results are just average.
As follows:
SEO for iphone phones is a difficult niche, but SEO with the theme of "cheap blue iphones" is much easier, because there are not many competitors in this segment.
#3. Brands and competitors in the internet market
Did you know, according to a survey from Marketing Charts , up to 69% of customers in Canada, 57% in the UK think that: Brand is an important factor affecting their purchasing decision.
This is also a great influence on the SEO project. In fact, if your business has a brand and reputation, it will be prioritized by Google, as well as the SEO process is easier and vice versa.
I know that, you can completely evaluate your brand, its coverage in the online market. But to know exactly 99.99% you can do it in the following way:
First, use the following syntax: intitle:“brand name”. Next, you proceed to check the accounts on social networks, page forums, other competitors' websites to determine if they receive a lot of interaction on those pages. Finally, you can completely evaluate your brand accurately in the current market.
#4. Industry competitors have done professional SEO?
Just like you, competitors in the industry can and will soon do SEO. So, if your niche has too many SEO competitors, the website SEO project needs to invest a lot of effort, content, and different SEO techniques.
That means only when you combine all the conditions on your business can you compete with your competitors on the search results page.
That is also the fundamental strategy of GTV SEO when undertaking difficult projects. SEO method GTV SEO always:
- Compliant with Google standards.
- White hat SEO, but there is no shortage of special techniques to bring the fastest, most sustainable and safest results.
- Build useful content that attracts even the most demanding customers.
The overall SEO projects GTV SEO undertake always bring in potential customers, increase the conversion rate for revenue through abundant traffic sources.
Immediately refer to the results and how to undertake each project of GTV SEO here.
But, first, take a look at the following 5 tips to verify your competitors have an SEO lane.
5 ways to quickly identify competition from competitors
Method 1. Check keywords in meta tags
The easiest way to determine if a website has SEO, you can do it quickly with: Search 3 hot keywords and 3 keywords related to your business' products and services. If the returned results appear in the title, it means that many competitors are SEO very well.
Method 2. Check Heading
The next way you can apply that is to see if the website's articles have SEO standards or not. The standard SEO article structure will look like this:
As you can see, its structure will include: 1 heading 1 and a lot of headings 2, 3 to prove and explain the main point of the article.
Similar to method 1, the more competitors implement standard SEO articles, the harder it is to surpass them.
To check the article criteria with SEO standards like me, you can use the SEOQuake tool .
Method 3. Is the right keyword Landing Page?
With this way you need to rely on 2 factors:
- Correct page type.
- Correct user intent.
1. Right type of page
You simply understand, the Landing Page must have the right type of page (article knowledge page, category page, product page, ...)
For example: When you search for "blazer shirt", the first result returned is the product category page, ie the user's need to learn product details.
This is similar, when you want to SEO product pages, content for this keyword is very difficult.
The top results are all product category pages when searching for “blazer shirt”.
From my experience, oftentimes, SEO for homepage/category/product pages is more difficult than with content optimization.
Why: SEOs must balance useful content with user experience.
2. Correct user intent
As a person who implements a marketing strategy, you and I always know that: Any search action in any method must come from user needs. Customers search on the internet too, it's called Search Intent.
For example: Customers search for "women's blazer", that is, they want to buy women's blazers or beautiful trendy blazer models.
Proving, if your business just wants to SEO to the TOP keyword alone is not enough, but needs to meet the needs of customers. In this case, you should check the hotkeywords, infokeywords of 10 to 20 competitors to see if they are on the right landing page.
Usually, the pages that own TOP 3, TOP 5 will match the user's search the most. And if you see results returning pages with different content, then there is a great chance you will get the top TOP easily.
Method 4. Check Backlink
SEO takes a lot of technique, so in addition to valuable content, the backlink factor you also need to consider.
In the process of analyzing competitor websites, you see, the website has both backlinks and good content, this is really a challenge.
For How to check competitor backlinks you need to use the tool to support. Suggestion from me: Ahref will be the most accurate backlink checker tool.
In addition, you can check backlinks completely for free with the tool: Backlink by Neilpatel .
Note: When reading the results returned from the competitor backlink check, you need the following parameters:
- Backlinks: only the number of backlinks pointing to.
- Referring domain: only the number of different domains containing backlinks pointing to the business site.
- Domain score or Domain Rating (DR): an index that evaluates the quality of backlinks, good backlinks with a DR of 40 or more.
Way 5. Onpage Elements
If you want to conduct a more detailed competitor check, check other Onpage factors.
Reference: The criteria of Onpage.
Just like above, the faster way you can check with the tool: Onpage of Neilpatel.
#5. The level of content diversity of the business website
In addition to assessing the project difficulty from the article with SEO standards or not, you can continue to do it based on the variety of content topics.
This method needs you to evaluate in two dimensions:
- Vertical: Topics related to the product/service.
For example: Choose the keyword "blazer shirt", related vertical topics: where to buy blazer, women's blazer, etc.
- Horizontal: The product/service topics that are part of it.
For example: With the keyword “blazer shirt”, the horizontal topic will be: The indispensable blazer models in your collection, …
Bonus: content topics are easier to identify when businesses have a detailed set of keywords.
#6. Industry characteristics of SEO implementation
As I mentioned from the beginning, each industry will have its own specific requirements and characteristics. Therefore, businesses must fully meet the specific characteristics for effective SEO.
I will take the cosmetic industry example to make it easier for you to imagine. For this industry, if you want SEO to be effective, you need to have product parameters, illustrations, inspection papers, ... professional and clear that meet the exact needs of users when looking for information about products. product.
On the contrary, when the business does not provide the right image with the desired criteria, the SEO strategy will face many difficulties. To determine the SEO characteristics of your industry, you need to consult an expert who has a lot of experience implementing projects or related industries.
#7. Enterprise resources
One truth, we always need to recognize: Any strategy, if there are financial resources, good relationships, businesses will be easier to implement.
SEO is no exception, when you have an investment of cost and effort combined with certain branding activities and traffic sources, a long web history, the SEO KPIs that you initially planned will be faster. achieved more than ever.
During a stressful time like today. If your business has great economic potential, you can consider implementing SEO during the epidemic season to attract a large number of customers to buy through the website, thereby having a strong momentum and strong development after the pandemic. out of translation.
End
An SEO project that is determined to be difficult or easy will create a huge gap in project cost and time. Immediately apply the 7 criteria I share to determine how your industry group is implementing!
Source: https://gtvseo.com/tieu-chi-danh-gia-du-an-seo/
#gtvseo #gtv_seo #criteria_for_assessing_the_difficulty_of_seo_projects
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