Whether you are an SEO expert, content creator, business owner, you want your article to be known by many people, achieve high rankings on Google search results, the Semantic Search algorithm is an important thing. Most interesting because it directly affects the ranking of the content you create.
After the previous algorithms, Google has developed a smarter Semantic Search algorithm. This article will answer these questions for you:
What is Semantic Search and why is it important in SEO?
Benefits of optimizing content for Semantic Search
7 Ways to optimize content according to Semantic Search.
Let's learn about this new algorithm to deploy the most effective content optimization campaign.
Let's get It Started!
Semantic Search
What is Semantics?
Semantics is the study of meaning, reference, or truth. The term can be used to refer to subfields of a number of different disciplines, including linguistics, philosophy, and computer science.
What is Semantic Search?
Semantic Search is called semantic search to refer to search for meaning, as distinguished from lexical search (where a search engine looks for literal matches of the searched word or variations of it). them without understanding the overall meaning of the query).
What is Semantic Search?
Compared to lexical search, semantic search improves search accuracy by understanding searcher intent and contextual meaning to provide relevant, personalized results.
Semantic search also allows Google to distinguish between different entities (people, places, and things) and interpret searcher intent based on a variety of factors including:
User's search history
User's location
Global search history
Spelling Variations.
For example: When a user searches for the keyword: "How to make a cake", Google's Semantic Search automatically understands that the user is looking for instructions and recipes and shows it to the top of the search for instructional videos and websites. baking guide.
Illustration when searching for the keyword "How to make a cake" on Google.
So, now that you have grasped the concept of "Semantic Search", let's scroll down to find out what's next.
Why care about semantic search?
First, semantic search is Google's strategy to help users have a better search experience by providing more data, more relevant to search intent, and less spam.
Second, every two years the world's data doubles, big data becoming the norm for online players. Connecting, organizing, and restructuring semantic data to address the user's concern: "What does this mean for me?" is a desire for search engines.
From the above point of view, it can be understood that optimizing the use of semantics in content to meet users' search needs is an essential task of content creators.
You may not know: The demand for voice search has increased 35 times since 2008, semantic search is one factor that Google uses to support this need. Therefore, good Semantic Search optimization will be the premise for the success of SEO Voice Search
Benefits of optimizing content according to Semantic Search
Semantic search was born to satisfy all that searchers are looking to learn every day. From whether to buy product A, the concept of B, etc., everyone uses Google to search. Because of that, the task of a content writer is to make the site content most relevant to the user's search query.
To write content to respond to Semantic Search, start by writing broader topics and will tailor the content to include words and phrases that are most semantically relevant to the word you're targeting. so that readers feel like they are reading Wikipedia.
People think Semantic Search belongs to the future, but in reality many people are optimizing their content in this direction and getting good results.
I have had effective projects after applying optimal content towards Semantic Search.
The project was successful after learning and analyzing the Semantic Search algorithm and applying Search Intent to optimize content.
I will show you the results of one of the articles on the topic of furniture – Here is a picture of the keyword ranking of the article before implementation.
GTV SEO Research Intent for Important Keywords
According to the chart from AHREF on February 21, the article has only 11 keywords ranking 1-3 out of 378 keywords (less than 3%). My team and I did keyword research and user intent for important keywords. After I added images, improved the content by inserting related words such as: toilet, shower, material, etc., this is the result of "modern bathroom design" after adjusting the content. from 21/2 to 11/3.
URL Overall Result – GTV SEO
With the above successful project, it is enough to demonstrate the benefits of the content optimization method according to Semantic Search, right? Let's go to the next part!
So how do you optimize your content according to Semantic Search to get the expected results, stay tuned!
7 ways to optimize content according to Semantic Search
1. Search intent becomes priority
Keywords are an indispensable element in the SEO process. But today, when Google has changed the search algorithm, it is no longer effective to insert keywords as much as possible into the article.
Keywords are searched for the purpose of determining "search intent" (Search Intent) which is the difference that the SEO optimization method by Semantic Search aims at. By examining the questions people search on Google, you will have tons of ideas for the topic of your article.
For example, when you search for the keyword "new dishwasher", the search engine returns Some shopping boxes are often a clear sign of transaction intent -> Search Intent of users when searching for this keyword. is the intention to purchase or research a product.
Illustration when searching for the keyword: "new dishwasher".
Keyword research and creating a set of keywords that target the right Search Intent users will help you achieve outstanding efficiency and increase the conversion rate many times.
2. Write an outline
If you want to write a big topic, make sure you complete the outline first. Outline is the main and secondary ideas you need to mention in the article, it helps you to write more focused and in-depth article.
See the example below:
Outline the SEO process 2021: SEO steps Website sweeps Google rankings
3. Write long articles covering all relevant topics
What are related topics? Related topics are topics around a main content you work towards. Writing a long article, full of subtopics, covering the breadth and depth of a piece of content makes users trust you, Google appreciates your site more.
For example: Search keyword Harry Potter => Result: Overview of Fan Club, information about Harry Potter series, movie actors, movie videos as you see below:
Illustration when searching for the keyword "Harry Potter"
You want to achieve high search rankings for content: Harry Potter , you should write many articles by topic & build a series of articles related to the topic to meet the constant information needs of users and Google Bot . For example, the biggest Harry Potter movie fan clubs in the world, how is the Harry Potter movie cast now, etc.
4. Focus on topics instead of keywords
Focus on the topic
In the market, many businesses are focusing on optimizing SEO with Keywords (Keywords) to quickly be known in the market, but this is no longer effective.
Change your SEO tactics, focus on the topics of the article. The goal here is to create quality articles, relevant to the main topic, providing a lot of value and originality.
The steps to create topic -focused content are as follows:
Step 1 : Group the content on the website by main topic
Step 2: Use Content Gap to find missing information in that topic.
Example: GTV Blog currently has Topic Google Analytics and 2 articles
Google Analytics User Guide
What is Bounce Rate? 11 magic tricks to optimize website bounce rate.
=> Articles may mention:
How to read and retrieve information from Google Analytics
Guide to optimizing Time On Site
Use Google Analytics to optimize Content.
Include keywords related to the topic
Include phrases that are meaningfully related to the topic you want to write about. These phrases help Google better understand the overall topic of your site.
Example: You aim to write the topic: Diet Plan -> You should have the following related phrases in your article: Food List, Weight Loss, Diet Recipes, Vegetarian, Healthy Lunch, Food eat less calories...
Illustration of keywords related to the topic "Diet plan".
Target different but related keywords on the same page
Google does not distinguish two similar keywords.
Take a look at the picture below:
The illustration shows two keywords: “SEO services” and “website SEO services”.
When I search for the two keywords "SEO Services" and "Site SEO Services" Google gives two almost identical results. That's why you should optimize for different but related keywords on the same page.
Similarly, thanks to Semantic Search, similar article topics will be considered similar by Google. Therefore, you should write completely different topics to avoid being judged by Google as duplicate content.
Avoid long-tail keywords
Similar to when optimizing SEO for the same two words, it will be useless when you optimize SEO for long keywords. Thanks to semantic search, Google will now consider long-tail keywords as different variations to be the same.
For example, if you choose two long-tail keywords: “backlink building techniques” and “how to build backlinks”, Google will understand that these two keywords share the same topic: “building backlinks” and produce results. same search.
Therefore, instead of long-tail keywords, you should aim to optimize for semi-competitive medium keywords. For example, you are targeting the keyword “SEO keyword”. It's not as competitive as the "SEO" keyword, but it's also not as lengthy as the "best SEO keyword campaigns" keyword.
Searching for related Headings
You can make your article rank high by focusing on finding relevant Headings. When looking for Heading you need to follow these steps:
Step 1: What is the user's search intent?
What content is needed to satisfy that search intent.
Step 2: What questions do users need to answer to help them better understand the topic?
Use Answer the public and AHREFS in the Questions section to answer.
Illustration when searching for ideas with Answer the public.
Don't completely ignore keywords
Google has changed its algorithm, it doesn't mean you should ignore keyword variations and long tail keywords. Google still appreciates the valuable keywords you have on your website, you still have to target them optimally.
But the difference here is that you can no longer target just one keyword, but can target many different keyword variations on the same page. And Google is very smart, they will rate your website based on those same keywords.
5. Post long content
Writing articles of 500-1000 words is always the choice of many websites because it takes little time to read and is eye-catching, not too wordy.
But a 500 word article hardly covers all the content. Depending on the topic, you should write articles of 1000-3000 words to convey all your content. It makes readers happy because they have all the information they want.
Google likes long articles like this because your site is the only one with long and valuable articles that answer all the user's concerns. Don't be afraid to publish lengthy pieces of content, as it is in fact a major SEO competitive advantage.
This is an article on our Blog with a length of 3,300 words for your reference.
6. Use Schema Markup
Schema declarations help the information on the page be arranged in a more organized, clear way. This will be a big plus for the website as search engines crawl your page much more easily.
Sematics – Schema Markup
Not only that, the Schema declaration also gives your page the opportunity to show up in search results as a Rich Snippet, one of the great SERP Features to help increase CTR effectively that Google once brought to developers. web.
Featured Snippets – Semantics
Make sure that all Schema Markup data is fully displayed in the Source Code of the page. And don't forget to follow Google's general structured data guidelines. Fortunately, Google has pretty detailed list of all the types of Schema required (including examples & illustrative schema samples) for those who have a lot of trouble when they are new to Schema Markup.
Read more: What is Schema? Instructions to create Schema for website (A - Z)
7. Deploy Topic Cluster
Since the introduction of the Google Hummingbird algorithm in 2013, implementing content the old way is no longer effective, you should implement a Topic Cluster instead.
What is Topic Cluster?
You have tried everything you know to optimize your website, but the situation is not good!
Topic Cluster is a group of articles or previous pages linked together focusing on a certain topic, not optimizing content by keywords.
Steps to create Topic Cluster:
Create content that is loved by Google
Build a "library" of extremely useful content for users
Illustration Topic cluster
What are the benefits of Topic Cluster for users?
Create a Topic Cluster to help users quickly find the content they are looking for, answer all questions about the problem they are facing right from the first visit, satisfy their search intent. .
7 steps to deploy Topic Cluster
You are thinking that implementing good content and meeting SEO standards to get high rankings is time consuming. But not!
You can start implementing Topic Cluster right now without any hitch with the steps below.
Illustration " 7 steps to deploy Topic Cluster "
Don't forget to read the article 7 steps to deploy Topic Cluster to optimize content effectively in the easiest way!
Conclude
By now, you must have understood what Semantic Search is and how to optimize content according to semantic search. I hope that when you apply the above knowledge to the implementation, you will achieve the expected results, quickly appearing on the TOP of the Google search results.
Good luck!
#gtvseo #gtv_seo #semantic_search
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