When it comes to SEO, you want an SEO technician with:
Highly specialized skills The
best in the industry to implement an SEO plan
However, you are still considering choosing between: “Should build an SEO team Or outsource web SEO?
If this is exactly what you are interested in, then read the following article.
I will answer this question thoroughly by giving the pros and cons of each option of building an SEO team or hiring web SEO for you.
Below, I have listed out 3 questions. Think carefully and then you will have the answer whether to hire web SEO or not!
Question 1: What kind of risks will you accept?
Building an SEO team and outsourcing web SEO are both risky. But these two types of risk are significantly different.
I will point out the following differences:
Risks of building an SEO team
Today, there are many blogs, videos, online SEO courses or books that teach you how to do SEO. Just search for a few simple keywords and there are thousands of resources where you can learn SEO for free.
Which leads to a problem:
Anyone can claim to be SEO savvy, even an SEO expert.
But, the essential factor that makes a real SEO expert is "experience".
Anyone who does SEO can:
Complete a beautiful resume before an interview
Answer SEO questions smoothly, knowledgeable
But really an expert or not is unknown exactly. But wait until that person starts working for you.
Unfortunately, if the person is not qualified to work. You are forced to fire and find a replacement.
It's a waste of time and money!
Hiring an incompetent SEO person will put your business expansion plans on hold. The result can be months, or even years, at a significant cost to the business.
How to avoid
What you can do to avoid is a staff recruitment process SEO thorough, rigorous.
Being there requires you to have a discerning HR department and have a test to properly gauge one's SEO skills.
Risks of outsourcing web SEO
Almost all SEO service providers in Ho Chi Minh City have a team equipped with the necessary expertise, tools and experience to successfully implement an SEO project. .
However, outsourcing seo run also has many potential risks. Specifically:
SEO services do not understand your industry, worse, they also do not spend time researching and understanding your field.
You may not be able to contact the SEO project manager for days when there is a problem with the website. This often causes a lot of confusion for business owners who use SEO services.
There is certainly still the risk of encountering an unprofessional cheap website seo service. The result of that is similar to building an SEO team.
However, this can be limited by looking at previous customer reviews. Or see the case studies of SEO services that these companies have done.
Look for things like traffic growth charts, Time Onsite metrics, and previous customers' Bounce Rate. These charts will partly prove the real power of an SEO service.
How to avoid
To deal with this risk, find SEO services knowledgeable about your field. Or at least have implemented projects in the same field as your business.
Ask to see the report sheets, sample reports as well as inquire about the reporting frequency. See if they have monthly, weekly reports on KPIs or implementation progress for you?
⇒ These are the risks when hiring inexperienced SEO staff and outsourcing an SEO service that I mentioned.
⇒ Ask yourself: “What risk would you be willing to take?”
I guess you still don't have the answer to that question.
Then continue to refer to the second question to find the right one for your business!
Question 2: In the long run, will building an SEO team or hiring SEO website help you save more money?
Digital media, hiring web seo, Inbound marketing
Hiring external web SEO for businesses is cost-effective?
As a business person, you certainly know the importance of proper investment.
Both building an SEO team and outsourcing services come at your expense.
But in most cases, building and maintaining a strong SEO team will cost more than the budget.
Expenses for website SEO team
Recruiting SEO staff will consume your budget for 3 main costs, including:
Staff
salaries Policies, bonuses with
Web SEO tools,training costs
seo, Access Information production, Information technology
The cost of In-house SEO team is quite expensive
Because, a full SEO process in the right order will need the following 7 steps:
Research and analyze the market, trends
Identify keywords and opportunities to increase rankings
Onsite SEO optimization
Content creation (also known as Content Marketing)
Page load speed optimization and issues related to UX
Marketing and link building
Second report Ranking and recording indicators and data
Salary and bonus policy for SEO staff
To ensure your website is properly SEO will need at least 2 to 3 technical staff.
And each stage will require specific skills and expertise. Usually an SEO team should have at least 5 people in charge of the following positions:
1. Project manager
This is the person who is primarily responsible for developing, updating SEO techniques, assigning tasks as well as supervising. whole project
2. Data analysis
A good data analyst should know how to interpret and analyze traffic, keyword data, KPIs, etc.
3. Content Creator (or Content Marketer)
Every SEO team should have a minimum 1 person in charge of this part. Because website content needs to be strategically planned, ensure the quality of the content as well as the progress of the implementation to keep up with the technology.
A Content Marketer will also be the person who can adjust and edit the article or website content so that it is attractive and has a high conversion rate.
4. Offpage Technician Offpage
Link building is a huge part of SEO. Businesses will need at least 1 person to take on the offpage array with the following tasks: link building, building PBN, calculating anchor text density, ...
5. Web developer (web developer)
Page loading speed, Responsive Design and all other technologies affect SEO. Therefore, web developers need to have knowledge in this area of website optimization.
⇒ It also costs 63 million monthly. And not to mention, the annual salary increase for them as well as bonuses for holidays, Tet, health insurance, accident insurance for them.
You see, the human resources salary for employees is not like that is not enough. So I have to add a further list of expenses below.
Let's see!
Cost of SEO tools and training for staff
Building an SEO team is too expensive. But besides that, the cost of SEO tools is also a concern.
SEO algorithm updates and the entire field in general are constantly changing. So…
What you know and do well today won't make you successful tomorrow.
Therefore, the SEO team also needs to be updated regularly, to be able to capture changes and maintain the website in the best possible way.
Training costs may include:
Paid SEO courses SEO
seminars to update knowledge…
Online databases, World Wide Web
Workshops to update in-depth knowledge for corporate SEO team
And besides That said, the SEO team also needs to have SEO tools to support each person's work. Although there are many free SEO tools that you can use.
However, there will be jobs that must be done using paid tools.
The most typical are 4 commonly used SEO tools:
Ahrefs
Majestic
Long tail Keyword
Copy Scape
These tools in addition to providing data with high accuracy. Not only that, it also helps SEO technicians save time researching or manipulating data.
Pro tip for you:
If you can't invest in these tools, there is a way that you can try the free version. Or buying together with other businesses is also a good way.
The cost is about 46 million/month for the internal SEO team.
⇒ So you can see that the total cost of salary, bonus and SEO tools has reached 100 million/month already!
Cost of outsourcing Web SEO
What about the cost of outsourcing web SEO?
An SEO Agency can charge monthly or total projects with flexible form and payment terms.
Accordingly, there are 2 main forms when hiring external google seo, that is:
Hire an SEO consultant, and then implement it yourself for a fee of 2 to 10 million / hour.
Use an SEO service. complete, including deployment and tooling costs with a minimum monthly cost of 8 to 10 million.
In the case of a project, the price list of seo services will range from 15 to even 700 million or sometimes up to billions. Because this cost will depend on the complexity and competition of the market.
And in both of these cases, you will not need to worry about the cost of tools or training the team, bonus… Because this has been paid by the SEO Agency on your behalf.
When outsourcing Web SEO, you can completely choose the form of payment. To suit your current situation. As well as not needing to care about tax issues, personnel, tools, training ...
So hiring seo web services will often help you save more on the budget.
Bottom line:
And because this is such an important part, I suggest you do two things:
Create an annual budget for your SEO.
Give the rate of return (ROI SEO) you want.
Then start looking for an SEO service, review their website development plan and get a quote from them.
At this point, you can compare the cost for an SEO team that you have estimated earlier.
Question 3: To what extent do you expect to have control over the SEO implementation?
The final question is how much and how much control you want over both options.
Because it is an important matter, think about it as soon as possible.
Full control with your own SEO team
One of the most compelling benefits of building an SEO team is that you have complete control over the SEO strategies they will develop.
You can stand behind and look at your team's screen whenever you want. And of course, to do this, you will need:
An SEO background (should understand a little about keywords, backlinks, or effective White Hat SEO techniques)
Time to coordinate and work with the team team
Ability to monitor and evaluate the team's SEO progress
Less control over outsourcing Web SEO
Here is the SEO consulting and contracting process:
An SEO consultant will meet and find an understanding of your business area.
They will outline an SEO strategy based on your specific needs and goals.
After the process of exchange and feedback, the strategy was approved and the contract was officially signed.
And from here, the work will be deployed and reported regularly.
Overview of advantages and disadvantages of hiring SEO website:
Advantages
Web technology, Web software
Advantages of hiring web seo
Have more time to focus on business issues, company's revenue
Not too concerned about implementation issues, progress or quality of SEO implementation
Cons
Web search engine, Search engine software
Cons of hiring web seo
More difficult and time consuming to make any changes in the business that you need to update on the website.
Example
If the Marketing and Sales department is about to run a discount campaign for all products, you can easily message the webmaster and your SEO team quickly to change the details on the website.
However, it will be different for an outsourced SEO agency. It is difficult for an external website SEO company to quickly change the content of your website as required.
But with GTV SEO, we fix this in many different ways. Typically, maintaining multiple lines of communication with all of its customers such as hotlines, GTV facebook fanpage, email, etc.
That is the trade-off between the level of project control, time and ability to update. change date. The difference between an SEO team and hiring SEO from an Agency.
So what do you think?
And here is how GTV SEO does it and has brought many successes.
Conclusion
Those are the 3 important questions. You need to answer to decide whether to build your own SEO team or outsource web SEO.
However, I know you will have many questions when doing SEO. Do not worry!
Please tell me your thoughts. What is the best decision for your business right now:
About how much you can invest
In terms of risk you can accept
And ultimately, what degree of control you want
All these above is what I honestly share. To help you make the best decisions for your business.
The key to deciding this is to consider the needs and capabilities of your business so make the right decision.
Good luck!
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