Surely when doing SEO, you often hear the term traffic? Do you fully understand what traffic is? How to increase website traffic?
When you decide to create websites for your business/self. That means you choose for yourself a new opportunity full of fun and challenges. And my mission here is to help you equip yourself with the knowledge you need to seize this opportunity and achieve your business goals.
After setting up the website, the next step is extremely important. Plan and implement different strategies to promote and increase website traffic. Turn users into your loyal customers.
Find out with me!
What is Traffic? Traffic overview
For those of you who have learned about SEO, it is certainly no stranger to the term traffic. This is a basic term that is often mentioned in the SEO field. Although it is a basic term, not everyone correctly understands the role of traffic in each SEO and Online Marketing campaign. Let's learn about traffic in detail in chapter 1!
What is Traffic?
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What is Traffic? Introducing the concept of website traffic in SEO |
What is potential traffic?
Potential traffic is the estimated amount of traffic a keyword can bring to your website. With each different keyword, the amount of website traffic they bring is also different.
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What is the concept of Potential Traffic?
Most SEOers often set themselves certain goals about the website traffic that keywords bring before starting SEO work for keywords.The expectation of SEOers about the SEO traffic that a keyword brings is the potential website traffic of that keyword.
Potential traffic is also considered one of the important indicators. This term is Something that every business wants to have in their Online Marketing campaign.
How to calculate potential website traffic?
The process of calculating potential website traffic for a keyword is divided into 2 main steps:
Step 1: Check the average monthly search volume of the keyword
There are now many tools that can assist you in this process. Take for example Ahrefs' Keyword Explorer tool.
To check the estimated website traffic of the exact keyword you just need to enter the keyword in the Find Keyword Explorer box.
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What is Traffic? How to calculate potential website traffic of a
specific keyword
Through this step, you can see the volume - the monthly search volume of the keyword.
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What is website traffic? Check your keyword's monthly search
traffic with Ahrefs
Step 2: Calculate the CTR (Click-through-rate) users click on the article.
Usually, the estimated website traffic considered by the SEO-er depends on the traffic that the website is in the 5th position on the rankings.
However, to get the exact temporary number, I will give you the following calculation formula:
Using the Ahrefs tool:
Website Traffic Potential = Volume * CTR * 2
In there:
- Volume : Apply the steps listed in step 1
- CTR : Get the CTR rate of the article that is currently in the top 5 on the SERP.
So what is the CTR of the article that is in the top 5 usually? I certainly can't give you the exact number you want.
But according to the August 2021 issue of Advanced Web Rankings, here is their answer: CTR = 4.6. This conclusion is made based on 1,284,543 keywords – 67,476 websites (on Desktop) and 726,785 keywords – 62,761 websites (on Mobile).
Reference source: https://www.advancedwebranking.com/ctrstudy/
You are probably wondering where the number 4.6 came from. I averaged it and rounded it off! Since there is always a probability of error of the calculation, for simplicity I take 4.6 as the average.
Note: This is an estimated website traffic, so everything stops at an estimate.
Specific examples of how to calculate website traffic
Assuming for the keyword " how to lose weight ", you want to know the potential website traffic of this keyword, perform the following steps:
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Determine the volume - the search volume of the keyword "how to
lose weight"
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Determine the traffic of the website that is in the top 5 of the keyword
Suppose in this case, you cannot get the traffic of the article that is in the top 5. Because this article has a different keyword than the keyword you want to search for, the estimated website traffic.
So, applying the formula I get the result:
Estimated Traffic = ((Volume * 4.6)/100)* 2 =((17000*4.6)100/)*2 = 1564 traffics
Why should we focus on website traffic?
Website traffic increases conversions
The most important goal in a Digital Marketing campaign is to increase website traffic, increase conversion rates and achieve sales.
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Website traffic helps increase conversion rates into sales
Like I said, even if you have thousands of website traffic every day but can't convert into sales or turn users into leads, all your efforts will be in vain.
Potential website traffic brings high conversion opportunities. The reason is because most customers visit for the purpose of finding information that your websites can provide. As a result, the likelihood of them buying your product or service increases.
Even if you don't have a lot of traffic to your website , but most of this website traffic converts into leads or sales, which will be good website traffic.
Briefly:
High Potential Traffic = High Conversion Rate = Higher Sales
Increase ROI for campaigns running Ads
Ads campaign – Charge per click (PPC) is one of the most effective strategies to generate potential traffic to your Landing Pages or main website.
However, if this campaign cannot convert website traffic into sales, you will waste a lot of time and money.
However, before that you need to pay attention to the conversion rate you get and the price of the product/service you are offering.
I will give an example for you to understand:
Let's say you're running a PPC campaign to promote a $50 product. If you pay $0.50 per click then you need a conversion rate > 1% from your website traffic.
It means that for every 1000 website visitors it takes at least 10 to buy your product to get PPC campaign funding back.
Build brand reputation
Users are constantly searching for huge amounts of information for their purposes and needs. What they need is useful, valuable information, not constantly having to click and then leave immediately.
Therefore, creating many advertising websites makes it easy for users to leave your website as soon as they click on it. This can easily damage the credibility of the brand you are trying to build.
Providing the right content that users are looking for will definitely make them happy. As a result, the reputation of your brand will be enhanced.
These same customers will recommend your brand, product or service to more people. (Also known as Referral Traffic – I will explain it to you in the following sections).
Increase your chances of upselling
Target customers when they find useful information from your website will be more likely to return to the web to find more information.
If they bought something from their first visit to your website. Chances are they will buy more on their next visits. Unless they are really satisfied with the product/service experience in their previous interaction.
And if you continue to provide valuable information, you will gain more and more loyal followers, thereby generating more sales.
Increase website ranking with website traffic
Potential website traffic is quality traffic. It not only helps increase sales but also builds your brand reputation.
This will give your website a chance to get backlinks from relevant websites. And you also know well:
Whether in the past or present, having quality backlinks is still a top priority factor for increasing website rankings on search engines.
Websites with lots of backlinks tend to have better rankings on search engines (especially Google).
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Introducing 6 basic types of website traffic
Website traffic is calculated when users visit your website, you can also understand the traffic of the main website by the total number of sessions of that website. Because users access the website through many different channels, based on the source of access, it will be divided into different types of traffic.
1. Referral Traffic
Referal Traffic is the amount of user traffic to your website through referrals from other websites, not through search engines.
Eg:
I have posted job vacancies for the position of Technical SEO on the Career Builder website with a detailed job description link to my website. And someone clicks this link to my page, it's called Referral Traffic.
The more links to your site that appear on popular sources, the more people know about it. These backlinks can be added in articles, comments, topic discussions, user signatures, emails, etc.
Increase the number of beneficial backlinks to your website instead of constantly spamming links. If not, chances are you will soon suffer a penalty from the search engines.
2. Social Traffic
Social traffic is traffic through social networking sites, including users who come to your website through links on social networking sites such as Facebook, Twitter, etc.
Conversion volume depends on business activity and social media engagement.
The most effective solution:
Create a highly interactive community to increase the number of participants.
From there, you can get a huge amount of traffic from the platform with millions of users. At the same time, traffic from social networking sites is a source of quality traffic for your website.
3. Direct Traffic (direct traffic to the website)
Direct Traffic refers to the number of users who directly visit your website by typing the URL directly in the address bar or clicking on a previously saved bookmark without going through any other channel.
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Direct traffic source accessing the website – Direct Traffic |
Direct Traffic usually makes up a relatively small portion of the total number of conversions. However it is extremely important.
Because it is the index that shows:
- Loyalty level.
- User brand awareness of your business.
- The extent to which users trust your business.
To increase Direct Traffic, you need to actively market in both online and offline elements.
4. Organic Traffic (accessed from organic search results)
Organic Traffic (Organic Search Traffic) is the traffic of users accessing your website through search results rankings.
For example, a user might type in the search bar “what is a backlink”, see a link to your site in the search results, and click on it.
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Traffic source of users accessing the website through SERPs – Organic
Traffic
Organic Search Traffic helps to scale your business. It depends a lot on the ranking of your website on SERPs with different keywords.
See also: SEO tactics to increase Organic Traffic
To improve your website's visibility, you need to optimize individual pages and the entire web through these steps:
- SEO Keyword Research
- Optimize existing pages
- Add high-quality blog posts
- Marketing widely on multi-channel
This is a lengthy process that takes a lot of work, but it pays off with great benefits.
5. Paid Traffic
Paid Traffic (access from PPC or Paid Search) includes customers accessing your website from any type of paid online advertising.
For example: Google AdWords, Facebook ads, …
When you attract customers to visit through Paid Search, you can completely control their traffic with many different parameters.
Its biggest downside is that it is quite expensive. Especially in industries like commerce, when you run out of money the ability to convert will also disappear.
You may see ads on Google that will look like this:
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Searches through Google Ads
The Facebook News Feed is also flooded with ads:
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Traffic from Arena Multimedia ads on Facebook |
In the videos on Youtube:
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Traffic comes from ads appearing on Youtube |
In particular, ads can display in different formats, even in different positions on the page, ...
There are many sources for you to get a large amount of traffic for your website. So what should be kept in mind when optimizing website traffic?
6. Email Traffic
Email marketing is one of the most popular and widely used marketing channels to reach and take better care of your customers. This is also a channel that many people take advantage of Email marketing to increase traffic to their website.
Email Traffic is calculated when someone visits your website after clicking on the link you provided in the email.
Some ways to optimize traffic coming from Email:
- Subscriber List Optimization
- Grow subscribers organically
- Personalize Email
- Captivating subject line
- Provide quality content
- A clear call to action
3 Notes before optimizing to increase website traffic
Currently, search engines are always user-centered, so when the results are returned, a high position on the search engine bar will be what the user wants. They show that the result is consistent at the time with the user's behavior.
There are 3 important factors you need to keep in mind before implementing any website traffic growth campaign:
1/ High quality traffic
Actually, to increase website traffic in a short time, it is not too difficult. However, these traffic must be of high quality and bring high conversion rates.
Don't forget, to get quality website traffic, the core thing you need to do is provide valuable content to users. If users are not really interested in the content of the website, they will leave immediately, rather than staying to read the boring text.
These people are less likely to convert into leads. You should only focus on driving traffic from people who are interested in your website's products and services.
A strategy to increase website traffic that I researched during the implementation of projects and brought me much success, you can refer to and apply to your website. Register now to receive Website Traffic Capture Tactics!
2/ Long-term growth
You must always have an overview in the strategy. The website's traffic statistics chart should continuously grow, not when it increases, when it decreases, suddenly up and down.
You can implement a short-term plan, disrupting website traffic in minutes – That's great!
But also don't forget to promote this growth steadily and continuously. I'll talk more specifically about long-term growth through SEO below.
3/ Numbers that speak
The amount of traffic in marketing helps you better understand the status of your website & business. Maybe in the process of working you forget that:
The numbers represent website traffic that represent real people.
Be careful! To get a large amount of traffic, quality and high engagement rates on your website, you need to understand the preferences and desires of your users.
Don't think complicated! The Google Analytics tool can assist you in tracking and analyzing user behavior. Understanding users is that you have partly won the hearts and attracted them to interact and use your products/services.
7 ways to optimize website traffic
In fact, there are many different ways you can help increase traffic to your website. However, you don't necessarily have to apply all the existing ways to optimize your website. I recommend you go through the 7 ways that I share below and choose for yourself a few that you feel are right for your SEO strategy.
#1 – SEO (Search Engine Optimization)
Search engines are a great source of traffic to your website. The higher your website ranks on search engines, the more organic traffic your website will receive.
So how do you appear in the top positions on search results? The most correct answer here is SEO (Search Engine Optimization) .
=> Focus on building the structure and content of the website.
This SEO process revolves around 3 main points:
Keyword research
Keyword research is the first stage in promoting your SEO marketing plan keyword set.
I have specifically instructed how to research & build an extremely simple set of SEO keywords, in just 5 minutes. You can check out the video below!
Onpage SEO
Search engines crawl your website and look for information that is relevant to the user's search needs.
Therefore, you should start by identifying your main keywords. Then insert them all into your web site.
You can also insert articles, images, internal links, etc. Your goal is to have Google, Bing link to your website with relevant searches as much as possible.
You can see the article 9 effective Onpage SEO techniques 2021 to better understand.
Off-page SEO
The SEO value of your website will be significantly increased when many other websites have backlinks to your website. The more quality backlinks, the more search engines will appreciate your website.
The secret to getting many good, quality backlinks, you need to invest a lot of effort and time. And it certainly helps you succeed.
Here is my passionate post.
I have compiled nearly 20 of the best articles in Vietnam currently on how to build backlinks from basic to advanced. This article helps you achieve success in even the most competitive markets.
#2 – Google Adwords
You may think that online advertising on Google is too expensive for small businesses. But really, Pay-Per-Click (PPC) advertising is really the perfect solution.
It's low cost but makes it easy to reach the right audience.
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Using Google Ads brings quick results for businesses |
Advice for you:
- It is advisable to set a maximum amount of the budget to be paid.
- Define criteria for the advertising audience you want to reach.
- Only the targeted groups of people will see this type of ad. Because they also have the same interest in your product/service.
Meanwhile, SEO optimization takes a long time to see the effect. Paid advertising (PPC) is another great alternative to increase high-quality traffic to your website. But it only works for a short time.
Let's combine SEO implementation and use paid advertising – PPC. This method can help your website quickly grow traffic and appear on the top of Google.
#3 – Building a community on social networks
Social media such as Facebook, Twitter, LinkedIn, Instagram, ... are an important platform to help you increase quality traffic.
This is a unique direct communication channel for you to interact with your target customers in the most natural and friendly way. And this is also why so many brands work to develop a community on social networks.
I also have a community of my own – SEO Community 2021 is very active on Facebook with more than 54 thousand members.
To build a social community, you need to research the personas of people who love your brand. From there, you can choose the appropriate social networking platforms that they often use.
These Social Media channels can be:
- The channel that works best for your target market.
- The best fit for your website's unique style.
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User analytics to build the right social media community |
After choosing, start planning to build a suitable strategy to develop your brand.
- Determine what to convey.
- How often and when to post to get the most engagement.
- How to stay engaged with community members.
As for myself, I will share with you some specific ways to create viral content and attract more website traffic.
Facebook Marketing : 6 Core factors determining success from A-Z. Explore more!
Content Creation
Below is an article with a predefined framework, how to create a Viral Content by Le Thanh Sang - SEO Director of Vinalink, you can learn more about them.
Marketing
If it took you 1 day to create content, then take 3 days to market it. Saying this to emphasize to you how important time marketing is.
What is Marketing ? 10 Things the marketing department does every day!
Research content sharing channels
There are 3 main channels I usually go to to share articles:
- Facebook groups in the same field. There are many such groups, the more you attend, the higher the chance of going viral when sharing.
- Forums in the same field.
- Find pages with a large fan base, pay them to PR your articles.
Pay attention to the time frame
The time frame and date of posting also greatly affect the ability of the article to go viral. Each market will have a different high-interaction time frame. So try to share at many different time frames to be able to grasp the best choice.
Personally, I usually share at 14:45 every Friday.
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Facebook post time brings high engagement to the website |
Note: Each forum/group has their own rules. Therefore, before posting, please read the rules and comply with them first. At the same time, build relationships with admins through comment/like/share to get your post "approved".
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#4 – Facebook Ads
Although social networking in general and Facebook in particular, is a great place to increase free traffic. But most social networking sites also have promotional products to help emerging brands expand their reach to a wide range of potential customers quickly.
Unlike PPC, social media advertising is not an expensive tool. You can set a maximum spending budget, define your ad's audience, and target their interests.
To be able to run effective social network ads (specifically Facebook Ads), you can refer to the article 6 steps to run effective ads .
#5 – Build a blog
When a customer visits your website, attract them right away with attractive, well-designed content. Building a blog site is well worth the investment.
- Upload beautiful photos
- Write interesting blog posts.
- Update content, newsletters, and other types of information that appeal to your target customers.
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Build a quality blog that attracts potential customers |
Not everyone is born a blogger, try sharing what you are passionate about and understand well. I have a way to create great content even if you are not good at writing to interact with your readers.
#6 – Email Marketing
Seasoned marketing experts all acknowledge the power of Email Marketing in driving traffic to the website.
Let's say an email with a strong message about your product pops up in a customer's inbox. If the email content is attractive enough, beautifully designed, there is a very high chance that users will visit your website and become your customers.
What you need to do right now is:
- Use beautiful email themes
- Content provided in quality emails, solve the user's pain.
- Use CTAs that link to your website
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Optimizing Email Marketing to help increase quality traffic for the
website |
Many people still mistakenly think that sending email is ok, done. The important part is still being forgotten by you.
Statistical analysis of data to evaluate the effectiveness of deployed email campaigns through the Open Rate (Email Open Rate), CTR - Click Through Rate (Percentage of users clicking on the attached link) metrics. in email), …
Based on that, you can draw from the experience for other more effective email campaigns.
For in-depth research & best results, please refer to the article " What is Email Marketing ? 5 steps to effective Email Marketing.
#7 – Video Marketing
Using video in marketing campaigns is a new trend today. With the success of Facebook Live Stream and the growth of YouTube, video is clearly becoming a marketing channel with great potential.
You can use videos to drive visitors to your website – either on social media or through email.
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Using Video Marketing to increase traffic |
Creating beautiful videos on the website is also a way to "retain" customers. From there, direct visitors to your conversion goals (like signing up, leaving information, etc.).
You can learn more through the article 5 steps to create a Video Marketing strategy .
Monitor, analyze and improve
Knowledge is power, and knowledge in digital marketing means tracking your website performance stats. You can follow the method above to promote your website.
But if you do not pay attention to analyze the effectiveness of these methods to optimize your time, effort and resources, it is a waste.
Statistics data tells you exactly:
- Which methods are best suited for whom?
- Traffic comes from which source is most effective at what time?
- Which keywords are bringing you more website traffic?
Keeping information helps you make smarter choices about future campaigns. And that's how you keep growing!
In conclusion
See you in the next post!
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