Have you updated Vietnamese user behavior on the internet?
If you still don't know or still have many questions about what users in Vietnam are searching for, then take a look at the following sharing.
This is the entire report on user search trends in 2020 statistically and analyzed by Google. With this report, you will fully understand what is most important to the user at the time when the need arises. As well as from there you can plan your next business strategy and so on.
You are ready, start learning which day!
Vietnam is the fastest growing digital economy in Asia
According to a report from "Vietnam's Search for Tomorrow", in 2020 Vietnam's internet economy will grow the fastest in the region for the second time. According to statistics, Vietnam currently has 68 million internet users and has increased by 39% annually since 2015.
At the same time, people's search trends across the country and how they're discovering are increasingly embracing digital in their daily lives.
More specifically, we come to the next content: National trends.
Outstanding search trends of the country
The rise of rural online consumers
Although the urban region continues to lead in terms of online consumption. However, the rural market in Vietnam is growing twice as fast as that of big cities.
Searching needs of consumers in rural areas
77% of rural Vietnam now have Internet access and 91% access the web daily. The Internet has become a bridge to the resources, products and services that users are accessing.
Rural users switch to using the Internet
Rural users are rapidly turning to the Internet for communication, education, self-development and entertainment. Marketers can tailor messages to each category, leveraging the aspirations of users with relevant and useful content, to create an emotional connection.
Rural users switch to using the Internet
YouTube's accessible, relevant content appeals to rural users, with 97% using the YouTube platform weekly and 62% viewing content on it daily.
YouTube attracts rural users
Google search is also becoming and has become the leading source of information search for rural consumers.
Google search is increasingly important
|| Click here for a detailed report
The Rise of the On-Demand Economy
Like the situation around the world, since Covid-19 happened, users have gradually switched to using the internet more. Related searches for daily needs happen more often: shopping, financial management, learning, health, etc.
Online shopping on the rise
In addition, consumers in Vietnam are also moving from physical stores to online stores, leading to a 33% increase in downloads of financial applications and an increase in searches for “online loan apps”. 300% last year.
Online loan application soars
Smart shopper
Everything happens naturally as a rule. As consumers increasingly integrate digital services into their daily lives. They will and are exploring multiple options from different channels along the way.
The shopping journey has evolved significantly due to increased Internet access and COVID-19. 83% of Vietnamese now spend more time researching products online before making a purchase.
Online decision making and offline purchases are mainstream across key categories.
Users always research products before buying
In addition, Vietnamese users are asking more personalized questions. The customer journey is also moving more across online and offline vehicles. Because, statistically speaking: 75% of purchases are made offline, but 62% of research on these purchases is done online.
Consumers research multiple purchase channels
Increase interest Unique and personalized search
Searches are becoming more and more personalized
Health is increasingly concerned by Vietnamese consumers
Nowadays, for any Vietnamese, a healthy lifestyle is always the most important factor. This, of course, led to many people already looking for products and services to improve their lifestyle and consumption habits.
As well as, air quality, as more and more consumers search for “air pollution” (+80%) and “air purifier” (2X). Products that help improve the home environment increase significantly.
Air issues are concerned by users
Consumers are also more health conscious, as demonstrated by an increase in Searches for “health wearables” (“smart watches”) (+ 55%) and “fitness out” at home” (+60%), as well as a 38% increase in “fitness app” downloads. In fact, time spent per visitor on fitness/diet related apps or websites also increased by 62%.
Fitness app equipment is interested
At the same time, people are having a clearer demand for healthy products that promote health.
Health promoting foods
Conclude
From the above results, it can also be seen that consumers are increasingly interested in health, as well as more demanding when deciding to buy any product. Therefore, you need to come up with effective strategies to soon build brand loyalty in consumer search.
One suggestion you can apply to your strategy: Start your marketing strategy by creating product awareness, educating consumers about health benefits, and providing convenient, valuable services. increase, ultimately winning their trust in your brand.
If you are still confused, please contact GTV SEO directly for detailed advice.
Good luck!
Source: https://gtvseo.com/bao-cao-tim-kiem-google/
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