SEO Silo Structure

A guide to building a Structural Silo for your website to help you rank as high as possible & use less backlinks

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Today I will share with you about Structural Silo as well as how to build this most effective structure, thereby making it easier for your website to manage and conquer high rankings on Google.

WHAT IS SILO STRUCTURE?

A Structure Silo is an in-depth form of Site structure that shares the Site content into separate categories (Category).

The groups in this structure are hierarchically divided based on Topics and Child Topics. In which, relevant content will be grouped together.

(See Figure 2 for easy illustration)

WHY NEED TO BUILD SILO STRUCTURE?

Talking about why it is necessary to build a Structural Silo for the website will have 2 main reasons and also the most important 2 reasons that are:

- Build silo structure to help search engines easily recognize your website as well as give positive reviews for the site, thereby making it much easier for the website to rank.

- Optimizing silo structure prioritizing user experience. Structured silo users get the full experience and sequence thereby keeping them longer on the site. This is also a used in the element make Google Rate your site highly.

(See Figure 3 for easy illustration)

STEPS TO BUILD THE COMPLETE SILO STRUCTURE FROM A TO Z

Here are 5 steps to help you build the most complete and optimal structural silo.

Step 1: Define your theme site, your development site direction

(See Figure 4 for easy illustration)

You need to orient yourself what your development website is, what is the topic that you want to orient, from which you can shape your automated content website.

If you already have a structured site, you need to be able to determine on your overall domain the currently top keywords so you can determine exactly what Google is understanding your site about. which topic.

In addition, you must also define how users interact with your website.

Besides that, you have to take the time to analyze your top competitors (possibly global) to determine how structured the website they are building. With the same theme as you implement, how did they optimize the structure.

Specifically: how optimized are their internal links, how do they write their content, their guide bar, their menu bar is everywhere.

From here, you orient and design your website so that it is at least equal to, equal to your competitors, then you will take into account the story of being better than them.

Because, Google is valuing these websites according to the standards that it achieves, if you also apply and do the same, Google will more easily identify your website, increasing your chances to the top.

Step 2: Design and build structural silos

You must understand, the Internet is a series of networks connected to each other through links.

Limited, site A connects to site B thanks to a certain link in the middle, or more specifically, site A points to site B, site B receives backlinks from site A.

(See Figure 5 for easy illustration)

So, in order to understand the content that has not recovered on the Internet, Google Robots (search engines) have broken down the pages of the Internet into different groups of content so that it understands what topics the group is talking about. , and so on it breaks down further so that it can be fully understood.

For example, the content in the theme graphic household will be divided into smaller topics such as kitchen appliances, coolers, ...

Therefore, if your website is also optimally structured in an orderly, logically divided way, Google will more easily identify your website, thereby helping the website to be prioritized for search rankings. .

Basically we have 2 Structure Silos that you can develop mining for your website namely Physics Silo and Virtue Silo.

A physical silo is a site structure built through the establishment of directory URLs as a document sorting cabinet to organize related pages together.

Virtuals Silo (Virtual Silo) is a format that uses the Internal Linking structure of the Website to link groups of related articles, separate unrelated articles, and strengthen the main Landing Pages of each Silo.

(For more information you can see details at: https://gtvseo.com/silo-la-gi/

First you need to group your content topics under one main topic.

You need to make sure there are at least 5 pieces of content in a topic, here we'll call this group of jars.

In order for Google robots to understand the topic of the main tube, the content of the topics must be linked to the subject device for the most clarity and definition.

Step 3: Carefully apply link types (internal link, outbound link, inbound link) to clarify website content.

Once you have grouped, you next need to use links to create the silo structure. These links can be internal links (internal links) combined using anchor text, Inbound link, outbound link.

Internal links:

(See Figure 6 for easy illustration)

You should remember that the theme of the jar is built by the internal linking of the contents of that jar. Each content in the jar should be linked to the main jar as well as should point to other small content in the same jar.

For example, content on the topic of title optimization, should point to the main topic of Onpage SEO and point to other articles in the same big related topic such as how to write SEO content.

You can put these internal links on the Navigation (menu bars), or create breadcrumbs.

When you link to other pages in the same domain, you must be extremely careful to avoid leaking relevancy.

In case you want to point the child content of main jar A to the child content of main jar B, to avoid leakage, use nofollow.

Regarding anchor text, you should use exact keywords or related keywords that you want SEO to do as anchor text. This helps you increase relevance when linking to other content articles.

Inbound link (back link game to website):

(See Figure 7 for easy illustration)

Inbound links are another term for backlinks that are links pointing to your website.

For example, you have 3 folders, men's watches, women's watches and Casio watches.

An article about men's Casio watches can point to men's and Casio's articles, but should not point to women's watches, in fact you can still point to but for absolute optimization of the beauty. related, you should only point to the above 2 pages only.

Relevant backlinks pointing to related topics will create relevance for the entire website, creating a good influence on your keyword rankings.

Irrelevant backlinks in many cases can negatively affect your website, losing its relevance.

Outbound link: (external link)

(See Figure 8 for easy illustration)

You should use outbound links to other sites in your niche. If your website receives too many backlinks but you do not give any links to other pages, it will cause suspicion for Google.

At this time, Google will evaluate the website you are receiving many links to to manipulate Google search results.

If you want your website to be considered natural in the eyes of Google as well as create more relevance, then your website must also act as a place to give links to reputable sites and in the same field or related links. related to your website content and thus you will have outbound links in your silo structure.

If your content is about men's watches, you can link out to pages about men's watches and men's fashion, it will be closely related to your content.

Step 4: Create and publish quality related content in a silo structure

First, you need to analyze your competitors, compare the quantity and quality of content. Let's make a table of 2 columns, the first column on the number of articles, the second column on the quality including the average number of words, article form, images, unique...

(See Figure 9 for easy illustration)

The next thing you need to do is optimize the content on your website so that it is at least equal to your competitors before thinking to surpass them.

After you have done it with your competitors, now Google will identify your website a lot easier and of course you will get to the top a lot faster.

Then, upgrade the content of your website to surpass the competition. If the competitor only has 100 articles, you can write 120 articles, the image can be unique, increasing brand awareness even more.

To be able to determine the number of articles of your opponent you can do the following.

Type in the search engine with the syntax site:site address, for example: site:gtvseo.com. At this point, you will determine the total of your competitors' posts (this is an approximate estimate only).

In addition, you can go directly to the competitor's website to be able to determine the number of their articles! To know the quality of the article, you just need to look at the articles available on the competitor's website from there to evaluate its quality.

Step 5: Develop silos

(See Figure 10 for easy illustration)

Make sure to develop part 1, each silo must be good then move on to the next silo.

After completing the construction of silo A, at least the content must be completed (5 content articles) to ensure the formation of the silo A topic, but try your best to be on par with the competition, ensure make sure the silo structure is optimized to the fullest and then move on to build another silo structure, that will be much better.

That's all I want to share with you about building silo structures. In addition, you can also refer to other silo-related articles via https://gtvseo.com/silo-la-gi/

Good luck.

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