What is Accesstrade? 5 Things to know when making money with Accesstrade

 

What is Accesstrade? 5 Things to know when making money with Accesstrade 2022

If you work in Digital Marketing, you probably often hear about Affiliate Marketing (affiliate marketing) - a new form of marketing that is popular, because it creates a source of passive income for people who want to earn an extra income. some account. And Accesstrade is a powerful tool to support this form of affiliate marketing.

So what is Accesstrade?  And some experience as Accesstrade how can turn this platform into a money making tool for you? Or start with the following article to better understand.

What is Accesstrade?

Accesstrade is an Affiliate Marketing platform (Affiliate Marketing) that acts as a bridge between businesses wishing to promote products and services (also known as Advertisers) with partners who own online channels (called Advertisers) is a Publisher) such as a blog or website to place ads to help promote products/services on it.

What is Accesstrade Affiliate Marketing?

With Accesstrade now there are many different advertisers you can choose to place their ads on your website or blog. However, you can only select advertisers in the country in which you choose to use Accesstrade.

How does Accesstrade work?

Accesstrade's method of operation focuses on CPA (Cost Per Action). The process will include: you connect with advertisers who are in need of promoting products / services, then place their ads on your website or online channels.

Because Accesstrade works on CPA, when a customer performs specific actions such as: clicking on a link, signing up, signing up for a membership, buying an ad from the business, the provider will pay a commission. for you.

With campaigns on Accesstrade, to be able to successfully implement the campaign, you need to focus on investing in the promotion phase, researching the audience to be able to reach the right campaign's potential customers. there.

5 Things to know when making money with Accesstrade

1. Good understanding of business products

Understanding the product, service or campaign you run is one of the factors that make up 50% of success to make money from affiliate marketing.

Understanding the campaign is critical to the success of an Accesstrade campaign

Because the more visitors, clicks or purchases from the link you place on the page, the more you benefit. So you need to have a good understanding of business products and services to build an Affiliate running strategy to reach the most potential customers.

When you invest time to learn, test campaigns, business products, you will save effort or even money to create ads, run ads, as well as spend money to rent / buy / build fanpage.

2. Professional Accesstrade Affiliate Marketing Ideas

To compete with other Affiliate Marketers, you must create a "highlight" in your affiliate marketing campaign. That highlight can come from the beautiful, unique image; catchy slogan and unique advertising language, but always pay attention to the relevance to the audience that the campaign is targeting.

3. Advertise with Email Marketing

Email marketing is well worth the investment because it helps you reach more potential customers and costs less than other forms of marketing.

Email Marketing is one of the easiest ways to reach your target customers

It's an effective strategy at every stage of the buying process. Therefore, find a way for users to provide you with emails.

4. Webinar

Online webinars are of interest to customers because at the webinar, they will have the opportunity to have you answer questions about their products/services. Not only that, you also have the opportunity to share detailed and detailed information about your products and services.

Providing information is the first step to building trust about your product/service to users. Then at the end of the webinar, you can share the link organically.

The webinar is appreciated because it follows the customer's buying journey. You will give them a natural, friendly, stimulating shopping experience without causing them to feel navigating to buy your product/service.

5. Build your personal brand

Currently, users tend to be no longer "satisfied" with the self-PR form of the brand because they have created a prejudice that if the brand talks about its products/services, it will not achieve objectivity. , sometimes even "inflating" for their business products.

Building a personal brand will help you generate more sales through Affiliate Marketing

Therefore, users have now turned to more trust when someone else with enough reputation recommends the product to them.

However, users are now much smarter and more demanding in choosing people to buy according to suggestions. Therefore, you must show them that you are an "expert" in that field - that is, have enough reputation and expertise so that they can put their trust in the products/services you recommend.

To be able to do that, you should spend time and effort invested in building a personal brand.

Ways to make money with Accesstrade affiliate marketing

As I have introduced about the Accesstrade platform above, it can be seen that receiving commissions from placing ads is the current trend. If you are also looking to make money with Accesstrade affiliate marketing, do not ignore the following forms:

Build a personal blog

Building a personal blog is one of the ways to help gain trust and credibility for users.

Build trust with users through personal blog

Because they know who you are, what you are doing because they users know that you are using your name and personal reputation to introduce them to a product/service. Reviews, recommendations, and personal experiences offer much more value to consumers who take the time to consider their purchases more carefully..

Build a website to review and compare products/services

Users tend to believe reviews (reviews) about certain products/services. Because reviews give consumers a sense of credibility about the company's products/services.

Website specializing in cosmetic reviews

At the same time, when you make a review website, you are helping users save time and money so they can rest assured "down the money". Especially for new or expensive products/services.

A product/service review and comparison website will help you gain the trust of users for the promotional links about the business products you place on the page or you recommend. From there, it will be easier for them to click to sign up or buy from the marketing links on your page.

Create a website to share discount codes and coupons

And perhaps you will be no stranger to "hunting" for discount codes, coupons from major e-commerce websites such as Tiki, Shopee or Lazada, etc. Therefore, creating a website to share discount codes and coupons is obvious. is a popular form in Vietnam today.

Your job will be to update news, promo codes, discounts, etc. from e-commerce sites, then summarize on your website and insert affiliate links. This is the way to bring you the most affiliate commissions, so the current competition is also extremely high.

Website specializing in sharing discount codes

However, if you work hard to develop a website, create an advertising campaign, Google Adwords with creative ideas, you can completely surpass many of your competitors.

Leverage Social Media and Influencer Marketing

Taking advantage of social networks (Social Media) and Influencer Marketing to make money is also chosen by many of you.

Building and maintaining a website, Youtube channel can take more time and effort. So while you grow your website more and more powerful, you can leverage Social Media to continue to attract potential customers.

Thanks to social networking sites, many Influencers are formed. They make videos to make money by inserting links right below the video's description; or attach links to items they use on Facebook Story.

PPC/ Advertising

The last way is to run ads. I leave it at the end because when choosing this promotion, you have to consider the issue of funding.

Advertising can bring you a decent amount of traffic, but it does not guarantee you the Cost Per Click you expect. If you are a beginner, running ads can cost you a larger investment than the commission you earn.

Running advertising ads is one of the forms that Accesstrade can consider

However, if your website and other online channels have grown strong enough, you can run ads or PPC to increase traffic to the article. Not only can support can issue but also support SEO for the website.

How to join Accesstrade

Here are the basic steps to start doing Affiliate with Accesstrade, sign up for a Publisher account:

Step 1 : Access the link: https://dangky.accesstrade.vn/  → Click the button “Register Now”

Sign up for Accesstrade

Step 2 : Fill in your personal information in the form with the following fields.

Accesstrade registration instructions

Step 3 : After successful registration, you will receive an activation email. You need to open your email inbox and click on the activation link sent in the email.

Step 4 : Log in to the system at: https://id.accesstrade.vn/login

Advantages and disadvantages of making money with Accesstrade

Joining Affiliate Marketing at Accesstrade has certain advantages and disadvantages. Let's take a look at some of the advantages and disadvantages of Accesstrade so you can better understand the platform!

Favorable

When making money with affiliates in general and Accesstrade Network in particular, there are the following advantages:

• Attractive commissions: Various commissions, up to 50% for some successful campaigns. Payment on the 18th of every month
• Transparent system: Update orders in real time, detailing each product, category, and campaign.
• Campaign Diversity: Hundreds of multi-sector and industry-specific campaigns to choose from. There are many big brands that you register to do through Accesstrade such as Lazada, Shopee, FPT, etc.

Accesstrade has hundreds of campaigns from many different categories for you to choose from

Difficulties
Besides the benefits that Accesstrade brings to you, there are also some difficulties that you should be aware of such as:

• Initially, as a newcomer, the commission is not high, so it will make many people easily discouraged.
• It is easy to fall into traps from those who take advantage of the platform to sell the course at VND 299,000 or VND 399,000.
• Some providers often stop the program or change the commission policy.
• With high commission campaigns, you must have traffic from your website, youtube, etc. to prove that you will be effective for the campaign.

Conclusion

From the information from the above article, I hope you can understand what Accesstrade is and how it works. The form of Affiliate Marketing is considered to be the current trend that is very much interested by many people. Not only Marketers because of its openness and almost anyone can start joining this platform.

However, success and abundant income from Accesstrade is not achieved overnight, it requires serious investment as well as your perseverance.

Good luck!

#gtvseo #gtv_seo #accesstrade #what_is_accesstrade

Thông tin liên hệ:

GTV SEO

Địa chỉ: Số 91, Đường số 6, Khu dân cư Cityland Park Hills, Phường 10, Quận Gò Vấp, TP. HCM

SĐT: 0919-009-319

Email: info@gtvseo.com

What is Duplicate Content? 15 Causes And How To Fix It

 

What is Duplicate Content? 15 Causes and Effective Fixes

I'm sure right now, here you have a very big question about the phrase " Duplicate Content !?". It is really a problem that not only people who specialize in Content, Marketing, SEOer, ... are interested. It's a topic for everyone, every industry if you own or work on a website.

Have you ever wondered when someone mentioned what Duplicate Content is , like:

• Duplicate Content will 100% harm the website, may be penalized by Google.
• Or, Duplicate Content really does not adversely affect the website, no need to pay too much attention.

However, this is really your question about Duplicate Content:

• What is Duplicate Content?
• What is Duplicate Content really about?
• If Duplicate Content adversely affects the website, how to handle it?
• More specifically, how to detect duplicate content and how to Check Duplicate Content on the website?

I used to be like you and understand what you need. That is why I am sending you the following instructions. Here's the answer to all your questions about Duplicate Content and more.

Find out what date!

What is Duplicate Content?

In a narrow sense, Duplicate Content is content on one or more different websites that are similar or completely similar. In a broader sense, what is Duplicate Content? It is content that brings little or no value to the visitor. Therefore, pages with little or no useful content are also considered Duplicate Content.

Search Engine Robots Have Trouble With Duplicate Content

Why is Duplicate Content Bad for SEO?

Duplicate Content can be bad for SEO for two reasons below:

• When there are multiple versions of content, it is difficult for search engines to determine which version to index. As well as showing which version in the results page. This degrades the performance of all versions of the content because they are competing with each other.
• Search engines will have a hard time consolidating link metrics. Examples include relevance, influence, and credibility for the content. Especially when other websites link to multiple versions of that content.

Does Google Penalize Duplicate Content?

Duplicate Content will adversely affect the SEO performance of your website. But it will not cause your website to be penalized by Google if you do not intentionally copy the content of other websites.

If you use a few techniques in your website but don't intentionally trick Google, there's no need to worry about getting penalized by Google.

If you have copied a large amount of other website content. Then you are definitely standing on a thin line. Because Google has spoken about the Duplicate Content issue as follows:

“Duplicate content on a website is not a basis for imposing a penalty. Google only penalizes websites that use Duplicate Content to deceive and manipulate search engine results.

If your website is having problems with Duplicate content and you are not following Google's recommendations. Then we will choose the best version of the content to show in the search results.”

15 Common Causes of Duplicate Content and How to Fix It

There are many causes of Technical SEO – Duplicate Content errors. However, I have put together 15 common causes of this problem and how to solve them.

1. Faceted/Filtered Navigation

Faceted Navigation – Also known as multi-dimensional navigation. A place where users can filter and sort items on the page. E-commerce websites often use it a lot.

This type of navigation appends parameters to the end of the URL. For example:

Navigation with an end-of-URL parameter

Because there are often many combinations of filters. Multidirectional navigation leads to Duplicate or near-duplicate Content.

Let's look at the two examples below to better understand this reason:

• bbclothing.co.uk/en-gb/clothing/shirts.html?new_style=Checked
• bbclothing.co.uk/en-gb/clothing/shirts.html?Size=S&new_style=Checked

These URLs are unique, but the content is almost identical.

Also, the order of the parameters usually doesn't matter. For example, you can access the same page using either of the following URLs:

• bbclothing.co.uk/en-gb/clothing/shirts.html?new_style=Checked&Size=XL
• bbclothing.co.uk/en-gb/clothing/shirts.html?Size=XL&new_style=Checked

How to repair:

Faceted navigation is a very complex problem. If you suspect this is the cause of Duplicate Content. Decide what pages you want Google to index. Then increase the number of useful pages indexed and remove the unnecessary ones.

2. Tracking Parameters

Parameterized URLs are also used for tracking. For example, we can use UMT parameters to track visits in the Google Analytics newsletter campaign section:

Example: example.com/page?utm_source=newsletter

How to repair:

Normalize your parameterized URLs to get SEO-friendly versions without tracking parameters.

3. Session IDs

Session IDs store information about visitors to the website. They usually append a long string to the URL like this:

Example: example.com?sessionId=jow8082345hnfn9234

How to fix:

Normalize URLs to get SEO-friendly versions.

4. HTTPS with HTTP and non-www with www

You can access the website in one of the four variations below:

• https://www.example.com (HTTPS, www)
• https://example.com (HTTPS, non-www)
• http://www.example.com (HTTP, www)
• http://example.com (HTTP, non-www)

The HTTPS version is the first two URLs. Whether you use the www or non-www version, you can still access the website.

However, if you do not configure the server correctly. Then your website will be accessible with these variations. This is really bad and can lead to Duplicate Content problem .

How to repair:

Use redirects to ensure your website can only be accessed by a single version.

5. URLs are case sensitive

Case-sensitive URLs mean that the following 3 URLs are all different:

• example.com/page
• example.com/PAGE
• example.com/pAgE

How to repair:

Be consistent with internal links (i.e., don't internally link to multiple URL versions). If this doesn't solve what is Duplicate Content anymore, then canonicalization or redirection can be tried.

6. Following slash vs non-following slash

Google doesn't consider URLs with or without trailing slashes. That means Google considers the following 2 URLs as one:

• example.com/page/
• example.com/page

If your content can be accessed by both URLs, it will result in a Duplicate Content error. To Check Duplicate Content to see if this is the problem, try using both URLs with and without trailing slashes.

For example: If you try to load your post with a URL without a slash, it will redirect to a URL with a slash.

How to repair:

Unwanted version redirect. Example: Without a trailing slash, to the desired version (e.g. followed by a slash). You should also make sure your internal links are consistent at all times. Choose a single version and use it across all URLs.

7. Print-friendly URLs

The print-friendly URL has the same content as the original. And it's simply another URL.

• example.com/page
• example.com/print/page

How to repair:

Normalize friendly versions to original versions.

8. Mobile-friendly URLs

Similar to print-friendly URLs, mobile-friendly URLs are also duplicates.

For example:

• example.com/page
• m.example.com/page

How to repair:

Standardize the mobile-friendly version to the original version. Use rel="alternate" to remind Google that the mobile-friendly URL is an alternative to the desktop version of the content.

9. AMP URLs

Accelerated mobile pages (AMP) are also duplicates.

For example:

• example.com/page
• example.com/amp/page

How to fix:

Normalize the AMP version to the non-AMP version. Use rel="amphtml" to tell Google that AMP URLs are an alternative to non-AMP content.

If you only have AMP content, use a self-referencing canonical tag.

If you do not know what the Canonical tag is, you can see the article: What is the Canonical tag ? 7 Mistakes in using Canonical Tag in SEO

10. Tag and Category Pages

Most CMSs (Content Management Systems) create pages with dedicated tags when you use tags.

Example: If you have an article about Organic Whey Protein. And if you're using both "protein powder" and "whey" as tags, you'll end up with two tag pages like this:

• https://www.calton Nutrition.com/tag/whey/
• https://www.calton Nutrition.com/tag/protein-powder/

This doesn't always lead to Duplicate Content but it does sometimes cause this problem.

In the case below, there is only one page on the website with two tags – so each page is identical.

The first page uses the phrase “protein powder”

The second page uses the phrase “whey”

How to repair:

There are 2 workarounds as follows:

1. Do not use cards. Because they have little or no value at all.
2. Do not index pages with multiple tags. This won't solve the crawl budget issue because Google will still take the time to crawl these pages.

Note that category pages can lead to the same problem as pages with multiple tags. Eg:

• https://www.xs-stock.co.uk/adidas/
• https://www.xs-stock.co.uk/brands/Chelsea-FC.html

Both of these sites are almost identical as there are no products listed in either category. Therefore, all we see is a ready-made copy of the template.

How to repair:

Use a moderate number of categories on your website or even not index your category pages.

11. Attached Image URL

Many CMSs create pages specifically for image attachments. These pages usually display nothing but images and some sample copy.

Because this copy is the same across all auto-generated pages, it results in Duplicate Content.

How to repair:

Disable image-specific pages in the CMS. In WordPress, you can do this using a plugin like Yoast.

12. Comments are paginated

WordPress and other CMSs allow paginated comments. This also leads to Duplicate Content because it creates multiple versions of the same URL.

For example:

• example.com/post/
• example.com/post/comment-page‑2
• example.com/post/comment-page‑3

Edit:

Turn off comment pagination or de-index your paginated pages using a plugin like Yoast.

13. Localization

If you distribute the same content to multiple people in multiple countries but use the same language (e.g. English) it will also lead to Duplicate Content issues .

For example, you can design different versions of your website for users in the US, UK, and Australia. Each version for each of these countries will be nearly identical and differ only in a few small points.

For example, using the word “dollar” in content for Americans and “pounds” in content for British.

However, according to John Mueller, the translated content is not Duplicate Content.

Edit:

Use the Hreflang tag to inform search engines about the relationship between variants.

Reference: What is the Hreflang tag ? How to Add “Hreflang” to WordPress Website from AZ

14. Search results page

Many websites have search boxes. Using these boxes typically produces a parameterized search URL.

Example: example.com?q=search-term

How to fix:

Use the Meta Robot tag to remove search pages from the Google index list or block access to pages containing search results in the robots.txt file . Limit internal linking to pages that contain search results on your website.

15. Staging Environment

The Staging environment is an identical or near-duplicate version of the website used for testing purposes.

Example: Imagine that you want to install a new Plugin or change some code on your website. Of course, you don't want to show them on your website because every day, thousands of visitors visit it.

Therefore, test the changes in the staging environment first. However, the Staging environment affects SEO as Google still indexes them and leads to Duplicate Content problems .

How to fix:

To protect the environment Staging. You should use HTTP authentication, whitelisting IP addresses, or VPN access. If it's still indexed then use the auto-index stop command to remove it.

How to Check Duplicate Content on Websites

Duplicate Content is content that appears across multiple online locations. This means different websites. If you post your content in multiple places, it will lead to Duplicate Content.

If you copy other people's content and post it on your website. Or even if they post your content on their website, it is considered Duplicate Content.

So how to Check Duplicate Content to see if your content has Duplicate Content errors?

Use Google to Check Duplicate Content

A quick way to check if a page is considered duplicate content is to copy the first 10 words of a sentence and enclose them in quotation marks. Then put them on Google. This is how Google recommends to Check Duplicate Content.

If you only test Duplicate Content internally on your website, you will not achieve any useful results.

If other websites perform well similar to yours. Google will evaluate which page is the original page and render it first. If your website is not displayed first, then there is a Duplicate Content problem .

Free Tools to Support Check Duplicate Content Online

Before publishing articles, you should check your content with plagiarism checking tools. Here are free tools you can use to Check Duplicate Content Online.

1. Copyscape – With this Check Duplicate Content Online tool, it only takes you a few seconds to check if the content is duplicated with what has been posted. This comparison tool will highlight duplicate content, as well as specify the percentage of duplicate content.
2. Plagspotter – This tool can identify pages with duplicate content on the website. This is a great tool to identify which website has stolen content from your website. It also allows to automatically monitor its URLs on a weekly basis to identify Duplicate Content.
3. Duplichecker – This tool quickly checks the uniqueness of the content you plan to post on your website. Registered users of this tool can perform up to 50 searches per day.
4. Siteliner – This tool helps us to check our entire website once a month for Duplicate Content errors. It can also check for broken links. And identify the most prominent pages for the search engines.
5. Smallseotools – There are many SEO tools, including a plagiarism checker that helps you identify identical pieces of content.

To sum up

Hopefully, through this article, you have clearly understood what Duplicate Content is and its harmful effects to your website. Therefore, before publishing any article, you should use the Check Duplicate Content Online tools to ensure your content is unique.

Just follow this guide and get serious about managing Duplicate Content. You will improve your rankings and avoid unnecessary errors on the website.

Good luck!

#gtvseo #gtv_seo #duplicate_content

Thông tin liên hệ:

GTV SEO

Địa chỉ: Số 91, Đường số 6, Khu dân cư Cityland Park Hills, Phường 10, Quận Gò Vấp, TP. HCM

SĐT: 0919-009-319

Email: info@gtvseo.com

What is Content Pillar? 6 Steps to create effective Content Pillar

 

What is Content Pillar? 6 Steps to create the most effective Content Pillar 2022

What is Content Pillar? Surely it is no longer a strange topic for marketers, especially those who do SEO. Although implementing Content Pillar is not too complicated, it can help you build a strong content strategy that brings a lot of value to your website/Social media.

If you are curious about how to effectively implement Content Pillar, you definitely should not miss the article below. Let's find out 6 steps to create the most effective Pillar in 2022 with me!

What is Content Pillar?

Content Pillar is the core theme page that includes all the content of the website or Social Media that you will deploy. In short, Content Pillar is the main theme framework developed from the big idea.

What is Content Pillar? A Pillar Page is the main topic of content on the website

Take the example of the content pillar

Assuming you are in the printing business, we will have Pillar Page as “decals” and my subtopics will include: pvc decal; compare PP printing material with decal; compare paper decal and plastic decal; compare clear decal and translucent decal;… 

The large circle in the middle is called the Pillar Page, the surrounding circles are the Subtopic/Cluster Content and the links that connect the articles together are called Hyperlinks.

Terms related to Content Pillar

Topic Cluster deployment method was researched and released by Hubspot in 2017. This method is also known as Pillar Content and Cluster Content technique by many. 

Content Pillar is a method to catch up with Content Marketing trends of 2025

Topic cluster is a cluster of topics around a certain topic instead of focusing on optimizing by keywords and using a Pillar Page to link. A Topic Cluster will include a Pillar page that links to other subtopic pages on the same website. 

• Pillar Page: This is the main topic page, referring to the general content of the topic under construction.
• Subtopic/Content cluster: is a sub-topic, consisting of many sub-articles that go into details of each content mentioned in Pillar Page. From there, helping readers and users better understand the entire topic given. These sub-articles will be linked to each other and to the Pillar Page 

Here I will take an example of a Topic Cluster topic, suppose you want to build a topic cluster about "business license", your Topic Cluster will then include.

• Pillar Page: register for a business license
• Cluster Content: register business license online; register for an international travel business license; enterprise business registration form;…

Pillar article “registering for a business license” will be internal link for all cluster articles

Cluster Content will include many long articles that analyze in-depth the specific issues mentioned in the Pillar Page.

Content Pillar is one of the modern techniques to catch up with Content Marketing 2025 trends. With this technique, content marketers can strategize content for their website easily.

Types of Pillar Pages

Pillar Pages with X10 content

10x content is content that is 10x better than the highest ranking results for a given keyword(s). 

Building Pillar Pages with x10 content allows you to research and delve deeply into a topic from the perspective of an expert with expertise in that field. With this type of Pillar Pages you can target many specific words related to the same topic.

Here are some quality control criteria for Pillar Pages with x10 content:

• Users have a smooth experience on both website and Mobile platforms
• Quality content, harmonious form, bring information value to readers
• The article is highly accurate, satisfying the search needs of users
• Hit the psyche 
• Posts have the ability to evoke human emotions such as sadness, excitement or anger
• The special content analyzes the topic cluster comprehensively.

Subtopic Pillar Page

Type Subtopic Pillar Page the pillar pages of the subtopic will offer alternative solutions. Provide comprehensive and useful content to the reader. A Subtopic Pillar Page needs to be comprehensive, position a writer with expertise to present this topic and solve the problem that the client is facing.

Resource Pillar Page

SEOers often build a neat arrangement of internal and external links. It's like you know what winter or summer clothes are in which compartment, so it's easy to get them to wear. 

The resource pillar page is similar, readers will easily find related articles with large topics to explore and learn more content to solve the problems they encounter. So with this type of page, it has a strong influence on the traffic and interaction of the website.

6 steps to create the most effective Content Pillar 2022

Step 1: Find the main topic

The topic chosen for the Pillar Page will have to be broad enough and the content must have lasting value. Besides, the topic you choose must cater specifically to your industry so that it can be broken down into different content clusters and reach the right customer files interested in your products and services.

Do not choose too long keywords to make Pillar Page

Topics with a length of about 2-3 words have the ability to generalize the main content, do not choose longtail keywords to be the main topic because the topic is too narrow to be divided into subtopic articles.

Besides, you also need to build a customer persona for your website through which to understand the problems they are facing and then draw out what they are interested in when searching on your website.

I will show you some tips to help you determine the correct topic for your Pillar Pages. After you have chosen a number of topics, answer the following two questions for yourself:

• Question 1: Does this topic adequately answer readers' questions about a particular keyword?
• Question 2: Is this topic broad enough for you to explore many different aspects with about 20-30 articles?

Step 2: Create Topic Cluster and Subtopic

After getting the Pillar Page, the next thing you need to do is research out the content clusters (subtopics) to complete a Topic Cluster. 

Keyword research is an extremely important job, this step will determine the structure of the content for your website. You can use some tools like: Keyword Planner, Ahrefs, Keywordtool.io, SEMrush… to find the right content clusters for your Pillar Page. 

In addition, you can refer to the implementation of competitor content or refer to the ranked results related to the main topic.

Here I will demo how to find clustered content for a Pillar Page!

• Step 1: Take the researched Head Keyword into the anonymous Google Tab (Ctrl + Shift + N) and select the top 1 competitor for analysis.
• Step 2: Search with the syntax “site:domaintop1.com + head keyword”
• Step 3: Analyze and get related articles from the top down to form Topic Cluster

Step 3: Build Pillar Page

Now it's time to design your Pillar Page and optimize the content on the website. Your page should be coherent and clear.

When building a pillar page, you need to pay attention to the following factors:

• The Table of Contents and Anchor Text Links should be placed at the beginning of the article.
• Optimized for H1, H2, H3, H4 tags…
• Internal links: links between pages with the same topic to provide more in-depth information to the reader.
• Outbound link: Links to sources to verify the accuracy of your information.
• Images: illustrations must be Unique, helping readers perceive the content of the article more intuitively.
• Back to top button: This button should be in every main section or at least at the bottom of the page. This makes it easy for users to go back to the top of the page without having to scroll too much.
• Landing page element: To increase conversions, add a form somewhere where users can contact you when they need help.
• Call-to-action (CTA) Button: A CTA button will encourage readers to take a specific action (e.g. contact you, download more information, etc.). However, you should use it usefully and in the right place, don't let it interrupt the flow of the page.
• You should cover your core topic in key locations on the page, including: Page Title, URL, H1 Tag, and Body.

Step 4: Write Content Pillar

Writing Content Pillar is also not much different from regular SEO articles. The only thing is that Pillar articles need to cover all the content of a topic, so the article must be well-invested, with good images and the length of the article will also be longer than cluster articles.

The content of the Pillar Page post must meet the user's intent 

A coherent content layout makes it easy for readers to follow and find the items they are looking for. Introduce the topic of the Pillar Page and give an overview so readers know what they will find on the page. Next, you dive into each subtopic, focusing on answering the reader's questions.

You can internal link to other related articles on your website and help users access more information, but your website also increases the time onsite rate. 

A few notes when writing content for Pillar Page:

• Pillar Page content must satisfy the intent and contain fully, covering all clusters of content contained in it
• Pillar Page will not cover the issue in detail like each cluster of content, but only at the level of a brief introduction to each item.
• However, assuming the intent requires writing 1000 - 1500 words, writing a lot is not necessary (for both Pillar & Cluster)

To better understand how to write standard SEO articles, you can read the following articles: How to write standard SEO articles: 7 Steps to create standard SEO articles 2022

Step 5: Promote Content Pillar

After completing your Pillar article, you can post and share your article to many different audiences in some of the following ways:

• Share on social channels
• Create advertising campaigns
• Send email
• Feature it in your related articles
• Let your employees share it with potential customers
• Seeding on groups/forums 

Step 6: Regularly Audit Content but do not deviate from the original topic

Knowledge will always be updated, so you should regularly Audit content to edit and add to your articles to always bring new and best information. Thereby giving users a great experience when searching for news on your website, even if your article is interesting enough they can even share your article on social networking platforms. difference.

You can watch this video to know more about Pillar Content and how to implement content pillars in topic cluster:

Questions related to Content Pillar

1. What is Page Pillar?

Pillar Page is a main topic page that deals with the general content of a Topic Cluster.

2. Is Content Pillar Important?

Content Pillar is very important in building a content strategy for the website. This is a page that provides an overview of a topic, Content Pillar page not only helps readers access information in the most detailed and complete way, but it also helps your website easily get high position. in search rankings.

3. How to develop quality Content Pillar?

Based on the content marketing development process, from idea generation, keyword research, content planning. Until writing and optimizing according to checklist criteria.

4. Why deploy Content Pillar for Topic Cluster?

When building a content strategy according to the Topic Cluster technique, the content of your website will be consistent, you also do not worry about deploying a lack of articles compared to your competitors.

Conclusion

It is not too difficult for you to build Content Pillar that can bring great benefits to both readers and Google's search engines. Hopefully, through the above article, you can firmly grasp the concept of Content Pillar? And how to deploy Content Pillar in the most effective way for your website.

#gtvseo #gtv_seo #content_pillar

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