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Website: https://gtvseo.com/
“If you have a lot of outbound links on your website, your website will lose its power and reduce SEO rankings…”.
In fact, it is only half true.
Because of that rumor, many of you "contempt" and forget about the power of External links. Today I will show you 3 facts about Outbound Link when used correctly, which are:
SEO Ranking Growth
Build relationships and grow with other websites
Protect PBN
But first, learn what the definition of a link is and what is an External Link first.
What are links?
A link is a clickable/clickable link on a web page that directs the user from one page to another. Usually the link can be displayed in the form of text, an image, or a CTA button, ...
Based on the destination of the link (directing users to a page on the same domain or redirecting to another domain), the link can be divided into 3 main types of links:
Internal links
External link (Outbound link)
Inbound links
In this article, I will go into detail and analyze the fact that few people know about External links.
What is External link (Outbound link)?
External Links (or Outbound Links) are links on your website that point to other sites on the Internet. Along with internal links, external links are one of the very important factors that help search engines understand what you are doing and increase the quality of your website in your blog SEO.
Website administrators are always reluctant to use external links. Because they have a feeling it will harm the site. Typically as:
Customers who click on the external link will leave the site and one will not return. Search engines will penalize my website if I link to “bad neighbors”.
Pointing links to sites with PageRank lower than your own will lose power. Surely you also often hear about Internal linking? So what's the difference between External link and internal link?
External link vs Internal link
External links and internal links are both an important part of Onpage SEO. They are all aimed at improving the position of your website on the search engine results page.
So how are they different?
Link related, quality pages to avoid Google penalty
Good External Links are links to websites with related content that provide additional information about your topic. (you should also leave dofollow in this case).
Remember, only when you link to spam sites and “link farm” sites will you be penalized (or devalued your site).
Never link to websites with bad content. These are websites that customers do not want to visit. It makes no sense to do that even if you don't care about Google's ranking algorithm.
If your customer clicks on a link on your website and leads to a spam website. They will remember that you sent them this spam link. And they will certainly keep a bad impression of you.
Link out to reputable sites to protect PBN
One of the ways to protect PBNs as well as satellite systems is to use outbound links to reputable sites. I have a very specific share through the video below for you:
Build Relationships & Increase Traffic
Many webmasters use external links to connect and create relationships with other websites in the same field. If you pay attention, you will see this a lot. Bloggers love to use. And more and more websites link to their website, thereby increasing website views naturally.
When you link to a website, they will see your website's name in the link list of google search console or via Ahrefs. Also from then on, you can easily build a relationship, develop with them for a long time later.
In addition to being wise in choosing external links, you also need to keep in mind:
8 types of links should avoid choosing to set External Link
Except for linking to an official page of the article topic, you should avoid providing external links to:
Any website that repeats information already in the article.
Websites that mislead readers by using unauthenticated or unverifiable material.
Websites containing malware, malicious files. Especially websites that exploit illegal content.
These links are primarily intended to promote a website. For example, crowdfunding sites, online petitions.
Individual websites are mainly used to sell products or services to websites with a large amount of advertising. For example, articles about mobile phones should not link to websites that primarily advertise mobile phone products or services.
Websites that require payment or registration to view relevant content.
The web is not accessible to a large number of users. For example sites that only work with a specific browser or in a specific country.
Direct links to documents require external applications or plugins such as Flash or Java to view the content.
Social networking sites like Facebook, Instagram, Twitter, forums or discussion groups like Yahoo!, etc.
Personal blogs and celebrities are also included in this list.
The site is only indirectly related to the topic of the article. The links should be directly related to the topic of the article. Do not link to websites with information on many topics.
List of links to manufacturers, suppliers or customers.
Next, I will show you 9 types of links that you should avoid when choosing to place external links:
#1. Put External Links in the list
You can place an external link at the bottom of the article where the embed list is located. But don't put external links in these lists because they are mainly used to provide direct information and internal navigation.
#2. Link to profile page
In someone's profile page, the information is still questionable and unconfirmed. Therefore, you must examine them carefully. If authentication is not possible, it should not be used to place external links. The standard for external links in an individual's bio is usually higher quality than in other articles.
#3. Link to website that requires registration to view information
You should avoid inserting external links to websites that require registration or payment to view content. Most users won't do this.
Such as:
Facebook and some online newspapers often require a subscription to access some or all of their content.
Online magazines also require a subscription to view premium content. Readers even have to pay a fee for old articles or magazines to be archived.
Unless they are the main topic of the article or are a necessary reference to refer to the source, you need to create an external link for it. Choose to cite the most authoritative sources for the article instead of a copy on someone's blog.
However, if there is a free version available that does not infringe on copyright, do not hesitate any longer. Link to that page right away!
#4. Links to non-Vietnamese content
This is considered an unwritten law. I always prioritize linking Vietnamese websites so that my blog readers don't need to spend a lot of time to understand it.
You can still link to a non-Vietnamese website. With the condition:
The official website is not available in Vietnamese or you want to link to articles in its original language.
The website contains visual aids such as tables, diagrams, maps according to instructions without using Vietnamese. You can easily grasp the information without reading the text.
It is a reference written in many different languages.
#5. Links to navigation pages
Do not link to pages that have been redirected to another url. This is listed as spam sites, frequently used by link spammers.
Let's say your website is writing on the topic of "simple ways to coordinate clothes" to clarify, you link to another website that sells "office fashion". Seems a bit related, doesn't it?
But that "slightly related" site was redirected to another page about "SEO training".
Does the external link you insert bring value? Will users appreciate the content you want to convey? Of course NO.
#6. Website rich in media
You can link to pages displayed in plain HTML or plain text. However, you should be careful when inserting links to media-formatted pages. They are often incompatible with many types of user settings and browsers.
You should:
Check if the content type of the linked page is text/html, text/plain, application/xhtml+xml, or another XHTML content type.
Because some pages can only be rendered using platform plugins like Adobe Flash or Microsoft Silverlight.
Avoid linking to any content that requires special software or browser add-ons. Prioritize links to pages rendered in regular HTML.
If the page automatically plays music or other audio when the user visits, add the pattern {{plays audio}} as a courtesy to avoid surprising the user.
#7. Links to user-submitted video sites
Although there is no ban on linking to Youtube or user-submitted video sites. However, these links must adhere to certain guidelines.
Many videos on Youtube or similar websites do not meet the criteria for placing external links. That important factor is copyright. These links should be evaluated and identified additional software needed for the reader to view the content.
#8. Avoid making too many arguments for specific points
If the article contains multiple arguments, you should not provide too many references to a single point.
For example, I made a claim that "inserting external links are important in SEO", and I provide all three examples of this claim by inserting three external links. While I did not insert any external links to explain
That brings undue injustice to minority views.
Thanks for watching and I hope it helps!
Read more Vietnamese: https://gtvseo.com/external-link/
#gtvseo #gtv_seo #chung_chi_seo
Thông tin liên hệ:
GTV SEO
Địa chỉ: Số 91, Đường số 6, Khu dân cư Cityland Park Hills, Phường 10, Quận Gò Vấp, TP. HCM
Have you ever used the Google Analytics tool to track and analyze your website's metrics? This is a useful tool for your SEO process.
If you look closely you will see that there is a Source/Refrals section in the Google Analytics Tool. So what does this referrals element mean?
Referral Traffic Google Analytics referrals index – track referral traffic links
Looking at your website's recent traffic analysis on google analytics, you can see a significant change in referral traffic over a period of time and then return to the original traffic levels. What happened?
What is Referral Traffic?
How does it affect your website?
How to increase referral traffic for website quickly?
No need to think much more, I have the answer for you. Find out now!
What is Referral? What is referral traffic?
What is a referral?
Referral here means referral. You can refer someone to a plan or project you're working on. For SEO, referrals are referrals from any source (both online and offline), not on search engines to direct users to visit your website.
What is referral traffic?
Refferal traffic is a term that describes traffic (traffic) to a website through links from other websites but not through search engines.
Most marketers share one important goal:
Increase the amount of traffic to the website to increase the conversion value and bring in revenue for the business.
There are different tactics to accomplish this goal:
Search engine optimization (SEO)
PPC Implementation – Paid Clicks
Blogging
Marketing on social media.
However, these tactics all have limitations:
SEO takes time
PPC is expensive
Google is becoming oversaturated with a lot of blog content
Social media has always had the problem of proving ROI.
An extremely effective and important but often overlooked tactic is referral traffic. How can you use referral traffic to attract potential customers?
When users click on a link on a website or social network, they will be taken to another website. Tracking software like Google Analytics will count that visit as 1 referral traffic.
The website was originally called a “refferer” because it referred to traffic to another website.
>>> Related Articles: What is Traffic? 5 basic types of traffic you need to know
The importance of referral traffic
Increase traffic for website
Referal traffic is very important for your website. It can help your website reach users from other websites with the same audience.
Therefore, your website will attract a lot of traffic through trusted websites. From there, these visitors can become your new customers.
Bring quality customers
Based on this list of referrals, you can determine the interests, search needs of customers, the topics they are interested in, ...
From there, optimize the content to suit the user audience, increase conversion value, turn users into your customers. Support long-term SEO strategy of businesses
In addition, referral traffic also has SEO benefits. Acquiring customers is not everything. It also helps your website appear on the top of the search results, largely supporting your SEO strategy – an important long-term strategy.
Users access to reputable websites that link to you, so there will certainly be a certain credibility for your website.
Let's try to image:
If you own a reputable website, would you recommend a website that is not reputable or useful to your users?
Of course I am not!
9 Methods to increase referral traffic
To increase referral traffic for your website, the first thing you must make sure is: Create an attractive article on your own website. Then apply the 9 methods I will share below:
1) Post on community blogs
What is referral - What is referral traffic, the importance of referral traffic
Posting articles on community blogs – what is referral traffic?
Blog posts create many opportunities to attract users to your website. On most blogs, there should always be an external link, author info, and a CTA – Call to Share.
If you have a featured post on a popular website, you will get a huge amount of traffic and backlinks to your website. Ideally, focus on the top websites in your industry.
Example: If you work in marketing, the Brands Vietnam community would be the perfect place for you to post.
Note:
Focus on websites related to your industry. No one wants to read about fall and winter fashion trends on a gun & ammo blog.
Set your mind while writing (think of the user first)
Associate posts with influencers in your niche. They will notice and help promote your post on their own blog. This will help increase referral traffic.
2) Comment on Blog
increase web traffic, the importance of referral traffic
Write a comment on a blog comment to increase website traffic – what is referral traffic?
A question often asked:
Do blog comments help SEO?
Not only can it help with SEO, but it can also increase traffic to your website. Just make sure you don't spam other website's blacklink comments.
A few tips for you:
Provide valuable comments. No one likes someone who complains or brags. If it's negative, it's best not to comment.
Focus on blogs that allow inserting links in comments. Remember, you are trying to increase traffic to the web. Therefore, always insert the link of your website in the comment section or the section containing the comment account information.
Show your brand to users
Instructions for inserting links in blog comments
In this section, instead of inserting a youtube link like me, you can directly enter the link to the homepage or the page where you want to increase referral traffic.
Put links pointing to your website at the top of the comment list.
3) Active on forums
Active on forums - what is referral referral traffic
Regularly provide valuable knowledge on forums – what is referral traffic?
Online forums are a great source to engage with potential customers. However, this source is often overlooked. Similar to blog commenting, you should focus on forums in your niche.
Some tips for you:
Make sure the forum is active. Don't waste time on a forum that hasn't had a single post for a month.
Register using your exact name along with the brand name. For example, I use the name Do Anh Viet – CEO & Co-Founder GTV SEO.
Invite people to share. This is how you will drive traffic to your website.
It is advisable to participate in the areas of the forum in which you have the most expertise.
Provide real case studies. Don't just give advice. No one likes a know-it-all. Please try to provide personal experiences.
Share useful knowledge for the forum with a link pointing to the website.
4) Put your website on review sites
The method of putting the website on the list to be reviewed on a reputable website
Review sites are a great source to drive more traffic.
When customers want to buy a certain product/service, they will compare suppliers or products through review websites. It's great to be able to put your product or service on these sites.
For example, GTV SEO has been showing up in the list of top professional SEO companies in HCMC.
If you add gtvseo.com website to this list, you will be able to attract more customers.
Note:
Website must be on the list of reviews of related fields
And the review website must be reputable
Your website receives positive reviews from users
Let's say my website is in the list of Top 10 SEO Agency doing famous and quality seo services in Ho Chi Minh City and is reviewed by a reputable website. So you are about to have a large amount of traffic to the web already.
And sometimes, you also need to pay to get to the top of the review list.
5) Create a video marketing campaign
traffic from referral, what is referral traffic
Build a video marketing campaign to increase referral traffic
Not only the attractive content / text will increase traffic to the website. Implementing video marketing can yield unexpected results.
Note:
Must be aware of the motivation for implementing a video marketing campaign.
Clarify the topic and format of the content for the video.
The content of the video follows the narrative style to increase the connection with the user.
Use call-to-action (CTA) buttons to drive users to action.
6) Take advantage of social networks
referral from social media, referral traffic
Take advantage of social networking sites to get referrals quickly
According to Social Media Examiner – 1 social media marketing community statistics:
89% of marketers have indicated that social media creates more opportunities for their business. And 75% attributed the increased website traffic to their social media efforts.
And this is also the way I usually apply to my GTV SEO website.
Using accounts Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram and Pinterest are the top 7 social networks used by marketers.
Social media advertising is not just a trend. It's also a tactic that most marketers are using to increase business traffic, leads, and sales.
Every time you like, share, or pin a piece of content, you have the opportunity to:
Increase traffic to your website.
Posts show up at the top of Google rankings.
Doing:
Share the content of the article on the social media channels you are active in
Need to optimize content suitable for each platform: Facebook, Instagram, Youtube, ...
Attach a link to the article on the website
Calling users to share articles
7) Send value-delivering emails at the right time
Sending emails that provide value at the right time to users – what is traffic referral?
Email newsletters are an extremely effective source of referrals for your website. For GTV SEO, email marketing is a channel that brings a lot of quality referral traffic.
With the condition:
Email contains useful value
Email sending time depends on the target user
Classify user groups by many factors: age, gender, user concerns, ... to send emails.
Attach a link to your website/article.
Sending emails that provide useful value, at the right time, will increase the likelihood that users will visit your website. Of course, help increase referral traffic for your website.
8) Guest Posting
This is the most effective way to increase traffic compared to the ways above that you can apply.
Identify the problem you are writing about.
Find blogs/websites that are related to your website topic and have the same audience you are targeting.
Statistics into a list that can blog posting.
Note: You should choose relevant pages and have UR smaller than your website's UR to increase the likelihood of being accepted for blog posting.
Statistics contact information by:
Go to the website's Home page or Contact page to find the email address.
Email content blog post content agreement and cost per post.
Follow up until they get their response (good or bad)
Infographic is very suitable for the saying: “A picture is better than a thousand words”.
It can restructure complex information into simplicity through images. Refer to the image below:
Create infographic - what is referral traffic
Increase referral traffic with infographic. This is an on-page optimization checklist designed in detail in the form of an infographic.
The infographics you create need to be liked, shared and pinned on social networks. Others will include these graphics in their posts if helpful. From there, you can create a link to your website.
CONCLUSION
Now that you understand what referral traffic is, why do you need referral traffic?
However, you should always ensure that:
Your articles on the website or the information you share must be really quality to motivate users to refer.
Apply the 9 simple methods I listed above to increase traffic quickly and sustainably for your website.
Comment below the article to share your thoughts!
Thanks for watching and I hope it helps!
#gtvseo #gtv_seo #chung_chi_seo
Thông tin liên hệ:
GTV SEO
Địa chỉ: Số 91, Đường số 6, Khu dân cư Cityland Park Hills, Phường 10, Quận Gò Vấp, TP. HCM
Chính xác, tại bài viết này, GTV sẽ giới thiệu đến bạn:
★ Nguyên lý hoạt động của Phantom Keywords - Updated 2019
★ 3 bước đơn giản triển khai kỹ thuật nâng cấp của Phantom Keywords
★ Cách thức kiểm tra độ hiệu quả.
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Share về tường, nghiền ngẫm và làm thôi
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For a long time there is still no traffic one after another or the traffic is too little and not developed strong enough.
You improve the interface and beautiful content but the results are still not very likely.
This is an article just for you, I will do 31 ways to increase organic traffic to your website.
To make it easier to understand, GTV SEO will explain the concepts of traffic so that you can have the most overview and from there implement ways to increase traffic to your website.
Follow along!
The importance of increasing website traffic
The following are the important meanings and benefits of increasing traffic to the website. From these games, you will see the importance of increasing traffic.
Brand image coverage
E-commerce is increasingly growing thanks to the coverage of the internet, which means that your brand can be known to a lot of information through electronic means.
Instead of using poor traditional marketing methods such as handing out leaflets, outdoor advertising, etc., appearing on the e-commerce platform and having a lot of traffic is also a way to spread and cover the brand that you have little. much worse. This is not the modi budget saving but also fast and wider coverage thanks to the internet platform.
Increase the number of people accessing information
Websites like news, sharing blogs, the more people know about the page to read the articles that are the top concern of website creators.
When a website is invested with a lot of content, image design, interface, ... but no one knows and reads it, this is a very wasteful and ineffective job. Because it can increase traffic to your website and make it easier for users to access your information, this is also what any website creator wants.
Increase sales and increase revenue
All while your information is accessible, your potential customers' ability to purchase is very high to increase sales and increase revenue.
Especially for online sales websites, e-commerce stores, goods and services business websites, etc., pulling customers to the website is the closest way to turn users into customers. promote sales.
Traffic type
Site traffic type
Currently, there are 2 main types of traffic to know: Organic Traffic (natural traffic) and Paid Traffic (paid traffic).
Traffic here means the number of people visiting your website. First is:
Organic traffic
Organic Traffic is the amount of organic visitors visiting a website (organic). Customers actively access the website through information search on search engines such as Bing, Google, Coccoc, etc.
Paid Traffic
You will not need to pay the money with Organic Traffic, however, Paid Traffic is the opposite. Visitors from Paid Traffic come from ads you run (eg Google Adwords and Facebook Ads, etc.).
This type of traffic is suitable for individuals and businesses who want quick results. Typically, Paid Traffic is applied to seasonal or trending items. The process takes only a few minutes and the results will be available as soon as you post your ad.
Because those benefits are quick. It comes with high advertising costs and cannot be maintained in the long run. In contrast, Organic Traffic does not cost too much money and can help you push your website's rankings to the search results page later.
Right now I will list 31 ways to increase organic traffic that you need to know.
Summary of 31 ways to increase website traffic quickly
How to increase website traffic with SEO
#1. Improve On-Page SEO
You may be able to improve SEO through keyword courses. Optimize content on and off the page to drive more organic traffic to your website.
Eg:
Keyword optimization for title SEO.
Set core key from the header of the post on the page
Add Keyword to name of the file image for the tool search for the content of them
Make the URLs in your site as SEO-friendly as possible
Add the key from (at least the main keyword) in the Meta Description tag
Balance installing Plugins like Yoast SEO and using Ahrefs or HubSpot's SEO tools to make SEO optimization easier.
Watch the Video "Optimize 13 standards on the upgrade page for the website" to improve website traffic.
#2. Research from new key
Keyword Research is not to search the only one key from the volume high, Rank high but must come up with a strategic fit. Have a strategy for your keywords and terms related to your product, and don't be afraid to expand your topic of keywords.
Note: If you expand new keyword groups, don't forget to specify the user's search intent. Determining the right user needs will help you build more relevant content!
Not only do you need to research new keywords, you also need to register your competitors' keywords to increase traffic for an effective natural website. Don't hesitate to get the eBook Stealing Keywords with just one click, GTV will send you the document in a few minutes.
#3. Optimizing content with Long-Tail . keywords
Remember that
Don't just pick the most popular keywords in your industry.
For example:
Do not use the keyword “business idea” because this is a highly competitive keyword. It is difficult for new Web sites to use this keyword to increase rankings and increase traffic for the website.
Instead, use long-tail keywords like “profitable business ideas in 2021”. Detailed keywords like these usually have low volume and little competition. But that doesn't mean these keywords are less effective, but on the contrary, they also clarify the user's intentions and narrow the search scope so that you can hit your target customers.
And you can get high rankings when customers search for related keywords. This is also a way to increase traffic to your website.
Examples of keywords Business Ideas
You can use tools like Ahrefs or Google Keyword Planner for keyword research. Besides, search engines often rank pages based on factors such as: Size, popularity and age with a rating scale of 1 to 100.
This score is called DA (Domain Authority) – A search engine ranking score developed by Moz.
For example:
A new website will have a DA score of 1, while platforms like FB usually have a DA score of 99. It is very difficult for a website with a low DA score to get a high ranking on the search results page. when users search for short keywords (Short-Tail).
New sites usually have a high chance of ranking if they contain Long-Tail keywords because there is less competition. Short-Tail keywords usually have up to 100,000 searches per month.
There are also other types of keywords such as: LSI Keyword, Phantom Keyword, etc.
Owning the keyword "quality" is no longer difficult for you if you have a strategy. Please refer to GTV's A-Z video tutorials on Ahrefs to put your website on the Top of Search!
In addition, you can refer to the following articles to better understand specialized terms:
What is LSI Keywords? How to use LSI keywords to increase SEO traffic
What is Phantom Keyword? 4 steps to implement Phantom Keywords technique
#4. Building Natural Links (natural links)
Natural links are naturally generated backlinks. And website owners do not need to create them through posts on other sites.
You can refer to our video to know how to implement quality backlinks.
Natural Link occurs when: Websites, blogs, videos, and other web owners link content from your site to their articles, videos, or images.
Owning quality backlinks is not easy. You will need to create valuable content. Only doing so will make people want to link to your page.
So what is valuable content? Let's find out right in the next part here:
#5. Create content that people want to share and are willing to link to you
If you pay close attention, you will see that the links I share in the article are well researched and are reliable sources of information related to the topic. When it comes to good content, meeting the needs of the reader is a prerequisite.
If you think the quality of your writing is already excellent, the next step is to enrich it by using images that are engaging and relevant to the topic. More than just images, you can do it even better by adding video to your content.
For example: Video on how to make, review or introduce products, etc.
If cost is a concern, you can replace the videos with Infographics or create your own GIF (created online with Giphy). These visual elements will make your content easier to share. They will also make it easier for you to change when you want to switch to building website content for social networks.
Writing good content and SEO standards is no longer a difficulty for content creators. You will no longer have a headache to think about the idea of building SEO-standard and attractive content if you grasp the basic SEO knowledge. A good idea combined with SEO techniques will definitely bring high traffic efficiency.
Join GTV's SEO Fundamental course to become an excellent content writer now. The course is being studied for 3 days, don't miss the opportunity to experience this fascinating course!
#6. Create Infographics
Your content can be combined with Infographics to be both informative and entertaining.
Infographic Basic Process of SEO.
Using eye-catching infographics will help you drive traffic to the web, because they are more attractive and easier to share than normal content.
#7. Upload video content
Take a look at the following Siteefy Video Marketing stats first:
Video viewers are 1.81 times more likely to buy a product than non-watchers.
80% of users will watch a video and only 20% will read your content in full.
Video viewers tend to have a 74% increase in user knowledge of a product or service.
Increase landing page conversions by up to 80%. Watching videos on the homepage can increase conversion rates by 20% or even more.
Marketers who use video grow revenue 49% faster than others.
Video makes Email Marketing Campaign 51% more effective.
56% of consumers believe that if a company has a website, it should also have video. Typically, the average internet user spends 88% more time on a website with video.
Using video gets 41% more search traffic than not using video.
What about consumers?
Each month an average internet user watches 16 minutes 49 seconds of video ads.
80% of users recall a video ad they saw in the last 30 days.
22% of them will visit the link provided or the website mentioned in the video ad. And 12% of users will actually buy the specific product featured in the video ad.
The probability of making an online sale is 64% higher when your users watch a video.
At least some type of action is taken by 46% of users after viewing a video ad.
36% of users trust video ads.
So you can see the impact of Video already! Much more effective than a boring long paragraph and includes driving traffic to your website. GTV has video tutorials to help you choose content topics to help you build attractive content, attract customers to the website, wish you success in making video content!
#8. Internal Link – Internal link for content
A website's credibility isn't just determined by the number of backlinks from other websites. It also depends on the Internal Link structure. Does your site already have key articles?
Link it to smaller articles for a better user experience. This also means that you are also improving your site's link structure!
The Internal Link will ensure readers will stay on your Website longer. Visitors will follow Internal Links to other articles on your site instead of leaving the site when they have finished reading the article they are looking for. Watch the video below to understand more about how to insert Internal Links to generate conversions for traffic:
For example in our SEO services page below:
SEO service page GTV SEO
There are attached links, also known as Internal Links, so that customers can easily refer to our services and achievements.
If you still wonder what Internal Link is, you can watch this video!
How to increase website traffic by sharing additional features
In addition to the above ways, we can also increase traffic to the website by sharing useful additional features to meet the search needs of customers.
#9. Create free products/tools
Now you have solved the content problem. Let's embark on some special mentions:
Give your readers one more reason to visit your site. You could give them something for free, for example.
This type of free gift depends on your industry and business situation. You can research your competitors for inspiration.
For example:
GTV SEO provides a number of completely free eBooks on SEO knowledge from basic to advanced, just one click and register information, GTV will send you the ebook in a few minutes:
Learn the full set of SEO knowledge
Ecommerce SEO Tactics
Find and nurture potential customers
Capture traffic from competitors
Checklist SEO Audit Website
And there are many other ebooks and blog articles you can write to create value for your customers, check out our blog post for inspiration.
#10. Create contests and courses online for FREE
Another way to attract more visitors: Is to create contests and free courses. This approach hits people's psychology of urgency and fear of missing out (FOMO). It is very suitable for prospecting and maximizing brand recognition.
If you want to take your website to the top of the industry, creating an online course is essential. Depends on your skills, knowledge and the nature of your business.
Find a topic that you think is relevant to your audience (Of course, this should be a topic where you can provide in-depth knowledge and really help.).
Because creating a course will cost a certain cost. Plan ahead and think about whether investing in it now is right for your marketing strategy.
Through contests and free online courses. You can collect a lot of valuable data.
Eg:
Forms you create for users to sign up.
That data can be analyzed (A/B testing) to give you a better understanding of what attracts customers.
#11. Run Webinar
Online courses will always be the right choice. But if you want something similar that takes advantage of FOMO, you can choose Webinar.
Do you know ?
Webinar is a type of webinar. Here you can communicate with customers without having to meet in person.
It's a great way to share your expertise. Connect with other professionals and your target audience.
Not like conferences. Using Webinar is not geographically limited, as long as there is internet, users can join you.
#12. Create quizzes with the “Share Results” feature
Why are quizzes an effective marketing tool?
Make sure you are familiar with Quiz on online articles or Facebook. Once done, they'll return results that you can share.
If the user finds those results interesting or funny. There is a high chance that they will be shared by users to their Facebook accounts or other social networks. Thereby, the Quiz will be spread and attract more Web visitors.
Of course! Everyone has to Quiz anyway.
#13. Using Email Marketing
Using Email Marketing
Using Email Marketing
A study done by Backlinko showed that 91% of consumers check their email daily. In the same related study. Figures have shown that US companies spend up to $360 million on Email Marketing in 2019 alone.
Through the above data, we can see that conducting Email Marketing strategies will definitely increase traffic for the website effectively. This marketing method is especially suitable for the business of clothing, shoes, accessories, ..
If you are having trouble building an email list or managing email marketing campaigns. Please refer to our ebook on Finding and Nurturing Customers to implement Email Marketing more effectively.
How to increase website traffic through social networks
#14. Create a Facebook page and build a community
Talk about pulling traffic for the web (both Organic Traffic and Paid Traffic). Social media still plays a huge role. They are one of the best ways to create brand buzz. And build an online presence for your business.
Although social media engagement itself is not a ranking factor. But there is a strong correlation between social shares and backlinks.
According to EarnedLinks.com, “Social sharing can increase website links by 245% in a year”. So don't hesitate any longer, create a Facebook page now and share your blog content on it. Remember to add attractive images, Infographics, videos, etc. to attract viewers and increase interaction.
Note: Make sure you've optimized your post. Install CTA to drive potential customers to your Website.
#15. Activity on LinkedIn
Don't overlook LinkedIn. It is a platform made specifically for business and works especially well for B2B businesses. Statistics show that up to 97% of marketers use LinkedIn for content marketing purposes.
Use linkedin for marketing
B2B marketers use LinkedIn. Source: Ironpaper.
So how to stand out on LinkedIn? First, create a link between your website and LinkedIn. Create LinkedIn share buttons on posts and send website content through LinkedIn Email.
Whatever you're doing, don't forget to interact with your users! Please comment on the posts of other channels, when posting, add your personal opinion.
In addition, you can also ask questions or add polls. The more you participate, the more opportunities you have to connect with the LinkedIn community.
#16. Instagram
Instagram now has a clear revenue strategy, including placing ads on the social network. This is a great way to reach consumers and gives you a highly targeted approach to reach potential customers who buy your products and services.
Increase website traffic with ads
#17. Run ads on Facebook
Research by LYFE Marketing shows: Pages reach only 2% of their audience through unpaid posts. That means up to 98% don't see your content often. If they don't search through the search engines.
That's why you need to run ads. You can run separate tests and discover which ads work best for your potential customers.
#18. Run Google Ads (PPC)
Investing in Google ads is also a way to increase traffic to your website quickly. “65% of all clicks (on Google Ads) are made by intent-to-buy” Figures from highervisibility.com
Of course, to master Google Ads you will need time to study and practice. You can refer to the article how to run Google Ads to understand more about this type of ad.
#19. Run ads on YouTube
Before you embark on a YouTube advertising campaign. You need to think about your target audience and how they view YouTube content.
As with other types of advertising, you need to test many times to eliminate errors. You can use A/B testing to find out which ad types perform best.
increase traffic
Increase website traffic by exploiting Youtube channel
There are three Youtube Ad formats for you to choose from:
TrueView Ad
Users can choose to "skip ad" after watching the ad for 5 seconds. You will pay if the user watches 30 seconds or clicks on the ad.
TrueView Discovery
These types of ads show suggested videos in “More Videos” or in “Youtube Search”. You will pay if a user clicks on the ad and watches the video.
Bumper
Bumper ads are short ads but do not have a “skip ad” feature. They will be displayed before, during or after the video the user is watching. You will pay for every 1000 times Bumper Ad runs.
How to increase website traffic by sharing content on your community
#20. Have your own community, forum and content sharing
Find out which communities your potential customers belong to and how to join. Does your audience use Quora, Reddit, Tinhte or Webtretho? Or do they join communities on Facebook such as buying and selling groups, beauty groups, discussion groups...?
Identify forums that customers can join. Then join the discussion and bring valuable content. Don't use these forums just to promote products that will upset your target audience.
Build relationships with industry experts through these forums. From there, drive traffic to your website or business. Or you can create your own community.
For example: Pinterest – social network about images.
If your company belongs to the business model of personal consumption (B2C). Regularly posting or replacing product images and creating boards on Pinterest will help you increase website traffic.
In fact, statistics show that Pinterest increases website traffic to shopping sites by 33% more than Facebook. You just have to remember that Pinterest works exactly like other social media platforms and posting regularly is the key to success.
Website advertising through offline sessions
#21. Sponsor events
Sponsoring events is a great way to increase brand awareness and assert your role in the industry. Choose an event that aligns with your brand image and has many of your target audience in attendance.
Traffic Mastermind Event - GTV SEO
Traffic Mastermind Event of GTV SEO
Events are where your brand logo is exposed to the media, thereby attracting more interest.
#22. Advertising at the conference
If you have the opportunity to speak at a conference with an industry-related topic, don't miss it. Speaking will be synonymous with advertising the business.
Plus, you can connect with industry leaders.
How to increase website traffic by optimizing website
#23. Optimized focus on mobile devices
According to Adsota's Vietnam Digital Advertising Market report, the world currently has about 6 billion people using mobile devices and in Vietnam alone, 70% of the total population, equivalent to 150 million devices. Most people today access everything via mobile devices, so businesses today are trying to optimize their websites for mobile devices to bring in more customers and businesses. more revenue.
If your website is not optimized for mobile devices. It is highly likely that mobile customers will not return to the website again.
So, make sure your website looks good and runs smoothly when browsed on mobile phones!
#24. Website Speed Up
Fast page loading will give the user a good experience. Research shows: Web visitors are more likely to leave a page if it takes longer than 3 seconds to load.
So: You need to test your page speed, choose a good hosting provider, and optimize the images on the page.
#25. CTR optimization
CTR optimization
CTR optimization
Click-through rate (CTR) is one of the most important metrics. While CTR optimization is not simple, you can try the following tips:
Add keywords to title tags, URLs and meta description tags
Make sure the title and description are within the character limit. You can check through SeoMofo Snippet Optimizer
Use strong words
Write catchy headlines
#26. Check analysis data
Analytics tools like Google Analytics allow you to track:
How and where content is being shared.
Mobile traffic
Most visited pages
Referral (when your website is considered a reference source)
Organic keywords (organic)
Analytics tools can provide insights into your audience and much more. Instead of operating on blind guesses using a tool like Google Analytics will help you make data-driven decisions to improve your website in a more planned way.
#27. Research your competitors
Some ways to increase website traffic may work for you and may not. There is no universal rule for every type of business.
So study the success examples from your competitors.
What is their content strategy?
What keywords do they continue to use in PPC?
Who are they collaborating with?
The process of competitor research and SEO strategy will no longer be a nightmare with the support of a reputable SEO Service. Please contact GTV for advice, we will find a solution to your problem, accompany you to create a reputable, highly reliable website, improve the position of your business on the Internet. market.
#28. Determine the best traffic size and source
Finally, keep an eye on results, analytics, and determine where most of your traffic is coming from. Once you understand the source of your traffic, you'll know where to invest for the best return.
#29. Building quality Guest Posts
This is a way that you will write articles on other major websites and blogs for the purpose of creating backlinks along with attracting traffic to your website.
For this form, you should find a blog, a large website that is famous for your niche and see if it supports guest blogging. If you don't have this section, please contact us directly and talk to the admin for the Guest Post.
Or look for sites that allow membership registration and articles.
You can agree with the host website to allow guests to post about the benefits that you receive (for example, put an author link or a link in the article), shared on the website's fanpage..etc. …
#30. Start building a Youtube channel
Build a YouTube channel
Build a YouTube channel
As I said above how important Video Marketing is! The indicators have proven.
Today's online marketing is a race of advertisers who know how to capitalize and exploit potential traffic channels effectively. When it comes to channel traffic that has a large number of users and is active every minute, it is impossible to talk about Youtube.
With more than 3 billion active users every day, in Vietnam alone, it is estimated that nearly 30% of the population uses smartphones to watch Youtube as an indispensable format solution.
It can be said that this is one of the main weapons in the strategy of driving traffic to your site.
#thirty first. Update old content
Refreshing previous content is necessary, especially if some of your content is out of date.
Note, this doesn't mean redoing all of your content, just refresh it to update it if it's not already new. Beside.
Surely when doing SEO, you often hear the term traffic? Do you fully understand what traffic is? How to increase website traffic?
When you decide to create websites for your business/self. That means you choose for yourself a new opportunity full of fun and challenges. And my mission here is to help you equip yourself with the knowledge you need to seize this opportunity and achieve your business goals.
After setting up the website, the next step is extremely important. Plan and implement different strategies to promote and increase website traffic. Turn users into your loyal customers.
Find out with me!
What is Traffic? Traffic overview
For those of you who have learned about SEO, it is certainly no stranger to the term traffic. This is a basic term that is often mentioned in the SEO field. Although it is a basic term, not everyone correctly understands the role of traffic in each SEO and Online Marketing campaign. Let's learn about traffic in detail in chapter 1!
What is Traffic?
Traffic is an SEO term that describes the number of visitors and activities on your website. And higher traffic or traffic is also a signal to help you get better results in the SEO process.
What is Traffic? Introducing the concept of website traffic in SEO
What is potential traffic?
Potential traffic is the estimated amount of traffic a keyword can bring to your website. With each different keyword, the amount of website traffic they bring is also different.
What is the concept of Potential Traffic?
Most SEOers often set themselves certain goals about the website traffic that keywords bring before starting SEO work for keywords.The expectation of SEOers about the SEO traffic that a keyword brings is the potential website traffic of that keyword.
Potential traffic is also considered one of the important indicators. This term is Something that every business wants to have in their Online Marketing campaign.
How to calculate potential website traffic?
The process of calculating potential website traffic for a keyword is divided into 2 main steps:
Step 1: Check the average monthly search volume of the keyword
There are now many tools that can assist you in this process. Take for example Ahrefs' Keyword Explorer tool.
To check the estimated website traffic of the exact keyword you just need to enter the keyword in the Find Keyword Explorer box.
What is Traffic? How to calculate potential website traffic of a
specific keyword
Through this step, you can see the volume - the monthly search volume of the keyword.
What is website traffic? Check your keyword's monthly search
traffic with Ahrefs
Step 2: Calculate the CTR (Click-through-rate) users click on the article.
Usually, the estimated website traffic considered by the SEO-er depends on the traffic that the website is in the 5th position on the rankings.
However, to get the exact temporary number, I will give you the following calculation formula:
Using the Ahrefs tool:
Website Traffic Potential = Volume * CTR * 2
In there:
Volume : Apply the steps listed in step 1
CTR : Get the CTR rate of the article that is currently in the top 5 on the SERP.
So what is the CTR of the article that is in the top 5 usually? I certainly can't give you the exact number you want.
But according to the August 2021 issue of Advanced Web Rankings, here is their answer: CTR = 4.6. This conclusion is made based on 1,284,543 keywords – 67,476 websites (on Desktop) and 726,785 keywords – 62,761 websites (on Mobile).
You are probably wondering where the number 4.6 came from. I averaged it and rounded it off! Since there is always a probability of error of the calculation, for simplicity I take 4.6 as the average.
Note: This is an estimated website traffic, so everything stops at an estimate.
Specific examples of how to calculate website traffic
Assuming for the keyword " how to lose weight ", you want to know the potential website traffic of this keyword, perform the following steps:
Determine the volume - the search volume of the keyword "how to
lose weight"
Determine the traffic of the website that is in the top 5 of the keyword
Suppose in this case, you cannot get the traffic of the article that is in the top 5. Because this article has a different keyword than the keyword you want to search for, the estimated website traffic.
The most important goal in a Digital Marketing campaign is to increase website traffic, increase conversion rates and achieve sales.
Website traffic helps increase conversion rates into sales
Like I said, even if you have thousands of website traffic every day but can't convert into sales or turn users into leads, all your efforts will be in vain.
Potential website traffic brings high conversion opportunities. The reason is because most customers visit for the purpose of finding information that your websites can provide. As a result, the likelihood of them buying your product or service increases.
Even if you don't have a lot of traffic to your website , but most of this website traffic converts into leads or sales, which will be good website traffic.
Briefly:
High Potential Traffic = High Conversion Rate = Higher Sales
Increase ROI for campaigns running Ads
Ads campaign – Charge per click (PPC) is one of the most effective strategies to generate potential traffic to your Landing Pages or main website.
However, if this campaign cannot convert website traffic into sales, you will waste a lot of time and money.
However, before that you need to pay attention to the conversion rate you get and the price of the product/service you are offering.
I will give an example for you to understand:
Let's say you're running a PPC campaign to promote a $50 product. If you pay $0.50 per click then you need a conversion rate > 1% from your website traffic.
It means that for every 1000 website visitors it takes at least 10 to buy your product to get PPC campaign funding back.
Build brand reputation
Users are constantly searching for huge amounts of information for their purposes and needs. What they need is useful, valuable information, not constantly having to click and then leave immediately.
Therefore, creating many advertising websites makes it easy for users to leave your website as soon as they click on it. This can easily damage the credibility of the brand you are trying to build.
Providing the right content that users are looking for will definitely make them happy. As a result, the reputation of your brand will be enhanced.
These same customers will recommend your brand, product or service to more people. (Also known as Referral Traffic – I will explain it to you in the following sections).
Increase your chances of upselling
Target customers when they find useful information from your website will be more likely to return to the web to find more information.
If they bought something from their first visit to your website. Chances are they will buy more on their next visits. Unless they are really satisfied with the product/service experience in their previous interaction.
And if you continue to provide valuable information, you will gain more and more loyal followers, thereby generating more sales.
Increase website ranking with website traffic
Potential website traffic is quality traffic. It not only helps increase sales but also builds your brand reputation.
This will give your website a chance to get backlinks from relevant websites. And you also know well:
Whether in the past or present, having quality backlinks is still a top priority factor for increasing website rankings on search engines.
Websites with lots of backlinks tend to have better rankings on search engines (especially Google).
Website traffic is calculated when users visit your website, you can also understand the traffic of the main website by the total number of sessions of that website. Because users access the website through many different channels, based on the source of access, it will be divided into different types of traffic.
1. Referral Traffic
Referal Traffic is the amount of user traffic to your website through referrals from other websites, not through search engines.
Eg:
I have posted job vacancies for the position of Technical SEO on the Career Builder website with a detailed job description link to my website. And someone clicks this link to my page, it's called Referral Traffic.
The more links to your site that appear on popular sources, the more people know about it. These backlinks can be added in articles, comments, topic discussions, user signatures, emails, etc.
Increase the number of beneficial backlinks to your website instead of constantly spamming links. If not, chances are you will soon suffer a penalty from the search engines.
2. Social Traffic
Social traffic is traffic through social networking sites, including users who come to your website through links on social networking sites such as Facebook, Twitter, etc.
Conversion volume depends on business activity and social media engagement.
The most effective solution:
Create a highly interactive community to increase the number of participants.
From there, you can get a huge amount of traffic from the platform with millions of users. At the same time, traffic from social networking sites is a source of quality traffic for your website.
3. Direct Traffic (direct traffic to the website)
Direct Traffic refers to the number of users who directly visit your website by typing the URL directly in the address bar or clicking on a previously saved bookmark without going through any other channel.
Direct traffic source accessing the website – Direct Traffic
Direct Traffic usually makes up a relatively small portion of the total number of conversions. However it is extremely important.
Because it is the index that shows:
Loyalty level.
User brand awareness of your business.
The extent to which users trust your business.
To increase Direct Traffic, you need to actively market in both online and offline elements.
4. Organic Traffic (accessed from organic search results)
Organic Traffic(Organic Search Traffic) is the traffic of users accessing your website through search results rankings.
For example, a user might type in the search bar “what is a backlink”, see a link to your site in the search results, and click on it.
Traffic source of users accessing the website through SERPs – Organic
Traffic
Organic Search Traffic helps to scale your business. It depends a lot on the ranking of your website on SERPs with different keywords.
This is a lengthy process that takes a lot of work, but it pays off with great benefits.
5. Paid Traffic
Paid Traffic (access from PPC or Paid Search) includes customers accessing your website from any type of paid online advertising.
For example: Google AdWords, Facebook ads, …
When you attract customers to visit through Paid Search, you can completely control their traffic with many different parameters.
Its biggest downside is that it is quite expensive. Especially in industries like commerce, when you run out of money the ability to convert will also disappear.
You may see ads on Google that will look like this:
Searches through Google Ads
The Facebook News Feed is also flooded with ads:
Traffic from Arena Multimedia ads on Facebook
In the videos on Youtube:
Traffic comes from ads appearing on Youtube
In particular, ads can display in different formats, even in different positions on the page, ...
There are many sources for you to get a large amount of traffic for your website. So what should be kept in mind when optimizing website traffic?
6. Email Traffic
Email marketing is one of the most popular and widely used marketing channels to reach and take better care of your customers. This is also a channel that many people take advantage of Email marketing to increase traffic to their website.
Email Traffic is calculated when someone visits your website after clicking on the link you provided in the email.
Some ways to optimize traffic coming from Email:
Subscriber List Optimization
Grow subscribers organically
Personalize Email
Captivating subject line
Provide quality content
A clear call to action
3 Notes before optimizing to increase website traffic
Traffic is not merely an indicator to evaluate website quality as well as user traffic. Besides, traffic is also an indicator to evaluate the effectiveness of an SEO process for businesses. So before starting to optimize traffic for your website, you need to note the following points to do your job well.
Currently, search engines are always user-centered, so when the results are returned, a high position on the search engine bar will be what the user wants. They show that the result is consistent at the time with the user's behavior.
There are 3 important factors you need to keep in mind before implementing any website traffic growth campaign:
1/ High quality traffic
Actually, to increase website traffic in a short time, it is not too difficult. However, these traffic must be of high quality and bring high conversion rates.
Don't forget, to get quality website traffic, the core thing you need to do is provide valuable content to users. If users are not really interested in the content of the website, they will leave immediately, rather than staying to read the boring text.
These people are less likely to convert into leads. You should only focus on driving traffic from people who are interested in your website's products and services.
A strategy to increase website traffic that I researched during the implementation of projects and brought me much success, you can refer to and apply to your website. Register now to receive Website Traffic Capture Tactics!
2/ Long-term growth
You must always have an overview in the strategy. The website's traffic statistics chart should continuously grow, not when it increases, when it decreases, suddenly up and down.
You can implement a short-term plan, disrupting website traffic in minutes – That's great!
But also don't forget to promote this growth steadily and continuously. I'll talk more specifically about long-term growth through SEO below.
3/ Numbers that speak
The amount of traffic in marketing helps you better understand the status of your website & business. Maybe in the process of working you forget that:
The numbers represent website traffic that represent real people.
Be careful! To get a large amount of traffic, quality and high engagement rates on your website, you need to understand the preferences and desires of your users.
Don't think complicated! The Google Analytics tool can assist you in tracking and analyzing user behavior. Understanding users is that you have partly won the hearts and attracted them to interact and use your products/services.
7 ways to optimize website traffic
In fact, there are many different ways you can help increase traffic to your website. However, you don't necessarily have to apply all the existing ways to optimize your website. I recommend you go through the 7 ways that I share below and choose for yourself a few that you feel are right for your SEO strategy.
#1 – SEO (Search Engine Optimization)
Search engines are a great source of traffic to your website. The higher your website ranks on search engines, the more organic traffic your website will receive.
=> Focus on building the structure and content of the website.
This SEO process revolves around 3 main points:
Keyword research
Keyword research is the first stage in promoting your SEO marketing plan keyword set.
I have specifically instructed how to research & build an extremely simple set of SEO keywords, in just 5 minutes. You can check out the video below!
Onpage SEO
Search engines crawl your website and look for information that is relevant to the user's search needs.
Therefore, you should start by identifying your main keywords. Then insert them all into your web site.
You can also insert articles, images, internal links, etc. Your goal is to have Google, Bing link to your website with relevant searches as much as possible.
The SEO value of your website will be significantly increased when many other websites have backlinks to your website. The more quality backlinks, the more search engines will appreciate your website.
The secret to getting many good, quality backlinks, you need to invest a lot of effort and time. And it certainly helps you succeed.
Here is my passionate post.
I have compiled nearly 20 of the best articles in Vietnam currently on how to build backlinks from basic to advanced. This article helps you achieve success in even the most competitive markets.
#2 – Google Adwords
You may think that online advertising on Google is too expensive for small businesses. But really, Pay-Per-Click (PPC) advertising is really the perfect solution.
It's low cost but makes it easy to reach the right audience.
Using Google Ads brings quick results for businesses
Advice for you:
It is advisable to set a maximum amount of the budget to be paid.
Define criteria for the advertising audience you want to reach.
Only the targeted groups of people will see this type of ad. Because they also have the same interest in your product/service.
Meanwhile, SEO optimization takes a long time to see the effect. Paid advertising (PPC) is another great alternative to increase high-quality traffic to your website. But it only works for a short time.
Let's combine SEO implementation and use paid advertising – PPC. This method can help your website quickly grow traffic and appear on the top of Google.
#3 – Building a community on social networks
Social media such as Facebook, Twitter, LinkedIn, Instagram, ... are an important platform to help you increase quality traffic.
This is a unique direct communication channel for you to interact with your target customers in the most natural and friendly way. And this is also why so many brands work to develop a community on social networks.
I also have a community of my own – SEO Community 2021 is very active on Facebook with more than 54 thousand members.
To build a social community, you need to research the personas of people who love your brand. From there, you can choose the appropriate social networking platforms that they often use.
These Social Media channels can be:
The channel that works best for your target market.
The best fit for your website's unique style.
User analytics to build the right social media community
After choosing, start planning to build a suitable strategy to develop your brand.
Determine what to convey.
How often and when to post to get the most engagement.
How to stay engaged with community members.
As for myself, I will share with you some specific ways to create viral content and attract more website traffic.
Below is an article with a predefined framework, how to create a Viral Content by Le Thanh Sang - SEO Director of Vinalink, you can learn more about them.
Marketing
If it took you 1 day to create content, then take 3 days to market it. Saying this to emphasize to you how important time marketing is.
What is Marketing ? 10 Things the marketing department does every day!
Research content sharing channels
There are 3 main channels I usually go to to share articles:
Facebook groups in the same field. There are many such groups, the more you attend, the higher the chance of going viral when sharing.
Forums in the same field.
Find pages with a large fan base, pay them to PR your articles.
Pay attention to the time frame
The time frame and date of posting also greatly affect the ability of the article to go viral. Each market will have a different high-interaction time frame. So try to share at many different time frames to be able to grasp the best choice.
Personally, I usually share at 14:45 every Friday.
Facebook post time brings high engagement to the website
Note: Each forum/group has their own rules. Therefore, before posting, please read the rules and comply with them first. At the same time, build relationships with admins through comment/like/share to get your post "approved".
Although social networking in general and Facebook in particular, is a great place to increase free traffic. But most social networking sites also have promotional products to help emerging brands expand their reach to a wide range of potential customers quickly.
Unlike PPC, social media advertising is not an expensive tool. You can set a maximum spending budget, define your ad's audience, and target their interests.
To be able to run effective social network ads (specifically Facebook Ads), you can refer to the article 6 steps to run effective ads .
#5 – Build a blog
When a customer visits your website, attract them right away with attractive, well-designed content. Building a blog site is well worth the investment.
Upload beautiful photos
Write interesting blog posts.
Update content, newsletters, and other types of information that appeal to your target customers.
Build a quality blog that attracts potential customers
Seasoned marketing experts all acknowledge the power of Email Marketing in driving traffic to the website.
Let's say an email with a strong message about your product pops up in a customer's inbox. If the email content is attractive enough, beautifully designed, there is a very high chance that users will visit your website and become your customers.
What you need to do right now is:
Use beautiful email themes
Content provided in quality emails, solve the user's pain.
Use CTAs that link to your website
Optimizing Email Marketing to help increase quality traffic for the
website
Many people still mistakenly think that sending email is ok, done. The important part is still being forgotten by you.
Statistical analysis of data to evaluate the effectiveness of deployed email campaigns through the Open Rate (Email Open Rate), CTR - Click Through Rate (Percentage of users clicking on the attached link) metrics. in email), …
Based on that, you can draw from the experience for other more effective email campaigns.
For in-depth research & best results, please refer to the article " What is Email Marketing ? 5 steps to effective Email Marketing.
#7 – Video Marketing
Using video in marketing campaigns is a new trend today. With the success of Facebook Live Stream and the growth of YouTube, video is clearly becoming a marketing channel with great potential.
You can use videos to drive visitors to your website – either on social media or through email.
Using Video Marketing to increase traffic
Creating beautiful videos on the website is also a way to "retain" customers. From there, direct visitors to your conversion goals (like signing up, leaving information, etc.).
Monitoring, analysis and improvement is a series of activities in the traffic optimization process that you need to do regularly to control traffic on your website. This will help you evaluate the effectiveness of your process of optimizing traffic, which channels are getting a lot of traffic, which keywords are falling to the top so that you can plan to improve traffic for your website.
Knowledge is power, and knowledge in digital marketing means tracking your website performance stats. You can follow the method above to promote your website.
But if you do not pay attention to analyze the effectiveness of these methods to optimize your time, effort and resources, it is a waste.
Statistics data tells you exactly:
Which methods are best suited for whom?
Traffic comes from which source is most effective at what time?
Which keywords are bringing you more website traffic?
Keeping information helps you make smarter choices about future campaigns. And that's how you keep growing!
In conclusion
Above is the whole answer for you aboutwhat traffic is and how to optimize it to increase traffic for the website most effectively. If you've read this far, I'm sure you've found the best way to increase traffic to your website.
See you in the next post!
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